PENGARUH ENVIRONMENTAL CONSCIOUSNESS, ECO-LABEL, ATTITUDE, GREEN ADVERTISING, PRICE TERHADAP BUYING DECISION OF GREEN PRODUCTS (STUDI PADA KONSUMEN GENERASI Z THE BODY SHOP DI KOTA BANDUNG). JMBI UNSRAT 2023, 10 (2), 1402-1413. https://doi.org/10.35794/jmbi.v10i2.49531.