PENGARUH PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, HEDONIC MOTIVATION, PRICE VALUE DAN HABIT TERHADAP CUSTOMER ACCEPTANCE (STUDI PADA PENGGUNA LAYANAN MAXIM DI KOTA BANDUNG). JMBI UNSRAT. 2024;11(1):330-342. doi:10.35794/jmbi.v11i1.53523