THE INFLUENCE OF PERCEIVED ONLINE REVIEWS CREDIBILITY AND IMPORTANCE TOWARDS INTENTION TO USE ONLINE REVIEWS OF INDONESIAN FASHION BRAND CONSUMERS IN SURABAYA ON SHOPEE E-COMMERCE. JMBI UNSRAT. 2025;12(2):599-619. Accessed November 15, 2026. https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/61046