PENGARUH BRAND IMAGE, PERSEPSI HARGA, DAN ELECTRONIC WORD OF MOUTH KEPADA KEPUTUSAN PEMBELIAN PRODUK MAD FOR MAKEUP DI BANDUNG. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 10, n. 2, p. 1113–1124, 2023. DOI: 10.35794/jmbi.v10i2.48782. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/48782. Acesso em: 9 sep. 2026.