PENGARUH FEAR OF MISSING OUT (FOMO) TERHADAP IMPULSIVE BUYING IPHONE PADA GEN Z PENGGUNA MEDIA SOSIAL. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 13, n. 2, p. 876–926, 2026. DOI: 10.35794/mwt8vg92. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/68782. Acesso em: 15 sep. 2026.