HERIYANTO, Carolina; OKTAVIO, Adrie; KAIHATU, Thomas Stefanus. PERAN SCARCITY MARKETING DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PADA PENGGUNA TRAVELOKA. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 8, n. 1, 2021. DOI: 10.35794/jmbi.v8i1.32440. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/32440. Acesso em: 22 mar. 2026.