WUISAN, Dewi S.S; ANGELA, Jane. THE EFFECT OF CELEBRITY ENDORSEMENT, PERCEIVED QUALITY, AND BRAND LOYALTY ON PURCHASE INTENTION (CASE STUDY: SULWHASOO COSMETIC PRODUCTS). JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 9, n. 2, 2022. DOI: 10.35794/jmbi.v9i2.41006. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/41006. Acesso em: 5 feb. 2026.