YUNUS, Fresha Febri; ARIEF, Ronny Firdiansyah. ANALISA PENGARUH BRAND (AWARENESS, ASSOCIATION & IMAGE) DAN PERCEIVED (QUALITY & VALUE) TERHADAP PURCHASE INTENTION MELALUI PERAN MEDIASI BRAND LOYALTY. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 9, n. 3, p. 1816–1832, 2022. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/44318. Acesso em: 5 feb. 2026.