KHAIR, As’ad; KURNIAWATI; YUSTIKA, Renny Lia; ROHMAH, Siti. PENGARUH HEDONIC MOTIVATION DAN UTILATARIAN MOTIVATION TERHADAP IMPULSIVE BUYING PADA PENGGUNA E-COMMERCE. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 10, n. 1, p. 13–30, 2023. DOI: 10.35794/jmbi.v10i1.44802. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/44802. Acesso em: 21 mar. 2026.