PRASETYANINGRUM, I. D.; RAHMAWATI, N. I. ANALYSIS OF THE INFLUENCE OF PROMOTION, QUALITY OF SERVICE, ELECTRONIC WORD OF MOUTH, AND BRAND IMAGE ON CONSUMER BUYING INTEREST ON LAZADA E-COMMERCE SITE IN SEMARANG CITY. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 10, n. 1, p. 345–355, 2023. DOI: 10.35794/jmbi.v10i1.46586. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/46586. Acesso em: 22 dec. 2024.