HERMAWAN, Berlian Annisa; MARSASI, Endy Gunanto. IMPLEMENTATION OF UTILITARIAN BEHAVIOR BASED ARTIFICIAL INTELLIGENCE IN THE CASHLESS CAN BE FUN MARKETING PROGRAM. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 10, n. 1, p. 368–384, 2023. DOI: 10.35794/jmbi.v10i1.46938. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/46938. Acesso em: 21 mar. 2026.