ROMLI, Gemintang Chalista; SISILIA, Kristina. THE INFLUENCE OF BRAND AMBASSADOR AND BRAND IMAGE ON THE PURCHASE DECISION PROCESS IN ’YELLOWFIT KITCHEN’ DIET CATERING: THE INFLUENCE OF BRAND AMBASSADOR AND BRAND IMAGE ON THE PURCHASE DECISION PROCESS IN ’YELLOWFIT KITCHEN’ DIET CATERING. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 10, n. 1, p. 523–539, 2023. DOI: 10.35794/jmbi.v10i1.47416. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/47416. Acesso em: 4 feb. 2026.