HENDRIYANI, Putry; SAPUTRI, Marheni Eka. PENGARUH BRAND IMAGE, PERSEPSI HARGA, DAN ELECTRONIC WORD OF MOUTH KEPADA KEPUTUSAN PEMBELIAN PRODUK MAD FOR MAKEUP DI BANDUNG. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 10, n. 2, p. 1113–1124, 2023. DOI: 10.35794/jmbi.v10i2.48782. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/48782. Acesso em: 21 mar. 2026.