WIDARMANTI, Tri; AMALIA CAHYANI, Widya. PENGARUH BRAND AMBASSADOR, BRAND PERSONALITY DAN KOREAN WAVE TERHADAP KEPUTUSAN PEMBELIAN. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 10, n. 2, p. 1199–1214, 2023. DOI: 10.35794/jmbi.v10i2.49254. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/49254. Acesso em: 21 mar. 2026.