NINGTIAS, Aprilia Diahayu; DEWI, Citra. PENGARUH ENVIRONMENTAL CONSCIOUSNESS, ECO-LABEL, ATTITUDE, GREEN ADVERTISING, PRICE TERHADAP BUYING DECISION OF GREEN PRODUCTS (STUDI PADA KONSUMEN GENERASI Z THE BODY SHOP DI KOTA BANDUNG). JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 10, n. 2, p. 1402–1413, 2023. DOI: 10.35794/jmbi.v10i2.49531. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/49531. Acesso em: 4 feb. 2026.