WIDARMANTI, Tri; ANITA YULIANTI. PENGARUH BRAND IMAGE DAN BRAND LOVE TERHADAP BRAND COMMITMENT DAN POSITIVE WORD-OF-MOUTH PADA KONSUMEN SOMETHINC. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 10, n. 3, p. 2384–2395, 2023. DOI: 10.35794/jmbi.v10i3.52350. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/52350. Acesso em: 15 jan. 2026.