ZAPPELIN, Alvencius; KEMBAU, Agung Stefanus; TARIGAN , Arithta; MANDEY, Nancy Henrietta Jessamine. THE IMPACT OF SOCIAL MEDIA MARKETING AND CUSTOMER EXPERIENCE ON CUSTOMER BEHAVIOUR WITH RELATIONSHIP QUALITY AS AN INTERVENING VARIABLE: CASE STUDY ON ERIGO CLOTHING BRAND . JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 11, n. 1, p. 1078–1094, 2024. DOI: 10.35794/jmbi.v11i1.56376. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/56376. Acesso em: 7 mar. 2026.