NATALIA, Vivi; KEMBAU, Agung Stefanus; SUTRISNO, Julius; LOISA, Julia. FROM PERCEPTIONS TO ADOPTION: ANALYZING BLU BCA DIGITAL THROUGH THE LENS OF THE TECHNOLOGY ACCEPTANCE MODEL. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 12, n. 2, p. 576–598, 2025. DOI: 10.35794/jmbi.v12i2.56739. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/56739. Acesso em: 4 feb. 2026.