KEMBAU, A. S.; LAIMEHERIWA , I. B.; KUMAAT, A. P. THE SYNERGISTIC EFFECT OF AR INTERACTIVITY AND PERSONALIZATION ON CONSUMER BEHAVIOR IN E-COMMERCE. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 11, n. 2, p. 1382–1391, 2024. DOI: 10.35794/jmbi.v11i2.57176. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/57176. Acesso em: 7 apr. 2025.