SIGUMONRONG, Ferliro; BUDIONO, Sidik. DAMPAK ONLINE PROMOTION MEMPENGARUHI PURCHASE INTENTION MELALUI INSTAGRAM ADVERTISING DARI PRODUK-PRODUK DI TOKOPEDIA. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 11, n. 3, p. 1578–1593, 2024. DOI: 10.35794/jmbi.v11i3.58606. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/58606. Acesso em: 14 jan. 2026.