TANOKO, Felicia; PADMALIA, Metta. TRANSFORMASI PENGALAMAN BELANJA DENGAN AUGMENTED REALITY: PERAN HEDONIC SHOPPING BEHAVIOR DALAM MENCIPTAKAN EXCITEMENT AFFECTIVE RESPONSE. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 12, n. 1, p. 361–377, 2025. DOI: 10.35794/jmbi.v12i1.59657. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/59657. Acesso em: 22 mar. 2026.