WHYTE, Frances; DEWI, Yuli. KEY DRIVERS OF CHATGPT ADOPTION: MANAGERIAL PERSPECTIVE FROM INDONESIAN COMMUNITIES. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 12, n. 1, p. 391–412, 2025. DOI: 10.35794/jmbi.v12i1.60948. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/60948. Acesso em: 22 mar. 2026.