PASARIBU, Sisra Yeni; ANGGRAINI, Tania; APRIYANA, Nurliya. DOKTER DETEKTIF’S KEY OPINION LEADER EFFECT ON THE INTENTION PURCHASE OF SKINCARE PRODUCTS. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 12, n. 2, p. 525–536, 2025. DOI: 10.35794/jmbi.v12i2.61430. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/61430. Acesso em: 22 mar. 2026.