ANISA, Nabila; HADIPRAWOTO, Triana Rahajeng. MICRO VS. MEGA INFLUENCERS: WHOSE ENDORSEMENTS AND PROMOTED BRANDS TRULY SPARK PURCHASE INTENTION IN INDONESIA?. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 12, n. 2, p. 537–565, 2025. DOI: 10.35794/jmbi.v12i2.61676. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/61676. Acesso em: 15 jan. 2026.