DWI ANDAYANI VITA SETYAWARDANI; YULI KARTIKA DEWI. INTEGRATING EXPERIENTIAL AND SOCIAL MEDIA MARKETING IN HIGHER EDUCATION: DETERMINANTS OF UNIVERSITY CHOICE AMONG INDONESIAN STUDENTS. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 12, n. 3, p. 1671–1687, 2025. DOI: 10.35794/jmbi.v12i3.65569. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/65569. Acesso em: 30 jan. 2026.