RIZQI, Brillyan; NIA`` KURNIAWATI; YOLANDA MASNITA; NISA ANDINI FARADINA. THE POWER OF PSYCHOLOGICAL CONGRUENCE IN DRIVING IMPULSE BUYING ON SOCIAL PLATFORMS. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., [S. l.], v. 13, n. 1, p. 482–491, 2026. DOI: 10.35794/jmbi.v13i1.67387. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/67387. Acesso em: 15 jun. 2026.