Patria, Danet, Hendra Achmadi, Dewi Wuisan, and John Tampil Purba. 2023. “HOW BRAND ENGAGEMENT, BRAND EXPERIENCE ON BRAND LOYALTY THROUGH BRAND TRUST AND BRAND COMMITMENT: SPOTIFY ONLINE MUSIC EVIDENCE”. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi). 10 (3):1694-1710. https://doi.org/10.35794/jmbi.v10i3.50319.