Zappelin, Alvencius, Agung Stefanus Kembau, Arithta Tarigan, and Nancy Henrietta Jessamine Mandey. 2024. “THE IMPACT OF SOCIAL MEDIA MARKETING AND CUSTOMER EXPERIENCE ON CUSTOMER BEHAVIOUR WITH RELATIONSHIP QUALITY AS AN INTERVENING VARIABLE: CASE STUDY ON ERIGO CLOTHING BRAND”. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi). 11 (1):1078-94. https://doi.org/10.35794/jmbi.v11i1.56376.