Relifra, Ainil Mardiah, Eko Fikriando, Ramadhi, and Oza Syafriani. 2025. “TECHNOLOGICAL INNOVATION: ADOPTION OF ARTIFICIAL INTELLIGENCE IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES)”. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi). 12 (1):162-76. https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/59713.