“ANALISA PENGARUH BRAND (AWARENESS, ASSOCIATION & IMAGE) DAN PERCEIVED (QUALITY & VALUE) TERHADAP PURCHASE INTENTION MELALUI PERAN MEDIASI BRAND LOYALTY” (2022) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi), 9(3), pp. 1816–1832. Available at: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/44318 (Accessed: 14 November 2026).