“PENGARUH PERCEIVED PERISHABILITY, PERCEIVED LOW PRICE DAN FINANCIAL LITERACY TERHADAP IMPULSIVE BUYING BEHAVIOR” (2024) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi), 11(1), pp. 1095–1112. doi:10.35794/jmbi.v11i1.53119.