Hermawan, B. A. and Marsasi, E. G. (2023) “IMPLEMENTATION OF UTILITARIAN BEHAVIOR BASED ARTIFICIAL INTELLIGENCE IN THE CASHLESS CAN BE FUN MARKETING PROGRAM”, JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi), 10(1), pp. 368–384. doi: 10.35794/jmbi.v10i1.46938.