“PENGARUH ENVIRONMENTAL CONSCIOUSNESS, ECO-LABEL, ATTITUDE, GREEN ADVERTISING, PRICE TERHADAP BUYING DECISION OF GREEN PRODUCTS (STUDI PADA KONSUMEN GENERASI Z THE BODY SHOP DI KOTA BANDUNG)”, JMBI UNSRAT, vol. 10, no. 2, pp. 1402–1413, Aug. 2023, doi: 10.35794/jmbi.v10i2.49531.