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“The STRATEGIC ROLE OF CONSUMER ETHNOCENTRISM, SOCIAL MEDIA MARKETING, AND BRAND AMBASSADORSHIP IN SHAPING PURCHASE DECISIONS FOR LOCAL INDONESIAN SKINCARE BRANDS ON E-COMMERCE PLATFORMS”, JMBI UNSRAT, vol. 11, no. 2, pp. 1342–1360, May 2024, doi: 10.35794/jmbi.v11i1.56377.