[1]
I. D. Prasetyaningrum and N. I. Rahmawati, “ANALYSIS OF THE INFLUENCE OF PROMOTION, QUALITY OF SERVICE, ELECTRONIC WORD OF MOUTH, AND BRAND IMAGE ON CONSUMER BUYING INTEREST ON LAZADA E-COMMERCE SITE IN SEMARANG CITY”, JMBI UNSRAT, vol. 10, no. 1, pp. 345–355, Apr. 2023.