PENGARUH PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, HEDONIC MOTIVATION, PRICE VALUE DAN HABIT TERHADAP CUSTOMER ACCEPTANCE (STUDI PADA PENGGUNA LAYANAN MAXIM DI KOTA BANDUNG). JMBI UNSRAT [Internet]. 2024 Jan. 30 [cited 2026 Aug. 12];11(1):330-42. Available from: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53523