The STRATEGIC ROLE OF CONSUMER ETHNOCENTRISM, SOCIAL MEDIA MARKETING, AND BRAND AMBASSADORSHIP IN SHAPING PURCHASE DECISIONS FOR LOCAL INDONESIAN SKINCARE BRANDS ON E-COMMERCE PLATFORMS. JMBI UNSRAT [Internet]. 2024 May 30 [cited 2026 Aug. 9];11(2):1342-60. Available from: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/56377