Yunus FF, Arief RF. ANALISA PENGARUH BRAND (AWARENESS, ASSOCIATION & IMAGE) DAN PERCEIVED (QUALITY & VALUE) TERHADAP PURCHASE INTENTION MELALUI PERAN MEDIASI BRAND LOYALTY. JMBI UNSRAT [Internet]. 2022 Dec. 30 [cited 2026 Feb. 5];9(3):1816-32. Available from: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/44318