Romli GC, Sisilia K. THE INFLUENCE OF BRAND AMBASSADOR AND BRAND IMAGE ON THE PURCHASE DECISION PROCESS IN ’YELLOWFIT KITCHEN’ DIET CATERING: THE INFLUENCE OF BRAND AMBASSADOR AND BRAND IMAGE ON THE PURCHASE DECISION PROCESS IN ’YELLOWFIT KITCHEN’ DIET CATERING. JMBI UNSRAT [Internet]. 2023 Apr. 30 [cited 2026 Feb. 4];10(1):523-39. Available from: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/47416