Ningtias AD, Dewi C. PENGARUH ENVIRONMENTAL CONSCIOUSNESS, ECO-LABEL, ATTITUDE, GREEN ADVERTISING, PRICE TERHADAP BUYING DECISION OF GREEN PRODUCTS (STUDI PADA KONSUMEN GENERASI Z THE BODY SHOP DI KOTA BANDUNG). JMBI UNSRAT [Internet]. 2023 Aug. 30 [cited 2026 Feb. 4];10(2):1402-13. Available from: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/49531