Tanoko F, Padmalia M. TRANSFORMASI PENGALAMAN BELANJA DENGAN AUGMENTED REALITY: PERAN HEDONIC SHOPPING BEHAVIOR DALAM MENCIPTAKAN EXCITEMENT AFFECTIVE RESPONSE. JMBI UNSRAT [Internet]. 2025 Apr. 30 [cited 2026 Mar. 22];12(1):361-77. Available from: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/59657