Rizqi B, Nia`` Kurniawati, Yolanda Masnita, Nisa Andini Faradina. THE POWER OF PSYCHOLOGICAL CONGRUENCE IN DRIVING IMPULSE BUYING ON SOCIAL PLATFORMS. JMBI UNSRAT [Internet]. 2026 Apr. 30 [cited 2026 Jun. 15];13(1):482-91. Available from: https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/67387