https://ejournal.unsrat.ac.id/v3/index.php/jmbi/issue/feed JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 2024-02-13T08:56:14+08:00 Joy Elly Tulung joy.tulung@unsrat.ac.id Open Journal Systems <div> </div> <div><strong>Based on Decree No. 28 / E / KPT / 2019 concerning the Ranking of Scientific Journal Accreditation Period V in 2019 by the Director General of Research and Development of the Ministry of Research, Technology and Higher Education. JMBI UNSRAT has been accredited by SINTA 5. This accreditation is valid for 5 years (2018 - 2022). And has been in Re-Accreditation and based on SK No. 36 / E / KPT / 2019 starting from Vol. 6 number 2 from 2019 onwards (2022) becomes SINTA 4.</strong></div> <div><strong> </strong></div> <div> </div> https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54417 ANALISIS PENERAPAN PRINSIP GOOD GOVERNANCE PADA PELAYANAN PUBLIK DI BADAN KESATUAN BANGSA DAN POLITIK KABUPATEN BULELENG 2024-02-13T08:51:28+08:00 Komang Kappa Tri Aryandono Kappa@studen_undiksha.ac.id Komang Krisna Heryanda Heryanda@gmail.com Ni Luh Wayan Sayang Telagawathi Telagawathi@gmail.com <p style="font-weight: 400;"><strong><em>Abstract. </em></strong><em>This research aims to analyze the application of good governance principles and develop development strategies to increase the implementation of good governance in public services at the National Unity and Political Agency of Buleleng Regency. The research location is the National Unity and Politics Agency of Buleleng Regency. The subjects in this research were 60 mass organizations. The object of this research is the principles of good governance, public services, National Unity and Politics. The sample in the research used census techniques, namely: 60 officially registered mass organizations and all of them were used as research respondents and 4 elements of public service management. The data collection technique uses questionnaires and interviews which are filled in via Google Form. Data analysis techniques use descriptive analysis and SWOT. The research results show the factors that influence the implementation of good governance: human resources have carried out their duties well, but attention needs to be paid to the attitude of human resources in serving the community and needs to be improved. Community participation has been good in every activity, and the desire to participate and convey aspirations has not been closed</em></p> <p style="font-weight: 400;"><em>&nbsp;</em></p> <p style="font-weight: 400;"><strong>Abstrak </strong>Penelitian ini bertujuan untuk menganalisis penerapan prinsip <em>good governance</em> serta menyusun strategi pengembangan untuk peningkatan penerapan <em>good governance</em> pada pelayanan publik di Badan Kesatuan Bangsa dan Politik Kabupaten Buleleng. Lokasi penelitian yaitu Badan Kesatuan Bangsa dan Politik Kabupaten Buleleng. Subjek dalam penelitian ini 60 ormas. Objek penelitian ini prinsip <em>good governance</em>, pelayanan publik, Badan Kesatuan Bangsa dan Politik. Sampel pada penelitian menggunakan teknik sensus yaitu: 60 ormas yang resmi terdaftar dan seluruhnya dijadikan responden penelitian dan 4 unsur pengelola pelayanan publik. Teknik pengambilan data menggunakan metode kuisioner dan wawancara yang diisi melalui <em>Google Form</em>. Teknik analisis data menggunakan analisis deskriptif dan SWOT. Hasil penelitan menunjukkan dari faktor yang mempengaruhi pelaksanaan <em>good governance</em>: sumber daya manusia sudah melaksanakan tugas dengan baik namun perlu di perhatikan sikap sumber daya manusia dalam melayani masyarakat serta perlu ditingkatkan. Partisipasi masyarakat sudah baik dalam setiap kegiatan, serta tidak menutup keinginan berpartisipasi, menyampaikan aspirasi.</p> 2024-01-30T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53339 PENGARUH ORGANIZATION COMMITMENT TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DENGAN PERSON-ORGANIZATION FIT SEBAGAI MODERATOR PADA KARYAWAN OAKWOOD HOTEL & RESIDENCES SURABAYA 2024-02-12T22:32:02+08:00 Emi Ecinsia emii.sia7@gmail.com J.L. Eko Nugroho Nugroho@gmail.com M.E. Lanny Kusuma Widjaja Widjaja@gmail.com <p><em>This study aims to determine the effect of organizational commitment on organizational citizenship behavior with person-organization fit as a moderator for Oakwood Hotel &amp; Residences Surabaya employees. This research will see the extent to which the role of perceived organizational support, employee development, and organization commitment in influencing organizational citizenship behavior of Oakwood Hotel &amp; Residences Surabaya employees. This research uses a quantitative approach using Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis using SmartPLS software with a sample size of 11</em><em>5</em><em> respondents. This study shows the results that perceived organizational support, employee development, and organization commitment have a positive and significant effect on organizational citizenship behavior and person-organization fit moderate the relationship between organization commitment and organizational citizenship behavior.</em></p> 2024-01-30T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53094 PENGARUH TRAINING AND DEVELOPMENT, SERVANT LEADERSHIP, DAN REWARD TERHADAP EMPLOYEE RETENTION DI MEDIASI OLEH EMPLOYEE ENGAGEMENT PADA RESTORAN DI KOTA BATAM 2023-12-05T22:12:08+08:00 Alden Nelson alden.nelson@uib.ac.id Julius Kurnaedi 2041117.julius@uib.edu <p><em>This research aims to analyze the influence of training and development, servant leadership, and rewards on employee retention, mediated by employee engagement in restaurants in Batam City. In obtaining data, this research used a random sampling method and questionnaires were distributed to 381 respondents in restaurants in Batam City. In analyzing the research data, the SPSS application was used for multiple linear regression analysis and Smart-PLS was used to analyze the relationship data between dependent and independent variables to process the data that had been distributed. The results of this research show that the servant leadership and reward variables have a direct effect on employee retention which is mediated by employee engagement, while the training and development variables do not have a direct effect on employee retention or are mediated by employee engagement.</em></p> 2024-01-30T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53375 PENGARUH WORK-LIFE BALANCE TERHADAP KINERJA KARYAWAN PADA PT ASURANSI JIWA MANULIFE INDONESIA DI SURABAYA 2024-02-11T23:06:51+08:00 Davin Eldon davineldd@gmail.com J.L. Eko Nugroho Nugroho@gmail.com M.E. Lanny Kusuma Widjaja lanny.kusumawidjaja@staff.ubaya.ac.id <p><em>This study analyzes the influence of work-life balance, job satisfaction, work motivation, and organizational commitment on employee performance at PT Asuransi Jiwa Manulife Indonesia in Surabaya. This research uses the quantitative method using Structural Equation Modeling-Partial Least Square </em>(SEM-PLS) <em>with the assistance of the SmartPLS 3 software. The data used in this research is primary data that was collected through questionnaires which was distribute to all employees working at PT Asuransi Jiwa Manulife Indonesia via google form. The sample in this research is 117 employees working at PT Asuransi Jiwa Manulife Indonesia that lives in Surabaya. This study shows that work-life balance, job satisfaction, work motivation, and organizational commitment have a positive and significant effect on employee performance.</em></p> <p><strong><em>Keywords:</em></strong><em> Work-life Balance, Job Satisfaction, Work Motivation, Organizational Commitment, Employee Performance</em></p> 2024-01-30T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53070 THE IMPORTANT ROLE OF ENTREPRENEURSHIP EDUCATION IN ENCOURAGING INTENTION TO INNOVATE (CASE STUDY ON STUDENT BUSINESS PROJECT) 2023-12-04T16:26:32+08:00 Velanska Dixie Namira vdixienamira@student.ciputra.ac.id Auditia Setiobudi auditia.setiobudi@ciputra.ac.id <p>One way to improve the Indonesian economy is to increase the number of entrepreneurs so that the number of businesses running is also increasing. But along with the increasing number of businesses in Indonesia, innovation is needed so that these businesses can survive in the market. This study aims to determine the relationship between personality traits and entrepreneurial learning that has been obtained on the intention or intention to innovate on the business project being run. The study sample size was 168 respondents. Researchers use Smart-PLS 4.0 software in data processing. The results of the study found that entrepreneurial education and personality traits have a significant impact on innovation intention. Personality traits will increase the influence of entrepreneurial education on innovation intention. This research is expected to be the basis for future research on innovation intention considering the lack of research that discusses it.</p> 2024-01-30T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/51698 PENERAPAN METODE FUZZY SERVQUAL DAN IMPORTANCE PERFORMANCE ANALYSIS UNTUK PENGUKURAN KEPUASAN MAHASISWA TERHADAP KUALITAS LAYANAN PORTAL INSPIRE UNSRAT 2023-10-09T11:25:52+08:00 Johan S.C. Neyland johanneyland@gmail.com Jefferson Mende jeff_mende@unsrat.ac.id Lidia M. Mawikere lidiamawikere@unsrat.ac.id <p><strong><em>Abstract</em></strong></p> <p><em>The purpose of this research is to measure student satisfaction with the information provided by the Unsrat Inspire portal service using fuzzy servqual and Importance Performance Analysis (IPA) methods by conducting surveys through questionnaires. The stages of this research are starting from studying existing literature to become the basis for taking questionnaires, processing data to drawing conclusions.</em></p> <p><em>From the results of the study, it was found that all statement attributes gave negative values, although not too large, which meant that students were still not satisfied with the inspire portal service. It can be seen from the table that the top five that get the biggest negative value are the security of student data on the Unsrat Inspire Portal (-0.57), the accuracy of announcement information on the Unsrat Inspire Portal (-0.57), making it easier for students to find exam schedules (-0.48), the accuracy of lecturer information provided to students through the Unsrat Inspire Portal (-0.46), and the features on the Unsrat Inspire Portal are complete (-0.45) while from the Importance &amp; Performance Analysis diagram there are 2 service attributes that are in quadrant I which means that these attributes must improve their services.</em></p> <p><strong><em>Keywords</em></strong><em>: Inspire portal, integrated information system, fuzzy servqual, Important Performance Analysis.</em></p> 2024-01-30T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53185 ANALISIS PERBANDINGAN EFEKTIVITAS DAN KONTRIBUSI PAJAK REKLAME TERHADAP PENDAPATAN ASLI DAERAH (PAD) SEMUA KOTA DI PROVINSI SULAWESI UTARA 2023-12-11T22:34:49+08:00 Haryanto Sabijono Sabijono@unsrat.ac.id Victorina Zusana Tirayoh vtirayoh@unsrat.ac.id Christian V. Datu Datu@unsrat.ac.id <p><strong>Abstract. </strong><em>Local tax is a tax levied by the region based on tax regulations set by the region for the purpose of financing the local government's household. Billboard tax is one type of local tax. This study aims to determine the Effectiveness and Contribution of Billboard Tax to Local Original Revenue (PAD) of all cities in North Sulawesi Province, namely Manado City, Tomohon City, Kotamobagu City, and Bitung City. The analysis method used in this research is the analysis of the ratio of Effectiveness and Contribution, whose data is obtained from the results of interviews and documentation. The results showed that the effectiveness of billboard tax revenue from 2018-2022 at BPKAD Kotamobagu City and Bapenda Kota Bitung has been very effective, while at the Manado City Regional Revenue Office and BPKAD Tomohon City which are still ineffective in revenue billboard tax. Meanwhile, the level of billboard tax contribution to the original income of Kotamobagu City is still slightly better than Manado City, Tomohon City and Bitung City.</em></p> 2024-01-30T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53136 THE ROLE OF BRAND IMAGE AND PERCEIVED RISK ON THE ATTITUDE AND INTENTION TO USE PAYLATER SERVICES IN GENERATION Z. 2023-12-08T15:32:41+08:00 Amanda Susilo arenatasusilo@student.ciputra.ac.id Yuli Dewi yuli.kartika@ciputra.ac.id Frances Whyte ftuesday@student.ciputra.ac.id <p>This study investigates the impact of Brand Image and Perceived Risk on Attitude and Intention to Use Paylater services among Generation Z in Indonesia's growing financial technology landscape. Paylater, a widely adopted service, facilitates cashless fulfilment of needs. This study focusing on Generation Z which domicile in Java Island Indonesia. The aim of this study is to elucidate Paylater's significance as an emerging financial solution, providing insights to manage user risks and enhance understanding of consumer decision-making processes. &nbsp;Data from 125 respondents collected via questionnaires and analysed using Partial Least Square (PLS), the study reveals significant associations that the existence of Brand Image has significant impact to attitude and attitude is significant to Intention to use Paylater. This path are the most important variables that has greatest value impact to influence Paylater’s intention to use. However, Brand Image's impact on Intention to use Paylater is insignificant. The existence of Perceived Risk significantly influences Attitude. The result also prove that brand image and perceived value are not directly significant to paylater’s intention to use. &nbsp;</p> 2024-01-30T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54288 PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KULINER TRADISIONAL (STUDI PADA KONSUMEN GEN Z DI KOTA TOMOHON) 2024-02-01T07:44:35+08:00 Jane Poluan janepoluan@unsrat.ac.id Merlyn Mourah Karuntu merlynkaruntu@unsrat.ac.id Reitty Lilyanny Samadi Samadi@unsrat.ac.id <div id="ts-body"> <div class="css-44 ts-pivot-container"> <div id="ContentContainer"> <div role="tabpanel" aria-labelledby="Pivot0-Tab0"> <div class="ts-lookup-pivot"> <div id="Lookup" class="ts-pivot-lookup-component"> <div class="ms-Grid ts-grid"> <div class="ms-Grid-row"> <div class="ts-textfield-container " lang="en"> <div class="ts-alignment-view-container"> <div id="ts-alignment-view-idtgt" class="ts-alignment-view ms-font-m ts-alignment-view-tgt ts-ltr-left-zero" tabindex="0" aria-hidden="false"> <div tabindex="-1" role="label">Marketing is a dynamic business activity because it always changes from time to time. In the current industrial era 4.0, marketing is required to adopt digitalization so that digital marketing is one of the strategies that need to be implemented. In digital marketing, there are several strategies used, including content marketing and influencer marketing. These two variables were examined in purchasing decisions for traditional culinary products with respondents being gen Z consumers who are a very tech-conscious generation. The ease of existing technology, with various platforms that feature interesting content and influencers to offer traditional culinary products should be able to increase positive purchases, especially among gen Z consumers. The results found that digital marketing measured through content marketing and influencer marketing variables</div> <div tabindex="-1" role="label">simultaneously influenced the purchasing decisions of Gen Z to buy traditional culinary in Tomohon City. Partially, it was found that informative, valuable, unique, and smart content marketing has a significant effect on purchasing decisions. Likewise, influencer marketing partially has a significant influence on purchasing decisions, where the influencers in question are influencers who meet the expectations of Gen Z, influencers who are able to help Gen Z decide on purchases, and influencers who are confident in promoting products.</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> 2024-01-30T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54111 STUDI KELAYAKAN BISNIS UNTUK PENGEMBANGAN PRODUK DEODORAN ORGANIK ROAST RELIEF 2024-01-29T08:34:02+08:00 Alviera Putri pasepa23@gmail.com Sita Deliyana Firmialy sitadeliyanafirmialy@telkomuniversity.ac.id Ceuceu Diana Putri cecediana32@gmail.com Elza Maharani Albama elzamaharani01@gmail.com Reshinta Indah Syafiera reshintaindah@gmail.com <table> <tbody> <tr> <td> <p><strong><em>Abstract. </em></strong><em>This research aims to conduct a business feasibility study related to the development of an organic deodorant product under the brand Roast Relief. The product is targeted to meet the increasing consumer demand for environmentally friendly and chemical-free personal care products. The research methodology involves market, technical, financial, and management analyses to evaluate the potential success of this product in the market. The market analysis includes market segmentation, consumer trend analysis, and competitor assessment. The results indicate a favorable opportunity for the Roast Relief organic deodorant product in the growing personal care segment. Technical analysis considers production aspects, distribution, and the availability of organic raw materials, with a focus on sustainability and product quality. The research findings indicate that the development of Roast Relief organic deodorant product has positive business potential. By capitalizing on consumer trends supporting eco-friendly products and enhancing quality of life, this product can be an attractive choice for consumers. </em></p> </td> </tr> </tbody> </table> <h4>Abstrak. Penelitian ini bertujuan untuk melakukan studi kelayakan bisnis terkait pengembangan produk deodoran organik dengan merek Roast Relief. Produk ini diarahkan untuk memenuhi kebutuhan konsumen yang semakin meningkat terhadap produk perawatan pribadi yang ramah lingkungan dan bebas bahan kimia berbahaya. Metode penelitian yang digunakan melibatkan analisis pasar, teknis, keuangan, dan manajemen untuk mengevaluasi potensi keberhasilan produk ini di pasar. Analisis pasar mencakup identifikasi segmentasi pasar, analisis tren konsumen, dan penilaian pesaing. Hasilnya menunjukkan adanya peluang yang baik bagi produk deodoran organik Roast Relief di segmen pasar perawatan pribadi yang berkembang. Analisis teknis mempertimbangkan aspek produksi, distribusi, dan ketersediaan bahan baku organik. Keberlanjutan dan kualitas produk menjadi fokus utama dalam aspek ini. Hasil penelitian menunjukkan bahwa pengembangan produk deodoran organik Roast Relief memiliki potensi bisnis yang positif. Dengan memanfaatkan tren konsumen yang mendukung produk ramah lingkungan dan meningkatkan kualitas hidup, produk ini dapat menjadi pilihan yang menarik bagi konsumen. </h4> 2024-01-30T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54404 PENGARUH TQM TERHADAP KEUNGGULAN BERSAING YANG DIMEDIASI OLEH RESOURCE BASED VIEW PADA PERUSAHAAN PENGOLAHAN IKAN DI KOTA BITUNG 2024-02-12T05:37:23+08:00 Maria Veronika J. Tielung maria.v.j.tielung@unsrat.ac.id Merlyn Mourah Karuntu merlynkaruntu@unsrat.ac.id Reitty Lilyanny Samadi Samadi@unsrat.ac.id <table> <tbody> <tr> <td> <p><strong><em>Abstract. </em></strong>Bitung City has the largest fishing industry in North Sulawesi. Fish processing companies in Bitung City are mostly fish exporting companies that are sent to various countries. This condition presents its own challenges because it allows companies to strive to have a competitive advantage. Implementing TQM (Total Quality Management) for export companies is a must. However, to be able to excel competitively requires unique entities within the company. RBV (Resource Based View) describes a company's ability to provide a competitive advantage in resource management that is difficult for competitors to imitate. The aim of the research is to determine the effect of TQM on Competitive Advantage with RBV as a mediating variable. Based on the test results using SmartPls4.0, the results show that TQM has a significant effect on competitive advantage, TQM also has a significant effect on RBV, RBV has a significant effect on Competitive Advantage and RBV has a significant effect as a variable that mediates the indirect effect between TQM and competitive advantage in fish processing companies in Bitung City</p> <p><em> </em></p> </td> </tr> </tbody> </table> <p><strong>Abstrak</strong>. Kota Bitung memiliki industri perikanan terbesar di Sulawesi Utara. Perusahaan pengolahan ikan di Kota Bitung sebagian besar merupakan perusahaan pengekspor ikan yang dikirim ke berbagai negara. Kondisi ini memberikan tantangan tersendiri karena memungkinkan perusahaan berupaya agar bisa memiliki keunggulan bersaing. Penerapan TQM (Total Quality Management) terhadap perusahaan ekspor menjadi suatu keharusan. Namun untuk bisa unggul bersaing membutuhkan entitas-entitas unik dalam perusahaan. RBV (Resource Based View) menggambarkan kemampuan perusahaan untuk memberikan keunggulan kompetitif atas pengelolaan sumberdaya yang sulit ditiru oleh pesaing. Tujuan penelitian adalah untuk mengetahui pengaruh TQM terhadap Keunggulan Bersaing dengan RBV sebagai variabel mediasi. Berdasarkan hasil uji menggunakan SmartPls4.0 diperoleh hasil bahwa TQM berpengaruh signifikan terhadap keunggulan bersaing, TQM juga berpengaruh signifikan terhadap RBV, RBV berpengaruh sgnifikan terhadap Keunggulan Bersaing dan RBV berpengaruh signifikan sebagai variabel yang memediasi pengaruh tidak langsung antara TQM dan keunggulan bersaing pada perusahaan pengolahan ikan di Kota Bitung.</p> 2024-01-30T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53576 PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH BRI DI KABUPATEN BULELENG 2024-01-08T15:42:51+08:00 Fiorentina Dewantari fiodewantari24@gmail.com Ni Luh Wayan Sayang Telagawathi Telagawathi@gmail.com Ni Made Ary Widiastini Widiastini@gmail.com <p><em>Bank Rakyat Indonesia (BRI) has an important role in the Indonesian economy. Currently, BRI’s role is not only limited to providing conventional financial services, but also has a role in supporting financial inclusion, microeconomic growth, agricultural sector development, and community empowerment. BRI provides various service and transaction innovations to maintain customer loyalty. This research aims to examine the role of customer satisfaction in mediating service quality and trust in BRI customer loyalty in Buleleng Regency. The sample for this research was 80 BRI customers in the Buleleng area. The analysis used is path analysis. The independent variables are service quality, trust and customer satisfaction, while the dependent variable is customer loyalty. The results of this research show that service quality on customer loyalty through customer satisfaction shows a significant influence. For customer trust in customer loyalty through customer satisfaction, the results did not have a significant effect.</em></p> 2024-01-30T00:00:00+08:00 Copyright (c) 2024