https://ejournal.unsrat.ac.id/v3/index.php/jmbi/issue/feedJMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi).2024-08-26T18:08:05+08:00Joy Elly Tulungjoy.tulung@unsrat.ac.idOpen Journal Systems<div> </div> <div><strong>Based on Decree No. 28 / E / KPT / 2019 concerning the Ranking of Scientific Journal Accreditation Period V in 2019 by the Director General of Research and Development of the Ministry of Research, Technology and Higher Education. JMBI UNSRAT has been accredited by SINTA 5. This accreditation is valid for 5 years (2018 - 2022). And has been in Re-Accreditation and based on SK No. 36 / E / KPT / 2019 starting from Vol. 6 number 2 from 2019 onwards (2022) becomes SINTA 4.</strong></div> <div><strong> </strong></div> <div> </div>https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54417ANALISIS PENERAPAN PRINSIP GOOD GOVERNANCE PADA PELAYANAN PUBLIK DI BADAN KESATUAN BANGSA DAN POLITIK KABUPATEN BULELENG2024-02-13T08:51:28+08:00Komang Kappa Tri AryandonoKappa@studen_undiksha.ac.idKomang Krisna HeryandaHeryanda@gmail.comNi Luh Wayan Sayang Telagawathi Telagawathi@gmail.com<p style="font-weight: 400;"><strong><em>Abstract. </em></strong><em>This research aims to analyze the application of good governance principles and develop development strategies to increase the implementation of good governance in public services at the National Unity and Political Agency of Buleleng Regency. The research location is the National Unity and Politics Agency of Buleleng Regency. The subjects in this research were 60 mass organizations. The object of this research is the principles of good governance, public services, National Unity and Politics. The sample in the research used census techniques, namely: 60 officially registered mass organizations and all of them were used as research respondents and 4 elements of public service management. The data collection technique uses questionnaires and interviews which are filled in via Google Form. Data analysis techniques use descriptive analysis and SWOT. The research results show the factors that influence the implementation of good governance: human resources have carried out their duties well, but attention needs to be paid to the attitude of human resources in serving the community and needs to be improved. Community participation has been good in every activity, and the desire to participate and convey aspirations has not been closed</em></p> <p style="font-weight: 400;"><em> </em></p> <p style="font-weight: 400;"><strong>Abstrak </strong>Penelitian ini bertujuan untuk menganalisis penerapan prinsip <em>good governance</em> serta menyusun strategi pengembangan untuk peningkatan penerapan <em>good governance</em> pada pelayanan publik di Badan Kesatuan Bangsa dan Politik Kabupaten Buleleng. Lokasi penelitian yaitu Badan Kesatuan Bangsa dan Politik Kabupaten Buleleng. Subjek dalam penelitian ini 60 ormas. Objek penelitian ini prinsip <em>good governance</em>, pelayanan publik, Badan Kesatuan Bangsa dan Politik. Sampel pada penelitian menggunakan teknik sensus yaitu: 60 ormas yang resmi terdaftar dan seluruhnya dijadikan responden penelitian dan 4 unsur pengelola pelayanan publik. Teknik pengambilan data menggunakan metode kuisioner dan wawancara yang diisi melalui <em>Google Form</em>. Teknik analisis data menggunakan analisis deskriptif dan SWOT. Hasil penelitan menunjukkan dari faktor yang mempengaruhi pelaksanaan <em>good governance</em>: sumber daya manusia sudah melaksanakan tugas dengan baik namun perlu di perhatikan sikap sumber daya manusia dalam melayani masyarakat serta perlu ditingkatkan. Partisipasi masyarakat sudah baik dalam setiap kegiatan, serta tidak menutup keinginan berpartisipasi, menyampaikan aspirasi.</p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53339PENGARUH ORGANIZATION COMMITMENT TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DENGAN PERSON-ORGANIZATION FIT SEBAGAI MODERATOR PADA KARYAWAN OAKWOOD HOTEL & RESIDENCES SURABAYA2024-02-12T22:32:02+08:00Emi Ecinsiaemii.sia7@gmail.comJ.L. Eko NugrohoNugroho@gmail.comM.E. Lanny Kusuma WidjajaWidjaja@gmail.com<p><em>This study aims to determine the effect of organizational commitment on organizational citizenship behavior with person-organization fit as a moderator for Oakwood Hotel & Residences Surabaya employees. This research will see the extent to which the role of perceived organizational support, employee development, and organization commitment in influencing organizational citizenship behavior of Oakwood Hotel & Residences Surabaya employees. This research uses a quantitative approach using Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis using SmartPLS software with a sample size of 11</em><em>5</em><em> respondents. This study shows the results that perceived organizational support, employee development, and organization commitment have a positive and significant effect on organizational citizenship behavior and person-organization fit moderate the relationship between organization commitment and organizational citizenship behavior.</em></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53094PENGARUH TRAINING AND DEVELOPMENT, SERVANT LEADERSHIP, DAN REWARD TERHADAP EMPLOYEE RETENTION DI MEDIASI OLEH EMPLOYEE ENGAGEMENT PADA RESTORAN DI KOTA BATAM2023-12-05T22:12:08+08:00Alden Nelsonalden.nelson@uib.ac.idJulius Kurnaedi2041117.julius@uib.edu<p><em>This research aims to analyze the influence of training and development, servant leadership, and rewards on employee retention, mediated by employee engagement in restaurants in Batam City. In obtaining data, this research used a random sampling method and questionnaires were distributed to 381 respondents in restaurants in Batam City. In analyzing the research data, the SPSS application was used for multiple linear regression analysis and Smart-PLS was used to analyze the relationship data between dependent and independent variables to process the data that had been distributed. The results of this research show that the servant leadership and reward variables have a direct effect on employee retention which is mediated by employee engagement, while the training and development variables do not have a direct effect on employee retention or are mediated by employee engagement.</em></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53375PENGARUH WORK-LIFE BALANCE TERHADAP KINERJA KARYAWAN PADA PT ASURANSI JIWA MANULIFE INDONESIA DI SURABAYA2024-02-11T23:06:51+08:00Davin Eldondavineldd@gmail.comJ.L. Eko NugrohoNugroho@gmail.comM.E. Lanny Kusuma Widjajalanny.kusumawidjaja@staff.ubaya.ac.id<p><em>This study analyzes the influence of work-life balance, job satisfaction, work motivation, and organizational commitment on employee performance at PT Asuransi Jiwa Manulife Indonesia in Surabaya. This research uses the quantitative method using Structural Equation Modeling-Partial Least Square </em>(SEM-PLS) <em>with the assistance of the SmartPLS 3 software. The data used in this research is primary data that was collected through questionnaires which was distribute to all employees working at PT Asuransi Jiwa Manulife Indonesia via google form. The sample in this research is 117 employees working at PT Asuransi Jiwa Manulife Indonesia that lives in Surabaya. This study shows that work-life balance, job satisfaction, work motivation, and organizational commitment have a positive and significant effect on employee performance.</em></p> <p><strong><em>Keywords:</em></strong><em> Work-life Balance, Job Satisfaction, Work Motivation, Organizational Commitment, Employee Performance</em></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53070THE IMPORTANT ROLE OF ENTREPRENEURSHIP EDUCATION IN ENCOURAGING INTENTION TO INNOVATE (CASE STUDY ON STUDENT BUSINESS PROJECT)2023-12-04T16:26:32+08:00Velanska Dixie Namiravdixienamira@student.ciputra.ac.idAuditia Setiobudiauditia.setiobudi@ciputra.ac.id<p>One way to improve the Indonesian economy is to increase the number of entrepreneurs so that the number of businesses running is also increasing. But along with the increasing number of businesses in Indonesia, innovation is needed so that these businesses can survive in the market. This study aims to determine the relationship between personality traits and entrepreneurial learning that has been obtained on the intention or intention to innovate on the business project being run. The study sample size was 168 respondents. Researchers use Smart-PLS 4.0 software in data processing. The results of the study found that entrepreneurial education and personality traits have a significant impact on innovation intention. Personality traits will increase the influence of entrepreneurial education on innovation intention. This research is expected to be the basis for future research on innovation intention considering the lack of research that discusses it.</p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/51698PENERAPAN METODE FUZZY SERVQUAL DAN IMPORTANCE PERFORMANCE ANALYSIS UNTUK PENGUKURAN KEPUASAN MAHASISWA TERHADAP KUALITAS LAYANAN PORTAL INSPIRE UNSRAT2023-10-09T11:25:52+08:00Johan S.C. Neylandjohanneyland@gmail.comJefferson Mendejeff_mende@unsrat.ac.idLidia M. Mawikerelidiamawikere@unsrat.ac.id<p><strong><em>Abstract</em></strong></p> <p><em>The purpose of this research is to measure student satisfaction with the information provided by the Unsrat Inspire portal service using fuzzy servqual and Importance Performance Analysis (IPA) methods by conducting surveys through questionnaires. The stages of this research are starting from studying existing literature to become the basis for taking questionnaires, processing data to drawing conclusions.</em></p> <p><em>From the results of the study, it was found that all statement attributes gave negative values, although not too large, which meant that students were still not satisfied with the inspire portal service. It can be seen from the table that the top five that get the biggest negative value are the security of student data on the Unsrat Inspire Portal (-0.57), the accuracy of announcement information on the Unsrat Inspire Portal (-0.57), making it easier for students to find exam schedules (-0.48), the accuracy of lecturer information provided to students through the Unsrat Inspire Portal (-0.46), and the features on the Unsrat Inspire Portal are complete (-0.45) while from the Importance & Performance Analysis diagram there are 2 service attributes that are in quadrant I which means that these attributes must improve their services.</em></p> <p><strong><em>Keywords</em></strong><em>: Inspire portal, integrated information system, fuzzy servqual, Important Performance Analysis.</em></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53185ANALISIS PERBANDINGAN EFEKTIVITAS DAN KONTRIBUSI PAJAK REKLAME TERHADAP PENDAPATAN ASLI DAERAH (PAD) SEMUA KOTA DI PROVINSI SULAWESI UTARA2023-12-11T22:34:49+08:00Haryanto SabijonoSabijono@unsrat.ac.idVictorina Zusana Tirayohvtirayoh@unsrat.ac.idChristian V. DatuDatu@unsrat.ac.id<p><strong>Abstract. </strong><em>Local tax is a tax levied by the region based on tax regulations set by the region for the purpose of financing the local government's household. Billboard tax is one type of local tax. This study aims to determine the Effectiveness and Contribution of Billboard Tax to Local Original Revenue (PAD) of all cities in North Sulawesi Province, namely Manado City, Tomohon City, Kotamobagu City, and Bitung City. The analysis method used in this research is the analysis of the ratio of Effectiveness and Contribution, whose data is obtained from the results of interviews and documentation. The results showed that the effectiveness of billboard tax revenue from 2018-2022 at BPKAD Kotamobagu City and Bapenda Kota Bitung has been very effective, while at the Manado City Regional Revenue Office and BPKAD Tomohon City which are still ineffective in revenue billboard tax. Meanwhile, the level of billboard tax contribution to the original income of Kotamobagu City is still slightly better than Manado City, Tomohon City and Bitung City.</em></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53136THE ROLE OF BRAND IMAGE AND PERCEIVED RISK ON THE ATTITUDE AND INTENTION TO USE PAYLATER SERVICES IN GENERATION Z.2023-12-08T15:32:41+08:00Amanda Susiloarenatasusilo@student.ciputra.ac.idYuli Dewiyuli.kartika@ciputra.ac.idFrances Whyteftuesday@student.ciputra.ac.id<p>This study investigates the impact of Brand Image and Perceived Risk on Attitude and Intention to Use Paylater services among Generation Z in Indonesia's growing financial technology landscape. Paylater, a widely adopted service, facilitates cashless fulfilment of needs. This study focusing on Generation Z which domicile in Java Island Indonesia. The aim of this study is to elucidate Paylater's significance as an emerging financial solution, providing insights to manage user risks and enhance understanding of consumer decision-making processes. Data from 125 respondents collected via questionnaires and analysed using Partial Least Square (PLS), the study reveals significant associations that the existence of Brand Image has significant impact to attitude and attitude is significant to Intention to use Paylater. This path are the most important variables that has greatest value impact to influence Paylater’s intention to use. However, Brand Image's impact on Intention to use Paylater is insignificant. The existence of Perceived Risk significantly influences Attitude. The result also prove that brand image and perceived value are not directly significant to paylater’s intention to use. </p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54288PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KULINER TRADISIONAL (STUDI PADA KONSUMEN GEN Z DI KOTA TOMOHON)2024-02-01T07:44:35+08:00Jane Poluanjanepoluan@unsrat.ac.idMerlyn Mourah Karuntumerlynkaruntu@unsrat.ac.idReitty Lilyanny SamadiSamadi@unsrat.ac.id<div id="ts-body"> <div class="css-44 ts-pivot-container"> <div id="ContentContainer"> <div role="tabpanel" aria-labelledby="Pivot0-Tab0"> <div class="ts-lookup-pivot"> <div id="Lookup" class="ts-pivot-lookup-component"> <div class="ms-Grid ts-grid"> <div class="ms-Grid-row"> <div class="ts-textfield-container " lang="en"> <div class="ts-alignment-view-container"> <div id="ts-alignment-view-idtgt" class="ts-alignment-view ms-font-m ts-alignment-view-tgt ts-ltr-left-zero" tabindex="0" aria-hidden="false"> <div tabindex="-1" role="label">Marketing is a dynamic business activity because it always changes from time to time. In the current industrial era 4.0, marketing is required to adopt digitalization so that digital marketing is one of the strategies that need to be implemented. In digital marketing, there are several strategies used, including content marketing and influencer marketing. These two variables were examined in purchasing decisions for traditional culinary products with respondents being gen Z consumers who are a very tech-conscious generation. The ease of existing technology, with various platforms that feature interesting content and influencers to offer traditional culinary products should be able to increase positive purchases, especially among gen Z consumers. The results found that digital marketing measured through content marketing and influencer marketing variables</div> <div tabindex="-1" role="label">simultaneously influenced the purchasing decisions of Gen Z to buy traditional culinary in Tomohon City. Partially, it was found that informative, valuable, unique, and smart content marketing has a significant effect on purchasing decisions. Likewise, influencer marketing partially has a significant influence on purchasing decisions, where the influencers in question are influencers who meet the expectations of Gen Z, influencers who are able to help Gen Z decide on purchases, and influencers who are confident in promoting products.</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54111STUDI KELAYAKAN BISNIS UNTUK PENGEMBANGAN PRODUK DEODORAN ORGANIK ROAST RELIEF2024-01-29T08:34:02+08:00Alviera Putripasepa23@gmail.comSita Deliyana Firmialysitadeliyanafirmialy@telkomuniversity.ac.idCeuceu Diana Putricecediana32@gmail.comElza Maharani Albamaelzamaharani01@gmail.comReshinta Indah Syafierareshintaindah@gmail.com<table> <tbody> <tr> <td> <p><strong><em>Abstract. </em></strong><em>This research aims to conduct a business feasibility study related to the development of an organic deodorant product under the brand Roast Relief. The product is targeted to meet the increasing consumer demand for environmentally friendly and chemical-free personal care products. The research methodology involves market, technical, financial, and management analyses to evaluate the potential success of this product in the market. The market analysis includes market segmentation, consumer trend analysis, and competitor assessment. The results indicate a favorable opportunity for the Roast Relief organic deodorant product in the growing personal care segment. Technical analysis considers production aspects, distribution, and the availability of organic raw materials, with a focus on sustainability and product quality. The research findings indicate that the development of Roast Relief organic deodorant product has positive business potential. By capitalizing on consumer trends supporting eco-friendly products and enhancing quality of life, this product can be an attractive choice for consumers. </em></p> </td> </tr> </tbody> </table> <h4>Abstrak. Penelitian ini bertujuan untuk melakukan studi kelayakan bisnis terkait pengembangan produk deodoran organik dengan merek Roast Relief. Produk ini diarahkan untuk memenuhi kebutuhan konsumen yang semakin meningkat terhadap produk perawatan pribadi yang ramah lingkungan dan bebas bahan kimia berbahaya. Metode penelitian yang digunakan melibatkan analisis pasar, teknis, keuangan, dan manajemen untuk mengevaluasi potensi keberhasilan produk ini di pasar. Analisis pasar mencakup identifikasi segmentasi pasar, analisis tren konsumen, dan penilaian pesaing. Hasilnya menunjukkan adanya peluang yang baik bagi produk deodoran organik Roast Relief di segmen pasar perawatan pribadi yang berkembang. Analisis teknis mempertimbangkan aspek produksi, distribusi, dan ketersediaan bahan baku organik. Keberlanjutan dan kualitas produk menjadi fokus utama dalam aspek ini. Hasil penelitian menunjukkan bahwa pengembangan produk deodoran organik Roast Relief memiliki potensi bisnis yang positif. Dengan memanfaatkan tren konsumen yang mendukung produk ramah lingkungan dan meningkatkan kualitas hidup, produk ini dapat menjadi pilihan yang menarik bagi konsumen. </h4>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54404PENGARUH TQM TERHADAP KEUNGGULAN BERSAING YANG DIMEDIASI OLEH RESOURCE BASED VIEW PADA PERUSAHAAN PENGOLAHAN IKAN DI KOTA BITUNG2024-02-12T05:37:23+08:00Maria Veronika J. Tielungmaria.v.j.tielung@unsrat.ac.idMerlyn Mourah Karuntumerlynkaruntu@unsrat.ac.idReitty Lilyanny SamadiSamadi@unsrat.ac.id<table> <tbody> <tr> <td> <p><strong><em>Abstract. </em></strong>Bitung City has the largest fishing industry in North Sulawesi. Fish processing companies in Bitung City are mostly fish exporting companies that are sent to various countries. This condition presents its own challenges because it allows companies to strive to have a competitive advantage. Implementing TQM (Total Quality Management) for export companies is a must. However, to be able to excel competitively requires unique entities within the company. RBV (Resource Based View) describes a company's ability to provide a competitive advantage in resource management that is difficult for competitors to imitate. The aim of the research is to determine the effect of TQM on Competitive Advantage with RBV as a mediating variable. Based on the test results using SmartPls4.0, the results show that TQM has a significant effect on competitive advantage, TQM also has a significant effect on RBV, RBV has a significant effect on Competitive Advantage and RBV has a significant effect as a variable that mediates the indirect effect between TQM and competitive advantage in fish processing companies in Bitung City</p> <p><em> </em></p> </td> </tr> </tbody> </table> <p><strong>Abstrak</strong>. Kota Bitung memiliki industri perikanan terbesar di Sulawesi Utara. Perusahaan pengolahan ikan di Kota Bitung sebagian besar merupakan perusahaan pengekspor ikan yang dikirim ke berbagai negara. Kondisi ini memberikan tantangan tersendiri karena memungkinkan perusahaan berupaya agar bisa memiliki keunggulan bersaing. Penerapan TQM (Total Quality Management) terhadap perusahaan ekspor menjadi suatu keharusan. Namun untuk bisa unggul bersaing membutuhkan entitas-entitas unik dalam perusahaan. RBV (Resource Based View) menggambarkan kemampuan perusahaan untuk memberikan keunggulan kompetitif atas pengelolaan sumberdaya yang sulit ditiru oleh pesaing. Tujuan penelitian adalah untuk mengetahui pengaruh TQM terhadap Keunggulan Bersaing dengan RBV sebagai variabel mediasi. Berdasarkan hasil uji menggunakan SmartPls4.0 diperoleh hasil bahwa TQM berpengaruh signifikan terhadap keunggulan bersaing, TQM juga berpengaruh signifikan terhadap RBV, RBV berpengaruh sgnifikan terhadap Keunggulan Bersaing dan RBV berpengaruh signifikan sebagai variabel yang memediasi pengaruh tidak langsung antara TQM dan keunggulan bersaing pada perusahaan pengolahan ikan di Kota Bitung.</p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53576PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH BRI DI KABUPATEN BULELENG2024-01-08T15:42:51+08:00Fiorentina Dewantarifiodewantari24@gmail.comNi Luh Wayan Sayang TelagawathiTelagawathi@gmail.comNi Made Ary WidiastiniWidiastini@gmail.com<p><em>Bank Rakyat Indonesia (BRI) has an important role in the Indonesian economy. Currently, BRI’s role is not only limited to providing conventional financial services, but also has a role in supporting financial inclusion, microeconomic growth, agricultural sector development, and community empowerment. BRI provides various service and transaction innovations to maintain customer loyalty. This research aims to examine the role of customer satisfaction in mediating service quality and trust in BRI customer loyalty in Buleleng Regency. The sample for this research was 80 BRI customers in the Buleleng area. The analysis used is path analysis. The independent variables are service quality, trust and customer satisfaction, while the dependent variable is customer loyalty. The results of this research show that service quality on customer loyalty through customer satisfaction shows a significant influence. For customer trust in customer loyalty through customer satisfaction, the results did not have a significant effect.</em></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53071THE INFLUENCE OF PARENTAL SUPPORT DIMENSIONS IN SHAPING THE INTENTION TO CONTINUE THE FAMILY BUSINESS DAUGHTER SUCCESSORS WITH SELF-EFFICACY AS A MEDIATOR2023-12-04T16:51:51+08:00Puspayani Nisapkhairun@student.ciputra.ac.idMetta Padmalia metta.padmalia@ciputra.ac.id<table> <tbody> <tr> <td> <p><strong><em>Abstract. </em></strong><em> </em><em> </em> <em>The intention to continue the family business can be influenced in particular by parents. This study discusses the influence of parental support dimensions including Instrumental Assistance (IA) and Career-related modeling (CRM) in forming the intention to continue a family business that focuses on female successors with self-efficacy as mediation. Through this research, it is expected to be able to provide the latest views, especially girls, when in the family business. The sampling technique used was a purposive sampling technique on 195 girls aged at least 18 years who had contributed to the family business. This research was tested using SmartPLS 3.0 and JASP software. Through this study, the findings of this study indicate that both Instrumental Assistance (IA) and self-efficacy play significant roles in shaping a daughter's inclination to achieve success within the context of a family business. Unlike the previous Career-Related Modeling (CRM) based on specific studies indicate that self-efficacy does not serve as a mediating factor in the relationship between Career-Related Modelling and a daughter's intention to succeed in the family business.</em></p> <p><em> </em></p> </td> </tr> </tbody> </table> <p><strong>Abstrak</strong>. Tujuan untuk melanjutkan bisnis keluarga dapat dipengaruhi khususnya oleh orang tua. Penelitian ini membahas tentang pengaruh dimensi dukungan orang tua meliputi Instrumental Assistance (IA) dan Career-related modeling (CRM) dalam membentuk niat untuk melanjutkan bisnis keluarga yang fokus pada penerus perempuan dengan efikasi diri sebagai mediasinya. Melalui penelitian ini diharapkan mampu memberikan pandangan terkini khususnya anak perempuan ketika terjun dalam bisnis keluarga. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling terhadap 195 anak perempuan berusia minimal 18 tahun yang pernah berkontribusi pada bisnis keluarga. Penelitian ini diuji dengan menggunakan software SmartPLS 3.0 dan JASP. Melalui penelitian ini, temuan penelitian ini menunjukkan bahwa baik Instrumental Assistance (IA) maupun self-efisiensi berperan penting dalam membentuk kecenderungan anak perempuan untuk mencapai kesuksesan dalam konteks bisnis keluarga. Berbeda dengan Career-Related Modeling (CRM) sebelumnya, berdasarkan penelitian tertentu menunjukkan bahwa self- efikasi tidak menjadi faktor mediasi dalam hubungan antara Career-Related Modeling dan niat anak perempuan untuk sukses dalam bisnis keluarga</p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53212PERAN MEDIA SOSIAL DALAM MEMBANGUN CITRA DESTINASI PARIWISATA YANG MENARIK2023-12-13T13:41:14+08:00Diva Andzani 01689230007@student.uph.eduDiah Virgindianvirgin79@gmail.comNaniek Setijadi Setijadi@uph.edu<table> <tbody> <tr> <td> <p><strong><em>Abstract. </em></strong><em>This study aims to investigate the role of social media in shaping the image of tourist destinations. Using a qualitative descriptive research method, the study highlights the shift in the paradigm of tourism marketing to social media platforms such as Instagram, Facebook, Twitter, and TikTok. The results indicate that social media enables destinations to build a personal and attractive image through strong narratives and visual content. Visualization on these platforms is crucial in shaping the allure of destinations. Storytelling is also found to play a crucial role in creating an authentic image and building emotional connections with tourists. The study identifies challenges such as reputation management and crisis mitigation in the use of social media. In conclusion, social media is not only a promotional tool but also a key element in creating the appeal of tourist destinations and building emotional relationships with users.</em></p> </td> </tr> </tbody> </table> <p><strong>Abstrak</strong>. Studi ini bertujuan menyelidiki peran media sosial dalam membentuk citra destinasi pariwisata. Dengan metode penelitian kualitatif deskriptif, penelitian ini menyoroti pergeseran paradigma pemasaran pariwisata ke media sosial seperti Instagram, Facebook, Twitter, dan TikTok. Hasilnya menunjukkan bahwa media sosial memungkinkan destinasi membangun citra pribadi dan menarik melalui narasi kuat dan konten visual. Visualisasi di platform ini menjadi kunci dalam membentuk daya tarik destinasi. Storytelling juga ditemukan berperan penting dalam menciptakan citra autentik, membangun hubungan emosional dengan wisatawan. Studi mengidentifikasi tantangan seperti manajemen reputasi dan penanggulangan krisis dalam pemanfaatan media sosial. Kesimpulannya, media sosial bukan hanya alat promosi, tetapi juga elemen kunci dalam menciptakan daya tarik destinasi pariwisata dan membangun hubungan emosional dengan pengguna.</p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53201THE RELATIONSHIP OF CUSTOMER EXPERIENCE, CUSTOMER ENGAGEMENT, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY IN SHOPEE E-COMMERCE2023-12-12T18:28:37+08:00Evelin Liputrieliputri@student.ciputra.ac.idGladys Gosalgladys.gosal@ciputra.ac.id<table> <tbody> <tr> <td> <p><strong><em>Abstract. </em></strong><em>The current rapid pace of information technology has changed people's way of shopping. People no longer need to leave the house to buy various necessities. One of the most popular e-commerce in Indonesia is Shopee. This research aims to find out the effect of customer experience on customer engagement and satisfaction in order to increase customer loyalty in Shopee e-commerce. This research was conducted quantitatively by distributing questionnaires to 257 respondents. The sampling technique uses a purposive sampling method with the criteria of making a purchase at Shopee at least once a month and being over 17 years old. Research data were analyzed using Structural Equation Modeling-Partial Linear Squares (SEM-PLS). Of the five proposed hypotheses, four were accepted, while one, namely H3, asserting that 'involvement positively affects customer satisfaction,' was rejected. To achieve customer loyalty, companies must be able to provide satisfaction to their customers through involvement in interacting with the company and providing an impressive experience while using the company's services and products.</em></p> </td> </tr> </tbody> </table> <p><strong>Abstrak</strong>. Pesatnya perkembangan teknologi informasi saat ini telah mengubah cara masyarakat dalam berbelanja. Masyarakat tidak perlu lagi keluar rumah untuk membeli berbagai kebutuhan. Salah satu e-commerce terpopuler di Indonesia adalah Shopee. Penelitian ini bertujuan untuk mengetahui pengaruh pengalaman pelanggan terhadap keterlibatan dan kepuasan pelanggan guna meningkatkan loyalitas pelanggan pada e-commerce Shopee. Penelitian ini dilakukan secara kuantitatif dengan menyebarkan kuesioner kepada 257 responden. Teknik pengambilan sampel menggunakan metode purposive sampling dengan kriteria melakukan pembelian di Shopee minimal sebulan sekali dan berusia di atas 17 tahun. Data penelitian dianalisis menggunakan Structural Equation Modeling-Partial Linear Squares (SEM-PLS). Dari lima hipotesis yang diajukan, empat hipotesis diterima, sedangkan satu hipotesis yaitu H3 yang menyatakan bahwa 'keterlibatan berpengaruh positif terhadap kepuasan pelanggan' ditolak. Untuk mencapai loyalitas pelanggan, perusahaan harus mampu memberikan kepuasan kepada pelanggannya melalui keterlibatan dalam berinteraksi dengan perusahaan dan memberikan pengalaman yang mengesankan selama menggunakan jasa dan produk perusahaan.</p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53028PENGARUH KINERJA CSR DAN BOARD SIZE TERHADAP KINERJA PERUSAHAAN2023-12-26T17:39:41+08:00Delimadelimaima0512@gmail.comBerto Usmanberto_usman@unib.ac.id<p><em>Based on agency and stakeholder theories, this study will investigate how CSR performance and board size affect firm performance. The market measurements used are stock returns and stock trading volume of banking companies incorporated in the IDX. Operationally, this study uses a sample of 32 banking companies listed on the Indonesia Stock Exchange from 2018 to 2022 to see if company performance is affected by CSR performance and board size. Based on the characteristics and structure of panel data, this study uses a panel regression analysis of 160 observations (company-years). In addition, the common-effects model (CEM) is also used for the analysis. The results show that CSR performance and board size do not affect firm performance, measured by stock returns. The CSR performance variable has no influence on firm performance as measured by trading volume. However, the board size variable in this finding has an effect on firm performance measured using trading volume. This indicates that in the context of this study, these factors are not the main determinants of firm performance based on stock returns and trading volume.</em></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53177SYSTEMATIC LITERATURE REVIEW: SOSIAL MEDIA ORGANIK UNTUK MENDORONG BRAND AWARENESS2023-12-11T15:49:09+08:00Siti Nuran Nurinuronnuri@gmail.comMochammad Isa AnshoriAnshori@gmail.comNurita AndrianiAndriani@gmail.com<p style="font-weight: 400;"><strong>Abstract:</strong> Generic or organic means content that is not paid for by outside stakeholders, created by the brand, but can increase visibility when consumers share it with others. The purpose of this study is to first analyze the potential of organic social media (SMO) to drive brand awareness so that it can further increase sales through social media platforms. Second, what barriers occur in organic social media marketing. By conducting a systematic literature review, this article provides aspects of organic marketing to encourage consumer awareness of a brand. The method used applied Systematic Literature Review (SLR). Based on the systematic literature review, the researcher found 7 final samples out of 304 total articles. The findings show that organic (unpaid) social media can increase visibility when consumers share with others. Organic social media is basically preferred for awareness purposes. Organic social media if used effectively and applying the right strategy, can be a powerful tool for brands to expand the reach of organic posts and increase opportunities for interaction with targets.</p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53166PENGARUH CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY DENGAN FINANCIAL LITERACY SEBAGAI MODERATOR (STUDI KASUS DI LLS COFFEE) 2023-12-30T09:21:34+08:00Muhammad Zidanezidan@telkomunviersity.ac.idsita deliyana firmialysitadeliyanafirmialy@telkomuniversity.ac.id<p><em>C</em><em>ustomer satisfaction is the most important thing in terms of consumer loyalty to a brand. With the financial literacy of Indonesian society still being very small, will the relationship between customer satisfaction and brand loyalty be strengthened or weakened. The research method used in this research is a quantitative research method by distributing questionnaires. The sample from this research was 101 respondents (Generation Z). The data was processed using the IBM SPSS 26 application. The results of this research are that customer satisfaction influences brand loyalty by 34.3%. financial literacy influences brand loyalty by 2.8%. However, financial literacy as a </em><em>m</em><em>oderation is not able to moderate the influence of customer satisfaction on brand loyalty with an influence of 35.8%. </em></p> <p><strong> </strong></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53202IMPLEMENTATION MULTI-CRITERIA DECISION MAKING FOR SUPPLIER SELECTION ALUMINUM INGOT IN CV. SL2023-12-12T21:34:57+08:00Selvy Athia Faqihaselvyathia@gmail.com<p><em>The purpose of this study is to determine the priority order of the criteria, sub- criteria, then determine which suppliers CV SL company can choose. The population in this study is the decision maker and management of CV SL.The sampling technique used was purposive sampling in order to obtain 7 people. The data analysis technique in this study used the Analytical Hierarchy Process (AHP), while the analytical tool used was expert choice 11. The results of the analysis of this study obtained the importance weight of the criteria with the first priority is quality (0.34), price (0.26) , availability (0.15), delivery (0.12), performance history (0.07), warranty & complaint service (0.06). Meanwhile, the results of the assessment of the importance of alternatives in supplier selection show that the LN supplier (0.0786) has the highest weight, the two IS suppliers (0.0760), the three MJ suppliers (0.0733), the four TL suppliers (0.0711), the fifth supplier FI (0.0703), the sixth supplier LM (0.0684). The results of this calculation can be used by the company as a consideration in determining the next supplier selection policy.</em></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53442NAVIGATING CORPORATE BRAND CRISIS MANAGEMENT IN THE NETWORK ENVIRONMENT: AN IN-DEPTH ANALYSIS2023-12-27T19:24:51+08:00Song Xiayusongxiayu998@gmail.com<p><strong><em>Abstract. </em></strong> This research immerses itself in Indonesia's dynamic network landscape during the transformative Internet era. Geographically centered, it provides nuanced insights into brand crisis management within the local cultural and regulatory context, utilizing big data analytics to explore public sentiment during brand crises through online channels. The temporal focus on 2023 allows a detailed analysis of crisis impacts and evolving management strategies in Indonesia. Real-time data collection ensures immediate scrutiny of post-crisis public responses on social media, illuminating sentiment dynamics within the local online ecosystem. While rooted in Indonesia, the research aims to contribute globally, offering insights applicable across regions and industries. Focusing on case studies from Chinese and Indonesian firms over the last five years ensures relevance, comparability, and a robust analytical foundation for effective brand crisis management.</p> <table> <tbody> <tr> <td> <p><em> </em></p> </td> </tr> </tbody> </table> <p><strong>Abstrak</strong> Penelitian ini mengeksplorasi ekosistem daring yang dinamis di Indonesia dalam era Internet transformatif. Penelitian berfokus secara geografis, memberikan perspektif berbeda mengenai manajemen krisis pada sebuah brand dalam konteks budaya dan peraturan lokal, memanfaatkan analisis <em>big data </em>untuk mengeksplorasi sentimen publik selama krisis brand terjadi melalui saluran daring. Fokus temporal pada tahun 2023 memungkinkan analisis rinci mengenai dampak krisis dan strategi pengelolaan yang berkembang di Indonesia. Pengumpulan data secara <em>real-time </em>memastikan pengawasan langsung terhadap tanggapan masyarakat pasca krisis di media sosial, sehingga memperjelas dinamika sentimen dalam ekosistem daring lokal. Meskipun penelitian ini berbasis di Indonesia, penelitian ini bertujuan untuk berkontribusi secara global dan memberikan wawasan yang dapat diterapkan di berbagai wilayah dan industri. Berfokus pada studi kasus perusahaan Tiongkok dan Indonesia selama lima tahun terakhir memastikan relevansi, komparabilitas dan landasan analitis yang kuat untuk manajemen krisis pada sebuah brand yang efektif.</p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54176STUDI EKSPLORASI PENGALAMAN PEKERJA GENERASI Z TERKAIT PHK MASSAL2024-02-12T21:35:37+08:00Churin Sukmadina Zumhaschurin.sukmadina@ui.ac.id<p><em>This study is motivated by the prevalent issue of mass layoffs within the start-up landscape, where the inherently volatile nature of start-ups often leads to precarious working conditions. Start-ups, driven by the pursuit of innovation and rapid growth, frequently resort to mass layoffs as a cost-cutting strategy, leaving employees in a precarious position. This research endeavors to investigate the multifaceted challenges encountered by Generation Z “survivors” in the Indonesian start-up ecosystem following mass layoffs. It seeks to comprehend the emotional, psychological, and social consequences of these layoffs, as well as the broader issue of job precarity affecting this demographic. This study employed a qualitative research methodology, primarily involving in-depth interviews with 13 Generation Z survivors. This study involving in-depth interviews with affected Generation Z employees. This approach facilitates a profound and interpretative understanding of the nuanced perspective on the emotional consequences experienced by Generation Z employees post mass layoffs in the start-up environment in Indonesia.</em></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53440PENGARUH SERVICE QUALITY, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PENGGUNAAN MASKAPAI CITILINK DI INDONESIA2023-12-27T15:58:46+08:00Saffana Khalisha Deza saffanakhalishadeza@student.telkomuniversiy.ac.idAgus Maolana Hidayat Agusagusmh@telkomuniversity.ac.id<p>Aviation companies are a service industry that drives the national economy through air transportation services. This industry is the third most affected by Covid-19 in the transportation sector. The decline in demand, travel restrictions, and state regulations have changed passengers' perceptions or perspectives regarding air transportation through service quality, brand image, brand trust, and usage decisions of airline passengers. This research aims to determine the response and influence of changes in passenger perceptions or perspectives regarding air transportation through service quality, brand image and brand trust on the decision to use Citilink airline in Indonesia after the Covid-19 pandemic. This type of research is quantitative with a descriptive approach involving 420 airplane passengers who used Citilink in Indonesia after the pandemic. The sampling technique in this research uses non-probability sampling, which is processed using SmartPLS 3.2.9 This research proves that service quality, brand image and brand trust have a positive and significant influence at various levels on the decision to use Citilink airline in Indonesia with consumer perceptions which can be categorized as good.</p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54087PENGARUH JOB RESOURCES TERHADAP WORK ENGAGEMENT MELALUI BURNOUT2024-01-24T16:48:19+08:00Deberina Syurfi Yunina31420123.mhs@unusida.ac.idAyu Lucy Larassatylarassaty.mnj@unusida.ac.id<p><strong><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">ABSTRAK</span></span></em></strong></p> <p><em> </em></p> <p><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Tujuan penelitian ini adalah untuk menunjukkan pengaruh sumber daya kerja terhadap keterikatan kerja melalui burnout sebagai variabel intervening. </span><span style="vertical-align: inherit;">Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan sampel karyawan produksi PT. </span><span style="vertical-align: inherit;">Kelompok Cemerlang Plastindo beranggotakan 48 orang. </span><span style="vertical-align: inherit;">Teknik pengambilan sampel penelitian menggunakan sampel jenuh. </span><span style="vertical-align: inherit;">Metode analisis data dalam penelitian ini menggunakan analisis parsial. </span><span style="vertical-align: inherit;">Perangkat lunak yang digunakan adalah SmartPLS versi 4.0. </span><span style="vertical-align: inherit;">Penelitian menunjukkan bahwa burnout tidak mempengaruhi work engagement. </span><span style="vertical-align: inherit;">Sumber daya pekerjaan tidak berpengaruh terhadap kelelahan. </span><span style="vertical-align: inherit;">Sumber daya ketenagakerjaan mempengaruhi keterlibatan kerja. </span><span style="vertical-align: inherit;">Oleh karena itu, upaya untuk meningkatkan sumber daya ketenagakerjaan mungkin merupakan strategi yang efektif untuk meningkatkan keterlibatan kerja karyawan tanpa secara langsung mengatasi kelelahan. </span><span style="vertical-align: inherit;">Hasil penelitian diharapkan dapat berkontribusi dalam pengembangan strategi pengelolaan sumber daya manusia yang lebih efektif untuk meningkatkan work engagement karyawan.</span></span></em></p> <p><em> </em></p> <p><strong><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Kata Kunci:</span></span></em></strong><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> Sumber Daya Pekerjaan, Keterikatan Kerja, Burnout</span></span></em></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53523PENGARUH PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, HEDONIC MOTIVATION, PRICE VALUE DAN HABIT TERHADAP CUSTOMER ACCEPTANCE (STUDI PADA PENGGUNA LAYANAN MAXIM DI KOTA BANDUNG)2024-01-04T12:22:11+08:00Fazrian Liantofazrian@student.telkomuniversity.ac.idCitra Dewicitrakusumadewi@telkomuniversity.ac.id<p><strong><em>Abstract. </em></strong>Transportation is one of the important and commonly used things in the modern era like today. In this era of Globalization, as the population increases, transportation is very popular to meet human needs to carry out their activities. Globalization itself has a big impact in this case technology that makes it easier for people to get to a place without the hassle of going to a public transportation terminal. One of the transportation services in Indonesia is ride hailing. Various kinds of ride hailing in Indonesia, making competition quite high among online transportation. Maxim comes with something different to offer. The purpose of this study was to determine how the influence of Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value and Habit on Customer Acceptance on Maxim service users in Bandung City both partially and simultaneously. This research data collection through distributing questionnaires and using quantitative data analysis. Sampling was carried out using nonprobability sampling method with purposive sampling technique.</p> <p class="p1"><strong>Abstrak</strong>. Transportasi merupakan salah satu sesuatu yang penting dan biasa digunakan di era Modern seperti saat ini. Di era Globalisasi ini, seiring bertambahnya jumlah penduduk, transportasi begitu sangat di gemari guna memenuhi kebutuhkan manusia untuk menjalankan kegiatannya. Globalisasi sendiri membawa dampak yang besar dalam hal ini teknologi yang memudahkan masyarakat dalam menuju suatu tempat tanpa perlu repot menuju ke terminal transportasi umum. Salah satu jasa transportasi di Indonesia adalah <em>ride hailing</em>. Berbagai macam <em>ride hailing </em>di Indonesia, menjadikan persaingan yang cukup tinggi di kalangan transportasi online. Maxim hadir dengan menawarkan sesuatu yang berbeda. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh dari <em>Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value </em>dan <em>Habit </em>Terhadap <em>Customer Acceptance </em>pada pengguna layanan Maxim di Kota Bandung baik secara parsial maupun secara simultan. Pengumpulan data penelitian ini melalui penyebaran kuesioner serta menggunakan analisis data kuantitatif. Pengambilan sampel dilakukan dengan menggunakan metode <em>nonprobability sampling </em>dengan teknik <em>purposive sampling</em>. </p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54174KNOWLEDGE WORKER PRODUCTIVITY DI PT TRIKAYARASA JAYA FOOD: PERAN KNOWLEDGE MANAGEMENT MELALUI KEMAMPUAN ADAPTASI DAN KEPUASAN KERJA KARYAWAN2024-01-29T10:58:41+08:00Sherly Amalia Fernanda31420062.mhs@unusida.ac.idAyu Lucy Larassatylarassaty.mnj@unusida.ac.id<p>This research aims to provide an overview of the relevance of knowledge management to knowledge worker productivity which is also mediated by employee adaptability and job satisfaction. This research uses a quantitative approach with PT Trikayarasa Jaya Food Sidoarjo as the object. The research data collection technique uses purposive sampling. And using 70 PT Trikayarasa Jaya Food employees as samples. The data obtained came from filling out a questionnaire which was processed with SmartPLS 4.0. From the results of this research it can be concluded that knowledge management has an effect on knowledge worker productivity, knowledge management has an effect on adaptability, adaptability has an effect on knowledge worker productivity, knowledge management has an effect on job satisfaction, job satisfaction has no effect on knowledge worker productivity, adaptability and satisfaction work has a full mediating role in the influence of knowledge management on knowledge worker productivity.</p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54239PENGARUH CUSTOMER SERVICE DAN WORD OF MOUTH TERHADAP MINAT BELI KONSUMEN AL AZIZIAH TOUR AND TRAVEL 2024-02-08T14:36:23+08:00Nicole Kansa Kostra Baladhikanicolekansa@student.telkomuniversity.ac.idSyahputra Syahputrasyahputra@telkomuniversity.ac.id<p><em>After the end of the Covid-19 pandemic, the world economy began to show signs of improvement with economic growth in various countries. The economic growth then triggered business development in Indonesia which occurred in various sectors, including the tourism and service sectors such as Hajj and Umrah travel agency companies. With such high competition, Umrah travel organizers need an appropriate way to compete. One of the efforts that can be carried out to compete is to improve the quality of marketing. In obtaining consumers, one of the crucial aspects to keep in mind is the buying interest of Umrah pilgrims, because it can play a role in the success of the Umrah travel agency business. One of the aspects that have an impact on buying interest is service quality, including the customer service section or more commonly referred to as customer service and verbal word of mouth communication or commonly referred to as word of mouth. This study was conducted on Al Aziziah Tour and Travel. Al Aziziah Tour and Travel is a travel agency that organizes umrah in Indonesia. It was founded in 2013 and is headquartered in Bekasi. The purpose of this study is to examine the influence of customer service and word-of-mouth on Al Aziziah's customer purchase intention. A quantitative approach based on a descriptive causal research type was used in this investigation. A total of 325 participants were polled using a non-probability sampling technique. Descriptive statistics and multiple linear regression were employed for data analysis. The data were processed using SPSS Version 23 software. The findings revealed that the customer service factor exhibited a positive and noteworthy impact on purchase intention, with a significance level of 0.000, indicating its significance at a 5% level of significance. The t-value of 7.122 surpassed the t-table value of 1.967. Similarly, the word-of-mouth variable demonstrated a positive and significant influence on purchase intention, with a significance level of 0.000, also surpassing the t-table value with a t-value of 7.435. When considered simultaneously, both customer service and word of mouth significantly affected purchase intention, with a significance level of 0.000 and an F-value of 171.302, exceeding the F-table value of 3.0237. The combined influence of the independent variables, word of mouth, and customer service, accounted for 51.6% of the variation in purchase intention, while the remaining 48.4% was attributed to unexamined factors in this research.</em></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54201PENGARUH SOFT SKILL, HARD SKILL DAN MEDIASI BUDAYA ORGANISASI TERHADAP KAPABILITAS INOVASI DOSEN 2024-03-16T11:58:28+08:00Nur Layli Fatikhatun Nissa31420036.mhs@unusida.ac.idAyu Lucy Larassatylarassaty.mnj@unusida.ac.id<p><em>This research aims to measure the influence of soft skills and hard skills on the innovative abilities of lecturers at Nahdlatul Ulama University Sidoarjo which is mediated by organizational culture. Implementing a type of quantitative research using purposive sampling by distributing questionnaires to PGSD lecturers at Nahdlatul Ulama University, Sidoarjo, which are then processed using SmartPLS. From the research results, it is known that soft skills influence organizational culture. Hard skills influence organizational culture. Organizational culture influences lecturers' innovation capabilities. The phenomenon in this research is how lecturers increase creativity and create new learning ideas that can enrich students' learning experiences</em></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54822PENGARUH AUDIT REPORT LAG DAN KUALITAS AUDIT TERHADAP AUDITOR SWITCHING (STUDI EMPIRIS PADA PERUSAHAAN YANG TERCATAT DI INDEKS KOMPAS 100 BURSA EFEK INDONESIA TAHUN 2020-2022)2024-03-17T16:21:59+08:00Clarissa Grace S. Sagala2032010@unai.eduHarman Malauharmanmalau@unai.eduHarlyn L. Siagiansiagian.unai@yahoo.co.id<p><em>This research aims to examine the effect of audit report lag and audit quality on auditor switching among companies listed in the Kompas 100 Index of the Indonesia Stock Exchange for the years 2020-2022. With a quantitative approach and utilizing secondary data, this research successfully gathered samples from 51 companies, representing a total of 153 data samples, from the entire population of 100 companies, through purposive sampling technique. The analytical method employed in this research is logistic regression analysis. According to the results, the Nagelkerke R Square of 0.061 indicates that audit report lag and audit quality can only explain 6.1% of the influence on auditor switching, while 93.9% is influenced by other variables outside of this study. The findings shows that neither audit report lag nor audit quality significantly affects auditor switching, both partially or simultaneously.</em></p> <p style="font-weight: 400;"><strong>Keywords: <em>Audit Report Lag, Audit Quality, Auditor Switching</em></strong></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54207THE INFLUENCE OF GREEN MARKETING, PRODUCT QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY FOR GARNIER FACIAL CLEANSER PRODUCTS (Study of Customers in the City of Surabaya)2024-01-30T10:29:12+08:00Nastasya azzahranastasyaazzahra30@gmail.comNurhadiNurhadi@gmail.com<p style="font-weight: 400;"><em>This research aims to analyze the influence of green marketing, product quality and customer satisfaction on customer loyalty for Garnier facial cleanser products in the city of Surabaya. The population of this study are customers who have used or repurchased Garnier facial cleansing products more than once. The sample used was 150 respondents using purposive sampling technique. The data collection technique uses the questionnaire distribution method. And the data was processed using SPSS with the multiple linear regression analysis testing method. The results of the F test show that simultaneously the independent variables green marketing, product quality and customer satisfaction have a significant effect on customer loyalty. Meanwhile the t test results show empirical evidence that; a) partially the green marketing variable </em>(X<sub>1</sub>)<em> and customer satisfaction variable </em>(X<sub>3</sub>)<em> have a positive and significant effect on customer loyalty </em>(Y); <em>b) partially the product quality variable </em>(X<sub>2</sub>)<em> has a positive but not significant effect on customer loyalty </em>(Y).</p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53796IMPLEMENTASI PENGUJIAN MODEL TAM PADA APLIKASI QRIS MERCHANT: STUDI EMPIRIS DI KOTA BENGKULU2024-01-13T12:16:18+08:00Amelia Ardhanaameliaardhana10@gmail.comBerto Usmanberto_usman@unib.ac.id<p><em>The increased adoption of QRIS by merchants, serving as an innovative and efficient payment alternative, holds the potential to support the GNNT and facilitate the transition towards a cashless society. While the provision of QRIS by merchants yields numerous benefits, not all users readily embrace its utilization. This research aims to gauge the acceptance of QRIS implementation by merchants, employing the TAM for testing. The study population consists of traders utilizing QRIS in Bengkulu City. Utilizing SEM analysis with Smart PLS 4 on a sample size of 128 participants, this research scrutinizes merchant acceptance of QRIS by examining perceived usefulness, perceived ease of use, attitudes towards using, and actual use. Empirical findings reveal that perceived usefulness and perceived ease of use exert a partially positive and significant impact on attitudes toward using. Additionally, perceived usefulness exhibit a positive and significant effect on actual use. Conversely, perceived ease of use demonstrates a positive but nonsignificant effect on actual use. The research also underscores that attitudes towards usage positively and significantly influence actual usage. Ultimately, the acceptance of QRIS by merchants is shaped by the </em><em>perceived </em><em>usefulness</em><em> and ease of use, with attitudes playing a pivotal role in determining overall aceptance.</em></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54470THE INFLUENCE OF SOCIAL MEDIA CONTENT ON INTENTION TO RECOMMEND THROUGH ONLINE ENGAGEMENT AS A MEDIATING VARIABLE ON MANDARIN LANGUAGE TEACHING CONTENT VIA INSTAGRAM FOR GENERATIONS Y AND Z IN INDONESIA2024-02-20T09:55:32+08:00Stefani Mutiara Korneliusstefanimutiara914@gmail.comFerdi Antonioferdi.antonio@gmail.com<p><em>The aim of this research is to test and analyze the influence of social media content including the Language Style, Interesting Content, Useful Content and Unique Image Content Characteristic factors on Online Engagement as a mediator which then influences the Intention to Recommend factor after previously being influenced by Emotional Response of Language as a mediator to users of Mandarin language teaching content via Instagram XYZ to generations Y and Z in Indonesia. Testing of this research model, which was modified from previous research, was carried out quantitatively with survey data. Data was obtained from generations Y and Z in Indonesia who are followers of Instagram XYZ. This research method is a quantitative survey, with cross sectional data. Respondent data was taken using purposive sampling with a questionnaire distributed online. 178 samples were obtained that met the requirements for analysis using PLS-SEM. The research results show that the four social media content variables have a strong influence on Online Engagement activities, while the two strongest variables are Unique Image Content Characteristic and Useful Content. Then the Online Engagement factor which is moderated by the Emotional Response of Language factor is able to influence the Intention to Recommend of generations Y and Z in Indonesia.</em></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54302MELAMPAUI KRISIS: DINAMIKA KINERJA KEUANGAN, INDEKS KEBANGKRUTAN ALTMAN, DAN TRANSFORMASI NILAI PERUSAHAAN 2024-02-01T23:29:41+08:00Christian Edy Wicaksonotian93258@gmail.comKadarusman Kadarusmankadarusman@stie-mce.ac.idEvi Mariaemari@stie-mce.ac.id<p><strong><em>ABSTRACT</em></strong></p> <p><em>This research aims to examine the impact of Financial Performance on Firm Value by incorporating the Bankruptcy Index as a moderating variable. Data were obtained from the financial reports of eight companies in the pulp and paper sector through the Indonesia Stock Exchange website, utilizing purposive sampling. The analysis employed SmartPLS 3 in a quantitative approach. The research findings indicate that Financial Performance has a positive and significant impact on Firm Value, whereas the Bankruptcy Index has a significant negative impact on Firm Value. The Bankruptcy Index, as a moderating variable, does not significantly weaken the influence of Financial Performance on Firm Value. This study contributes to the understanding of the relationship between Financial Performance, Firm Value, and the moderating role of the Bankruptcy Index in the pulp and paper industry. Practical implications support companies in designing more effective financial strategies. Research limitations include the sample size and a focus on a specific industry sector, highlighting the need for further research in diverse industrial contexts for a more comprehensive understanding.</em></p> <p><strong><em>Keywords</em></strong><em>: Financial Performance, Bankruptcy Index, Corporate Value</em></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54142THE EFFECT OF PERFORMANCE EXPECTANCY, PERCEIVED NEED, PERCEIVED VALUE AND PERCEIVED EASE OF USE ON PATIENT SATISFACTION AND CONTINUANCE INTENTION IN THE HALODOC TELEMEDICINE SERVICE APPLICATION IN JABODETABEK IN 20232024-01-26T22:35:06+08:00Stevanistevanyliang@yahoo.comInnocentius Bernartobernarto227@gmail.com<p><strong><em>Abstract. </em></strong><em>Telemedicine is a fast-growing solution in healthcare equity efforts, with the most widely used application in Indonesia is the Halodoc app. Despite its great potential, user satisfaction with this application can affect users' continuance intention in using it. This study aims to analyze the impact of performance expectancy, perceived need, perceived value, perceived ease of use, on patient satisfaction and continuance intention of using the Halodoc app. Data from online questionnaires filled in by 312 respondents were collected and analyzed by Structural Equation Modeling method using SmartPLS 4.0.The results showed that expectancy, perceived need, perceived value, and perceived ease of use influence patient satisfaction positively and significantly. Performance expectancy, perceived need, perceived value, perceived ease of use, and patient satisfaction influence continuance intention positively and significantly</em></p> <p><em> </em></p> <p><strong>Abstrak. </strong>Telemedis merupakan solusi yang berkembang pesat dalam upaya pemerataan layanan kesehatan, dengan aplikasi yang paling banyak digunakan di Indonesia adalah aplikasi Halodoc. Meskipun potensinya besar, kepuasan pengguna terhadap aplikasi ini dapat mempengaruhi niat pengguna untuk terus menggunakannya. Penelitian ini bertujuan untuk menganalisis pengaruh ekspektasi kinerja, persepsi kebutuhan, persepsi nilai, persepsi kemudahan penggunaan, terhadap kepuasan pasien dan niat untuk terus menggunakan aplikasi Halodoc. Data kuesioner online yang diisi oleh 312 responden dikumpulkan dan dianalisis dengan metode Structural Equation Modeling menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa ekspektasi, kebutuhan yang dirasakan, nilai yang dirasakan, dan persepsi kemudahan penggunaan berpengaruh positif dan signifikan terhadap kepuasan pasien. Ekspektasi kinerja, kebutuhan yang dirasakan, nilai yang dirasakan, persepsi kemudahan penggunaan, dan kepuasan pasien mempengaruhi niat melanjutkan secara positif dan signifikan</p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54655ANALISIS BIBLIOMETRIK INVESTASI ASING LANGSUNG TERKAIT PENELITIAN PARIWISATA BERBASIS DATABASE ILMIAH SCOPUS2024-03-06T17:52:13+08:00Parhimpunan Simatupangparhimpunan.simatupang@pmbs.ac.id<p><em>This paper aims to analyse scientific research trends on Foreign Direct Investment (FDI) through bibliometric studies. This paper extensively investigates all articles published through Scopus regarding FDI in the Tourism context. The author found 275 papers that met the function, subject, and requirements using the phrases Foreign Direct Investment (FDI) and Tourism. The author used Vos Viewer as an analysis tool and the Scopus website database was chosen as the research data source. Publications related to the FDI concept found in the 2013-2023 period based on the Scopus index database showed a significant increase in 2019. As economic globalization continues to develop, interest in foreign direct investment (FDI) has also increased. The highest number of publications in the last ten years occurred in 2023. Judging from the country of origin of the publications, China is the leading country in terms of the number of authors, universities, number of documents, citations and research collaborations related to FDI. Current research trends are summarized into four cluster maps that can illustrate future research directions: Economic Analysis, air transportation, environmental policy, and economic growth. The approach taken by Zupic & Čater conceptually influences the framework for building dimensions and indicators used to measure FDI. The author only focuses on collecting publication data from the Scopus database, so research with other data sources may produce different research patterns to this FDI bibliometric research. This research presents a concise overview of bibliometric studies on FDI and provides recommendations for future research directions in mapping theme and subtheme clusters. Currently, research examining FDI in the context of tourism is still very limited, specially complete insights regarding the literature review of FDI in the export context.</em></p> <p><em>Key Words : Analisis Bibliometrik, Foreign Direct Investment, Tourism, Scopus, Vos viewer.</em></p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53827ANALISIS STRATEGI BLUE OCEAN “PT HANJAYA MANDALA SAMPOERNA TBK”2024-01-14T16:32:22+08:00Pradipta Widodopradipta.hw@gmail.com<p><strong><em>Abstract. </em></strong><em> </em><em>This research aims to analyze the blue ocean strategy at PT Hanjaya Mandala Sampoerna Tbk. The amount of competition and government policies pose challenges to companies operating in the cigarette industry. PT Hanjaya Mandala Sampoerna Tbk as one of the market leaders continues to innovate to answer market needs. Existing strategies will be further developed so they can compete in new markets. The method in this research uses surveys and literature studies to understand, research and learn about the strategies used by PT Hanjaya Mandala Sampoerna Tbk. The research results show that the blue ocean strategy can increase service user satisfaction, create new market segments, and provide completeness for products and services from PT Hanjaya Mandala Sampoerna Tbk. Implementation of the strategy will provide positive benefits for cigarette companies to be more competitive in new markets and become a sustainable business. Therefore, it is hoped that this research can contribute to understanding and implementing the blue ocean strategy in cigarette companies in Indonesia</em></p> <table> <tbody> <tr> <td> <p><em> </em></p> </td> </tr> </tbody> </table> <p><strong>Abstrak. </strong> Penelitian ini bertujuan untuk menganalisis strategi <em>blue ocean</em> pada PT Hanjaya Mandala Sampoerna Tbk. Besarnya persaingan serta kebijakan-kebijakan pemerintah memberi tantangan pada Perusahaan yang bergerak pada industri rokok. PT Hanjaya Mandala Sampoerna Tbk sebagai salah satu <em>market leader</em> terus berinovasi untuk menjawab kebutuhan pasar.Strategi-strategi yang sudah ada akan lebih dikembangkan sehingga dapat berkompetisi pada pasar yang baru. Metode dalam penelitian ini menggunakan survei dan studi literatur untuk memahami, meneliti, dan mempelajari mengenai strategi-strategi yang digunakan oleh PT Hanjaya Mandala Sampoerna Tbk. Hasil penelitian menunjukkan bahwa strategi <em>blue ocean </em>dapat meningkatkan kepuasan pengguna layanan, membuat segmen pasar yang baru, dan memberikan kelengkapan bagi produk dan layanan dari PT Hanjaya Mandala Sampoerna Tbk. Implementasi strategi yang dilakukan akan memberikan keuntungan positif bagi Perusahaan rokok untuk lebih berkompetitif pada pasar yang baru dan menjadi bisnis yang berkelanjutan. Oleh karena itu, penelitian ini diharapkan dapat memberikan kontribusi dalam memberikan pemahaman dan penerapan dari strategi blue ocean pada Perusahaan rokok di Indonesia.</p>2024-03-28T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53784The INFLUENCE OF SERVICE QUALITY, BRAND IMAGE, AND COMMUNICATION ON PATIENT SATISFACTION AND LOYALTY OF UROLOGY PATIENT AT SILOAM HOSPITAL MANADO IN 20232024-01-15T15:36:08+08:00Christof Toreh01616200046@student.uph.eduDewi Sri Surya Wuisandewi.wuisan@uph.edu<p><strong>Abstract. </strong>Indonesia's entry into the free-market competition has led to a surge in the number of hospitals, resulting in intensified competition with increasingly selective consumers, higher expectations, and lower loyalty. According to the 2022 report from Siloam Hospital Manado, there has been a decline in urology patient visits, and no research has been conducted on patient satisfaction levels regarding service quality, brand image, communication, and their impact on urology patient loyalty. This situation raises concerns about a potential decline in patient visits, which is crucial during this period to enhance the hospital's marketing function for achieving patient satisfaction and loyalty. To analyze the influence of service quality, brand image, and communication on patient satisfaction and their subsequent impact on patient loyalty. This study employs a descriptive-analytic design with a quantitative approach, utilizing purposive sampling with a sample size of 161. Data is collected through questionnaires, and the analysis is conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS).</p> <p> </p> <p><strong>Abstrak. </strong>Masuknya Indonesia ke dalam persaingan pasar bebas telah menyebabkan lonjakan jumlah rumah sakit, sehingga persaingan menjadi semakin ketat dengan konsumen yang semakin selektif, ekspektasi yang lebih tinggi, dan loyalitas yang lebih rendah. Berdasarkan laporan RS Siloam Manado tahun 2022, terjadi penurunan kunjungan pasien urologi, dan belum dilakukan penelitian mengenai tingkat kepuasan pasien mengenai kualitas pelayanan, brand image, komunikasi, dan dampaknya terhadap loyalitas pasien urologi. Situasi ini menimbulkan kekhawatiran akan potensi penurunan kunjungan pasien, yang sangat penting pada periode ini untuk meningkatkan fungsi pemasaran rumah sakit guna mencapai kepuasan dan loyalitas pasien. Untuk menganalisis pengaruh kualitas layanan, citra merek, dan komunikasi terhadap kepuasan pasien dan dampak selanjutnya terhadap loyalitas pasien. Penelitian ini menggunakan desain deskriptif-analitik dengan pendekatan kuantitatif, menggunakan purposive sampling dengan jumlah sampel 161. Data dikumpulkan melalui kuesioner, dan analisis dilakukan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS).</p>2024-03-28T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53571PENGUKURAN KINERJA ORGANISASI DENGAN METODE BALANCED SCORECARD DALAM RANGKA PENYUSUNAN STRATEGI PELAYANAN KESEHATAN KEPADA MASSYARAKAT (Studi kasus pada RSUD Cimacan Cianjur)2024-01-08T11:36:14+08:00Hendrawanabuhanifahasya@gmail.comSri Suwarsiabuhanifahasya@gmail.comSubhan Perkasa Perkasa@uib.ac.id<p><strong>Abstract. </strong><em> At this time, the assessment of regional hospital performance is more emphasized on financial aspects, especially the achievement of annual revenue targets and budget absorption as well as physical and budget realization, this certainly cannot describe the overall performance of hospitals, especially non-financial performance. Balanced scorecard is a management performance measurement tool that provides a concise and comprehensive view of an organization through four perspectives, namely financial perspective, customer perspective, internal service process perspective and learning and growth perspective and balanced scorecard is the right concept to be used as a basis in strategic planning. This research was conducted at RSUD Cimacan Cianjur using quantitative descriptive research methods. The data in this study is in the form of primary data from questionnaire results from patients and employees of Cimacan Hospital with 100 patient respondents and 96 employee respondents and secondary data collected through documentation. The results showed that the performance assessment of RSUD Cimacan for customer perspective, internal business process perspective and growth and learning perspective has good value and for financial perspective performance appraisal is not good. The results of the SWOT analysis show that Cimacan Hospital is in quadrant I so that the strategic step taken is aggressive growth. </em></p> <p><strong>Abstrak. </strong> Pada saat ini penilaian kinerja rumah sakit daerah lebih ditekankan pada aspek keuangan terutama pencapaian target pendapatan tahunan dan penyerapan anggaran serta realisasi fisik dan anggaran, hal ini tentunya tidak dapat menggambarkan kinerja rumah sakit secara keseluruhan terutama kinerja non keuangan. <em>Balanced scorecard</em> merupakan alat pengukuran kinerja manajemen yang memberikan pandangan ringkas dan komprehensif tentang suatu organisasi melalui empat perspektif yaitu perspektif keuangan, perspektif pelanggan, perspektif proses internal pelayanan dan perspektif pembelajaran dan pertumbuhan serta <em>balanced scorecard</em> merupakan konsep yang tepat untuk digunakan sebagai dasar dalam perencanaan strategis. Penelitian ini dilaksanakan di RSUD Cimacan Cianjur dengan menggunakan metode penelitian deskriptif kuantitatif. Data dalam penelitian ini berupa data primer hasil kuesioner dari pasien dan karyawan RSUD Cimacan dengan jumlah responden pasien sebanyak 100 orang dan responden karyawan sebanyak 96 orang dan data sekunder yang dikumpulkan melalui dokumentasi. Hasil penelitian menunjukkan bahwa penilaian kinerja RSUD Cimacan untuk perspektif pelanggan, perspektif proses bisnis internal dan perspektif pertumbuhan serta pembelajaran mempunyai nilai yang baik dan untuk penilaian kinerja perspektif keuangan kurang baik. Hasil analisis SWOT menunjukkan bahwa RSUD Cimacan berada pada kuadran I sehingga langkah strategis yang diambil adalah pertumbuhan yang agresif. </p>2024-02-28T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53490PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA KARYAWAN RUMAH BATIK KOMAR2024-01-01T11:55:38+08:00Sekar Triaghnia Hasyasekartriaghnia@student.telkomuniversity.ac.idBachruddin Saleh Luturleanbachruddinsaleh@telkomuniversity.ac.id<p>The traditional batik craft which is now spread throughout Indonesia is a richness of Indonesian culture that should not be left behind and forgotten, especially for all Indonesian people in general. One of the factors that can encourage increased productivity of human resources is efforts to increase work motivation, such as fulfilling both external and internal needs. This research aims to find out whether work motivation and the physical work environment have an influence on the performance of the employees of Rumah Batik Komar. In this research the author used quantitative methods and used descriptive analysis. This research uses multiple linear regression analysis techniques and sampling using probability sampling techniques using simple random sampling. The results of multiple linear regression analysis research show that work motivation variables (X1) and physical work environment (X2) on employee performance (Y) have a significant influence</p>2024-02-28T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54189THE INFLUENCE OF SOCIAL MEDIA MARKETING AND CUSTOMER KNOWLEDGE ON VISIT INTENTION WITH PERCEIVED VALUE AS A MEDIATION VARIABLE2024-01-30T11:36:38+08:00Felicia Winona Iriadifelicia_iriadi@yahoo.comHendra Achmadihendra.achmadi@uph.edu<p><em>The growth in the number of clinics in de</em><em>veloping countries has caused an oversaturation and a competitive environment. However, while some clinics are seen thriving, others are left behind in the competition. Therefore, a new breakthrough of marketing strategies is needed to unlock the secret to keep up with the competition. The purpose of this study is to analyze the influence of social media marketing and customer knowledge to visit intention with perceived value as a mediation variable. Sample data for this research was taken using non-probability sampling method with questionnaires from individuals who had seen the social media of Bianca Aesthetic Clinic. There are 320 samples that met the requirements and was analyzed with PLS-SEM. The results showed that five of the six independent variables were proven to have a significant and positive effect. Interactivity on social media is proven to have the most powerful influence, followed by informativeness, trendiness, customer knowledge, and electronic-Word of Mouth (</em>e-WOM<em>). The findings of this study prove the positive impact of perceived value on visit intention. Suggestion for further research is that new variables must be taken into account to narrow the limitations in this research.</em></p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54240PERANAN KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI PADA KEPUTUSAN PEMBELIAN MELALUI E-COMMERCE SHOPEE MAHASISWA KOTA BANDUNG2024-01-30T23:32:46+08:00Kevin Christian Heryawankc74172@gmail.comAllen Kristiawanalenzakriz@gmail.com<p><em>Purchasing decisions play a major role in e-commerce. One of the factors that influence them is trust, convenience and information quality. The research conducted aims to investigate, test and analyze the role of trust, convenience and information quality factors in purchasing decisions. Using the causal explanation method and non-probability sampling, the population and samples used were students in Bandung City who purchased from Shopee e-commerce. Using SPSS 26 with validity test, reliability test and classical acceptance test, it was found that trust, convenience and information quality have a positive and significant effect on purchase decisions.</em></p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54431ANALYSIS OF THE IMPACT OF INITIAL PUBLIC OFFERING ON FINANCIAL PERFORMANCE2024-02-13T15:46:25+08:00Ali Mutasowifinalimu@apps.ipb.ac.idMuhammad Farchan Ramadhanfarchan_1228@apps.ipb.ac.idEka Dasra Vianaekadasraviana@apps.ipb.ac.id<p><strong>Abstract. </strong><em> </em>The number of companies conducting IPOs on the Indonesia Stock Exchange continues to increase so that competition between companies also increases. One of the company's strategies to grow is the Initial Public Offering (IPO) to obtain additional capital. After an IPO, it is very important to conduct a financial performance assessment because it can affect the stock price and the value of a company. The purpose of this study is to describe the financial ratios and analyze the differences of the average financial performance before and after the IPO and describe the impact of the IPO on the financial performance of each company sector. The research method used was the wilcoxon signed ranks test and the MANOVA test on the financial statements of 48 companies that conducted IPOs in 2019. Based on the results of the study, there was a performance improvement in the ratio of liquidity and solvency, but in the ratio of profitability and activity, there was a decrease in performance. The results of the Wilcoxon signed ranks test showed that the ratio of profitability, solvency, liquidity, and activity had significant differences and the MANOVA test proved that the ratio of profitability, solvency, liquidity, and activity simultaneously had differences before and after the IPO</p> <p><em> </em></p> <p><strong>Abstrak. </strong>Jumlah perusahaan yang melakukan IPO di Bursa Efek Indonesia terus meningkat sehingga persaingan antar perusahaan pun semakin meningkat. Salah satu strategi perusahaan untuk tumbuh adalah Initial Public Offering (IPO) untuk mendapatkan tambahan modal. Setelah IPO, sangat penting untuk melakukan penilaian kinerja keuangan karena dapat mempengaruhi harga saham dan nilai suatu perusahaan. Tujuan dari penelitian ini adalah untuk mendeskripsikan rasio-rasio keuangan dan menganalisis perbedaan rata-rata kinerja keuangan sebelum dan sesudah IPO serta mendeskripsikan dampak IPO terhadap kinerja keuangan masing-masing sektor perusahaan. Metode penelitian yang digunakan adalah uji peringkat bertanda wilcoxon dan uji MANOVA terhadap laporan keuangan 48 perusahaan yang melakukan IPO pada tahun 2019. Berdasarkan hasil penelitian terdapat peningkatan kinerja pada rasio likuiditas dan solvabilitas, namun pada tahun 2019 terdapat peningkatan kinerja pada rasio likuiditas dan solvabilitas. rasio profitabilitas dan aktivitas, terjadi penurunan kinerja. Hasil uji Wilcoxon Signed Ranks menunjukkan bahwa rasio profitabilitas, solvabilitas, likuiditas, dan aktivitas terdapat perbedaan yang signifikan dan uji MANOVA membuktikan bahwa rasio profitabilitas, solvabilitas, likuiditas, dan aktivitas secara simultan terdapat perbedaan sebelum dan sesudah IPO.</p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54710BRANDING STRATEGY OF VILLAGES OUTSIDE JAVA IN INCREASING MARKET AWARENESS2024-03-10T14:38:44+08:00Mohammad Ikhsan Kurniamohikhsankurnia@universitas-bth.ac.idYusuf Amri Amrullahamri@amikom.ac.id<p><em>Indonesia is a very rich country, not only in terms of its natural resources, but also in terms of the creativity of the people. Most villages in Indonesia have a diversity of culture, arts, crafts, culinary delights and historical heritage. The potential of villages in Indonesia is not actually concentrated on the island of Java as the most densely populated area, but villages outside Java also have enormous potential if managed well. There are several villages that are well known, but there are still many of them not yet known by the markets outside their region. This makes researchers feel compelled to study village branding owned by villages outside Java. With a qualitative approach, researchers used a literature review method on literature about branding villages outside Java which was documented on the Garuda Platform. This research succeeded in reviewing 9 existing literature titles and discovered the fact that most of the villages studied did not have a strong village brand.</em></p> <p><em> </em></p> <p><em>Keywords: Village, Brand, Outside Java, Literature Review.</em></p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53215PENGARUH PRODUCT QUALITY AND PRICE TERHADAP KEPUTUSAN PEMBELIAN PRODUK BODY LOTION SCARLETT WHITENING 2023-12-13T14:15:44+08:00Marcella Tirta Listiyamarcellatirta@student.telkomuniversity.ac.IdAditya Wardhanaadityawardhana@telkomuniversity.ac.id<p>Indonesian people tend to have dry and dull skin due to the higher intensity of sun exposure in the tropical season. Several cities in Indonesia have unhealthy air quality. Gray air is a sign of unhealthy air quality. Consumers must be careful of unwanted things, such as products that do not include BPOM. When consumers feel a need for the goods to be purchased, they begin to make purchasing decisions. The purpose of this research is to understand and evaluate the extent of the impact of product quality on the decision to purchase Scarlett Whitening body lotion, to understand and evaluate the extent of the impact of price on the decision to purchase Scarlett Whitening body lotion products, to assess the extent of the joint impact of product quality and price on the decision purchase Scarlett Whitening body lotion products.<br>This study used quantitative methods and a Cochran sample, with a total of 153 respondents. This study also used questionnaire analysis and literature review. The data analysis techniques used in this research are causal analysis and multiple linear analysis. Conclusions are drawn regarding the relationship between product quality and purchasing decisions based on t count 3.028 and t table 1.984. The results obtained by Ha1 indicate that product quality has a quite significant positive influence on purchasing decisions. This hypothesis can be accepted at the significance level of 0.003. The influence that the price variable has on purchasing decisions can be identified by the calculated t value which exceeds the t table value, namely 7.771 ≥ 1.984. Therefore, it can be concluded that Ha2 is accepted, indicating that there is a significant positive influence of price on purchasing decisions partially. These results support the second hypothesis, which can be accepted with a significance level of 0.000. The influence between product quality and price variables on purchasing decisions reached a percentage of 53.5%, while the remaining 46.5% was influenced by other variables not included in this research. The F test results show that the two variables, namely product quality and price, together have a significant effect of 0.000 ≤ 0.05 and the calculated F value is 86.217 F table, namely 3.07. Thus, it can be concluded that product quality and price together have a significant influence on purchasing decisions for Scarlett Whitening body lotion products.</p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/51684ANALISIS IMPLEMENTASI PENGELOLAAN DANA DESA (PMK 201/PMK.07/2022) HARAPAN UNTUK MENCAPAI KESEJAHTERAAN DESA DI KABUPATEN MINAHASA2023-10-08T13:15:34+08:00Lidia Mawikerelidiamawikere76@gmail.comJenny Morasajennymorasa@unsrat.ac.idPeter Kapojospeterkapojos@unsrat.ac.id<p><strong>Abstract. </strong> The Village Fund Management includes Planning for village funds from the Ministry of Finance where each village is required to prepare a Village Medium-Term Development Plan (RPJMDes) and a Village Government Work Plan (RKPD) containing programs and activities to be implemented within the next 3 years. Because villages are the spearhead of development and improve community welfare. Village Fund management is expected to be efficient and effective and must be accountable. The purpose of this study was to determine whether the Village Fund Management based on PMK 201 th. 2022 can reduce village poverty in Minahasa Regency. This research analyzes that the plan must be prepared by involving the entire village community and adjusted to the needs and potential of the village. The distribution of village funds goes through 3 stages; Administration, accountability and reporting at the local government level includes recording and controlling the receipt and expenditure of village funds. Disbursement of Village Funds to Villages is carried out by administrative and technical checks on documents on the use of village funds submitted by the village, compiling accountability reports on the use of village funds at the end of each fiscal year, compiling reports on the use of village funds periodically and submitting these reports to the Ministry of Finance. The use of village funds includes; improvement of basic services, improvement of basic services in the village, community empowerment of village funds, development of economic potential, development of economic potential, environmental management and empowerment.</p> <p> </p> <p><strong>Abstrak. </strong>Pengelolaan Dana Desa meliputi Perencanaan dana desa dari Kementerian Keuangan dimana setiap desa wajib menyusun Rencana Pembangunan Jangka Menengah Desa (RPJMDes) dan Rencana Kerja Pemerintah Desa (RKPD) yang memuat program dan kegiatan yang akan dilaksanakan dalam jangka waktu berikutnya. 3 tahun. Karena desa merupakan ujung tombak pembangunan dan meningkatkan kesejahteraan masyarakat. Pengelolaan Dana Desa diharapkan dapat efisien dan efektif serta harus dapat dipertanggungjawabkan. Tujuan penelitian ini adalah untuk mengetahui apakah Pengelolaan Dana Desa berdasarkan PMK 201 th. Tahun 2022 dapat menurunkan kemiskinan desa di Kabupaten Minahasa. Penelitian ini menganalisis bahwa rencana tersebut harus disusun dengan melibatkan seluruh masyarakat desa dan disesuaikan dengan kebutuhan dan potensi desa. Penyaluran dana desa melalui 3 tahap; Penatausahaan, pertanggungjawaban dan pelaporan pada tingkat pemerintah daerah meliputi pencatatan dan pengendalian penerimaan dan pengeluaran dana desa. Penyaluran Dana Desa ke Desa dilakukan dengan melakukan pemeriksaan administratif dan teknis terhadap dokumen penggunaan dana desa yang diserahkan oleh desa, menyusun laporan pertanggungjawaban penggunaan dana desa setiap akhir tahun anggaran, menyusun laporan penggunaan dana desa secara berkala dan menyampaikan laporannya kepada Kementerian Keuangan. Penggunaan dana desa meliputi; peningkatan pelayanan dasar, peningkatan pelayanan dasar di desa, pemberdayaan masyarakat dana desa, pengembangan potensi ekonomi, pengembangan potensi ekonomi, pengelolaan dan pemberdayaan lingkungan hidup.</p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54242PERAN PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK BLACKMORES VITAMIN D3 1000 IU 2024-01-30T23:57:47+08:00Felicia Amanda Belvafeliciaamanda2509@gmail.comAllen Kristiawanalenzakriz@gmail.com<p><em>The aim of this study is to investigate and assess the relationship between price perception and promotional factors on customer purchasing decisions. This study utilises a quantitative research methodology, adopting a purposive sampling procedure and utilising a questionnaire as the major research instrument. The study included individuals who frequently participate in outdoor activities, have direct exposure to pollution, routinely consume vitamin D, and live in the cities of Bandung and Jakarta. After collecting the data, various tests are performed to determine its validity and reliability. Additionally, classical assumptions are assessed and many regression tests are run. The author's research revealed that consumer purchasing decisions for Blackmores Vitamin D3 10000 IU products were highly influenced by their views of pricing and promotions.</em></p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54548ENTREPRENEURIAL ECOSYSTEM, ENTREPRENEURIAL SELF-EFFICACY, AND ENTREPRENEURIAL INTENTION IN HIGHER EDUCATION: EVIDENCE FROM EAST JAVA2024-02-26T13:02:22+08:00Nabila Syahrinnaurelia01@student.ciputra.ac.idYoseva Sumajiyoseva.maria@ciputra.ac.idChristina Utamiwhidyautami@ciputra.ac.id<p>The main objective of this study is to conduct an empirical analysis of the influence of entrepreneurial ecosystem factors (EE) and entrepreneurial self-efficacy (ESE) on entrepreneurial intention (EI). This study also used the role of location as a control variable in this relationship. The population used in this study is among students both in East Java and outside East Java. The sample data obtained by 200 respondents and analyzed using the PLS-SEM approach with the help of Smart PLS 3.0. The results showed that EE had a significant positive effect on student EI. Meanwhile, ESE has a negative influence on EI when directly related, but if treated as a moderator variable, it can strengthen the relationship between EE and EI, although it has not had significant results, To further examine the role of this moderator, the researchers also elaborated the ESE factor with other variables such as Location, Gender, and Age using the ANOVA Two-Way Interaction Test and concluded that ESE can function as Substantial catalysts in encouraging people to embark on entrepreneurial ventures, but the role of the ESE tends to fluctuate, especially as we age.</p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54896PENERAPAN STRATEGI PROMOSI DALAM MENINGKATKAN PENJUALAN HOLYCOW! STEAKHOUSE BY CHEF AFIT SURABAYA2024-03-23T12:40:26+08:00Syahwa Ramadhansyahwa.ramadhan2000@gmail.comAcep Samsudinacep.samsudin.adbis@upnjatim.ac.id<p><em>The research in this thesis aims to determine the appropriate promotion strategies to be implemented by Holycow! Steakhouse by Chef Afit Surabaya in increasing sales. This study adopts a qualitative descriptive research method and was conducted at Holycow! Steakhouse by Chef Afit Surabaya. The research subjects include the owner, employees, and consumers. The data analysis method employed is descriptive analysis using the promotional mix. The findings of the descriptive research analysis reveal that the strategies utilized to carry out promotions through the promotional mix include advertising activities on social media platforms such as Instagram, Twitter, and WhatsApp; personal selling through face-to-face interactions with consumers; sales promotion activities involving discounts, buy-one-get-one-free offers, and customer loyalty programs; public relations through partnerships with Nestle or Coca-Cola; and Direc Marketing through friendly customer service and adherence to standard operating procedures. Consistently applying the promotional mix in the promotional strategy of Holycow! Steakhouse by Chef Afit can positively influence sales levels.</em></p> <p><em> </em></p> <p><strong><em>Keywords:</em></strong><em> Promotional mix, Increasing Sales, Promotion Strategies.</em></p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54590THE IMPACTS OF ECONOMIC UNCERTAINTY ON INDONESIAN FIRMS’ TRADE CREDITS IN INDONESIA2024-02-28T16:45:45+08:00Lesely Wennarsleslywennars@gmail.comSung Suk Kimsungsuk.kim@uph.edu<p><strong><em>Abstract</em></strong>. <em> </em><em>This research was conducted with the aim of looking at the impact of economic uncertainty on short – term borrowing activities of Indonesian firms, especially on trade credit. The researcher uses quantitative research that includes a total of 7218 firm – year observations collected from 607 companies listed on IDX from 1998 to 2021. Using fixed effect panel data regression, the results show that there is a significant relationship between economic uncertainty and trade payables, trade receivables, and net credits. There was a decrease in trade payable during a crisis, on the other hand, an increase in trade receivables and net credit during years with a higher level of uncertainty.</em></p> <table> <tbody> <tr> <td> <p> </p> </td> </tr> </tbody> </table> <p><strong>Abstrak. </strong> Penelitian ini dilakukan dengan tujuan untuk melihat dampak ketidakpastian perekonomian terhadap aktivitas pinjaman jangka pendek perusahaan-perusahaan Indonesia, khususnya pada kredit perdagangan. Peneliti menggunakan penelitian kuantitatif yang mencakup total 7218 observasi perusahaan – tahun yang dikumpulkan dari 607 perusahaan yang terdaftar di BEI dari tahun 1998 hingga 2021. Dengan menggunakan regresi data panel efek tetap, hasilnya menunjukkan bahwa terdapat hubungan yang signifikan antara ketidakpastian ekonomi dan utang usaha, piutang usaha, dan kredit bersih. Terjadi penurunan utang dagang pada saat krisis, sebaliknya terjadi peningkatan pada piutang dagang dan kredit bersih pada tahun-tahun dengan tingkat ketidakpastian yang lebih tinggi.</p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55296PENGARUH BRAND IMAGE, ONLINE CUSTOMER RATING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK LUXCRIME DI SHOPEE2024-05-01T10:20:02+08:00Ghirrid Salsabila Suwitob100200637@student.ums.ac.idKussudyarsanakus165@ums.ac.id<p><em>The purpose of this study is to see the influence of Brand Image, Online Customer Review and Online Customer Rating on Purchasing Decisions on Luxcrime Cosmetic products at Shopee. This study used a quantitative approach and the data of this study used sources from questionnaires. The sampling technique uses purpose sampling technique. The researchers of this study used 273 samples using the Issac and Michael method with an error rate of 10%. The criteria for respondents in this study, users of Luxcrime cosmetic products or consumers at Shopee who have the age of 17 years and over, have purchased Luxcrime cosmetic products at least 1 (time). This study uses the Statistical Analysis of the Program for Social Science with SPSS software The results of this study, namely Brand Image, Online Customer Review and Online Customer Rating have a positive influence on the Purchase Decision of Luxcrime Cosmetic Products at Shopee.</em></p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54643DOES THE RISK DISCLOSURE DECREASE COST OF DEBT? 2024-05-14T19:06:18+08:00Yusef Widya Karsanakarsana0105@gmail.com<p>This research aims to find out whether Risk Disclosure can reduce debt costs for public companies in Indonesia, especially for consumption sector companies. The period in this research is 2019 to 2022. Risk Disclosure is measured using content analysis.</p> <p>The hypothesis was tested using panel data regression analysis with a Random Model and adding control variables consisting of Return On Equity, Leverage, Firm Size, and proportion of independent commissioners.</p> <p>The results of this research indicate that risk disclosure has a positive effect on the cost of debt. This means that the higher risk disclosure does not reduce the cost of debt, but even increases the cost of debt. This finding is contrary to the hypothesis which states that risk disclosure has a negative influence on the cost of debt. The control variables that influence the cost of debt are Company size and the proportion of independent commissioners, while Return On Equity and Leverage do not influence the cost of debt. These findings provide a reference about the consequences of risk disclosure on the Company's cost of debt. Research on the cost of debt is very relevant in Indonesia because many companies still rely on creditors for funding.</p> <p>Keywords: Cost of Debt, Risk Disclosure (RD), consumption sector.</p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55041ANALYSIS OF THE INFLUENCE OF TRANSACTIONAL LEADERSHIP STYLE, COMPETENCE, AND JOB SATISFACTION ON THE PERFORMANCE OF SALES DIVISION EMPLOYEES IN A GOVERNMENT BANK2024-04-03T13:12:37+08:00Savira Alifa SjahrilSjahril@gmail.comRinto Rain Barryrintorainbarry@gmail.com<p><em>Human resource management plays a crucial role in a company's success by ensuring productive employee performance. This research aims to analyze the influence of transactional leadership style, employee competence, and job satisfaction on the performance of the Sales Division employees at a government bank. A quantitative method with a causal research design was used in this study. Data were collected through a questionnaire from 163 respondents and analyzed using reliability analysis, validity analysis, and Structural Equation Modeling (SEM). The results showed that transactional leadership style, employee competence, and job satisfaction have a positive and significant influence on employee performance. The managerial implications of this research highlight the need for companies to improve employee performance through the development of transactional leadership styles, enhancing competencies, and increasing job satisfaction. Further research is suggested to consider adding new variables that may affect employee performance.</em></p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55115PENGARUH PEMBUATAN KONTEN INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN MELALUI IKLAN SEBAGAI VARIABEL MEDIASI PADA E-COURSE KANG AVIV INSTITUTE2024-04-17T17:14:17+08:00Teuku Muhammad Ridha Kuswalabiramatmridho@student.telkomuniversity.ac.idArry Widodoarrywie@telkomuniversity.ac.id<p><strong><em>Abstract</em></strong>. <em> Currently, the development of internet technology in Indonesia is growing rapidly, supported by the increasing number of internet users. Social media has consistently been the second most trusted source of information for the past three years. Instagram is superior to other social media because it is able to present interesting visual-based content, making it very suitable for use as a means of promoting a tangible product. The increase and decrease in sales is because consumers want companies to present more educational information and produce uniqueness with their own characteristics, so that marketing content, if more implemented, will increase in purchasing decisions. This study was conducted to determine the effect of content creation on purchasing decisions through advertising as a mediating variable in the Kang Aviv Institute e-course. This research method uses quantitative methods with Structural Equation Model (SEM) analysis techniques using Smart PLS 4 software. The sampling method used is simple random sampling with 355 respondents. Based on the research results, the Content Creation variable has a significant positive effect on advertising with a t-statistic value of 34,299 and p-values of 0.000. the Advertising variable has a significant positive effect on Purchasing Decisions with a t-statistic of 12,899 and p-values of 0.000. the Content Creation variable has no significant effect on Purchasing Decisions with a t-statistic of 0.210 and p-values of 0.834. </em></p> <table> <tbody> <tr> <td> <p> </p> </td> </tr> </tbody> </table> <p><strong>Abstrak. </strong>Pada saat ini perkembangan teknologi internet di Indonesia semakin pesat, hal tersebut didukung oleh peningkatan jumlah pengguna internet yang semakin meningkat. Media sosial secara konsisten menjadi sumber informasi terpercaya kedua selama tiga tahun terakhir. Instagram lebih unggul dari media sosial lain karena mampu menyajikan konten berbasis visual yang menarik, sehingga sangat cocok untuk digunakan sebagai sarana promosi terhadap suatu produk yang berwujud. Kenaikan dan penurunan penjualan karena konsumen ingin perusahaan menyajikan lebih banyak informasi yang edukatif dan menghasilkan keunikan dengan ciri khasnya sendiri, sehingga konten pemasaran jika semakin diterapkan maka akan semakin meningkat dalam keputusan pembelian. Penelitian ini dilakukan untuk mengetahui pengaruh pembuatan konten terhadap keputusan pembelian melalui iklan sebagai variabel mediasi pada e-course Kang Aviv Institute. Metode penelitian ini menggunakan metode kuantitatif dengan teknik analisis Structural Equation Model (SEM) menggunakan software Smart PLS 4. Metode pengambilan sampel yang digunakan adalah simple random sampling dengan 355 responden. Berdasarkan hasil penelitian, variabel Pembuatan Konten berpengaruh positif signifikan tehadap iklan dengan nilai t-statistik 34.299 dan p-values 0.000. variabel Iklan berpengaruh positif signifikan terhadap Keputusan Pembelian dengan t-statistik 12.899 dan p-values 0.000. variabel Pembuatan Konten tidak berpengaruh signifikan terhadap Keputusan Pembelian dengan t-statistik 0.210 dan p-vaues 0.834.</p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55630ANTESEDEN DARI VIRTUAL ORGANIZATIONAL COMMITMENT DAN DAMPAKNYA TERHADAP VIRTUAL CARE PERFORMANCE (STUDI PADA PLATFORM TELEMEDISIN XYZ DI INDONESIA) 2024-05-19T18:12:15+08:00Freddy Dinataf.dinata91@gmail.comFerdi AntonioAntonio@uph.edu<p style="font-weight: 400;"><em>The presence of telemedicine plays a vital role in the healthcare system of developing countries, as it can facilitate access to healthcare services, especially in remote areas. However, various factors can influence the performance of online medical advisors on telemedicine platforms. The aim of this research is to analyze the factors affecting the performance of online medical advisors on telemedicine platforms. The variables under investigation include personal innovativeness with information technology (IT), computer self-efficacy, habits, and e-leadership. These four variables will be treated as independent variables. Mediating variables consist of exploitative use of telehealth technology, virtual organizational commitment, and the dependent variable is virtual care performance, also known as virtual healthcare service performance. This research is conducted using a quantitative approach with an online questionnaire instrument. Data analysis is performed using multivariate techniques, specifically Partial Least Square-Structural Equation Modelling (PLS-SEM). The research results indicate that all four independent variables under investigation have a positive influence on virtual organizational commitment.</em></p>2024-03-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54582ANALISIS STRATEGIS PADA SILOAM INTERNATIONAL HOSPITAL - 20222024-02-27T23:44:18+08:00Rinaldo Adi Sarosarinaldo_82@yahoo.com<p>Siloam merupakan salah satu rumah sakit swasta terbesar di Indonesia dengan layanan yang cukup lengkap dan memiliki sejarah yang cukup panjang dari tahun 1996. Indonesia memiliki penduduk sekitar 275 juta, dimana menurut WHO perbandingan dokter di indonesia harusnya 1:1000 (Putri, 2023) dan Indonesia mempunyai rasio 0.63 pada tahun 2022 (Ahdiat, 2023). dari data yang ada, hampir 1 juta masyarakat Indonesia datang berobat ke Malaysia, sedangkan ada 750 ribu yang ke Singapura (Yanwardhana, 2023). Berdasarkan informasi tersebut saya memilih Siloam International Hospital supaya bisa mendorong Siloam untuk memiliki strategi pengembangan bisnis yang bagus, sekaligus bisa meningkatkan mutu dan jangkauan layanan terbaik ke seluruh Indonesia dengan harga yang terjangkau, sehingga orang-orang Indonesia tidak perlu berobat jauh-jauh ke luar negeri dan bisa menikmati layanan kesehatan terbaik dengan biaya terjangkau.</p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54612PENGARUH PROFESSIONAL SELF EFFICACY, LIFE SATISFACTION DAN BURNOUT TERHADAP JOB PERFORMANCE YANG DIMEDIASI OLEH WORK ENGAGEMENT (STUDI EMPIRIS PADA PERAWAT RUMAH SAKIT TMC)2024-03-04T11:05:35+08:00Indry Widjayaindryputri99@gmail.comHendra AchmadiAchmadi@gmail.com<p><em>The purpose of this research is to examine the influence of professional self-efficacy, life satisfaction, and burnout, mediated by work engagement, on job performance among nurses working at TMC Hospital in Tasikmalaya. This study is quantitative and survey-based. Partial Least Squares Structural Equation Modeling (PLS-SEM) was utilized to analyze empirical data obtained through simple random sampling. A total of 166 samples were collected and assessed via distributed online questionnaires. The research results indicate that ten hypotheses were tested, two of which demonstrated negative and significant coefficient values in line with the hypotheses. Seven hypotheses showed positive and significant coefficient values as hypothesized. However, one hypothesis yielded non-significant results. The strongest direct influence on job performance was found to originate from work engagement and professional self-efficacy (coefficients: 0.338 and 0.24). There was evidence of a negative impact from burnout on job performance (-0.223). Therefore, the outcomes of this study support that engagement, self-efficacy, and fatigue management can enhance nurse performance, presenting novel applications towards nurse performance. This research model demonstrated moderate predictive accuracy and relevance, indicating potential for further exploration in future research. The research findings offer managerial implications concerning human resource management, particularly in hospital nursing, and recommendations for future researchers regarding sample size, inclusion criteria, and geographical scope.</em></p> <p><strong><em>Keywords: </em></strong><em>Professional self-efficacy, life satisfaction, burnout, work engagement, job performance</em></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54630PENGARUH AUDIT REPORT LAG DAN KUALITAS AUDIT TERHADAP AUDITOR SWITCHING (STUDI EMPIRIS PADA PERUSAHAAN YANG TERCATAT DI INDEKS KOMPAS 100 BURSA EFEK INDONESIA TAHUN 2020-2022)2024-03-05T13:43:47+08:00Clarissa Grace S. Sagala2032010@unai.eduHarman Malauharmanmalau@unai.edu<p style="font-weight: 400;"><strong><em>ABSTRACT</em></strong></p> <p style="font-weight: 400;"><em>This study examines the impact of audit report lag and audit quality on auditor switching among companies listed in the Kompas 100 Index of the Indonesia Stock Exchange for the years 2020-2022. Utilizing a quantitative approach and secondary data sources, this research successfully collected samples from 51 companies, representing a total of 153 data samples, through purposive sampling from the entire 100 companies. The analysis was conducted using descriptive statistical techniques and logistic regression, with data processing through SPSS version 29. According to the results, the Nagelkerke R Square value of 0.061 indicates that audit report lag and audit quality can only explain 6.1% of the influence on auditor switching, while 93.9% is influenced by other variables outside of this study. The findings shows that neither audit report lag nor audit quality has a significant effect on auditor switching, both partially and simultaneously.</em></p> <p style="font-weight: 400;"><strong>Keywords: <em>Audit Report Lag, Audit Quality, Auditor Switching</em></strong></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54759PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP MINAT PEMBELIAN KONSUMEN2024-03-13T22:51:26+08:00Immanuela Nobella Sertina HarianjaHarianja@gmail.comKartika Imasari Tjiptodjojokartika.it@eco.maranatha.edu<p> The development and dynamic changes in trends have encouraged many industries to produce and offer products that are in line with the interests of consumers. One industry that has experienced a lot of progress is the fashion industry, especially shoes. Many local shoe industries have sprung up, one of which is Ventela. Ventela can produce shoes in large quantities with high standards so that it allows all groups to get shoes with high quality and prices that are still affordable so it is expected to encourage consumers to have an interest in purchasing local shoes, especially Ventela. This study aims to analyze whether brand image, price, and product quality can influence consumer purchase interest in Ventela products. The research sample of 140 respondents is the people of Bandung City who recognize and have bought Ventela shoes. The test was conducted using the simple linear regression analysis method with the result that the image of the brand and the quality of the product influence purchase intention, while the price has different results where it does not affect purchase intention.</p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54859DAMPAK KUNJUNGAN WISATAWAN TERHADAP PENDAPATAN ASLI DAERAH KOTA MANADO DENGAN ANALISIS STATISTIK, TREN DAN PROPORSI2024-03-19T16:47:45+08:00Junior Lakatjun@unklab.ac.idFanny Soewignyof.soewignyo@unklab.ac.id<p>The study aims to analyze the impact of the number of tourist visits on the original income of the City of Manado in 2019-2021 as well as the trend and proportion of restaurant tax receipts in Manado City. The study uses restaurant tax realisation as a moderation variable. This is due to the presence of the Covid-19 pandemic in the period 2019-2021 which caused the number of tourist visits to the City of Manado to be disturbed. Furthermore, when the tourist visit is moderated by the realisation of restaurant tax it was found to strengthen the influence of tourists visits on Manado City PAD. This is because of the reception of the restaurant tax to be one of the largest types of tax contributors in Manado City.</p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54793PERILAKU KEPUTUSAN PEMBELIAN KONSUMEN BERDASARKAN KUALITAS PRODUK DAN PERSEPSI HARGA2024-03-15T10:14:32+08:00Angelica VanessaVanessa@gmail.comKartika Imasari Tjiptodjojokartika.it@eco.maranatha.edu<p><em>People living in tropical climates require extra skin care through the use of sunscreen that is applied regularly, especially on the face. The use of sunscreen can prevent direct sun exposure that can damage the facial skin layer. Many sunscreen products are on the market so consumers are faced with various choices of quality and price offered. This study aims to analyze the product quality and price perceptions of Azarine sunscreen products that influence the purchasing decision process. This research was conducted with non-probability sampling with a research sample of people in Bandung who have bought and used Azarine sunscreen, totaling 120 respondents. This study found that product quality and price perceptions influence purchasing decisions. </em></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55929EVALUASI KINERJA KEPALA DESA DI TINJAU DARI LAPORAN KETERANGAN PERTANGGUNGJAWABAN (LKPJ) TAHUN 2022 DI DESA SIMANDRAOLO2024-06-02T23:44:36+08:00Ardin Telaumbanuaemantelaumbanua111@gmail.comAyler Beniah NdrahaNdraha@unias.ac.idSuka’aro WaruwuWaruwu@unias.ac.idPeringatan HarefaHarefa@unias.ac.id<table> <tbody> <tr> <td> <p><strong><em>Abstract</em></strong><em>. </em><em>Evaluation is an activity to assess the level of performance of a policy by systematically investigating the effectiveness of the program. Meanwhile, learning evaluation is a continuous process of collecting and interpreting information, in assessing decisions made to design a learning system. This research aims to determine the performance of the Simandraolo Village Head during 2022. To find out how the Simandraolo Village Head's performance has been evaluated in achieving success in his duties and responsibilities during 2022 as reviewed by LKPJ. And to analyze how efforts will be made to improve the Performance Evaluation of the Simandraolo Village Head in the future. This research uses qualitative and descriptive research methods. Data collection in this research was interviews, observation and documentation. The data analysis technique includes three stages, namely data reduction, data presentation, and drawing conclusions. From the research results it can be seen that: (1) The Village Head of Simandraolo is considered good by the Village officials, but the community feels there are shortcomings. Several areas need to be improved, including cooperation, program effectiveness, work knowledge, and responsibilities which are considered unsatisfactory. (2) The Simandraolo Village Head has the authority to lead the Village government. In carrying out development, the Village Head plans by involving deliberation between the government and the Village community, in accordance with aspirations, needs and applicable regulations. (3) To improve the performance of village officials, it is necessary to increase intensive communication between village heads, officials and the community. </em></p> </td> </tr> </tbody> </table>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55094PENGARUH CUSTOMER EXPECTATIONS DAN PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION PADA USER APLIKASI DINOTIS2024-04-13T18:56:44+08:00Glory Easterlitta Kinanthigloryesterlitta@gmail.comKristina Sisiliakristina@telkomuniversity.ac.id<p>Digital transformation in technology, information and communication is driving innovation in how people interact. Dinotis is a start-up company in the telecommunications and entertainment industry to connect creators and audiences. Dinotis relies heavily on the satisfaction of both creators and audiences to continue contributing and subscribing to their platform. This can be known by understanding the variables of expectations and perceived value of its consumers. So this research aims to find out how customer expectation and perceived value affect customer satisfaction in Dinotis application users. The quantitative research method used is descriptive causal involving 100 respondents who use the Dinotis application. The sampling technique used is non probability sampling with purposive sampling type which is processed using the SPSS 26 application. Based on the results of simultaneous and partial hypothesis testing, customer expectation has no significant effect on customer satisfaction, while perceived value has a significant effect on customer satisfaction. However, simultaneously there is a significant effect of customer expectation and perceived value on customer satisfaction with the Dinotis application.</p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55930ANALISIS GAYA KEPEMIMPINAN KETUA PANWASLU KECAMATAN GUNUNGSITOLI IDANOI DALAM TAHAPAN PEMILU TAHUN 2024 DI KECAMATAN GUNUNGSITOLI IDANOI2024-06-02T23:48:55+08:00Faevman Buala Zebuaemanzeb19@gmail.comAyler B. NdrahaNdraha@unias.ac.idYupiter Mendrofayupiter.mend18@gmail.comEmanuel Zebuaemanuelzebua578@gmail.com<p><strong><em>Abstract. </em></strong><em>The aims of this research are 1) To analyze the leadership style of the chairman of the Panwaslu sub-district of Gunungsitoli Idanoi in the 2024 election stages, 2) To analyze the leadership style applied by the chairman of the Panwaslu of Gungsitoli Idanoi sub-district in the 2024 election stages and 3) To analyze the efforts made take action to overcome obstacles and obstacles to the leadership style of the chairman of the Panwaslu, Gunungsitoli Idanoi sub-district in the 2024 election stages in Gunungsitoli Idanoi sub-district. Data analysis techniques use data reduction, data presentation and drawing conclusions. The research results show that 1) the leadership style of the Chair of the Panwaslu of Gunungsitoli Idanoi sub-district in the 2024 General Election stages is categorized as good, 2) the Chair of the Panwaslu of Gunungsitoli Idanoi sub-district applies a democratic leadership style and 3) The efforts made by the Chair of the Panwaslu of Gunungsitoli Idanoi sub-district in overcoming obstacles and barriers by The leadership style he applies is to proactively provide solutions and be firm and increase member discipline during plenary meetings so that decisions can be made quickly</em></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55385PERAN ENTREPREUNERIAL MARKETING DALAM MENGHADAPI TANTANGAN PENCAPAIAN PENDAPATAN DI HOTEL CIPUTRA SEMARANG2024-05-07T22:37:38+08:00Erny Kusmastutiekusmastuti@magister.ciputra.ac.idAgoes Tinus Lis Indriantoagoes.tinus@ciputra.ac.id<p><strong>Abstract.</strong> This study examines the importance of entrepreneurial marketing in Hotel Ciputra Semarang, with a focus on the use of entrepreneurial marketing dimensions and their impact on hotel revenue. The research method used is descriptive qualitative with triangulation analysis, focusing on execution, management, and hotel staff as respondents. Data are collected through surveys and detailed observations. The study's findings on entrepreneurial marketing, particularly in the context of a competitive business environment, have a positive impact on Hotel Ciputra Semarang by providing different perspectives and diversifying marketing strategies. This study identifies the role of entrepreneurial marketing in providing guidance to hotel practitioners on how to improve management strategies and effectively manage time, hence providing guidance to businesses seeking to optimize their revenue generation.</p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55232CONSEPTUAL PAPER EMPLOYEE PERFORMANCE2024-04-26T19:31:28+08:00Febrian Setyo Wahyu Anggoroanggafebrianswa@gmail.comArry Widodoarrywidodo@telkomuniversity.ac.idAnita Silvianita anitasilvianita@telkomuniversity.ac.idNurafni Rubiyantinurafnirubiyanti@telkomuniversity.ac.id<p><em>This research aims to determine the relationship between work discipline, work environment, and work motivation on employee performance using student data from the Department of Industry and Trade, Tabanan Regency, Bali, Export Import Control and Distribution Section. This research applies quantitative descriptive methods. To determine the sample size, a saturated sample approach is used, that is, taking the entire population. The approach adopted is Structural Equation Model (SEM), analyzed using Smart-PLS. The research results show that work motivation is the most important antecedent of employee performance, followed by work discipline and work environment. Work Motivation acts as a mediating variable between work discipline and work environment and employee performance. This research has several implications for companies in improving employee performance. Companies need to improve strong work discipline, create a good work environment for employees.</em></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55390DETERMINAN MINAT INVESTASI DI PASAR MODAL 2024-05-08T11:04:45+08:00Teguh Suryawanteguhsuryawan@yahoo.comAnggraeni Pratama Indriantoreniindrianto@gmail.com<p><em>This study aims to explore the factors influencing individuals' interest in investing in the capital market, focusing on variables such as Expected Return, Self Efficacy, Perceived Risk, Subjective Norms, Perceived Behavior Control, and Investment Attitudes. Data were collected through a survey of respondents who are members of the general public in Ngemplak District, Sleman Regency, DIY. Data analysis was conducted using relevant statistical methods with the assistance of SPSS 25 software. The main findings indicate that all variables examined have a significant influence on individuals' interest in investing in the capital market. These results underscore the importance of considering psychological aspects and perceptions in planning strategies to increase public participation in investment. The implications of this research highlight the necessity of developing holistic, data-driven approaches to enhance financial literacy and community involvement in the capital market.</em></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/56049ANALISIS PENGEMBANGAN PEGAWAI PADA DINAS PARIWISATA, PEMUDA DAN OLAHRAGA KABUPATEN NIAS2024-06-10T12:24:24+08:00Vikar Fisratna Waruwuvikarwaruwu98@gmail.comAyler B. Ndrahaaylerbeniahndraha@unias.ac.idNanny Artatina Buulolonannyartatinabu@gmail.comOdaligoziduhu Halawaoda15halawa@gmail.com<table> <tbody> <tr> <td> <p><em>The need to obtain superior and professional human resources is highly expected by every organization. So much human resource development funding is spent for this purpose, but it often results in disappointment. In achieving its goals, organizations strive to create human resources who are reliable and have the ability by opening the mindset of human resources in the organization. Employee development is an integral part of talent management. Skills refer to the combination of knowledge, attitudes and behaviors that enable a person to succeed in a particular job or task. Employee development involves a series of efforts designed to improve individual abilities, knowledge and skills so that they can achieve better performance and be more relevant to job demands. By integrating talent management with employee development, organizations can create an environment where individuals feel valued, have opportunities to grow, and make greater contributions to the organization's success. This research used qualitative methods with informants as many as 8 employees at the Nias Regency Tourism, Youth and Sports Office. The research results show that the employee development program is designed to improve the skills, knowledge and abilities of employees so that they can make a greater contribution to their duties and responsibilities in carrying out their assigned tasks. With employee development carried out at the Nias Regency Tourism, Youth and Sports Department, employees experience increased skills, work motivation, work enthusiasm, job or position promotions as well as improving employee leadership, competence and performance through training activities and providing opportunities for employees to program further education.</em></p> </td> </tr> </tbody> </table>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55231THE EFFECT OF POPULATION GROWTH AND INFLATION ON ECONOMIC GROWTH IN EAST ASIA2024-04-26T16:29:01+08:00Nikolas Stevennikolassteven991@gmail.comMichelle Susanto Wijasari01112220022@student.uph.eduEvan Kaban Putera01112220030@student.uph.eduFerry Ferdinand Vincenttiusferry.vincenttius@uph.edu<table> <tbody> <tr> <td> <p><strong><em>Abstract</em></strong><strong> . </strong><em>This study delves into the longstanding debate surrounding the impact of population growth and inflation on economic growth, particularly focusing on East Asia. Past studies on the impact of population growth and inflation on economic growth have yielded contradictory results, with some indicating positive effects, others suggesting negative effects, and some find no significant impact at all. This study aims to find whether population growth and inflation affects the economic growth of East Asia using panel data regression. The data are taken from sample of East Asian countries from 2001-2022 annually. The findings reveal that when population growth and inflation are considered together, they have a significant effect on the economic growth of East Asia. Specifically, it was found that population growth has a significant positive relationship on the economic growth of East Asia. Conversely, inflation does not have a significant effect on the economic growth of East Asia.</em></p> <p> </p> <p><strong>Abstrak.</strong> Studi ini menyelidiki perdebatan lama seputar dampak pertumbuhan penduduk dan inflasi terhadap pertumbuhan ekonomi, khususnya dengan fokus di Asia Timur. Penelitian-penelitian terdahulu mengenai dampak pertumbuhan penduduk dan inflasi terhadap pertumbuhan ekonomi memberikan hasil yang kontradiktif, ada yang menunjukkan dampak positif, ada pula yang menunjukkan dampak negatif, dan ada pula yang tidak menunjukkan dampak signifikan sama sekali. Penelitian ini bertujuan untuk mengetahui apakah pertumbuhan penduduk dan inflasi berpengaruh terhadap pertumbuhan ekonomi Asia Timur dengan menggunakan regresi data panel. Data diambil dari sampel negara-negara Asia Timur dari tahun 2001-2022 setiap tahunnya. Temuan mengungkapkan bahwa jika pertumbuhan penduduk dan inflasi digabungkan, keduanya mempunyai pengaruh yang signifikan terhadap pertumbuhan ekonomi Asia Timur. Secara khusus ditemukan bahwa pertumbuhan penduduk memiliki hubungan positif yang signifikan terhadap pertumbuhan ekonomi Asia Timur. Sebaliknya inflasi tidak berpengaruh signifikan terhadap pertumbuhan ekonomi Asia Timur.</p> </td> </tr> </tbody> </table>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55348BRAND IMAGE SEBAGAI VARIABEL MEDIATOR PENGARUH GREEN MARKETING TERHADAP LOYALITAS KONSUMEN; KAJIAN EMPIRIS SEBUAH COFFEESHOP GLOBAL DI KOTA BANDUNG2024-05-21T23:37:58+08:00Rani Fadilah FirdausFirdaus@gmail.comAkhmad Yunaniakhmadyunani@telkomuniversity.ac.id<p><em>This study aims to investigate the relationship between green marketing, brand image, and consumer loyalty. Using 255 respondents in Bandung, the results show that green marketing has a positive and significant effect on consumer loyalty, while brand image acts as a mediator variable in this relationship. The results show that green marketing strategies that focus on environmental aspects and brand image can increase consumer loyalty to a brand. This study provides insights for businesses to develop effective green marketing strategies that can increase consumer loyalty and improve their brand image.</em></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55226ANALISIS KEPUASAN MASYARAKAT ATAS KINERJA PEGAWAI PADA KANTOR CAMAT GOMO KABUPATEN NIAS SELATAN2024-04-25T22:23:21+08:00Jefri Cantano Telaumbanuajeffrycantano6@gmail.comSyah Abadi Mendrofajeffrycantano6@gmail.comEduar Baenejeffrycantano6@gmail.comFatolosa Hulujeffrycantano6@gmail.com<div><em><span lang="EN-US">This research aims to determine community satisfaction with employee performance at the Gomo Subdistrict office. This research uses qualitative research with the research sources being the people of Gomo District and employees of the Gomo District Head's office. Qualitative research uses observation, documentation and interviews. Researchers can contribute to designing good research by integrating qualitative methods effectively. The research results show qualitatively that community satisfaction with employee performance at the Gomo Subdistrict office based on indicators of community satisfaction and employee performance can be classified as Satisfactory. This is based on the results of research conducted on community informants receiving services at the Gomo District office who assessed the ability of employees to carry out their duties because employees were unable to understand their duties and provide good service to the community.</span></em></div> <div> </div> <div> <div> <p class="TableParagraph"><strong><em><span lang="EN-US">Keywords:</span></em></strong></p> </div> <div> <p class="TableParagraph"><em><span lang="EN-US">Community Satisfaction, employee Performance </span></em></p> </div> </div>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55373KINERJA EKONOMI DAN PARIWISATA PASKA KAWASAN EKONOMI KHUSUS (KEK) PARIWISATA MANDALIKA LOMBOK 2014-20232024-05-07T13:02:34+08:00Parhimpunan Simatupangparhimpunan.simatupang@pmbs.ac.id<p><em>This paper aims to analyse the growth of the tourism industry and foreign direct investment in NTB, as well as its impact on NTB's economic growth, ten years after Mandalika was designated as an exclusive economic zone. The author uses a qualitative approach with a literature study method. The data used is secondary data from documents, reports, and scientific research on tourism, FDI and regional economic growth. Based on analysis, since operating as a special economic zone, especially when the Pertamina Mandalika International Circuit was inaugurated in 2021, the need for tourism development projects, FDI and investment realization has experienced an upward trend. Lastly, NTB also has a positive trend in economic growth indicators which can be seen from NTB's GRDP. The author only focuses on collecting data from secondary data without conducting interviews with decision makers and tourism related parties in the Mandalika exclusive economic zone, so that research with other data sources may produce research that has a different point of view from this research. This research presents a brief overview of the analysis of tourism growth, FDI and economic growth as an impact of the development of exclusive economic zones which can provide recommendations for future research directions and economic and tourism decision makers in other regions. Currently, research examining the impact of the establishment of exclusive economic zone in the context of tourism, FDI and economic growth in Indonesia is still considered quite limited, especially for relatively new tourism development areas such as Mandalika.</em></p> <p><strong>Key Words</strong>: <em>Tourism,</em> <em>Foreign Direct Investment</em>, <em>Economic Growth, exclusive economic zone, Mandalika.</em></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55347PENGARUH BIG FIVE PERSONALITY, KEPUASAN KERJA TERHADAP PRESTASI KERJA PEGAWAI KESYAHBANDARAN DAN OTORITAS PELABUHAN (KSOP) KELAS II KOTABARU-BATULICIN KABUPATEN TANAH BUMBU2024-05-04T18:12:04+08:00Taufan Eka Putrataufan16@gmail.comArifinArifin@gmail.comAryatih ArfaArfa@gmail.com<p>This study aims to analyze the influence of <em>big five personalities</em>, job satisfaction on the work performance of Class I Kesyahbandaran and Port Authority (KSOP) employees of Kota Baru-Batulicin, Tanah Bumbu Regency. The data collection technique used is using questionnaires. For the population used, it is 81 employees. The data analysis method used in this study used SmartLPS software. SmartPLS is a component- or variance-based structural equation (SEM) model that is not based on many assumptions. The results showed that <em>the big five personalities</em> have a positive and significant influence on job performance, job satisfaction has a positive and significant effect on job performance.</p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55389EFEKTIVITAS PEMASARAN MEDIA SOSIAL TIKTOK TERHADAP PENINGKATAN VOLUME PENJUALAN DI PERUSAHAAN (STUDI KASUS PADA PERUSAHAAN X)2024-05-08T10:38:04+08:00Nabilla Azzahra AndrianaAndriana@gmail.comCen Lulondon3lay@yahoo.comChandra KuswoyoKuswoyo@gmail.com<table> <tbody> <tr> <td rowspan="2" width="342"> <p><strong><em>Abstract.</em></strong><em>. This research was conducted to find out whether in this day and age, TikTok's social media marketing strategy can increase product sales volume. This research uses a quantitative descriptive approach. This research aims to discuss marketing strategies that affect the increase in sales of MSME products from company X which is engaged in the skincare business. The data collection instruments used in this study are observation (interviews) and retrieval of company X sales data for the last 6 (six) months. The data processing technique used is simple regression analysis. From the results of the R-Square test, as for the 76% marketing cost factor that affects sales volume, while 24% is influential due to other factors, the marketing strategy and marketing costs incurred by company X on TikTok social media greatly affect the increase in company sales volume.</em></p> </td> <td width="0"> </td> </tr> <tr> <td width="0"> </td> </tr> <tr> <td width="342"> <p><strong>Abstrak</strong>. Penelitian ini dilakukan untuk mengetahui apakah di zaman sekarang, strategi pemasaran media sosial TikTok dapat meningkatkan volume penjualan produk. Penelitian ini menggunakan model kuantitatif deskriptif. Penelitian ini bertujuan untuk membahas strategi pemasaran yang mempengaruhi peningkatan penjualan produk UMKM dari perusahaan X yang bergerak di bidang bisnis <em>skincare</em>. Instrumen pengumpulan data yang digunakan dalam penelitian ini adalah observasi (wawancara) dan pengambilan data penjualan perusahaan X selama 6 (enam) bulan terakhir. Teknik pengolahan data yang digunakan adalah analisis regresi sederhana. Dari hasil uji <em>R-Square</em>, adapun 76% faktor biaya pemasaran yang mempengaruhi volume penjualan, sedangkan 24% berpengaruh karena faktor lain, Strategi pemasaran dan biaya pemasaran yang dikeluarkan oleh perusahaan X di media sosial TikTok sangat mempengaruhi peningkatan volume penjualan perusahaan.</p> </td> <td width="0"> </td> </tr> </tbody> </table>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55526ANALISIS PERAN MEDIA SOSIAL DALAM PROSES MEDIATISASI POLITIK: PERSPEKTIF KOMUNIKASI POLITIK DAN PARTISIPASI PUBLIK2024-05-14T15:21:22+08:00Diva Andzani 01689230007@student.uph.eduDiah Virgindianvirgin79@gmail.comBela Pristica 01689230003@student.uph.eduDesideria L Dwihadiah 01689230003@student.uph.edu<p><strong><em>Abstract</em></strong></p> <p><em>This study aims to analyze the role of social media in the process of political mediatisation, considering perspectives from political communication and public participation. The theories employed in the analysis include Mediatisation Theory, Political Communication Theory, Public Participation Theory, Algorithm and Filter Bubble Theory, and Fake News Dissemination Theory. The research method utilized is a qualitative approach through social media content analysis. Data were obtained from materials posted on social media by politicians, political parties, and citizens. The analysis results indicate that social media significantly influences political communication by facilitating direct interaction between politicians and voters, as well as enhancing public participation in political discussions. However, challenges such as the spread of fake news and political polarization also arise. In conclusion, it is recommended to enhance digital literacy among the public, monitor the use of social media by political actors, and involve educational institutions in political education to mitigate the negative impacts and enhance the positive benefits of social media use in politics.</em></p> <p><em> </em></p> <p><em>Keywords: Social media, Political mediatisation, Political communication, Public participation, Fake news dissemination</em></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55163ANALISIS KONTRIBUSI PAJAK DAERAH DAN RETRIBUSI DAERAH DALAM MENINGKATKAN PENDAPATAN ASLI DAERAH PEMERINTAH KAB. NIAS TAHUN 2019-20212024-04-24T23:11:55+08:00Yakini Buulolokiny.bll@gamil.comNanny Artatina Buulolokiny.bll@gmail.comKurniawan Sarototonafo Zaikiny.bll@gmail.comEliagus Telaumbanuakiny.bll@gmail.com<div> <p class="TableParagraph"><em><span lang="EN-US">In 2019 - 2021, the plan for local tax revenues and regional levies at the Nias Regency Government is not in accordance with the realization of revenues. The contribution of local tax revenues and regional levies is still low when compared to other items of legitimate local original revenue. </span></em></p> </div> <div> <p class="TableParagraph"><em><span lang="EN-US">This study aims to describe the contribution of local taxes in increasing the local revenue of the Nias Regency Government from 2019–2021 and describe the contribution of regional levies in increasing the original revenue of the Nias Regency Government from 2019–2021.</span></em></p> </div> <div> <p class="TableParagraph"><em><span lang="EN-US">The research method used is a quantitative descriptive method that uses secondary data and literature with data sources coming from the Nias Regency Regional Financial and Revenue Management Agency. In this study, the time period used was 2019-2021 with data analysis using overlay analysis techniques.</span></em></p> </div> <div><em><span lang="EN-US">The results showed that the contribution value was carried out with a matrix of regional tax revenue and regional levies based on analysis of financial statement data from 2019-2021. Within a period of 3 (three) years from 2019 - 2021, the value of regional tax contributions and regional levies including criteria is very lacking in contributing to local original revenue.</span></em></div> <div> </div> <div> <div> <p class="TableParagraph"><strong><em><span lang="EN-US">Keywords:</span></em></strong></p> </div> <div> <p class="TableParagraph"><em><span lang="EN-US">Contribution of Local Tax, Local Retribution, Local Revenue.</span></em></p> </div> </div>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55346PENGARUH DISIPLIN KERJA DAN KEPUASAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (OCB) PADA RUMAH SAKIT UMUM DAERAH SAWERIGADING (RSUD) PALOPO2024-05-04T17:48:25+08:00Tira Dewi Bustamitiradewi1515@yahoo.comSamsul AlamAlam@gmail.comArifinArifin@gmail.com<p>Tujuan penelitian ini untuk menganalisis pengaruh kedisiplinan serta kepuasan kerja terhadap organizational citizenship behaviour (OCB). Populasi dalam penelitian adalah pegawai Rumah Sakit Umum Sawerigading Palopo sebanyak 709 orang, sedangkan sampel yang digunakan setelah dihitung menggunakan rumus slovin diperoleh sebanayk 256 orang. Metode penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan kuesioner untuk mengumpulkan data, alat analisis yang digunakan untuk mengolah data menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa disiplin kerja berpengaruh positif dan signifikan terhadap organizational citizenship behaviour, kepuasan kerja berpengaruh positif dan signifikan terhadap organizational citizenship behaviour, disiplin kerja dan kepuasan kerja tidak berpengaruh positif dan signifikan secara bersama-sama terhadap organizational citizenship behaviour.</p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55896PENGARUH GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN 2024-05-30T16:05:23+08:00Zainuddin Rahmanzainuddin.rahman@umi.ac.id<p>This study aims to identify how Leadership Style and Organizational Culture influence employee performance. It is conducted quantitatively using a survey method. The population studied consists of employees at the Makassar Branch Office of PT. Bank Negara Indonesia (Persero) tbk, with a sample size of 55 respondents. The analytical methods include tests for normality, multicollinearity, heteroskedasticity, and multiple linear regression analysis. The research findings indicate that both Leadership Style and Organizational Culture have a positive and significant combined influence on employee performance. These findings have important implications for decision-making concerning employee development.</p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/56048PENGARUH STANDAR OPERASIONAL PROSEDUR RETURN BARANG TERHADAP LOYALITAS PELANGGAN DI JNE CABANG GUNUNGSITOLI2024-06-10T12:19:22+08:00Lidia Warisani Halawalidiawarisanihal@gmail.comJeliswan B.I.J Geajelisman89@gmail.comIdarni HarefaIdarniharefa422@gmail.comMeiman H. WaruwuMeimanwaruwu579@gmail.com<table> <tbody> <tr> <td> <p><em>This study aims to explore the effect of Standard Operating Procedures (SOP) for returning goods on customer loyalty at JNE Gunungsitoli Branch. The research method used is a combination of qualitative and quantitative, with a qualitative approach to understand customer perceptions and a quantitative approach to statistically measure the impact of certain factors. The research location is at JNE Gunungsitoli Branch, North Sumatra, with a research period of six months from April to September 2023. The results of data analysis using SPSS 25 show that SOP return goods have a positive and significant influence on customer loyalty (Significance = 0.000 <0.05). In addition, the coefficient of determination (R-Square) of 0.850 indicates that the SOP for returning goods as a whole affects customer loyalty by 85%, while the remaining 15% is influenced by other factors. Based on the results of the study, it is recommended that companies involved in delivery and return of goods implement a good return goods SOP to increase customer loyalty and gain other positive benefits. Field observations show that good service in the implementation of the return goods SOP can make customers feel satisfied and remain loyal to use the company's services. </em></p> </td> </tr> </tbody> </table>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/56376THE IMPACT OF SOCIAL MEDIA MARKETING AND CUSTOMER EXPERIENCE ON CUSTOMER BEHAVIOUR WITH RELATIONSHIP QUALITY AS AN INTERVENING VARIABLE: CASE STUDY ON ERIGO CLOTHING BRAND 2024-07-04T21:01:42+08:00Alvencius Zappelins35200048@student.ubm.ac.idAgung Stefanus Kembauakembau@bundamulia.ac.idArithta Tarigan atarigan@bundamulia.ac.idNancy Henrietta Jessamine Mandeynhjmandey@gmail.com<p>Following the development of technology, people are more inclined to buy fashion products online instead of going to physical stores. Erigo also changed its sales channel to entirely online and experienced a drastic increase in sales. This research was conducted to find out whether the sales strategy carried out by Erigo is effective for online sales. This study used quantitative methods and obtained data from questionnaires distributed online which resulted in 105 respondents who met the criteria. The data was analyzed using SmartPLS 3.0 software with Partial Least Square technique. The sample was determined using purposive sampling and determined by the Cochran formula. The results of the study indicate that all hypotheses are accepted. The research shows that Social Media Marketing and Customer Experience have a significant influence on Relationship Quality and Relationship Quality significantly affects Purchase Intention, Loyalty Intention and Participation Intention.</p> <p><strong>Keywords:Social Media Marketing, Customer Experience, Relationship Quality, Purchase Intention, Loyalty Intention, Participation Intenton, Erigo</strong></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53119PENGARUH PERCEIVED PERISHABILITY, PERCEIVED LOW PRICE DAN FINANCIAL LITERACY TERHADAP IMPULSIVE BUYING BEHAVIOR2023-12-29T15:29:24+08:00Azelika TifanisyaffaAzz@Telkomuniversity.ac.idSita Deliyana Firmialysitadeliyanafirmialy@telkomuniversity.ac.id<p><em>One of the e-commerce In </em>Indonesia<em> was chosen as the focus of this study as it is able to represent a significant growing consumer trend, especially in the evolution of online shopping with the implementation of their regularly scheduled sales promotion, the </em>Tanggal Kembar<em> Event. Perceived perishability, perceived low price, and financial literacy are expected to influence customers emotions through attitude towards sales promotion event onto impulsive buying behavior, whether it is positively or negatively with time limitation, price reduction, and finance literacy driven by any form of promotion given by the e-commerce as a stimulus. The research technique used in this study is a quantitative approach with a verificative method where the data results are obtained from distributing questionnaire to 115 Gen Z respondents who use the e-commerce in West Java. SmartPLS was used for data testing. The study findings indicate that perceived perishability and perceived low price has a significant effect on attitude towards sales promotion event, and on impulsive buying behavior. Attitude towards sales promotion event has a significant effect on impulsive buying behavior. Financial literacy negatively affects impulsive buying behavior and attitude towards sales promotion events, which also failed to intervene in the relationship of financial literacy with impulsive buying behavior. We suggest that in the future, researchers should use variables regarding financial decision-making such as financial inclusion to demonstrate more on the effect towards attitude and impulsive buying behavior. The chosen e-commerce are encouraged to continuously refine their </em>Tanggal Kembar<em> sales promotion event program. Considering perceived perishability and perceived low price may become a major opportunity for the e-commerce in triggering an attitude towards sales promotion event that can stimulate customers' impulsive buying behavior.</em></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/56564KINERJA KEUANGAN DAN NILAI PERUSAHAAN PEMBELAJARAN DARI PERUSAHAAN SEKTOR CONSUMER CYCLICAL DI BURSA EFEK INDONESIA2024-07-22T09:05:51+08:00Mc Donald Porajowmporajow@unikadelasalle.ac.id<p><span class="s8">Abstract:</span> <span class="s9">This research aims to examine the influence of financial performance using profitability, liquidity, and solvency ratios on company value, providing an overview of investor </span><span class="s9">behavior</span><span class="s9"> towards the current capital conditions of the market in Indonesia and wants to examine signal information about financial performance and prove that it is directly related to company value. This research uses secondary data by taking samples from companies in the consumer cyclical sector listed on the Indonesia Stock Exchange in 2020-2023. This research used a purposive sampling method, the number of samples obtained was 41 samples. The data obtained were </span><span class="s9">analyzed</span><span class="s9"> using multiple linear regression with the PLS SEM 4.0 statistical tool. The research results show that there is no influence of Profitability, Liquidity, and Solvency on Company value</span></p> <p class="s11"><span class="s8">Keywords:</span><span class="s9"> Financial Performance, Profitability, Liquidity, Solvency, Company Value</span></p> <p class="s11"> </p> <p> </p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55487CONCEPTUAL PAPER: PENGARUH PENERAPAN GOOD CORPORATE GOVERNANCE DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN 2024-05-13T13:20:49+08:00Gusti Ayu Agung Deviana Aryagaa.devianaarya@gmail.comAnita Silvianitaanitasilvianita@telkomuniversity.ac.idNurafni Rubiyantinrubiyanti@telkomuniversity.ac.idArry Widodoarrywie@telkomuniversity.ac.id<p><em>Employee performance is the result of the work they have done. Good performance is usually caused by the application of good work principles by employees. Implementation of Good Corporate Governance (GCG) and a high level of work discipline will provide added value to employee performance. This research aims to evaluate the effect of implementing Good Corporate Governance (GCG) and work discipline on employee performance, with work motivation as a mediating variable, in one of the private companies in the trade sector of Bali Province. The population and sample of this research are all employees in the company. Data collection was carried out through interviews, direct observation and questionnaires. Data analysis used SPSS version 26 software with a quantitative approach.</em></p> <p><strong><em>Keywords</em></strong><em>: Good Corporate Governance (GCG), Work Discipline, Employee Performance, Work Motivation</em></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55527KERANGKA KONSEPTUAL: PENERAPAN TEORI ANTRIAN (M/M/1 WITH FINITE SOURCE) DALAM MEMINIMALISIR DEMURRAGE (STUDI KASUS PELAYANAN PEMUATAN KLINKER EKSPOR PT. QWE)2024-05-14T16:13:18+08:00Mahdar Ariantomaddararianto@student.telkomuniversity.ac.idAkhmad Yunaniakhmadyunani@telkomuniversity.ac.idArry Widodoarrywie@telkomuniversity.ac.idAnita Silvianitaanitasilvianita@telkomuniversity.ac.idNurafni Rubiyantinrubiyanti@telkomuniversity.ac.id<p><em>Problem of the time used in loading cargo at the port is sometimes not in accordance with the agreement agreed upon by the charterer and the shipowner. The impact that arises on the company is due to the emergence of demurrage. Therefore, in the case of PT QWE's export clinker loading service, it is proposed to apply the M/M/1 queuing theory with finite sources to minimize demurrage through queue arrangements for cargo delivery by trucks where the truck is assumed to contribute a lot to loading delays so far.</em></p> <p><em>This conceptual framework is descriptive research with a simulated quantitative approach. This conceptual framework provides a proposal to apply queuing theory with the M/M/1 with finite source model calculated using the Pom Qm application with the aim of minimizing demurrage through the arrangement of cargo delivery trucks, then simulated to get the optimal value by calculating operational costs.</em></p> <p><em>The research results of this conceptual framework are expected to have a positive impact on minimizing demurrage and are also expected to cause despatch and profit from efficient operational costs.</em></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/56552PENGELOLAAN RISIKO DALAM PENGGUNAAN DIGITAL PAYMENT ( STUDI KASUS KIDDY PLAYLAND )2024-07-15T14:19:20+08:00Natasha Ardhia Saffanatasha@gmail.comMintarti Arianimintarti@staff.ubaya.ac.idBambang BudiartoBudiarto@staff.ubaya.ac.id<p><em><span style="font-weight: 400;">Consumer behavior in making digital payments has experienced significant acceleration in recent years, driven by technological developments and changes in consumer needs. The aim of this research is to determine the main factors that influence the use of digital payments and their impact on consumer behavior at Kiddy Playland. The research method used is correlational, namely by interviews and distributing questionnaires to digital payment users at Kiddy Playland. The analysis results show that ease of access, convenience and security are the main drivers for the use of digital payments for both consumers and business owners. Use is also able to change consumer financial behavior, especially in terms of personal financial management, spending patterns, and preferences for digital payment services. These findings have important implications for digital payment service providers and policy makers when developing strategies to increase entrepreneur productivity.</span></em></p> <p><strong><em>Keywords: </em></strong><em><span style="font-weight: 400;">consumer behavior,</span></em> <em><span style="font-weight: 400;">digitalization, digital payment, purchase decision</span></em></p> <p><em><span style="font-weight: 400;"><br><br></span></em></p> <p><br><br></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55623KERANGKA KONSEPTUAL: LIVE STREAMING SHOPPING DAN TRUST APAKAH BERPENGARUH TERHADAP IMPULSIVE BUYING?2024-05-18T21:22:04+08:00Amalia Nursyamsiahamalianursyamsiah@student.telkomuniversity.ac.idArry Widodoarrywie@telkomuniversity.ac.idAnita Silvianitaanitasilvianita@telkomuniversity.ac.idNurafni Rubiyantinrubiyanti@telkomuniversity.ac.id<p><em>Indonesia has 210 million internet users and become the countries with the highest number of internet users in the world. Business actors use the internet to carry out digital marketing through marketplace. The development of e-commerce in Indonesia has increased, e-commerce facilitates business actors with the new features that can stimulate consumers to purchase. This research aims to determine the relationship between live streaming shopping and impulsive buying through trust. This research uses questionnaire data from respondent, namely Telkom University’ students. This research uses quantitative research using SMART-PLS software and descriptive analysis techniques. The result state that live streaming shopping ultimately contributes and encourages consumers to make impulsive buying (Nurhaliza and Kusumawardhani, 2023).</em></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/56516PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING, DAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA E-COMMERCE TOKOPEDIA2024-08-05T22:59:48+08:00Raymond Christian Kawetraymondkawet@gmail.comIndrie Debbie Palandengindriedpalandeng@unsrat.ac.idRaymond V. PittaPitta@gmail.com<p>This study aims to determine the effect of Online Customer Review, Online Customer Rating, and Cash On Delivery on product purchase decisions on Tokopedia e-commerce simultaneously or partially. This research approach uses quantitative methods. With a population study on Consumers Who Use the Tokopedia application. The sample in this study was 98 respondents. In this study the data were analyzed using multiple linear regression, with analysis test tools used IBM SPSS Version 25. The results of the analysis show that Online Customer Reviews, Online Customer Ratings, and Cash On Delivery On Purchase Decisions Simultaneously Influence. Online Customer Review partially has an insignificant effect on product purchase decisions on Tokopedia e-commerce. Online Customer Rating partially has a significant effect on product purchase decisions on Tokopedia e-commerce. Cash On Delivery partially has a significant effect on product purchase decisions on Tokopedia e-commerce. Suggestions for research are expected to sellers or vendors in Tokopedia to better understand what is the determinant of customers and provide the best for customers so that customers can improve purchase decisions through sellers or vendors in Tokopedia, by utilizing online customer reviews, online customer ratings, and cash on delivery strategically.</p> <p> </p>2024-08-12T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55624MINAT PEMBELIAN PRODUK KOSMETIK LOKAL DENGAN ULASAN ONLINE: KERANGKA KONSEPTUAL2024-05-18T21:21:47+08:00Marsha Adilla Rahmanimarshaadilla@student.telkomuniversity.ac.idArry Widodoarrywie@telkomuniversity.ac.idAnita Silvianitaanitasilvianita@telkomuniversity.ac.idNurafni Rubiyantinrubiyanti@telkomuniversity.ac.id<p style="font-weight: 400;"><strong>Abstract</strong></p> <p style="font-weight: 400;">Nowadays women consider beauty as an important thing, women try to beautify themselves as much as possible, this is achieved by using several beauty products. This leads to increased demand and buying interest in beauty products such as makeup. The increasing demand for beauty products is the main driver of growth in the cosmetics industry. Revenue projections for local brand cosmetics sales in Indonesia are in the spotlight, in which case local cosmetics manufacturers are required to compete fiercely. To excel in this beauty industry competition, one of the main keys is to attract consumer buying interest. In this era of development, the audience is starting to be critical and looking for product or service information via the internet with online reviews and online ratings, this is expected to be an indicator in increasing purchase intention along with consumer perceptions formed from online reviews and online ratings. This study aims to determine the correlation and influence between Consumer Online Review and Consumer Online Rating on Purchase Intention through Consumer Perception using a causality quantitative research approach using SMART-PLS supporting software and using descriptive analysis techniques. The results state that online customer reviews and ratings have a positive and significant effect on purchasing decisions Arbaini (2020). Correlation analysis shows that there is a moderate and positive relationship between consumer perceptions and purchasing decisions (Sinaga et al., 2020).</p> <p style="font-weight: 400;"> </p> <p style="font-weight: 400;"><strong>Keywords: Local Makeup Product, Online Review, Online Rating, Consumer Perception, Purchase Intention</strong></p> <p style="font-weight: 400;"><strong> </strong></p>2024-01-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55686PENGARUH MARKETING MIX 4P (PRODUCT, PRICE, PLACE, PROMOTION) JNE TERHADAP LOYALITAS PELANGGAN JNE MELALUI VARIABEL INTERVENING KEPUASAN PELANGGAN JNE2024-05-20T21:43:03+08:00Haikal Ayasya Isfansyahayasya24@gmail.comArry WidodoWidodo@gmail.com<p><em>The development of the internet and the increasing volume of e-commerce shopping in Indonesia has had a major impact on business, especially shipping/logistics services such as JNE. In 2020, JNE has the highest sales after J&T, this encourages the company to create satisfaction and loyalty for customers through implementing the 4P Marketing Mix. This research aims to analyze the influence of JNE's 4P Marketing Mix on Customer Loyalty with Customer Satisfaction as an intervening variable. The research used a quantitative approach and descriptive analysis, with a non-probability sampling technique on 404 respondents using a Likert scale. Data was analyzed using the Partial Least Square method with SmartPLS. The research results show that Marketing Mix 4P has a positive and significant effect on Customer Satisfaction. Customer Satisfaction also has a positive and significant effect on Customer Loyalty. Apart from that, Marketing Mix 4P has a positive and significant effect on Customer Loyalty, both directly and through Customer Satisfaction as an intervening variable. This research confirms the importance of the 4P Marketing Mix strategy in increasing JNE customer satisfaction and loyalty.</em></p> <p><em> </em></p> <p><em>Keywords: Marketing Mix 4P, Customer Satisfaction, Customer Loyalty</em></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/57458PENERAPAN PENGENDALIAN BUDAYA DALAM MENGATASI DISONANSI KOGNITIF2024-08-14T00:20:53+08:00Edi Tjandratjandra9090@gmail.com<p><em>Cognitive dissonance in decision-making can lead to future problems. This research aims to explore how proper cultural control can prevent or eliminate cognitive dissonance. Effective cultural control, through continuous training, fair reward programs, and consistent enforcement of discipline, helps align employee actions with organizational values. With effective communication and management demonstrating integrity and professionalism, a supportive and motivating work environment can be created. This helps reduce the misalignment between employees' beliefs and actions, improving performance, and ensuring the achievement of organizational goals more efficiently and harmoniously. </em></p> <p><em>Keywords: Cognitive Dissonance, Cultural Control, Decision-Making.</em></p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/57578THE EFFECT OF BUDGETARY PARTICIPATION TO BUDGETARY SLACK WITH ORGANIZATIONAL COMMITMENT AS MODERATING VARIABLE (Study At Hospital in Bandung)2024-08-23T13:14:04+08:00Sigit Pamungkassigitpamungkas@politeknikdamarategal.ac.idMeilani Purwantimeilanipurwanti@digitechuniversity.ac.idAceng Kurniawanacengkurniawan@digitechuniversity.ac.idDurahmandurahman@politeknikdamarategal.ac.id<table width="664"> <tbody> <tr> <td rowspan="2" width="349"> <p><strong><em>Abstract. </em></strong> <em> This study is a survey of Managers in Hospitals throughout Bandung City which aims to obtain empirical evidence related to the magnitude of the influence of budgetary participation on budget gaps with organizational commitment as a moderating variable. The sample size is 38 Hospitals. The unit of analysis is the Manager who is involved in budgeting. The technique for data collection is carried out through field studies by providing questionnaires, direct communication techniques and literature studies. Furthermore, for data analysis, the interaction regression analysis is used. The results of this study conclude that budgetary participation with organizational commitment as a moderating variable together have a significant influence on the budget gap of 45.5%. Partially, the variable that has the greatest influence is budgetary participation (X1) which is 1,385 units. While the organizational commitment variable has an influence of 1,115 units and the interaction between the budgetary participation variable and the organizational commitment variable (X1 * X2) has an influence of -0.012 units on the budget gap (Y).</em></p> <p><em> </em></p> <p><strong>Abstrak</strong>. Penelitian ini merupakan suatu survei pada Manager di Rumah Sakit Se-Kota Bandung yang memiliki tujuan guna mendapatkan bukti secara empiris terkait besarnya pengaruh partisipasi penyusunan anggaran terhadap kesenjangan anggaran dengan komitmen organisasi sebagai variabel moderating. Besarnya ukuran sampel adalah 38 Rumah Sakit. Unit analisisnya adalah Manager yang diikutsertakan dalam pembuatan anggaran. Teknik untuk pengumpulan data dilakukan melalui studi lapangan dengan memberikan kuesioner, teknik komunikasi langsung dan studi pustaka. Selanjutnya untuk analisis datanya yang dipergunakan yaitu menggunakan analisis regresi interaksi. Hasil dalam penelitian ini menyimpulkan bahwasannya partisipasi penyusunan anggaran dengan komitmen organisasi sebagai variabel moderating secara bersama-sama mempunyai pengaruh yang cukup signifikan terhadap kesenjangan anggaran sebesar 45.5%. Secara parsial variabel yang memiliki pengaruh terbesar adalah partisipasi penyusunan anggaran (X1) yaitu sebesar 1.385 satuan. Sedangkan variabel komitmen organisasi mempunyai pengaruh sebesar 1.115 satuan dan interaksi antara variabel partisipasi penyusunan anggaran dengan variabel komitmen organisasi (X1*X2) mempunyai pengaruh sebesar -0.012 satuan terhadap kesenjangan anggarannya (Y).</p> <p> </p> </td> <td width="0"> </td> </tr> <tr> <td width="0"> </td> </tr> </tbody> </table>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/57609INTERMARKET INFLUENCE BETWEEN TRADITIONAL STOCK MARKETS AND CRYPTOCURRENCIES: A CASE STUDY OF JSX AND BTC2024-08-26T18:08:05+08:00Reddy Chandrareddychandra@live.com<p>This study explores the intermarket dynamics between the Jakarta Stock Exchange Composite Index (JSX) and Bitcoin (BTC), focusing on their behavior during periods of market stress, such as the COVID-19 pandemic. Using historical data from 2017 to 2024, the research employs volatility analysis, Vector Autoregression (VAR) models, and correlation analysis to investigate the volatility spillovers and interdependencies between these two distinct markets. The findings reveal that BTC exhibits significantly higher volatility compared to JSX and USD/IDR, underscoring its high-risk nature. The study also uncovers that while volatility spillovers from JSX to BTC are present, the reverse is less pronounced, suggesting that traditional stock markets can influence cryptocurrency markets during periods of economic stress. The results have important implications for investors, highlighting the need for careful risk management and portfolio diversification strategies, especially in emerging markets like Indonesia.</p>2024-04-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/56509ANALISIS STRATEGI UNTUK PT XL AXIATA TBK2024-07-11T15:23:46+08:00Angela Nathania Hidayatanathaniahid@gmail.com<p>This research analyzes and formulates the corporate strategy of PT XL Axiata Tbk, one of the largest telecommunications companies in Indonesia, in the face of intense industry competition. This research uses internal analysis, external analysis, SWOT, GRAND, IE, and SPACE matrixes for strategy generation and decision. The result of the study shows that the main strategies of PT XL Axiata Tbk are product development, market penetration, and horizontal integration. This paper also presents a strategy implementation plan for the next 5 years and KPIs along with risks and risk mitigation. The study findings are expected to provide insights for decision-makers at PT XL Axiata Tbk and contribute to the literature on business strategy in the Indonesian telecommunications industry.</p> <p>Keywords : Strategy, Strategy Formulation, PT Ramayana Lestari Sentosa, Tbk</p>2024-07-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/56796FAKTOR-FAKTOR YANG MEMPENGARUHI KESADARAN BERINVESTASI PADA PEGAWAI LINGKUP KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN2024-07-24T14:59:01+08:00Fanny Roswita Riafannypasaribu.ak@gmail.comUsman BahtiarUsmanBahtiar@gmail.com<p>This study aims to analyze the Factors Affecting Investment Awareness in Employees of the Ministry of Environment and Forestry. The factors used in this study include Financial Literacy, Spending Patterns, Self-Control, Saving Behavior, Attitudes Toward Risk, Financial Socialization in the Family and Education System Support with Investing Awareness as the dependent variable. The data used in this study is primary data with the hypothesis testing method. This study uses a quantitative approach using survey research (questionnaire) as many as 60 questions with a research sample of 320 respondents. Data analysis used for hypothesis testing is simple linear regression analysis using the SPSS version 25. The results of this study indicate that Financial Literacy, Saving Behavior, Attitude Toward Risk, Financial Socialization in the Family and Education System Support have a positive and significant effect on Investing Awareness while Spending Patterns and Self-Control have no significant effect on Investing Awareness. The results also illustrate the importance of financial literacy in making decisions to invest, the higher a person's financial literacy, the higher the awareness to invest. The implication of this research is for employees of the Ministry of Environment and Forestry to pay attention to financial literacy, saving behavior, attitude towards risk, financial socialization in the family and support from the education system to influence investment awareness. In addition, for managers and financial services companies to stimulate investment intentions by publishing articles in the mass media and socialization activities. Implications for further researchers as a supporting reference.</p>2024-06-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/56101PENGARUH E-RECRUITMENT, EMPLOYER BRAND, COMPANY’S REPUTATION DAN WORK LIFE BALANCE TERHADAP APPLYING FOR JOBS2024-06-14T16:43:33+08:00Hari Sulistyantoharisulistyanto2016@gmail.comInnocentius Bernartoinno727@yahoo.com<p><strong><em>Abstract</em></strong><em>: </em>This research aims to analyze the positive influence <em>of e-Recruitment, employer brand, company reputation and work-life balance on job applications</em>. The sampling method used in this research <em>was convenience sampling</em>. The data collection method uses a questionnaire. The number of respondents was 81 respondents. Data analysis using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The research results show <em>that E-Recruitment, Company's Reputation and Work-Life Balance have a positive effect on Job Applications</em>, while Employer Branding does not have a positive effect on <em>Job Applications</em></p>2024-06-30T00:00:00+08:00Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/56147EFFECT OF HR POLICIES, EMPLOYEE COMMITMENT AND REMOTE WORKING ON ORGANIZATIONAL PERFORMANCE (Study on Collaborative Education Units in Indonesia)2024-06-18T16:03:37+08:00Dewi Diana Lukitasaridlukitasari@gmail.com<p>This research aims to analyze the effect of HR Policies, employee commitment, and remote working on organizational performance in Collaborative Education Units (SPK) in Indonesia. The method used in this research is a quantitative descriptive method. The population in this study consisted of employees who worked at education unit schools in Indonesia. The data analysis model uses Structural Equation Modeling (SEM) with a sample of 190 people. The analysis technique in this research is Partial Least Square (PLS), using the smartPLS 3.0 program to test the hypothesis. The research results show that HR Policies positively and significantly affect organizational performance. Employee commitment has a positive and significant effect on organizational performance. Remote working has a positive and significant effect on organizational performance.</p>2024-04-30T00:00:00+08:00Copyright (c) 2024