JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi).
Based on Decree No. 28 / E / KPT / 2019 concerning the Ranking of Scientific Journal Accreditation Period V in 2019 by the Director General of Research and Development of the Ministry of Research, Technology and Higher Education. JMBI UNSRAT has been accredited by SINTA 5. This accreditation is valid for 5 years (2018 - 2022). And has been in Re-Accreditation and based on SK No. 36 / E / KPT / 2019 starting from Vol. 6 number 2 from 2019 onwards (2022) becomes SINTA 4.
FACTORS AFFECTING TURNOVER INTENTIONS MEDIATED BY JOB SATISFACTION IN PRIVATE BANKS IN THE JABODETABEK AREA
Turnover intention is one of the strategic challenges in human resource management, especially in the banking industry operating in the Greater Jakarta area. High employee turnover can disrupt the operational stability of a company. This study aims to analyze the influence of Work-Life Balance and Work Personal Life Enhancement on Turnover Intention, with Job Satisfaction as a mediating variable. This study employs a quantitative approach through the distribution of questionnaires to 124 private bank employees in the Jabodetabek region. The data analysis technique used is Structural Equation Modeling based on the AMOS software. The results of the study indicate that Work-Life Balance and Work Personal Life Enhancement have a significant negative influence on Turnover Intention, as well as a significant positive influence on Job Satisfaction. Additionally, Job Satisfaction was found to significantly mediate the relationship between the two variables and Turnover Intention. These findings emphasize the importance of creating a balanced work environment that supports employees' personal life enrichment to enhance job satisfaction and reduce employees' intention to leave the organization. Companies need to design policies that not only focus on work targets but also on employees' overall psychological well-being.
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA TOKO RITEL
This study aims to analyze the influence of leadership style, motivation, and work environment on employee performance in Marlin Group retail stores. The research involved 97 respondents from various Marlin Group branches using a quantitative survey method. Data analysis was conducted using the Partial Least Square (PLS) approach to test the validity, reliability, and significance of relationships between variables. The results showed that only the motivation variable had a significant and positive effect on employee performance. In contrast, leadership style and work environment did not have a significant impact. These findings highlight the importance of enhancing work motivation systems, both intrinsic and extrinsic, as a key strategy to boost employee productivity and performance. This study also offers practical implications for retail store management in developing more effective human resource policies. Keywords: Leadership Style, Motivation, Work Environment, Employee Performance, Retail Store
RELATIONSHIP BETWEEN LEADERSHIP AND WORK ENVIRONMENT ON EMPLOYEE PRODUCTIVITY MEDIATED BY WORKLOAD AT PT KARYA CARMA GEMILANG
The success of a company is greatly influenced by the quality of its Human Resources. A company can grow rapidly if its human resources possess expertise in their respective fields. Leaders are required to help enhance employee motivation within the company, as leadership is a factor that influences the work environment. This study aims to explore more deeply whether there is a relationship between Leadership and Work Environment on Employee Productivity, mediated by Workload at PT Karya Carma Gemilang. The research method used is correlational, with a saturated sample of 49 employees of PT Karya Carma Gemilang. The results of the study show that Leadership and Workload have a positive and significant influence on Employee Productivity at PT Karya Carma Gemilang, while the Work Environment does not have an effect on productivity, and there is no influence of leadership on workload. The conclusion of this study is that better leadership and an ideal workload will result in better work productivity. The company is advised to maintain good relationships between supervisors and employees, as well as to manage an ideal workload for employees, in order to sustain employee productivity.
THE ROLE OF JOB EMBEDDEDNESS AND NURSE SELF LEADERSHIP IN IMPROVING RETENTION THROUGH IMPORTANCE-PERFORMANCE MAP ANALYSIS
Abstract This study analyses the role of job embeddedness and nurse self-leadership in improving retention in private hospitals, using Importance–Performance Map Analysis (IPMA) to identify strategic priorities. A cross-sectional survey of 138 skilled nurses from two accredited private hospitals was conducted. Data from validated questionnaires were analysed using PLS-SEM with IPMA extension. Job embeddedness significantly enhanced self-leadership and directly increased intention to stay. IPMA identified incentive adequacy, perceived sacrifice of leaving, self-development opportunities, and interpersonal relationships as high-importance but underperforming factors. High-performing strengths such as skill utilization were also noted. Hospitals should enhance incentives, career pathways, recognition, and team cohesion to strengthen both economic and emotional embeddedness. Integrating job embeddedness and self-leadership within the IPMA framework provides actionable, evidence-based insights for improving nurse retention in competitive healthcare settings. Keywords: Importance-Performance Map Analysis, Job Embeddedness, Nurse Self-Leadership, Retention, PLS-SEM
ARTIFICIAL INTELLIGENCE AS A GAME-CHANGER IN INVESTMENT DECISIONS: A FINANCIAL LITERACY PERSPECTIVE
Artificial Intelligence (AI) has a significant impact on human life today. The application of AI in the financial sector indirectly influences investors in their decision-making processes. Based on this phenomenon, this study aims to analyze whether AI can assist individuals in making investment decisions based on their level of financial literacy. Additionally, this research explores how investors can effectively adopt technology particularly AI as applied within the financial field. The study targets members of Indonesia’s Generation Z who are already engaged in investing. Out of 300 respondents initially surveyed, 241 valid responses were obtained. The research method employs descriptive analysis, and the hypotheses are tested using the Structural Equation Model (SEM) approach with Partial Least Squares (PLS), facilitated by SmartPLS software. The results indicate that financial literacy significantly influences investment decisions. However, AI does not moderate the relationship within the proposed research model.
INTEGRATING SERVQUAL AND SPIRITUAL VALUES IN IMPROVING TEMPLE CONGREGATION SATISFACTION: A QUANTITATIVE STUDY ON URBAN BUDDHIST COMMUNITIES IN INDONESIA
The quality of service and spiritual values play an important role in shaping the satisfaction of the congregation, especially in the Vihara environment which functions not only as a place of worship, but also as a center for moral and spiritual formation. This study aims to empirically examine the influence of service quality (SERVQUAL) and spiritual values on the satisfaction of the congregation at Panna Sikkha Temple, Jakarta. Using a quantitative approach, data were collected from 168 respondents through an online questionnaire and analyzed using multiple linear regression. The research instrument showed very high reliability (α = 0.933), indicating strong internal consistency. The regression results showed that the quality of service and spiritual values simultaneously had a significant effect on the satisfaction of the congregation, with an R² value of 0.713. Key findings confirm that the dimensions of SERVQUAL—especially empathy, assurance, and responsiveness—as well as spiritual values such as understanding the Dharma and the meaning of life, are strong predictors of congregation satisfaction. The context of the monastery as a socio-religious institution makes the integration of technical and spiritual aspects a strategic need in improving the experience of the congregation.
PROCEDURAL JUSTICE AND EMPLOYEES’ INTENTION TO LEAVE: THE MEDIATING ROLES OF JOB CHARACTERISTICS AND MEANINGFUL WORK IN THE POULTRY INDUSTRY
This study examines the effect of procedural justice on employees’ intention to leave, with job characteristics and meaningful work as mediating variables, in PT XYZ within the poultry industry. This industry plays a strategic role in supporting GDP and national food security, yet it continues to face high employee turnover. Data were collected from 200 permanent employees using a Likert-scale questionnaire (1–5) and analyzed using PLS-SEM. The results show that job characteristics significantly influence meaningful work and reduce intention to leave. Procedural justice also has a positive effect on job characteristics and meaningful work, while simultaneously lowering intention to leave. Moreover, meaningful work mediates the relationship between job characteristics and procedural justice on intention to leave, including a dual mediation pathway through job characteristics and meaningful work. These findings highlight the importance of implementing procedural fairness, managing job characteristics, and enhancing meaningful work as effective employee retention strategies. The study also provides practical insights for managers to strengthen employee satisfaction, engagement, and loyalty. Keywords: Procedural Justice, Job Characteristics, Meaningful Work, Intention to Leave
PENGARUH GAYA KOMUNIKASI PIMPINAN DAN LINGKUNGAN KERJA NON FISIK TERHADAP KINERJA PEGAWAI DINAS LINGKUNGAN HIDUP KOTA PALANGKA RAYA
This study aims to analyze the influence of leadership communication style and non-physical work environment on employee performance at the Environmental Agency of Palangka Raya City. The research employed a quantitative method with a descriptive design. The research population consisted of 145 employees with a sample of 106 employees determined using the Slovin formula with purposive sampling technique. Data collection was conducted through questionnaires using a Likert scale of 1-5, and data analysis utilized Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS 4.0. The results showed that leadership communication style has a positive and significant effect on employee performance with a coefficient value of 0.355 (t-statistic = 3.012; p-value = 0.001). The non-physical work environment also has a positive and significant effect on employee performance with a coefficient value of 0.582 (t-statistic = 5.701; p-value = 0.000).
ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, DELIVERY QUALITY, AND SERVICE QUALITY ON CUSTOMER SATISFACTION AT CV UNGGAS KARYA MANDIRI
Customer satisfaction is one of the determining factors of a company's success. Every company certainly competes to improve customer satisfaction. However, in this case, CV Unggas Karya Mandiri faces several customer satisfaction issues related to products, delivery, and service. Therefore, the purpose of this study is to analyze the influence of product quality, delivery quality, and service quality on customer satisfaction. The research method used in this study is quantitative with SEM-PLS analysis. The research sample was 30 people who are customers of CV Unggas Karya Mandiri. The results of the study indicate that product quality and delivery quality have a significant positive influence on customer satisfaction of CV Unggas Karya Mandiri (a B2B business model trader) so that hypotheses one and two are accepted. However, service quality is not proven to have a significant influence on customer satisfaction, so hypothesis three is rejected. The results of this study can be used as a basis for livestock companies to formulate strategies to increase customer satisfaction by focusing on improving product quality and delivery quality. Keywords: Product Quality, Delivery Quality, Service Quality, Customer Satisfaction, Livestock Industry.
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI, DAN DISIPLIN KERJA TERHADAP KINERJA BADAN ADHOC BAWASLU PROVINSI BANGKA BELITUNG MELALUI KETERLIBATAN KERJA
Kepuasan konsumen merupakan salah satu faktor penentu keberhasilan perusahaan. Setiap perusahaan tentu berlomba-lomba untuk meningkatkan kepuasan konsumennya. Namun, dalam hal ini CV Unggas Karya Mandiri memiliki beberapa masalah kepuasan konsumen terkait produk, pengiriman, dan pelayanan. Untuk itu, tujuan dalam penelitian ini adalah untuk menganalisis pengaruh kualitas produk, kualitas pengiriman, dan kualitas pelayanan terhadap kepuasan konsumen. Metode penelitian yang digunakan dalam penelitian ini adalah kuantitatif dengan menggunakan analisis SEM-PLS. Sampel penelitian sejumlah 30 orang yang merupakan pelanggan CV Unggas Karya Mandiri. Hasil penelitian menyatakan bahwa kualitas produk dan kualitas pengiriman memiliki pengaruh yang positif signifikan terhadap kepuasan pelanggan CV Unggas Karya Mandiri (pedagang model bisnis B to B) sehingga hipotesis satu dan dua diterima. Namun, kualitas pelayanan tidak terbukti memiliki pengaruh yang signifikan terhadap kepuasan konsumen, sehingga hipotesis tiga ditolak. Hasil penelitian ini dapat dijadikan dasar bagi perusahaan peternakan untuk merumuskan strategi dalam meningkatkan kepuasan pelanggan dengan berfokus pada peningkatan kualitas produk dan kualitas pengiriman.
PENGARUH DIGITAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA PENJUALAN PERHIASAN SARI DEWI GOLD & SILVER
The development of digital technology has transformed traditional marketing paradigms into more interactive and measurable digital-based strategies. This study aims to analyze the effect of digital marketing on purchase intention with brand image as a mediating variable in the jewelry sales of Sari Dewi Gold & Silver in Gianyar, Bali. A quantitative approach was employed using primary data collected through questionnaires distributed to 141 respondents who had purchased or were potential buyers of the jewelry products. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results indicate that digital marketing has a positive and significant effect on both brand image and purchase intention, while brand image also has a positive and significant effect on purchase intention and mediates the relationship between digital marketing and purchase intention. These findings emphasize that effective digital marketing strategies not only directly enhance consumers’ purchase intentions but also strengthen brand image as a key factor in building consumer trust, providing both theoretical and practical implications for jewelry businesses to optimize digital marketing strategies in improving competitiveness.
PENGARUH PERENCANAAN TENAGA KERJA, PELATIHAN KARYAWAN, DAN SISTEM KOMPENSASI DALAM PENINGKATAN EFISIENSI OPERASIONAL DALAM PERUSAHAAN KUNO STUDIO
Industri garmen Indonesia menghadapi persaingan yang semakin ketat, menuntut efisiensi operasional dan pengendalian biaya yang lebih besar. Kuno Studio, sebagai salah satu perusahaan manufaktur garmen, mengalami fluktuasi pesanan pelanggan yang signifikan, yang memengaruhi perencanaan tenaga kerja, kebutuhan pelatihan karyawan, dan efektivitas sistem kompensasinya. Data internal menunjukkan penurunan produktivitas dan disiplin kerja selama periode puncak produksi, seiring dengan kenaikan biaya produksi yang menyebabkan kerugian pada periode tertentu. Penelitian ini bertujuan untuk menganalisis hubungan antara perencanaan tenaga kerja, pelatihan karyawan, dan sistem kompensasi dalam meningkatkan efisiensi operasional di Kuno Studio. Penelitian ini menggunakan observasi lapangan, wawancara dengan manajemen, dan analisis dokumen internal perusahaan. Temuan ini diharapkan dapat menunjukkan bahwa perencanaan tenaga kerja yang efektif, pelatihan berkelanjutan, dan sistem kompensasi yang terstruktur dengan baik dapat meningkatkan efisiensi operasional dan menjaga stabilitas produktivitas meskipun permintaan berfluktuasi. Hasil ini diharapkan dapat menjadi referensi bagi pelaku industri garmen lainnya dalam mengelola sumber daya manusia secara strategis untuk mencapai keunggulan operasional.
iGREEN-RISK MANAGEMENT: INTEGRATED RISK MANAGEMENT MODEL FOR SUSTAINABLE GREEN TOURISM AT SUKOMAKMUR AGROTOURISM MAGELANG
This study aims to develop an integrated risk management model called iGreen-Risk Management to support sustainable green tourism at Sukomakmur Agrotourism in Magelang, Indonesia. Using a Participatory Action Research approach, the research involves key stakeholders through focus group discussions, interviews, field observations, and document analysis over one year. The model is designed to identify, analyze, evaluate, and mitigate environmental, social, and economic risks in green tourism development. The expected outcome is a practical framework that helps agrotourism operators manage risks while promoting environmental conservation, community well-being, and long-term economic sustainability. The study’s novelty lies in creating the first integrated risk management framework specifically tailored for green tourism within an agrotourism context, combining participatory methods with comprehensive risk management principles not yet explored in sustainable tourism research.
ANTECEDENTS OF JOB SATISFACTION TO MOONLIGHTING INTENTIONS MEDIATED BY ORGANIZATIONAL COMMITMENT OF PRIVATE COMPANIES IN JAKARTA
ABSTRACT This research aims to examine the influence of Moonlighting Intention and Personal Reasons on Job Satisfaction and Organizational Commitment, with a particular focus on the mediating role of Organizational Commitment. The study was conducted among employees working in private companies located in Jakarta, Indonesia. A total of 184 respondents participated, representing diverse educational backgrounds, working experiences, and demographic characteristics. The research applied a quantitative approach with data collected through a structured online questionnaire distributed via Google Forms, utilizing a cross-sectional survey design. Data were analyzed using descriptive statistics and hypothesis testing. The results indicate that Moonlighting Intention has a positive and significant impact on both Job Satisfaction and Organizational Commitment. However, Personal Reasons do not significantly influence Organizational Commitment or Job Satisfaction. Furthermore, Organizational Commitment shows a positive and significant effect on Job Satisfaction, but it does not function as a mediating variable between Moonlighting Intention or Personal Reasons and Job Satisfaction.These findings suggest that employees' intention to engage in additional jobs outside their primary employment does not necessarily reduce their organizational commitment or satisfaction levels. Conversely, personal motivations alone are insufficient to enhance employees’ commitment or satisfaction without organizational support. The study highlights the importance of strengthening organizational policies that foster employee engagement, loyalty, and satisfaction, particularly in the context of balancing external work activities and organizational responsibilities. The results contribute to the growing body of research on employee behavior in the private sector, providing valuable insights for organizational management to develop more effective human resource strategies.
PENGARUH ATTRIBUTE PRODUCT TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PADA PEMAIN GAME PUBG MOBILE DI KOTA BANDUNG
. This study aims to understand the influence of product attributes on customer loyalty, with customer satisfaction serving as a mediating variable, specifically among active PUBG Mobile players residing in Bandung. Data were collected from 120 respondents, all of whom belong to Generation Z and actively engage with the game. The research instrument used in this study had previously undergone validity and reliability tests, ensuring its quality. Data analysis was conducted using simple and multiple linear regression techniques with the assistance of SPSS version 27. Additionally, the Sobel test was employed to examine the mediating role of customer satisfaction. The results of the study revealed that product attributes have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction was found to positively influence customer loyalty. Regression analysis also indicated that product attributes have a direct impact on customer loyalty, and this relationship becomes stronger when customer satisfaction acts as a mediating variable
PENGARUH KETERAMPILAN MANAJEMEN, MOTIVASI KERJA DAN KONFLIK PERAN GANDA TERHADAP KINERJA UMKM PEREMPUAN DI KOTA MANADO
Women's resilience in managing businesses offers enormous potential to accelerate national economic recovery. Increasing the number of women-managed MSMEs can absorb labor and reduce unemployment. However, women-owned businesses still struggle to grow. The majority of women-owned businesses are micro and small businesses. This is because women entrepreneurs still face various obstacles in running their businesses. It is crucial to understand the factors and characteristics that contribute to women's success in entrepreneurship in order to create a supportive environment for growth and unlock their full potential in entrepreneurship. This research was conducted on female MSMEs in Manado City. The research sample was 100 people obtained using accidental sampling technique. The results of the study show that: (1) at all age levels, the most common business sector is selling food/drinks; (2) Unmarried female MSMEs prefer to sell food/drinks, online buying and selling, and beauty salon businesses.
ANALISIS PERSEPSI MASYARAKAT LINGKUNGAN SWETA TIMUR TERHADAP PENGGUNAAN APLIKASI BRIMO SEBAGAI LAYANAN KEUANGAN DI ERA TRANSFORMASI DIGITAL
This study aims to analyze the perceptions of the Sweta Timur community regarding the use of the BRImo application as a digital financial service in the era of digital transformation. The background of this research is based on the rapid development of information technology, which has driven the banking sector to innovate in providing digital-based financial services that are easily accessible, fast, secure, and efficient. BRImo, as one of Bank Rakyat Indonesia's (BRI) digital innovations, exists to meet the community's need for easy financial transactions within a single, integrated platform. This study employs a descriptive qualitative approach to in-depth explore the community's views, experiences, and perceptions regarding the use of the BRImo application. The study took place in the Sweta Timur community, Cakranegara District, Mataram City, considering the area's diverse socioeconomic conditions and relatively advanced level of digital service adoption. The study was scheduled for October to December 2025. Informants were selected using a purposive sampling technique, with participants selected based on specific criteria: residing in the Sweta Timur community, being at least 17 years old, and having experience using BRImo. Five informants with varying occupational and educational backgrounds were selected, including civil servants (PNS), private sector employees, traders, and students. This diversity is expected to provide a representative picture of perceptions regarding digital financial services within the community. Data collection was conducted using three techniques: in-depth interviews, observation, and documentation study. Interviews aimed to uncover user perceptions, motivations, and experiences; observation was used to directly observe application usage behavior; and documentation served to supplement the data through written sources such as application guides and supporting literature. Data validity was tested using triangulation techniques, both in terms of source and method, to ensure the validity and reliability of the findings. Data analysis referred to the interactive model of Miles and Huberman, which includes the stages of data reduction, data presentation, and iterative drawing of conclusions and verification until data saturation was reached. The results showed that residents of the East Sweta neighborhood have a positive perception of the use of the BRImo application. BRImo is considered to provide easy access, fast service, and a comprehensive range of features that support daily financial activities. From a security perspective, the public has considerable trust in BRImo's data protection system, which features PIN, OTP, and biometric authentication, although some still have concerns about technical glitches and potential cybercrime. In terms of benefits, BRImo is considered to help improve time efficiency, simplify financial management, and reduce dependence on conventional banking services. Furthermore, external factors such as social influence, promotion, and digital literacy also play a role in people's decision to use BRImo. Overall, this study concludes that BRImo is a key driver in driving the digitalization of the banking sector and expanding financial inclusion. The study also recommends that Bank Rakyat Indonesia (BRI) continue to improve system quality, expand service features, strengthen digital security, and develop strategies to increase digital literacy so that BRImo becomes more inclusive and able to reach all levels of society in the digital era. Keywords: public perception, BRImo, digital financial services, digital literacy, digital transformation
Ni Nyoman Suli Asmara Yanti Asmara Yanti
THE IMPACT OF INTANGIBLE ASSETS ON FIRM VALUE AND PERFORMANCE: EVIDENCE FROM ASIA-PACIFIC INFORMATION TECHNOLOGY COMPANIES
This study explores how intangible assets (IA) influence firm value and financial performance among publicly listed Information Technology (IT) companies in the Asia-Pacific region over the period 2013 to 2023. It focuses on three key components of IA which is identified intangible assets (IIA), goodwill (GW), and research and development (R&D) and uses panel data regression, specifically the Random Effects Model, to assess their impact on firm value (measured by Tobin’s Q) and firm performance (measured by ROA and ROE). The analysis covers 306 companies, categorized into two groups: intangible-intensive (IIP) and non-intangible-intensive (non-IIP) firms, based on the proportion of intangible assets to total assets. The results shows that R&D spending is associated with lower Tobin’s Q, it positively contributes to ROE, suggesting that although R&D may dampen short-term market valuation, it supports long-term profitability. On the other hand, identifiable intangibles are linked to lower ROE and show varied effects on Tobin’s Q depending on a firm’s IA intensity. Interestingly, firms with higher IA intensity do not consistently outperform their less intangible-intensive peers, challenging the idea that more IA always translates to higher value.
DIGITALISASI PENCATATAN PENJUALAN SEBAGAI UPAYA MENINGKATKAN TRANSPARANSI KEUANGAN PADA TOKO ERNAMA KOSMETIK
ABSTRACT This study aims to describe the implementation process of a digital sales recording system and its impact on financial transparency and efficiency at Toko ERnama Kosmetik. Before adopting the digital system, all transaction records were manually documented using notebooks and handwritten receipts, which often led to recording errors, delayed reporting, and difficulties in tracking sales data. This research employs a descriptive qualitative approach, using observation, in-depth interviews, and documentation to collect data related to the store’s operational activities. The results indicate that the implementation of an application-based sales recording system significantly improves the efficiency and accuracy of financial documentation. Data compilation becomes faster, recording errors are reduced by more than 80%, and financial reports can be accessed automatically and in real time. Furthermore, the digital system enhances financial transparency and accountability since every transaction is systematically recorded and easily traceable. The study concludes that the digitalization of sales recording plays a crucial role in establishing a more professional, efficient, and data-driven management system for small and medium enterprises MSMEs Keywords: Digitalization, Financial Transparency, Information System, MSMEs, Sales Recordi
Inovasi Pemanfaatan Teknologi Digital Oleh Kader Posyandu Untuk Memperkuat Dan Mengembangkan Kesehatan Masyarakat Di Kecamatan Baros Kota Sukabumi
Technology provides convenience and efficiency that can optimize the tasks of Posyandu cadres, one of the implementations is digital recording. However, in practice, recording Posyandu activities is still done manually, using register books that take a long time, are prone to errors, and are difficult to analyze quickly. The problems of Posyandu cadres in digital technology in Baros District face obstacles such as lack of digital literacy of cadres, limited devices and internet networks, and the lack of ongoing platform technical training, so that cadres return to manual formats and through G Forms due to the absence of a routine monitoring & evaluation system. A comprehensive approach is needed to optimize the role of cadres through the use of technology to bridge the information gap between cadres and the community through platforms and social media, thereby increasing public awareness of preventive health and encouraging healthy behavior changes. This study aims to improve innovation in the use of digital technology by Posyandu cadres in an effort to strengthen and develop public health. The research method used is a mixed-methods method that is able to examine in depth the effectiveness and obstacles to the use of digital technology by Posyandu cadres. A different approach from other studies This study specifically explores how Posyandu cadres in Baros District utilize digital technology, social media and the SIPOSMI application in health services. This study will contribute to strengthening empirical evidence related to strategies, effectiveness, and perceptions of the use of digital technology in Posyandu services.
INVESTIGATING THE ROLE OF CONVENIENCE MOTIVATION IN SHAPING REPURCHASE INTENTION OF BEAUTY PRODUCTS VIA TIKTOK AFFILIATE MARKETING IN INDONESIA
The rapid expansion of TikTok Shop has transformed social commerce in Indonesia, yet consumer retention—particularly in beauty product purchases—remains a challenge as most users make impulse-driven first purchases but do not consistently buy again. This gap highlights the need to understand whether convenience alone is sufficient to influence long-term consumer behavior. This study examines how convenience motivation shapes repurchase intention within the TikTok Affiliate ecosystem and evaluates the mediating role of customer satisfaction. A quantitative approach was applied using PLS-SEM with 205 Indonesian TikTok users who had purchased beauty products through affiliate links. The results show that convenience motivation significantly enhances customer satisfaction, indicating that seamless navigation and effortless purchasing contribute to positive user experiences. However, convenience has a weaker direct influence on repurchase intention, suggesting that ease of use alone does not guarantee loyalty in a highly dynamic beauty market. Customer satisfaction emerges as a key mechanism that connects convenience with repeat purchase behavior, demonstrating a significant mediating effect. These findings contribute to a deeper understanding of how functional simplicity and emotional fulfillment jointly drive consumer decisions in social commerce. The study offers practical insights for brands and creators to focus not only on providing convenience but also on enhancing satisfaction through credible communication, engaging content, and consistent product value.
DINAMIKA IMPLEMENTASI PROSEDUR KEAMANAN PENERBANGAN: STUDI MULTI-PERSPEKTIF DI BANDARA INTERNASIONAL SAM RATULANGI MANADO
This study aims to analyze the gap between international and national aviation security regulations and field-level operational practices through a multi-perspective study. Adopting a qualitative approach with a phenomenological design, data were collected through in-depth interviews, participant observation, and document analysis at Sam Ratulangi International Airport, Manado. The findings reveal the existence of "conditional compliance," which is influenced by internal factors such as personnel fatigue and external factors such as throughput pressure. The primary results formulate the "Operational Deviation Cascade Model," which explains the process of procedural inconsistency resulting from the interaction between workload and weak supervision. Furthermore, this research formulates the "Stopping Point Model" as a transition mechanism where service orientation must completely cease to be replaced by absolute security control when anomalies occur. The integration of Service Quality Theory and Operation Management Theory is proposed as a systemic framework to bridge the 20.61% compliance gap identified in the security audit. This study provides a practical contribution to airport management in designing adaptive security policies based on human factor mitigation.
GAYA KEPEMIMPINAN, BUDAYA ORGANISASI, MOTIVASI KERJA, WORK-LIFE BALANCE PENGARUHNYA TERHADAP KINERJA ANGGOTA KORPS BRIMOB POLRI PANIKI DUA, KOTA MANADO, SULAWESI UTARA
This study aims to analyze the influence of Leadership Style, Organizational Culture, Work Motivation, and Work–Life Balance on the Performance of the Brimob Corps Members of Paniki Dua in Manado City, North Sulawesi. The background of this research stems from the need to understand the dynamics of police officers’ performance, which is shaped by various internal and external organizational factors. The performance of police personnel—especially Brimob members who face high-risk duties—depends greatly on the leadership patterns applied within the unit, the strength of the organizational culture, the level of work motivation, and the members’ ability to balance demanding job responsibilities with their personal lives. Therefore, this study is crucial for providing empirical insights into the key factors that determine performance improvement in the field. The research employed a quantitative approach using survey techniques, with questionnaires distributed to 100 Brimob members as the research sample. The collected data were then analyzed using the Statistical Product and Service Solutions (SPSS) software to examine statistical relationships and effects among the variables. This approach was chosen to ensure objective, measurable, and scientifically accountable results. The findings show that Leadership Style has a significant but negative influence on member performance. This indicates that the leadership approach currently applied has not fully succeeded in enhancing performance and may even create pressure or discomfort among members. In contrast, Organizational Culture is found to have a significant and positive effect on performance, demonstrating that a conducive work environment, strong organizational values, and well- structured work systems can effectively enhance members’ productivity. Keywords: Leadership Style, Organizational Culture, Work Motivation, Work-Life Balance, Performance, SPSS – IBM SPSS software
THE IMPACT OF US-CHINA TRADE WAR ON INVESMENT DECISION IN INDONESIA
The US–China trade war has created substantial uncertainty in the global economy, influencing investment patterns in emerging markets such as Indonesia. This study examines how financial literacy, risk perception, and locus of control shape Indonesian investors’ decisions when choosing between risky and safe assets during this period of economic volatility. By focusing on behavior displayed throughout the trade war, the research highlights how investors weigh potential risks against expected returns amid heightened market instability. Using a quantitative approach, the study employs multiple regression analysis to assess the extent to which these psychological and economic factors affect investment choices. The findings aim to deepen the understanding of investor behavior in times of crisis and provide practical insights for both individual and institutional investors navigating uncertain conditions. Furthermore, the results contribute to the broader field of behavioral finance by illustrating how cognitive and psychological traits influence investment strategies. Insights from this study may assist policymakers, financial advisors, and investors in developing more informed approaches to managing portfolios during periods of global economic disruption.
THE INFLUENCE OF PROFESSIONALISM, REWARDS, AND PUNISHMENT ON THE PERFORMANCE OF EAST BOLAANG MONGONDOW RESORT POLICE PERSONNEL
Police performance refers to the extent to which the Indonesian National Police (Polri) has successfully carried out its main role, namely maintaining public security and order, enforcing the law, and providing protection, guidance, and services to the community. The purpose of this study is to determine the influence of Professionalism, Reward, and Punishment on the Performance of East Bolaang Mongondow Police Personnel partially and simultaneously. The data analysis technique in this study used multiple linear regression analysis. The results of the study show that (1) Professionalism has a significant effect on the Performance of the Bolaang Mongondow Timur Resort Police Personnel, (2) Reward has a significant effect on the Performance of the Bolaang Mongondow Timur Resort Police Personnel, (3) Punishment has a significant effect on the Performance of the Bolaang Mongondow Timur Resort Police Personnel and (4) Professionalism, Reward and Punishment simultaneously have a significant effect on the Performance of the Bolaang Mongondow Timur Resort Police Personnel.
PENGARUH KOMPETENSI, MOTIVASI, KEPEMIMPINAN, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA BNN PROVINSI SULAWESI UTARA
ABSTRACT: This study aims to analyze the influence of competence, motivation, leadership, and work environment on job satisfaction and employee performance, with job satisfaction as a mediating variable at the National Narcotics Board (BNN) of North Sulawesi Province. This research employs a quantitative explanatory method using the Structural Equation Modeling–Partial Least Squares (SEM–PLS) approach. Data were collected through questionnaires distributed to all employees of BNN North Sulawesi Province and processed using SmartPLS software. The results indicate that motivation and work environment have a positive and significant effect on job satisfaction, while competence and leadership have no significant effect on job satisfaction. Furthermore, competence and job satisfaction significantly affect employee performance, whereas motivation, leadership, and work environment show no direct effect. However, job satisfaction significantly mediates the relationship between motivation and work environment with performance, but not between competence or leadership and performance. These findings confirm that job satisfaction plays a crucial psychological mediating role linking individual and environmental factors to employee performance. Intrinsic motivation, a supportive work environment, and emotionally engaged leadership are proven to enhance performance more effectively than structural control alone. Theoretically, the study reinforces Herzberg’s, Locke’s, and Spencer’s frameworks in the public-sector context and contributes an empirical model of satisfaction-based employee performance, which is highly relevant for government institutions such as National Narcotics Board (BNN) North Sulawesi.
STUDI KELAYAKAN BISNIS PENDIRIAN USAHA BOLEN PISANG KENCANA
This study analyzes the feasibility of the Bolen Pisang Kencana culinary business in Bandung City. The background of the study is based on the potential of bananas as the largest fruit commodity in Indonesia and the public trend of liking local, halal, and handmade processed products. The method used is a business feasibility study by reviewing market, marketing, production, human resources, finance, environment, legal, and SWOT aspects. The results of the study indicate a broad market opportunity with relatively small initial capital supported by affordable prices and distinctive flavors. From the financial aspect, the business is declared feasible to run with an NPV of IDR 53,068,879, an IRR of 57.49%, a PI of 8.36, a Payback Period of 1.90 years, and a sharp increase in ROI from 2.07% in the first year to 101.29% in the 5th year, reflecting significant profit growth and investment efficiency. The environmental aspect shows small and easily managed production waste, while the legal aspect confirms the owner's commitment to completing business permits (NIB, PIRT, and halal). The SWOT analysis highlights the strengths of quality products and competitive pricing, weaknesses in digital marketing and legality, opportunities from Bandung's culinary trends, and threats from competition and fluctuating raw material prices. Overall, this business is feasible to develop, both financially and non-financially, with key strategies including improving legality, optimizing digital marketing, and product innovation.
ANALISA KOMPARASI KINERJA KEUANGAN SEBELUM DAN SELAMA PANDEMI COVID-19 PADA BANK PEMBANGUNAN DAERAH SE-INDONESIA
The Covid-19 pandemic has had a broad impact not only on human health but also on the global economy, causing various sectors to face significant challenges, including the banking sector. This study aims to analyze the differences in financial performance before and during the Covid-19 pandemic in Regional Development Banks (BPD) throughout Indonesia for the 2018–2023 period, using financial ratios such as Return on Assets (ROA), Capital Adequacy Ratio (CAR), Non-Performing Loan (NPL), Operating Expenses to Operating Income (BOPO), Loan to Deposit Ratio (LDR), and Net Interest Margin (NIM). This research applies a comparative approach with a quantitative method. The sampling technique used is purposive sampling, and data were analyzed using the Paired Sample T-Test.
INTEGRATING EXPERIENTIAL AND SOCIAL MEDIA MARKETING IN HIGHER EDUCATION: DETERMINANTS OF UNIVERSITY CHOICE AMONG INDONESIAN STUDENTS
This study aims to examine how experiential marketing and social media marketing jointly influence students’ university decisions within Indonesia’s increasingly competitive private higher education sector. Private universities face persistent challenges in attracting prospective students as traditional promotional approaches have become less effective among digitally oriented youth. This creates an urgent need to understand how emotionally engaging experiences and authentic digital interactions shape enrollment decisions. Although prior studies have examined these variables separately, limited research integrates them within a single explanatory framework capable of capturing their synergistic effect. Using a quantitative survey design, data were collected from 150 students who had engaged with both campus experiences and social media promotions. A structured Likert-scale questionnaire measured three constructs, and reliability, validity, and multiple regression analyses were performed using JASP. The results show that experiential marketing and social media marketing significantly influence university decision-making, with social media marketing exerting a slightly stronger effect.
PENGARUH KEPUASAN KERJA TERHADAP TURNOVER INTENTION DENGAN BURNOUT SEBAGAI VARIABEL INTERVENING (STUDI PADA KARYAWAN CV. COTO MAROS BERKAH DI KOTA MANADO)
This research is motivated by the high level of employee turnover fluctuations that impact the company's operational stability. The main objective of this study is to analyze the effect of job satisfaction on turnover intention with burnout as a mediating variable. This type of research is quantitative with an associative approach conducted at CV. Coto Maros Berkah, Manado City. The population in this study amounted to 38 employees, and the sampling technique used the census method (saturation sampling) so that all members of the population became respondents. Data collection was carried out through questionnaire distribution and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that job satisfaction has a negative and significant effect on turnover intention and burnout. Conversely, burnout has a positive and significant effect on turnover intention. Another important finding proves that burnout significantly mediates the effect of job satisfaction on turnover intention.
MEMBANGUN ORGANIZATIONAL AGILITY PADA LAM TEKNIK DALAM MENGHADAPI DINAMIKA PEST, SN DIKTI, DAN STANDAR INTERNASIONAL
The Independent Accreditation Institute for Engineering Study Programs (LAM Teknik) operates in a highly dynamic environment, characterized by changes in national regulations (SN Dikti, Permendiktisaintek No. 39 of 2025) and global pressures (Washington Accord standards, etc.). This study analyzes strategies for building organizational agility to respond to these changes. Through a literature and qualitative study approach, it was found that organizational transformation requires a shift from mere administrative compliance to the development of purpose-based and skill-based capabilities. The discussion highlights the application of the "People Management Wheel" framework to manage dualistic tensions, the integration of "Green Human Resource Management (GHRM)" to strengthen organizational culture, and the adoption of "Entrepreneurial Leadership" to navigate uncertainty.
PENGARUH INOVASI PRODUK DAN CUSTOMER EXPERIENCE TERHADAP LOYALITAS NASABAH DENGAN VARIABEL MEDIASI KEPUASAN NASABAH GEN Z PADA BANK DIGITAL (SEABANK) DI KOTA MANADO
The development of digital technology is driving the transformation of banking services, making product innovation and customer experience key to creating satisfaction and loyalty, especially for Generation Z who are digitally oriented and easy to switch services. This study aims to analyze the effect of product innovation and customer experience on customer loyalty, with customer satisfaction as a mediating variable, among Generation Z users of SeaBank in Manado City. This study employed a quantitative research approach using a survey method. The population consisted of Generation Z customers who actively use the SeaBank digital banking application in Manado City, with a total sample of 100 respondents. Data were collected through questionnaires and analyzed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM) with the assistance of SmartPLS software. The results indicate that product innovation and customer experience have a positive and significant effect on customer satisfaction.
PENGARUH FLEKSIBILITAS KERJA, STRES KERJA, DAN MINDFULNESS TERHADAP KEPUASAN KERJA TENAGA KESEHATAN DI PUSKESMAS SIWALAN KABUPATEN PEKALONGAN
Job satisfaction among healthcare workers is an essential determinant of service quality in primary healthcare facilities. Factors such as work flexibility, work stress, and have been associated with job satisfaction, yet empirical evidence in Puskesmas settings remains limited. This study analyzed the influence of work flexibility, work stress, and on job satisfaction among healthcare workers at Puskesmas Siwalan, Kabupaten Pekalongan. A quantitative cross-sectional study was conducted with total sampling of 40 healthcare workers. Data were collected using validated instruments: Workplace Flexibility Scale (Hill et al., 2001), Perceived Stress Scale (Cohen et al., 1983), Mindful Attention Awareness Scale (Brown & Ryan, 2003), and Job Satisfaction Survey (Spector, 1985). Data were analyzed using IBM SPSS Statistics 29 with multiple linear regression (α = 0.05). Work flexibility had a positive and significant effect on job satisfaction (β = 0.283; p = 0.048). Work stress had a negative and significant effect (β = –0.403; p = 0.005). had no significant effect on job satisfaction (p = 0.140). Together, the three variables explained 33.5% of the variance in job satisfaction. Job satisfaction among healthcare workers is significantly influenced by work flexibility and stress levels, while does not contribute significantly. Strengthening work arrangements and managing stress are essential strategies to improve job satisfaction in Puskesmas settings
ANALISIS PENGARUH KOMUNIKASI, LINGKUNGAN KERJA, MOTIVASI, DAN ETOS KERJA TERHADAP KINERJA KARYAWAN KLINIK PRATAMA BENING’S MANADO
This study aims to examine the influence of communication, work environment, motivation, and work ethic on employee performance at the Pratama Bening's Clinic in Manado. This study used a quantitative method with a causal associative approach. Data collection was conducted by distributing questionnaires to the entire population of 29 employees, so the sampling technique used a saturated sampling method (census). The results of the validity and reliability tests showed that all instrument items met the measurement criteria, and the classical assumption tests (normality, multicollinearity, and heteroscedasticity) were met so that the model was feasible to be analyzed using multiple linear regression. The results showed that communication, work environment, motivation, and work ethic simultaneously had a significant effect on employee performance. Partially, communication and work environment were proven to have a positive and significant effect on performance, while motivation and work ethic had a positive but insignificant effect. These findings indicate that increasing communication effectiveness and improving physical conditions are the dominant factors driving performance. Managerial implications suggest the need to strengthen two-way communication, provide adequate work facilities, and re-evaluate the incentive system and work discipline so that motivation and work ethic can contribute more optimally to performance achievement.
PENGARUH KENAIKAN PANGKAT TERHADAP PERENCANAAN KARIER DAN KINERJA PEGAWAI NEGERI SIPIL DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (STUDI PADA KANTOR REGIONAL XI BKN MANADO)
This study aims to analyze the effect of promotion on career planning and performance of Civil Servants (PNS) at Regional Office XI of the National Civil Service Agency Manado, with job satisfaction as an intervening variable. The study employed a quantitative approach through a survey of 83 civil servants and analyzed using Partial Least Squares–Structural Equation Modeling. The results show that promotion does not have a significant direct effect on career planning or employee performance, but has a positive and significant indirect effect through job satisfaction. Additionally, promotion has a direct positive effect on job satisfaction, while job satisfaction directly and positively influences career planning and performance of civil servants.
PENGARUH STANDAR OPERASIONAL PROSEDUR, GAYA KEPEMIMPINAN, DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN PT. SASA INTI MINAHASA SELATAN
Increasing industrial competition requires companies to improve employee performance through effective human resource management. Standard Operating Procedures (SOPs), leadership style, and work culture are important factors that are presumed to influence employee performance. This study aims to analyze the effect of SOPs, leadership style, and work culture on employee performance at PT Sasa Inti Minahasa Selatan, particularly in the Finished Goods Warehouse division. This research employed a quantitative approach using a survey method involving 60 respondents selected through a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that SOPs, leadership style, and work culture partially have a positive and significant effect on employee performance. Furthermore, these three variables simultaneously have a significant effect on employee performance. The Adjusted R Square value of 0.602 indicates that 60.2% of the variation in employee performance can be explained by SOPs, leadership style, and work culture, while the remaining 39.8% is influenced by other factors outside this study. These findings confirm that consistent implementation of SOPs, effective leadership, and a supportive work culture play an important role in improving employee performance. Keywords: Standard Operating Procedures, Leadership Style, Work Culture, Employee Performance.