JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi).

ANALISIS PENERAPAN PRINSIP GOOD GOVERNANCE PADA PELAYANAN PUBLIK DI BADAN KESATUAN BANGSA DAN POLITIK KABUPATEN BULELENG

Komang Kappa Tri Aryandono — 2024-01-30

Abstract. This research aims to analyze the application of good governance principles and develop development strategies to increase the implementation of good governance in public services at the National Unity and Political Agency of Buleleng Regency. The research location is the National Unity and Politics Agency of Buleleng Regency. The subjects in this research were 60 mass organizations. The object of this research is the principles of good governance, public services, National Unity and Politics. The sample in the research used census techniques, namely: 60 officially registered mass organizations and all of them were used as research respondents and 4 elements of public service management. The data collection technique uses questionnaires and interviews which are filled in via Google Form. Data analysis techniques use descriptive analysis and SWOT. The research results show the factors that influence the implementation of good governance: human resources have carried out their duties well, but attention needs to be paid to the attitude of human resources in serving the community and needs to be improved. Community participation has been good in every activity, and the desire to participate and convey aspirations has not been closed

Abstrak Penelitian ini bertujuan untuk menganalisis penerapan prinsip good governance serta menyusun strategi pengembangan untuk peningkatan penerapan good governance pada pelayanan publik di Badan Kesatuan Bangsa dan Politik Kabupaten Buleleng. Lokasi penelitian yaitu Badan Kesatuan Bangsa dan Politik Kabupaten Buleleng. Subjek dalam penelitian ini 60 ormas. Objek penelitian ini prinsip good governance, pelayanan publik, Badan Kesatuan Bangsa dan Politik. Sampel pada penelitian menggunakan teknik sensus yaitu: 60 ormas yang resmi terdaftar dan seluruhnya dijadikan responden penelitian dan 4 unsur pengelola pelayanan publik. Teknik pengambilan data menggunakan metode kuisioner dan wawancara yang diisi melalui Google Form. Teknik analisis data menggunakan analisis deskriptif dan SWOT. Hasil penelitan menunjukkan dari faktor yang mempengaruhi pelaksanaan good governance: sumber daya manusia sudah melaksanakan tugas dengan baik namun perlu di perhatikan sikap sumber daya manusia dalam melayani masyarakat serta perlu ditingkatkan. Partisipasi masyarakat sudah baik dalam setiap kegiatan, serta tidak menutup keinginan berpartisipasi, menyampaikan aspirasi.

PENGARUH ORGANIZATION COMMITMENT TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DENGAN PERSON-ORGANIZATION FIT SEBAGAI MODERATOR PADA KARYAWAN OAKWOOD HOTEL & RESIDENCES SURABAYA

Emi Ecinsia — 2024-01-30

This study aims to determine the effect of organizational commitment on organizational citizenship behavior with person-organization fit as a moderator for Oakwood Hotel & Residences Surabaya employees. This research will see the extent to which the role of perceived organizational support, employee development, and organization commitment in influencing organizational citizenship behavior of Oakwood Hotel & Residences Surabaya employees. This research uses a quantitative approach using Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis using SmartPLS software with a sample size of 115 respondents. This study shows the results that perceived organizational support, employee development, and organization commitment have a positive and significant effect on organizational citizenship behavior and person-organization fit moderate the relationship between organization commitment and organizational citizenship behavior.

PENGARUH TRAINING AND DEVELOPMENT, SERVANT LEADERSHIP, DAN REWARD TERHADAP EMPLOYEE RETENTION DI MEDIASI OLEH EMPLOYEE ENGAGEMENT PADA RESTORAN DI KOTA BATAM

Alden Nelson — 2024-01-30

This research aims to analyze the influence of training and development, servant leadership, and rewards on employee retention, mediated by employee engagement in restaurants in Batam City. In obtaining data, this research used a random sampling method and questionnaires were distributed to 381 respondents in restaurants in Batam City. In analyzing the research data, the SPSS application was used for multiple linear regression analysis and Smart-PLS was used to analyze the relationship data between dependent and independent variables to process the data that had been distributed. The results of this research show that the servant leadership and reward variables have a direct effect on employee retention which is mediated by employee engagement, while the training and development variables do not have a direct effect on employee retention or are mediated by employee engagement.

PENGARUH WORK-LIFE BALANCE TERHADAP KINERJA KARYAWAN PADA PT ASURANSI JIWA MANULIFE INDONESIA DI SURABAYA

Davin Eldon — 2024-01-30

This study analyzes the influence of work-life balance, job satisfaction, work motivation, and organizational commitment on employee performance at PT Asuransi Jiwa Manulife Indonesia in Surabaya. This research uses the quantitative method using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the assistance of the SmartPLS 3 software. The data used in this research is primary data that was collected through questionnaires which was distribute to all employees working at PT Asuransi Jiwa Manulife Indonesia via google form. The sample in this research is 117 employees working at PT Asuransi Jiwa Manulife Indonesia that lives in Surabaya. This study shows that work-life balance, job satisfaction, work motivation, and organizational commitment have a positive and significant effect on employee performance.

Keywords: Work-life Balance, Job Satisfaction, Work Motivation, Organizational Commitment, Employee Performance

THE IMPORTANT ROLE OF ENTREPRENEURSHIP EDUCATION IN ENCOURAGING INTENTION TO INNOVATE (CASE STUDY ON STUDENT BUSINESS PROJECT)

Velanska Dixie Namira — 2024-01-30

One way to improve the Indonesian economy is to increase the number of entrepreneurs so that the number of businesses running is also increasing. But along with the increasing number of businesses in Indonesia, innovation is needed so that these businesses can survive in the market. This study aims to determine the relationship between personality traits and entrepreneurial learning that has been obtained on the intention or intention to innovate on the business project being run. The study sample size was 168 respondents. Researchers use Smart-PLS 4.0 software in data processing. The results of the study found that entrepreneurial education and personality traits have a significant impact on innovation intention. Personality traits will increase the influence of entrepreneurial education on innovation intention. This research is expected to be the basis for future research on innovation intention considering the lack of research that discusses it.

PENERAPAN METODE FUZZY SERVQUAL DAN IMPORTANCE PERFORMANCE ANALYSIS UNTUK PENGUKURAN KEPUASAN MAHASISWA TERHADAP KUALITAS LAYANAN PORTAL INSPIRE UNSRAT

Johan S.C. Neyland — 2024-01-30

Abstract

The purpose of this research is to measure student satisfaction with the information provided by the Unsrat Inspire portal service using fuzzy servqual and Importance Performance Analysis (IPA) methods by conducting surveys through questionnaires. The stages of this research are starting from studying existing literature to become the basis for taking questionnaires, processing data to drawing conclusions.

From the results of the study, it was found that all statement attributes gave negative values, although not too large, which meant that students were still not satisfied with the inspire portal service. It can be seen from the table that the top five that get the biggest negative value are the security of student data on the Unsrat Inspire Portal (-0.57), the accuracy of announcement information on the Unsrat Inspire Portal (-0.57), making it easier for students to find exam schedules (-0.48), the accuracy of lecturer information provided to students through the Unsrat Inspire Portal (-0.46), and the features on the Unsrat Inspire Portal are complete (-0.45) while from the Importance & Performance Analysis diagram there are 2 service attributes that are in quadrant I which means that these attributes must improve their services.

Keywords: Inspire portal, integrated information system, fuzzy servqual, Important Performance Analysis.

ANALISIS PERBANDINGAN EFEKTIVITAS DAN KONTRIBUSI PAJAK REKLAME TERHADAP PENDAPATAN ASLI DAERAH (PAD) SEMUA KOTA DI PROVINSI SULAWESI UTARA

Haryanto Sabijono — 2024-01-30

Abstract. Local tax is a tax levied by the region based on tax regulations set by the region for the purpose of financing the local government's household. Billboard tax is one type of local tax. This study aims to determine the Effectiveness and Contribution of Billboard Tax to Local Original Revenue (PAD) of all cities in North Sulawesi Province, namely Manado City, Tomohon City, Kotamobagu City, and Bitung City. The analysis method used in this research is the analysis of the ratio of Effectiveness and Contribution, whose data is obtained from the results of interviews and documentation. The results showed that the effectiveness of billboard tax revenue from 2018-2022 at BPKAD Kotamobagu City and Bapenda Kota Bitung has been very effective, while at the Manado City Regional Revenue Office and BPKAD Tomohon City which are still ineffective in revenue billboard tax. Meanwhile, the level of billboard tax contribution to the original income of Kotamobagu City is still slightly better than Manado City, Tomohon City and Bitung City.

THE ROLE OF BRAND IMAGE AND PERCEIVED RISK ON THE ATTITUDE AND INTENTION TO USE PAYLATER SERVICES IN GENERATION Z.

Amanda Susilo — 2024-01-30

This study investigates the impact of Brand Image and Perceived Risk on Attitude and Intention to Use Paylater services among Generation Z in Indonesia's growing financial technology landscape. Paylater, a widely adopted service, facilitates cashless fulfilment of needs. This study focusing on Generation Z which domicile in Java Island Indonesia. The aim of this study is to elucidate Paylater's significance as an emerging financial solution, providing insights to manage user risks and enhance understanding of consumer decision-making processes. Data from 125 respondents collected via questionnaires and analysed using Partial Least Square (PLS), the study reveals significant associations that the existence of Brand Image has significant impact to attitude and attitude is significant to Intention to use Paylater. This path are the most important variables that has greatest value impact to influence Paylater’s intention to use. However, Brand Image's impact on Intention to use Paylater is insignificant. The existence of Perceived Risk significantly influences Attitude. The result also prove that brand image and perceived value are not directly significant to paylater’s intention to use.

PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KULINER TRADISIONAL (STUDI PADA KONSUMEN GEN Z DI KOTA TOMOHON)

Jane Poluan — 2024-01-30

Marketing is a dynamic business activity because it always changes from time to time. In the current industrial era 4.0, marketing is required to adopt digitalization so that digital marketing is one of the strategies that need to be implemented. In digital marketing, there are several strategies used, including content marketing and influencer marketing. These two variables were examined in purchasing decisions for traditional culinary products with respondents being gen Z consumers who are a very tech-conscious generation. The ease of existing technology, with various platforms that feature interesting content and influencers to offer traditional culinary products should be able to increase positive purchases, especially among gen Z consumers. The results found that digital marketing measured through content marketing and influencer marketing variables

simultaneously influenced the purchasing decisions of Gen Z to buy traditional culinary in Tomohon City. Partially, it was found that informative, valuable, unique, and smart content marketing has a significant effect on purchasing decisions. Likewise, influencer marketing partially has a significant influence on purchasing decisions, where the influencers in question are influencers who meet the expectations of Gen Z, influencers who are able to help Gen Z decide on purchases, and influencers who are confident in promoting products.

STUDI KELAYAKAN BISNIS UNTUK PENGEMBANGAN PRODUK DEODORAN ORGANIK ROAST RELIEF

Alviera Putri — 2024-01-30

Abstract. This research aims to conduct a business feasibility study related to the development of an organic deodorant product under the brand Roast Relief. The product is targeted to meet the increasing consumer demand for environmentally friendly and chemical-free personal care products. The research methodology involves market, technical, financial, and management analyses to evaluate the potential success of this product in the market. The market analysis includes market segmentation, consumer trend analysis, and competitor assessment. The results indicate a favorable opportunity for the Roast Relief organic deodorant product in the growing personal care segment. Technical analysis considers production aspects, distribution, and the availability of organic raw materials, with a focus on sustainability and product quality. The research findings indicate that the development of Roast Relief organic deodorant product has positive business potential. By capitalizing on consumer trends supporting eco-friendly products and enhancing quality of life, this product can be an attractive choice for consumers.

Abstrak. Penelitian ini bertujuan untuk melakukan studi kelayakan bisnis terkait pengembangan produk deodoran organik dengan merek Roast Relief. Produk ini diarahkan untuk memenuhi kebutuhan konsumen yang semakin meningkat terhadap produk perawatan pribadi yang ramah lingkungan dan bebas bahan kimia berbahaya. Metode penelitian yang digunakan melibatkan analisis pasar, teknis, keuangan, dan manajemen untuk mengevaluasi potensi keberhasilan produk ini di pasar. Analisis pasar mencakup identifikasi segmentasi pasar, analisis tren konsumen, dan penilaian pesaing. Hasilnya menunjukkan adanya peluang yang baik bagi produk deodoran organik Roast Relief di segmen pasar perawatan pribadi yang berkembang. Analisis teknis mempertimbangkan aspek produksi, distribusi, dan ketersediaan bahan baku organik. Keberlanjutan dan kualitas produk menjadi fokus utama dalam aspek ini. Hasil penelitian menunjukkan bahwa pengembangan produk deodoran organik Roast Relief memiliki potensi bisnis yang positif. Dengan memanfaatkan tren konsumen yang mendukung produk ramah lingkungan dan meningkatkan kualitas hidup, produk ini dapat menjadi pilihan yang menarik bagi konsumen.

PENGARUH TQM TERHADAP KEUNGGULAN BERSAING YANG DIMEDIASI OLEH RESOURCE BASED VIEW PADA PERUSAHAAN PENGOLAHAN IKAN DI KOTA BITUNG

Maria Veronika J. Tielung — 2024-01-30

Abstract. Bitung City has the largest fishing industry in North Sulawesi. Fish processing companies in Bitung City are mostly fish exporting companies that are sent to various countries. This condition presents its own challenges because it allows companies to strive to have a competitive advantage. Implementing TQM (Total Quality Management) for export companies is a must. However, to be able to excel competitively requires unique entities within the company. RBV (Resource Based View) describes a company's ability to provide a competitive advantage in resource management that is difficult for competitors to imitate. The aim of the research is to determine the effect of TQM on Competitive Advantage with RBV as a mediating variable. Based on the test results using SmartPls4.0, the results show that TQM has a significant effect on competitive advantage, TQM also has a significant effect on RBV, RBV has a significant effect on Competitive Advantage and RBV has a significant effect as a variable that mediates the indirect effect between TQM and competitive advantage in fish processing companies in Bitung City

Abstrak. Kota Bitung memiliki industri perikanan terbesar di Sulawesi Utara. Perusahaan pengolahan ikan di Kota Bitung sebagian besar merupakan perusahaan pengekspor ikan yang dikirim ke berbagai negara. Kondisi ini memberikan tantangan tersendiri karena memungkinkan perusahaan berupaya agar bisa memiliki keunggulan bersaing. Penerapan TQM (Total Quality Management) terhadap perusahaan ekspor menjadi suatu keharusan. Namun untuk bisa unggul bersaing membutuhkan entitas-entitas unik dalam perusahaan. RBV (Resource Based View) menggambarkan kemampuan perusahaan untuk memberikan keunggulan kompetitif atas pengelolaan sumberdaya yang sulit ditiru oleh pesaing. Tujuan penelitian adalah untuk mengetahui pengaruh TQM terhadap Keunggulan Bersaing dengan RBV sebagai variabel mediasi. Berdasarkan hasil uji menggunakan SmartPls4.0 diperoleh hasil bahwa TQM berpengaruh signifikan terhadap keunggulan bersaing, TQM juga berpengaruh signifikan terhadap RBV, RBV berpengaruh sgnifikan terhadap Keunggulan Bersaing dan RBV berpengaruh signifikan sebagai variabel yang memediasi pengaruh tidak langsung antara TQM dan keunggulan bersaing pada perusahaan pengolahan ikan di Kota Bitung.

PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH BRI DI KABUPATEN BULELENG

Fiorentina Dewantari — 2024-01-30

Bank Rakyat Indonesia (BRI) has an important role in the Indonesian economy. Currently, BRI’s role is not only limited to providing conventional financial services, but also has a role in supporting financial inclusion, microeconomic growth, agricultural sector development, and community empowerment. BRI provides various service and transaction innovations to maintain customer loyalty. This research aims to examine the role of customer satisfaction in mediating service quality and trust in BRI customer loyalty in Buleleng Regency. The sample for this research was 80 BRI customers in the Buleleng area. The analysis used is path analysis. The independent variables are service quality, trust and customer satisfaction, while the dependent variable is customer loyalty. The results of this research show that service quality on customer loyalty through customer satisfaction shows a significant influence. For customer trust in customer loyalty through customer satisfaction, the results did not have a significant effect.

THE INFLUENCE OF PARENTAL SUPPORT DIMENSIONS IN SHAPING THE INTENTION TO CONTINUE THE FAMILY BUSINESS DAUGHTER SUCCESSORS WITH SELF-EFFICACY AS A MEDIATOR

Puspayani Nisa — 2024-01-30

Abstract. The intention to continue the family business can be influenced in particular by parents. This study discusses the influence of parental support dimensions including Instrumental Assistance (IA) and Career-related modeling (CRM) in forming the intention to continue a family business that focuses on female successors with self-efficacy as mediation. Through this research, it is expected to be able to provide the latest views, especially girls, when in the family business. The sampling technique used was a purposive sampling technique on 195 girls aged at least 18 years who had contributed to the family business. This research was tested using SmartPLS 3.0 and JASP software. Through this study, the findings of this study indicate that both Instrumental Assistance (IA) and self-efficacy play significant roles in shaping a daughter's inclination to achieve success within the context of a family business. Unlike the previous Career-Related Modeling (CRM) based on specific studies indicate that self-efficacy does not serve as a mediating factor in the relationship between Career-Related Modelling and a daughter's intention to succeed in the family business.

Abstrak. Tujuan untuk melanjutkan bisnis keluarga dapat dipengaruhi khususnya oleh orang tua. Penelitian ini membahas tentang pengaruh dimensi dukungan orang tua meliputi Instrumental Assistance (IA) dan Career-related modeling (CRM) dalam membentuk niat untuk melanjutkan bisnis keluarga yang fokus pada penerus perempuan dengan efikasi diri sebagai mediasinya. Melalui penelitian ini diharapkan mampu memberikan pandangan terkini khususnya anak perempuan ketika terjun dalam bisnis keluarga. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling terhadap 195 anak perempuan berusia minimal 18 tahun yang pernah berkontribusi pada bisnis keluarga. Penelitian ini diuji dengan menggunakan software SmartPLS 3.0 dan JASP. Melalui penelitian ini, temuan penelitian ini menunjukkan bahwa baik Instrumental Assistance (IA) maupun self-efisiensi berperan penting dalam membentuk kecenderungan anak perempuan untuk mencapai kesuksesan dalam konteks bisnis keluarga. Berbeda dengan Career-Related Modeling (CRM) sebelumnya, berdasarkan penelitian tertentu menunjukkan bahwa self- efikasi tidak menjadi faktor mediasi dalam hubungan antara Career-Related Modeling dan niat anak perempuan untuk sukses dalam bisnis keluarga

PERAN MEDIA SOSIAL DALAM MEMBANGUN CITRA DESTINASI PARIWISATA YANG MENARIK

Diva Andzani — 2024-01-30

Abstract. This study aims to investigate the role of social media in shaping the image of tourist destinations. Using a qualitative descriptive research method, the study highlights the shift in the paradigm of tourism marketing to social media platforms such as Instagram, Facebook, Twitter, and TikTok. The results indicate that social media enables destinations to build a personal and attractive image through strong narratives and visual content. Visualization on these platforms is crucial in shaping the allure of destinations. Storytelling is also found to play a crucial role in creating an authentic image and building emotional connections with tourists. The study identifies challenges such as reputation management and crisis mitigation in the use of social media. In conclusion, social media is not only a promotional tool but also a key element in creating the appeal of tourist destinations and building emotional relationships with users.

Abstrak. Studi ini bertujuan menyelidiki peran media sosial dalam membentuk citra destinasi pariwisata. Dengan metode penelitian kualitatif deskriptif, penelitian ini menyoroti pergeseran paradigma pemasaran pariwisata ke media sosial seperti Instagram, Facebook, Twitter, dan TikTok. Hasilnya menunjukkan bahwa media sosial memungkinkan destinasi membangun citra pribadi dan menarik melalui narasi kuat dan konten visual. Visualisasi di platform ini menjadi kunci dalam membentuk daya tarik destinasi. Storytelling juga ditemukan berperan penting dalam menciptakan citra autentik, membangun hubungan emosional dengan wisatawan. Studi mengidentifikasi tantangan seperti manajemen reputasi dan penanggulangan krisis dalam pemanfaatan media sosial. Kesimpulannya, media sosial bukan hanya alat promosi, tetapi juga elemen kunci dalam menciptakan daya tarik destinasi pariwisata dan membangun hubungan emosional dengan pengguna.

THE RELATIONSHIP OF CUSTOMER EXPERIENCE, CUSTOMER ENGAGEMENT, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY IN SHOPEE E-COMMERCE

Evelin Liputri — 2024-01-30

Abstract. The current rapid pace of information technology has changed people's way of shopping. People no longer need to leave the house to buy various necessities. One of the most popular e-commerce in Indonesia is Shopee. This research aims to find out the effect of customer experience on customer engagement and satisfaction in order to increase customer loyalty in Shopee e-commerce. This research was conducted quantitatively by distributing questionnaires to 257 respondents. The sampling technique uses a purposive sampling method with the criteria of making a purchase at Shopee at least once a month and being over 17 years old. Research data were analyzed using Structural Equation Modeling-Partial Linear Squares (SEM-PLS). Of the five proposed hypotheses, four were accepted, while one, namely H3, asserting that 'involvement positively affects customer satisfaction,' was rejected. To achieve customer loyalty, companies must be able to provide satisfaction to their customers through involvement in interacting with the company and providing an impressive experience while using the company's services and products.

Abstrak. Pesatnya perkembangan teknologi informasi saat ini telah mengubah cara masyarakat dalam berbelanja. Masyarakat tidak perlu lagi keluar rumah untuk membeli berbagai kebutuhan. Salah satu e-commerce terpopuler di Indonesia adalah Shopee. Penelitian ini bertujuan untuk mengetahui pengaruh pengalaman pelanggan terhadap keterlibatan dan kepuasan pelanggan guna meningkatkan loyalitas pelanggan pada e-commerce Shopee. Penelitian ini dilakukan secara kuantitatif dengan menyebarkan kuesioner kepada 257 responden. Teknik pengambilan sampel menggunakan metode purposive sampling dengan kriteria melakukan pembelian di Shopee minimal sebulan sekali dan berusia di atas 17 tahun. Data penelitian dianalisis menggunakan Structural Equation Modeling-Partial Linear Squares (SEM-PLS). Dari lima hipotesis yang diajukan, empat hipotesis diterima, sedangkan satu hipotesis yaitu H3 yang menyatakan bahwa 'keterlibatan berpengaruh positif terhadap kepuasan pelanggan' ditolak. Untuk mencapai loyalitas pelanggan, perusahaan harus mampu memberikan kepuasan kepada pelanggannya melalui keterlibatan dalam berinteraksi dengan perusahaan dan memberikan pengalaman yang mengesankan selama menggunakan jasa dan produk perusahaan.

PENGARUH KINERJA CSR DAN BOARD SIZE TERHADAP KINERJA PERUSAHAAN

Delima — 2024-01-30

Based on agency and stakeholder theories, this study will investigate how CSR performance and board size affect firm performance. The market measurements used are stock returns and stock trading volume of banking companies incorporated in the IDX. Operationally, this study uses a sample of 32 banking companies listed on the Indonesia Stock Exchange from 2018 to 2022 to see if company performance is affected by CSR performance and board size. Based on the characteristics and structure of panel data, this study uses a panel regression analysis of 160 observations (company-years). In addition, the common-effects model (CEM) is also used for the analysis. The results show that CSR performance and board size do not affect firm performance, measured by stock returns. The CSR performance variable has no influence on firm performance as measured by trading volume. However, the board size variable in this finding has an effect on firm performance measured using trading volume. This indicates that in the context of this study, these factors are not the main determinants of firm performance based on stock returns and trading volume.

SYSTEMATIC LITERATURE REVIEW: SOSIAL MEDIA ORGANIK UNTUK MENDORONG BRAND AWARENESS

Siti Nuran Nuri — 2024-01-30

Abstract: Generic or organic means content that is not paid for by outside stakeholders, created by the brand, but can increase visibility when consumers share it with others. The purpose of this study is to first analyze the potential of organic social media (SMO) to drive brand awareness so that it can further increase sales through social media platforms. Second, what barriers occur in organic social media marketing. By conducting a systematic literature review, this article provides aspects of organic marketing to encourage consumer awareness of a brand. The method used applied Systematic Literature Review (SLR). Based on the systematic literature review, the researcher found 7 final samples out of 304 total articles. The findings show that organic (unpaid) social media can increase visibility when consumers share with others. Organic social media is basically preferred for awareness purposes. Organic social media if used effectively and applying the right strategy, can be a powerful tool for brands to expand the reach of organic posts and increase opportunities for interaction with targets.

PENGARUH CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY DENGAN FINANCIAL LITERACY SEBAGAI MODERATOR (STUDI KASUS DI LLS COFFEE)

Muhammad Zidane — 2024-01-30

Customer satisfaction is the most important thing in terms of consumer loyalty to a brand. With the financial literacy of Indonesian society still being very small, will the relationship between customer satisfaction and brand loyalty be strengthened or weakened. The research method used in this research is a quantitative research method by distributing questionnaires. The sample from this research was 101 respondents (Generation Z). The data was processed using the IBM SPSS 26 application. The results of this research are that customer satisfaction influences brand loyalty by 34.3%. financial literacy influences brand loyalty by 2.8%. However, financial literacy as a moderation is not able to moderate the influence of customer satisfaction on brand loyalty with an influence of 35.8%.

IMPLEMENTATION MULTI-CRITERIA DECISION MAKING FOR SUPPLIER SELECTION ALUMINUM INGOT IN CV. SL

Selvy Athia Faqiha — 2024-01-30

The purpose of this study is to determine the priority order of the criteria, sub- criteria, then determine which suppliers CV SL company can choose. The population in this study is the decision maker and management of CV SL.The sampling technique used was purposive sampling in order to obtain 7 people. The data analysis technique in this study used the Analytical Hierarchy Process (AHP), while the analytical tool used was expert choice 11. The results of the analysis of this study obtained the importance weight of the criteria with the first priority is quality (0.34), price (0.26) , availability (0.15), delivery (0.12), performance history (0.07), warranty & complaint service (0.06). Meanwhile, the results of the assessment of the importance of alternatives in supplier selection show that the LN supplier (0.0786) has the highest weight, the two IS suppliers (0.0760), the three MJ suppliers (0.0733), the four TL suppliers (0.0711), the fifth supplier FI (0.0703), the sixth supplier LM (0.0684). The results of this calculation can be used by the company as a consideration in determining the next supplier selection policy.

NAVIGATING CORPORATE BRAND CRISIS MANAGEMENT IN THE NETWORK ENVIRONMENT: AN IN-DEPTH ANALYSIS

Song Xiayu — 2024-01-30

Abstract. This research immerses itself in Indonesia's dynamic network landscape during the transformative Internet era. Geographically centered, it provides nuanced insights into brand crisis management within the local cultural and regulatory context, utilizing big data analytics to explore public sentiment during brand crises through online channels. The temporal focus on 2023 allows a detailed analysis of crisis impacts and evolving management strategies in Indonesia. Real-time data collection ensures immediate scrutiny of post-crisis public responses on social media, illuminating sentiment dynamics within the local online ecosystem. While rooted in Indonesia, the research aims to contribute globally, offering insights applicable across regions and industries. Focusing on case studies from Chinese and Indonesian firms over the last five years ensures relevance, comparability, and a robust analytical foundation for effective brand crisis management.

Abstrak Penelitian ini mengeksplorasi ekosistem daring yang dinamis di Indonesia dalam era Internet transformatif. Penelitian berfokus secara geografis, memberikan perspektif berbeda mengenai manajemen krisis pada sebuah brand dalam konteks budaya dan peraturan lokal, memanfaatkan analisis big data untuk mengeksplorasi sentimen publik selama krisis brand terjadi melalui saluran daring. Fokus temporal pada tahun 2023 memungkinkan analisis rinci mengenai dampak krisis dan strategi pengelolaan yang berkembang di Indonesia. Pengumpulan data secara real-time memastikan pengawasan langsung terhadap tanggapan masyarakat pasca krisis di media sosial, sehingga memperjelas dinamika sentimen dalam ekosistem daring lokal. Meskipun penelitian ini berbasis di Indonesia, penelitian ini bertujuan untuk berkontribusi secara global dan memberikan wawasan yang dapat diterapkan di berbagai wilayah dan industri. Berfokus pada studi kasus perusahaan Tiongkok dan Indonesia selama lima tahun terakhir memastikan relevansi, komparabilitas dan landasan analitis yang kuat untuk manajemen krisis pada sebuah brand yang efektif.

STUDI EKSPLORASI PENGALAMAN PEKERJA GENERASI Z TERKAIT PHK MASSAL

Churin Sukmadina Zumhas — 2024-01-30

This study is motivated by the prevalent issue of mass layoffs within the start-up landscape, where the inherently volatile nature of start-ups often leads to precarious working conditions. Start-ups, driven by the pursuit of innovation and rapid growth, frequently resort to mass layoffs as a cost-cutting strategy, leaving employees in a precarious position. This research endeavors to investigate the multifaceted challenges encountered by Generation Z “survivors” in the Indonesian start-up ecosystem following mass layoffs. It seeks to comprehend the emotional, psychological, and social consequences of these layoffs, as well as the broader issue of job precarity affecting this demographic. This study employed a qualitative research methodology, primarily involving in-depth interviews with 13 Generation Z survivors. This study involving in-depth interviews with affected Generation Z employees. This approach facilitates a profound and interpretative understanding of the nuanced perspective on the emotional consequences experienced by Generation Z employees post mass layoffs in the start-up environment in Indonesia.

PENGARUH SERVICE QUALITY, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PENGGUNAAN MASKAPAI CITILINK DI INDONESIA

Saffana Khalisha Deza — 2024-01-30

Aviation companies are a service industry that drives the national economy through air transportation services. This industry is the third most affected by Covid-19 in the transportation sector. The decline in demand, travel restrictions, and state regulations have changed passengers' perceptions or perspectives regarding air transportation through service quality, brand image, brand trust, and usage decisions of airline passengers. This research aims to determine the response and influence of changes in passenger perceptions or perspectives regarding air transportation through service quality, brand image and brand trust on the decision to use Citilink airline in Indonesia after the Covid-19 pandemic. This type of research is quantitative with a descriptive approach involving 420 airplane passengers who used Citilink in Indonesia after the pandemic. The sampling technique in this research uses non-probability sampling, which is processed using SmartPLS 3.2.9 This research proves that service quality, brand image and brand trust have a positive and significant influence at various levels on the decision to use Citilink airline in Indonesia with consumer perceptions which can be categorized as good.

PENGARUH JOB RESOURCES TERHADAP WORK ENGAGEMENT MELALUI BURNOUT

Deberina Syurfi Yunina — 2024-01-30

ABSTRAK

Tujuan penelitian ini adalah untuk menunjukkan pengaruh sumber daya kerja terhadap keterikatan kerja melalui burnout sebagai variabel intervening. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan sampel karyawan produksi PT. Kelompok Cemerlang Plastindo beranggotakan 48 orang. Teknik pengambilan sampel penelitian menggunakan sampel jenuh. Metode analisis data dalam penelitian ini menggunakan analisis parsial. Perangkat lunak yang digunakan adalah SmartPLS versi 4.0. Penelitian menunjukkan bahwa burnout tidak mempengaruhi work engagement. Sumber daya pekerjaan tidak berpengaruh terhadap kelelahan. Sumber daya ketenagakerjaan mempengaruhi keterlibatan kerja. Oleh karena itu, upaya untuk meningkatkan sumber daya ketenagakerjaan mungkin merupakan strategi yang efektif untuk meningkatkan keterlibatan kerja karyawan tanpa secara langsung mengatasi kelelahan. Hasil penelitian diharapkan dapat berkontribusi dalam pengembangan strategi pengelolaan sumber daya manusia yang lebih efektif untuk meningkatkan work engagement karyawan.

Kata Kunci: Sumber Daya Pekerjaan, Keterikatan Kerja, Burnout

PENGARUH PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, HEDONIC MOTIVATION, PRICE VALUE DAN HABIT TERHADAP CUSTOMER ACCEPTANCE (STUDI PADA PENGGUNA LAYANAN MAXIM DI KOTA BANDUNG)

Fazrian Lianto — 2024-01-30

Abstract. Transportation is one of the important and commonly used things in the modern era like today. In this era of Globalization, as the population increases, transportation is very popular to meet human needs to carry out their activities. Globalization itself has a big impact in this case technology that makes it easier for people to get to a place without the hassle of going to a public transportation terminal. One of the transportation services in Indonesia is ride hailing. Various kinds of ride hailing in Indonesia, making competition quite high among online transportation. Maxim comes with something different to offer. The purpose of this study was to determine how the influence of Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value and Habit on Customer Acceptance on Maxim service users in Bandung City both partially and simultaneously. This research data collection through distributing questionnaires and using quantitative data analysis. Sampling was carried out using nonprobability sampling method with purposive sampling technique.

Abstrak. Transportasi merupakan salah satu sesuatu yang penting dan biasa digunakan di era Modern seperti saat ini. Di era Globalisasi ini, seiring bertambahnya jumlah penduduk, transportasi begitu sangat di gemari guna memenuhi kebutuhkan manusia untuk menjalankan kegiatannya. Globalisasi sendiri membawa dampak yang besar dalam hal ini teknologi yang memudahkan masyarakat dalam menuju suatu tempat tanpa perlu repot menuju ke terminal transportasi umum. Salah satu jasa transportasi di Indonesia adalah ride hailing. Berbagai macam ride hailing di Indonesia, menjadikan persaingan yang cukup tinggi di kalangan transportasi online. Maxim hadir dengan menawarkan sesuatu yang berbeda. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh dari Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value dan Habit Terhadap Customer Acceptance pada pengguna layanan Maxim di Kota Bandung baik secara parsial maupun secara simultan. Pengumpulan data penelitian ini melalui penyebaran kuesioner serta menggunakan analisis data kuantitatif. Pengambilan sampel dilakukan dengan menggunakan metode nonprobability sampling dengan teknik purposive sampling.

KNOWLEDGE WORKER PRODUCTIVITY DI PT TRIKAYARASA JAYA FOOD: PERAN KNOWLEDGE MANAGEMENT MELALUI KEMAMPUAN ADAPTASI DAN KEPUASAN KERJA KARYAWAN

Sherly Amalia Fernanda — 2024-01-30

This research aims to provide an overview of the relevance of knowledge management to knowledge worker productivity which is also mediated by employee adaptability and job satisfaction. This research uses a quantitative approach with PT Trikayarasa Jaya Food Sidoarjo as the object. The research data collection technique uses purposive sampling. And using 70 PT Trikayarasa Jaya Food employees as samples. The data obtained came from filling out a questionnaire which was processed with SmartPLS 4.0. From the results of this research it can be concluded that knowledge management has an effect on knowledge worker productivity, knowledge management has an effect on adaptability, adaptability has an effect on knowledge worker productivity, knowledge management has an effect on job satisfaction, job satisfaction has no effect on knowledge worker productivity, adaptability and satisfaction work has a full mediating role in the influence of knowledge management on knowledge worker productivity.

PENGARUH CUSTOMER SERVICE DAN WORD OF MOUTH TERHADAP MINAT BELI KONSUMEN AL AZIZIAH TOUR AND TRAVEL

Nicole Kansa Kostra Baladhika — 2024-01-30

After the end of the Covid-19 pandemic, the world economy began to show signs of improvement with economic growth in various countries. The economic growth then triggered business development in Indonesia which occurred in various sectors, including the tourism and service sectors such as Hajj and Umrah travel agency companies. With such high competition, Umrah travel organizers need an appropriate way to compete. One of the efforts that can be carried out to compete is to improve the quality of marketing. In obtaining consumers, one of the crucial aspects to keep in mind is the buying interest of Umrah pilgrims, because it can play a role in the success of the Umrah travel agency business. One of the aspects that have an impact on buying interest is service quality, including the customer service section or more commonly referred to as customer service and verbal word of mouth communication or commonly referred to as word of mouth. This study was conducted on Al Aziziah Tour and Travel. Al Aziziah Tour and Travel is a travel agency that organizes umrah in Indonesia. It was founded in 2013 and is headquartered in Bekasi. The purpose of this study is to examine the influence of customer service and word-of-mouth on Al Aziziah's customer purchase intention. A quantitative approach based on a descriptive causal research type was used in this investigation. A total of 325 participants were polled using a non-probability sampling technique. Descriptive statistics and multiple linear regression were employed for data analysis. The data were processed using SPSS Version 23 software. The findings revealed that the customer service factor exhibited a positive and noteworthy impact on purchase intention, with a significance level of 0.000, indicating its significance at a 5% level of significance. The t-value of 7.122 surpassed the t-table value of 1.967. Similarly, the word-of-mouth variable demonstrated a positive and significant influence on purchase intention, with a significance level of 0.000, also surpassing the t-table value with a t-value of 7.435. When considered simultaneously, both customer service and word of mouth significantly affected purchase intention, with a significance level of 0.000 and an F-value of 171.302, exceeding the F-table value of 3.0237. The combined influence of the independent variables, word of mouth, and customer service, accounted for 51.6% of the variation in purchase intention, while the remaining 48.4% was attributed to unexamined factors in this research.

PENGARUH SOFT SKILL, HARD SKILL DAN MEDIASI BUDAYA ORGANISASI TERHADAP KAPABILITAS INOVASI DOSEN

Nur Layli Fatikhatun Nissa — 2024-01-30

This research aims to measure the influence of soft skills and hard skills on the innovative abilities of lecturers at Nahdlatul Ulama University Sidoarjo which is mediated by organizational culture. Implementing a type of quantitative research using purposive sampling by distributing questionnaires to PGSD lecturers at Nahdlatul Ulama University, Sidoarjo, which are then processed using SmartPLS. From the research results, it is known that soft skills influence organizational culture. Hard skills influence organizational culture. Organizational culture influences lecturers' innovation capabilities. The phenomenon in this research is how lecturers increase creativity and create new learning ideas that can enrich students' learning experiences

PENGARUH AUDIT REPORT LAG DAN KUALITAS AUDIT TERHADAP AUDITOR SWITCHING (STUDI EMPIRIS PADA PERUSAHAAN YANG TERCATAT DI INDEKS KOMPAS 100 BURSA EFEK INDONESIA TAHUN 2020-2022)

Clarissa Grace S. Sagala — 2024-01-30

This research aims to examine the effect of audit report lag and audit quality on auditor switching among companies listed in the Kompas 100 Index of the Indonesia Stock Exchange for the years 2020-2022. With a quantitative approach and utilizing secondary data, this research successfully gathered samples from 51 companies, representing a total of 153 data samples, from the entire population of 100 companies, through purposive sampling technique. The analytical method employed in this research is logistic regression analysis. According to the results, the Nagelkerke R Square of 0.061 indicates that audit report lag and audit quality can only explain 6.1% of the influence on auditor switching, while 93.9% is influenced by other variables outside of this study. The findings shows that neither audit report lag nor audit quality significantly affects auditor switching, both partially or simultaneously.

Keywords: Audit Report Lag, Audit Quality, Auditor Switching

THE INFLUENCE OF GREEN MARKETING, PRODUCT QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY FOR GARNIER FACIAL CLEANSER PRODUCTS (Study of Customers in the City of Surabaya)

Nastasya azzahra — 2024-01-30

This research aims to analyze the influence of green marketing, product quality and customer satisfaction on customer loyalty for Garnier facial cleanser products in the city of Surabaya. The population of this study are customers who have used or repurchased Garnier facial cleansing products more than once. The sample used was 150 respondents using purposive sampling technique. The data collection technique uses the questionnaire distribution method. And the data was processed using SPSS with the multiple linear regression analysis testing method. The results of the F test show that simultaneously the independent variables green marketing, product quality and customer satisfaction have a significant effect on customer loyalty. Meanwhile the t test results show empirical evidence that; a) partially the green marketing variable (X₁) and customer satisfaction variable (X₃) have a positive and significant effect on customer loyalty (Y); b) partially the product quality variable (X₂) has a positive but not significant effect on customer loyalty (Y).

IMPLEMENTASI PENGUJIAN MODEL TAM PADA APLIKASI QRIS MERCHANT: STUDI EMPIRIS DI KOTA BENGKULU

Amelia Ardhana — 2024-01-30

The increased adoption of QRIS by merchants, serving as an innovative and efficient payment alternative, holds the potential to support the GNNT and facilitate the transition towards a cashless society. While the provision of QRIS by merchants yields numerous benefits, not all users readily embrace its utilization. This research aims to gauge the acceptance of QRIS implementation by merchants, employing the TAM for testing. The study population consists of traders utilizing QRIS in Bengkulu City. Utilizing SEM analysis with Smart PLS 4 on a sample size of 128 participants, this research scrutinizes merchant acceptance of QRIS by examining perceived usefulness, perceived ease of use, attitudes towards using, and actual use. Empirical findings reveal that perceived usefulness and perceived ease of use exert a partially positive and significant impact on attitudes toward using. Additionally, perceived usefulness exhibit a positive and significant effect on actual use. Conversely, perceived ease of use demonstrates a positive but nonsignificant effect on actual use. The research also underscores that attitudes towards usage positively and significantly influence actual usage. Ultimately, the acceptance of QRIS by merchants is shaped by the perceived usefulness and ease of use, with attitudes playing a pivotal role in determining overall aceptance.

THE INFLUENCE OF SOCIAL MEDIA CONTENT ON INTENTION TO RECOMMEND THROUGH ONLINE ENGAGEMENT AS A MEDIATING VARIABLE ON MANDARIN LANGUAGE TEACHING CONTENT VIA INSTAGRAM FOR GENERATIONS Y AND Z IN INDONESIA

Stefani Mutiara Kornelius — 2024-01-30

The aim of this research is to test and analyze the influence of social media content including the Language Style, Interesting Content, Useful Content and Unique Image Content Characteristic factors on Online Engagement as a mediator which then influences the Intention to Recommend factor after previously being influenced by Emotional Response of Language as a mediator to users of Mandarin language teaching content via Instagram XYZ to generations Y and Z in Indonesia. Testing of this research model, which was modified from previous research, was carried out quantitatively with survey data. Data was obtained from generations Y and Z in Indonesia who are followers of Instagram XYZ. This research method is a quantitative survey, with cross sectional data. Respondent data was taken using purposive sampling with a questionnaire distributed online. 178 samples were obtained that met the requirements for analysis using PLS-SEM. The research results show that the four social media content variables have a strong influence on Online Engagement activities, while the two strongest variables are Unique Image Content Characteristic and Useful Content. Then the Online Engagement factor which is moderated by the Emotional Response of Language factor is able to influence the Intention to Recommend of generations Y and Z in Indonesia.

MELAMPAUI KRISIS: DINAMIKA KINERJA KEUANGAN, INDEKS KEBANGKRUTAN ALTMAN, DAN TRANSFORMASI NILAI PERUSAHAAN

Christian Edy Wicaksono — 2024-01-30

ABSTRACT

This research aims to examine the impact of Financial Performance on Firm Value by incorporating the Bankruptcy Index as a moderating variable. Data were obtained from the financial reports of eight companies in the pulp and paper sector through the Indonesia Stock Exchange website, utilizing purposive sampling. The analysis employed SmartPLS 3 in a quantitative approach. The research findings indicate that Financial Performance has a positive and significant impact on Firm Value, whereas the Bankruptcy Index has a significant negative impact on Firm Value. The Bankruptcy Index, as a moderating variable, does not significantly weaken the influence of Financial Performance on Firm Value. This study contributes to the understanding of the relationship between Financial Performance, Firm Value, and the moderating role of the Bankruptcy Index in the pulp and paper industry. Practical implications support companies in designing more effective financial strategies. Research limitations include the sample size and a focus on a specific industry sector, highlighting the need for further research in diverse industrial contexts for a more comprehensive understanding.

Keywords: Financial Performance, Bankruptcy Index, Corporate Value

THE EFFECT OF PERFORMANCE EXPECTANCY, PERCEIVED NEED, PERCEIVED VALUE AND PERCEIVED EASE OF USE ON PATIENT SATISFACTION AND CONTINUANCE INTENTION IN THE HALODOC TELEMEDICINE SERVICE APPLICATION IN JABODETABEK IN 2023

Stevani — 2024-01-30

Abstract. Telemedicine is a fast-growing solution in healthcare equity efforts, with the most widely used application in Indonesia is the Halodoc app. Despite its great potential, user satisfaction with this application can affect users' continuance intention in using it. This study aims to analyze the impact of performance expectancy, perceived need, perceived value, perceived ease of use, on patient satisfaction and continuance intention of using the Halodoc app. Data from online questionnaires filled in by 312 respondents were collected and analyzed by Structural Equation Modeling method using SmartPLS 4.0.The results showed that expectancy, perceived need, perceived value, and perceived ease of use influence patient satisfaction positively and significantly. Performance expectancy, perceived need, perceived value, perceived ease of use, and patient satisfaction influence continuance intention positively and significantly

Abstrak. Telemedis merupakan solusi yang berkembang pesat dalam upaya pemerataan layanan kesehatan, dengan aplikasi yang paling banyak digunakan di Indonesia adalah aplikasi Halodoc. Meskipun potensinya besar, kepuasan pengguna terhadap aplikasi ini dapat mempengaruhi niat pengguna untuk terus menggunakannya. Penelitian ini bertujuan untuk menganalisis pengaruh ekspektasi kinerja, persepsi kebutuhan, persepsi nilai, persepsi kemudahan penggunaan, terhadap kepuasan pasien dan niat untuk terus menggunakan aplikasi Halodoc. Data kuesioner online yang diisi oleh 312 responden dikumpulkan dan dianalisis dengan metode Structural Equation Modeling menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa ekspektasi, kebutuhan yang dirasakan, nilai yang dirasakan, dan persepsi kemudahan penggunaan berpengaruh positif dan signifikan terhadap kepuasan pasien. Ekspektasi kinerja, kebutuhan yang dirasakan, nilai yang dirasakan, persepsi kemudahan penggunaan, dan kepuasan pasien mempengaruhi niat melanjutkan secara positif dan signifikan

ANALISIS BIBLIOMETRIK INVESTASI ASING LANGSUNG TERKAIT PENELITIAN PARIWISATA BERBASIS DATABASE ILMIAH SCOPUS

Parhimpunan Simatupang — 2024-03-30

This paper aims to analyse scientific research trends on Foreign Direct Investment (FDI) through bibliometric studies. This paper extensively investigates all articles published through Scopus regarding FDI in the Tourism context. The author found 275 papers that met the function, subject, and requirements using the phrases Foreign Direct Investment (FDI) and Tourism. The author used Vos Viewer as an analysis tool and the Scopus website database was chosen as the research data source. Publications related to the FDI concept found in the 2013-2023 period based on the Scopus index database showed a significant increase in 2019. As economic globalization continues to develop, interest in foreign direct investment (FDI) has also increased. The highest number of publications in the last ten years occurred in 2023. Judging from the country of origin of the publications, China is the leading country in terms of the number of authors, universities, number of documents, citations and research collaborations related to FDI. Current research trends are summarized into four cluster maps that can illustrate future research directions: Economic Analysis, air transportation, environmental policy, and economic growth. The approach taken by Zupic & Čater conceptually influences the framework for building dimensions and indicators used to measure FDI. The author only focuses on collecting publication data from the Scopus database, so research with other data sources may produce different research patterns to this FDI bibliometric research. This research presents a concise overview of bibliometric studies on FDI and provides recommendations for future research directions in mapping theme and subtheme clusters. Currently, research examining FDI in the context of tourism is still very limited, specially complete insights regarding the literature review of FDI in the export context.

Key Words : Analisis Bibliometrik, Foreign Direct Investment, Tourism, Scopus, Vos viewer.

ANALISIS STRATEGI BLUE OCEAN “PT HANJAYA MANDALA SAMPOERNA TBK”

Pradipta Widodo — 2024-03-28

Abstract. This research aims to analyze the blue ocean strategy at PT Hanjaya Mandala Sampoerna Tbk. The amount of competition and government policies pose challenges to companies operating in the cigarette industry. PT Hanjaya Mandala Sampoerna Tbk as one of the market leaders continues to innovate to answer market needs. Existing strategies will be further developed so they can compete in new markets. The method in this research uses surveys and literature studies to understand, research and learn about the strategies used by PT Hanjaya Mandala Sampoerna Tbk. The research results show that the blue ocean strategy can increase service user satisfaction, create new market segments, and provide completeness for products and services from PT Hanjaya Mandala Sampoerna Tbk. Implementation of the strategy will provide positive benefits for cigarette companies to be more competitive in new markets and become a sustainable business. Therefore, it is hoped that this research can contribute to understanding and implementing the blue ocean strategy in cigarette companies in Indonesia

Abstrak. Penelitian ini bertujuan untuk menganalisis strategi blue ocean pada PT Hanjaya Mandala Sampoerna Tbk. Besarnya persaingan serta kebijakan-kebijakan pemerintah memberi tantangan pada Perusahaan yang bergerak pada industri rokok. PT Hanjaya Mandala Sampoerna Tbk sebagai salah satu market leader terus berinovasi untuk menjawab kebutuhan pasar.Strategi-strategi yang sudah ada akan lebih dikembangkan sehingga dapat berkompetisi pada pasar yang baru. Metode dalam penelitian ini menggunakan survei dan studi literatur untuk memahami, meneliti, dan mempelajari mengenai strategi-strategi yang digunakan oleh PT Hanjaya Mandala Sampoerna Tbk. Hasil penelitian menunjukkan bahwa strategi blue ocean dapat meningkatkan kepuasan pengguna layanan, membuat segmen pasar yang baru, dan memberikan kelengkapan bagi produk dan layanan dari PT Hanjaya Mandala Sampoerna Tbk. Implementasi strategi yang dilakukan akan memberikan keuntungan positif bagi Perusahaan rokok untuk lebih berkompetitif pada pasar yang baru dan menjadi bisnis yang berkelanjutan. Oleh karena itu, penelitian ini diharapkan dapat memberikan kontribusi dalam memberikan pemahaman dan penerapan dari strategi blue ocean pada Perusahaan rokok di Indonesia.

The INFLUENCE OF SERVICE QUALITY, BRAND IMAGE, AND COMMUNICATION ON PATIENT SATISFACTION AND LOYALTY OF UROLOGY PATIENT AT SILOAM HOSPITAL MANADO IN 2023

Christof Toreh — 2024-03-28

Abstract. Indonesia's entry into the free-market competition has led to a surge in the number of hospitals, resulting in intensified competition with increasingly selective consumers, higher expectations, and lower loyalty. According to the 2022 report from Siloam Hospital Manado, there has been a decline in urology patient visits, and no research has been conducted on patient satisfaction levels regarding service quality, brand image, communication, and their impact on urology patient loyalty. This situation raises concerns about a potential decline in patient visits, which is crucial during this period to enhance the hospital's marketing function for achieving patient satisfaction and loyalty. To analyze the influence of service quality, brand image, and communication on patient satisfaction and their subsequent impact on patient loyalty. This study employs a descriptive-analytic design with a quantitative approach, utilizing purposive sampling with a sample size of 161. Data is collected through questionnaires, and the analysis is conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS).

Abstrak. Masuknya Indonesia ke dalam persaingan pasar bebas telah menyebabkan lonjakan jumlah rumah sakit, sehingga persaingan menjadi semakin ketat dengan konsumen yang semakin selektif, ekspektasi yang lebih tinggi, dan loyalitas yang lebih rendah. Berdasarkan laporan RS Siloam Manado tahun 2022, terjadi penurunan kunjungan pasien urologi, dan belum dilakukan penelitian mengenai tingkat kepuasan pasien mengenai kualitas pelayanan, brand image, komunikasi, dan dampaknya terhadap loyalitas pasien urologi. Situasi ini menimbulkan kekhawatiran akan potensi penurunan kunjungan pasien, yang sangat penting pada periode ini untuk meningkatkan fungsi pemasaran rumah sakit guna mencapai kepuasan dan loyalitas pasien. Untuk menganalisis pengaruh kualitas layanan, citra merek, dan komunikasi terhadap kepuasan pasien dan dampak selanjutnya terhadap loyalitas pasien. Penelitian ini menggunakan desain deskriptif-analitik dengan pendekatan kuantitatif, menggunakan purposive sampling dengan jumlah sampel 161. Data dikumpulkan melalui kuesioner, dan analisis dilakukan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS).

PENGUKURAN KINERJA ORGANISASI DENGAN METODE BALANCED SCORECARD DALAM RANGKA PENYUSUNAN STRATEGI PELAYANAN KESEHATAN KEPADA MASSYARAKAT (Studi kasus pada RSUD Cimacan Cianjur)

Hendrawan — 2024-02-28

Abstract. At this time, the assessment of regional hospital performance is more emphasized on financial aspects, especially the achievement of annual revenue targets and budget absorption as well as physical and budget realization, this certainly cannot describe the overall performance of hospitals, especially non-financial performance. Balanced scorecard is a management performance measurement tool that provides a concise and comprehensive view of an organization through four perspectives, namely financial perspective, customer perspective, internal service process perspective and learning and growth perspective and balanced scorecard is the right concept to be used as a basis in strategic planning. This research was conducted at RSUD Cimacan Cianjur using quantitative descriptive research methods. The data in this study is in the form of primary data from questionnaire results from patients and employees of Cimacan Hospital with 100 patient respondents and 96 employee respondents and secondary data collected through documentation. The results showed that the performance assessment of RSUD Cimacan for customer perspective, internal business process perspective and growth and learning perspective has good value and for financial perspective performance appraisal is not good. The results of the SWOT analysis show that Cimacan Hospital is in quadrant I so that the strategic step taken is aggressive growth.

Abstrak. Pada saat ini penilaian kinerja rumah sakit daerah lebih ditekankan pada aspek keuangan terutama pencapaian target pendapatan tahunan dan penyerapan anggaran serta realisasi fisik dan anggaran, hal ini tentunya tidak dapat menggambarkan kinerja rumah sakit secara keseluruhan terutama kinerja non keuangan. Balanced scorecard merupakan alat pengukuran kinerja manajemen yang memberikan pandangan ringkas dan komprehensif tentang suatu organisasi melalui empat perspektif yaitu perspektif keuangan, perspektif pelanggan, perspektif proses internal pelayanan dan perspektif pembelajaran dan pertumbuhan serta balanced scorecard merupakan konsep yang tepat untuk digunakan sebagai dasar dalam perencanaan strategis. Penelitian ini dilaksanakan di RSUD Cimacan Cianjur dengan menggunakan metode penelitian deskriptif kuantitatif. Data dalam penelitian ini berupa data primer hasil kuesioner dari pasien dan karyawan RSUD Cimacan dengan jumlah responden pasien sebanyak 100 orang dan responden karyawan sebanyak 96 orang dan data sekunder yang dikumpulkan melalui dokumentasi. Hasil penelitian menunjukkan bahwa penilaian kinerja RSUD Cimacan untuk perspektif pelanggan, perspektif proses bisnis internal dan perspektif pertumbuhan serta pembelajaran mempunyai nilai yang baik dan untuk penilaian kinerja perspektif keuangan kurang baik. Hasil analisis SWOT menunjukkan bahwa RSUD Cimacan berada pada kuadran I sehingga langkah strategis yang diambil adalah pertumbuhan yang agresif.

PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA KARYAWAN RUMAH BATIK KOMAR

Sekar Triaghnia Hasya — 2024-02-28

The traditional batik craft which is now spread throughout Indonesia is a richness of Indonesian culture that should not be left behind and forgotten, especially for all Indonesian people in general. One of the factors that can encourage increased productivity of human resources is efforts to increase work motivation, such as fulfilling both external and internal needs. This research aims to find out whether work motivation and the physical work environment have an influence on the performance of the employees of Rumah Batik Komar. In this research the author used quantitative methods and used descriptive analysis. This research uses multiple linear regression analysis techniques and sampling using probability sampling techniques using simple random sampling. The results of multiple linear regression analysis research show that work motivation variables (X1) and physical work environment (X2) on employee performance (Y) have a significant influence

THE INFLUENCE OF SOCIAL MEDIA MARKETING AND CUSTOMER KNOWLEDGE ON VISIT INTENTION WITH PERCEIVED VALUE AS A MEDIATION VARIABLE

Felicia Winona Iriadi — 2024-03-30

The growth in the number of clinics in developing countries has caused an oversaturation and a competitive environment. However, while some clinics are seen thriving, others are left behind in the competition. Therefore, a new breakthrough of marketing strategies is needed to unlock the secret to keep up with the competition. The purpose of this study is to analyze the influence of social media marketing and customer knowledge to visit intention with perceived value as a mediation variable. Sample data for this research was taken using non-probability sampling method with questionnaires from individuals who had seen the social media of Bianca Aesthetic Clinic. There are 320 samples that met the requirements and was analyzed with PLS-SEM. The results showed that five of the six independent variables were proven to have a significant and positive effect. Interactivity on social media is proven to have the most powerful influence, followed by informativeness, trendiness, customer knowledge, and electronic-Word of Mouth (e-WOM). The findings of this study prove the positive impact of perceived value on visit intention. Suggestion for further research is that new variables must be taken into account to narrow the limitations in this research.

PERANAN KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI PADA KEPUTUSAN PEMBELIAN MELALUI E-COMMERCE SHOPEE MAHASISWA KOTA BANDUNG

Kevin Christian Heryawan — 2024-03-30

Purchasing decisions play a major role in e-commerce. One of the factors that influence them is trust, convenience and information quality. The research conducted aims to investigate, test and analyze the role of trust, convenience and information quality factors in purchasing decisions. Using the causal explanation method and non-probability sampling, the population and samples used were students in Bandung City who purchased from Shopee e-commerce. Using SPSS 26 with validity test, reliability test and classical acceptance test, it was found that trust, convenience and information quality have a positive and significant effect on purchase decisions.

ANALYSIS OF THE IMPACT OF INITIAL PUBLIC OFFERING ON FINANCIAL PERFORMANCE

Ali Mutasowifin — 2024-03-30

Abstract. The number of companies conducting IPOs on the Indonesia Stock Exchange continues to increase so that competition between companies also increases. One of the company's strategies to grow is the Initial Public Offering (IPO) to obtain additional capital. After an IPO, it is very important to conduct a financial performance assessment because it can affect the stock price and the value of a company. The purpose of this study is to describe the financial ratios and analyze the differences of the average financial performance before and after the IPO and describe the impact of the IPO on the financial performance of each company sector. The research method used was the wilcoxon signed ranks test and the MANOVA test on the financial statements of 48 companies that conducted IPOs in 2019. Based on the results of the study, there was a performance improvement in the ratio of liquidity and solvency, but in the ratio of profitability and activity, there was a decrease in performance. The results of the Wilcoxon signed ranks test showed that the ratio of profitability, solvency, liquidity, and activity had significant differences and the MANOVA test proved that the ratio of profitability, solvency, liquidity, and activity simultaneously had differences before and after the IPO

Abstrak. Jumlah perusahaan yang melakukan IPO di Bursa Efek Indonesia terus meningkat sehingga persaingan antar perusahaan pun semakin meningkat. Salah satu strategi perusahaan untuk tumbuh adalah Initial Public Offering (IPO) untuk mendapatkan tambahan modal. Setelah IPO, sangat penting untuk melakukan penilaian kinerja keuangan karena dapat mempengaruhi harga saham dan nilai suatu perusahaan. Tujuan dari penelitian ini adalah untuk mendeskripsikan rasio-rasio keuangan dan menganalisis perbedaan rata-rata kinerja keuangan sebelum dan sesudah IPO serta mendeskripsikan dampak IPO terhadap kinerja keuangan masing-masing sektor perusahaan. Metode penelitian yang digunakan adalah uji peringkat bertanda wilcoxon dan uji MANOVA terhadap laporan keuangan 48 perusahaan yang melakukan IPO pada tahun 2019. Berdasarkan hasil penelitian terdapat peningkatan kinerja pada rasio likuiditas dan solvabilitas, namun pada tahun 2019 terdapat peningkatan kinerja pada rasio likuiditas dan solvabilitas. rasio profitabilitas dan aktivitas, terjadi penurunan kinerja. Hasil uji Wilcoxon Signed Ranks menunjukkan bahwa rasio profitabilitas, solvabilitas, likuiditas, dan aktivitas terdapat perbedaan yang signifikan dan uji MANOVA membuktikan bahwa rasio profitabilitas, solvabilitas, likuiditas, dan aktivitas secara simultan terdapat perbedaan sebelum dan sesudah IPO.

BRANDING STRATEGY OF VILLAGES OUTSIDE JAVA IN INCREASING MARKET AWARENESS

Mohammad Ikhsan Kurnia — 2024-03-30

Indonesia is a very rich country, not only in terms of its natural resources, but also in terms of the creativity of the people. Most villages in Indonesia have a diversity of culture, arts, crafts, culinary delights and historical heritage. The potential of villages in Indonesia is not actually concentrated on the island of Java as the most densely populated area, but villages outside Java also have enormous potential if managed well. There are several villages that are well known, but there are still many of them not yet known by the markets outside their region. This makes researchers feel compelled to study village branding owned by villages outside Java. With a qualitative approach, researchers used a literature review method on literature about branding villages outside Java which was documented on the Garuda Platform. This research succeeded in reviewing 9 existing literature titles and discovered the fact that most of the villages studied did not have a strong village brand.

Keywords: Village, Brand, Outside Java, Literature Review.

PENGARUH PRODUCT QUALITY AND PRICE TERHADAP KEPUTUSAN PEMBELIAN PRODUK BODY LOTION SCARLETT WHITENING

Marcella Tirta Listiya — 2024-03-30

Indonesian people tend to have dry and dull skin due to the higher intensity of sun exposure in the tropical season. Several cities in Indonesia have unhealthy air quality. Gray air is a sign of unhealthy air quality. Consumers must be careful of unwanted things, such as products that do not include BPOM. When consumers feel a need for the goods to be purchased, they begin to make purchasing decisions. The purpose of this research is to understand and evaluate the extent of the impact of product quality on the decision to purchase Scarlett Whitening body lotion, to understand and evaluate the extent of the impact of price on the decision to purchase Scarlett Whitening body lotion products, to assess the extent of the joint impact of product quality and price on the decision purchase Scarlett Whitening body lotion products.
This study used quantitative methods and a Cochran sample, with a total of 153 respondents. This study also used questionnaire analysis and literature review. The data analysis techniques used in this research are causal analysis and multiple linear analysis. Conclusions are drawn regarding the relationship between product quality and purchasing decisions based on t count 3.028 and t table 1.984. The results obtained by Ha1 indicate that product quality has a quite significant positive influence on purchasing decisions. This hypothesis can be accepted at the significance level of 0.003. The influence that the price variable has on purchasing decisions can be identified by the calculated t value which exceeds the t table value, namely 7.771 ≥ 1.984. Therefore, it can be concluded that Ha2 is accepted, indicating that there is a significant positive influence of price on purchasing decisions partially. These results support the second hypothesis, which can be accepted with a significance level of 0.000. The influence between product quality and price variables on purchasing decisions reached a percentage of 53.5%, while the remaining 46.5% was influenced by other variables not included in this research. The F test results show that the two variables, namely product quality and price, together have a significant effect of 0.000 ≤ 0.05 and the calculated F value is 86.217 F table, namely 3.07. Thus, it can be concluded that product quality and price together have a significant influence on purchasing decisions for Scarlett Whitening body lotion products.

ANALISIS IMPLEMENTASI PENGELOLAAN DANA DESA (PMK 201/PMK.07/2022) HARAPAN UNTUK MENCAPAI KESEJAHTERAAN DESA DI KABUPATEN MINAHASA

Lidia Mawikere — 2024-03-30

Abstract. The Village Fund Management includes Planning for village funds from the Ministry of Finance where each village is required to prepare a Village Medium-Term Development Plan (RPJMDes) and a Village Government Work Plan (RKPD) containing programs and activities to be implemented within the next 3 years. Because villages are the spearhead of development and improve community welfare. Village Fund management is expected to be efficient and effective and must be accountable. The purpose of this study was to determine whether the Village Fund Management based on PMK 201 th. 2022 can reduce village poverty in Minahasa Regency. This research analyzes that the plan must be prepared by involving the entire village community and adjusted to the needs and potential of the village. The distribution of village funds goes through 3 stages; Administration, accountability and reporting at the local government level includes recording and controlling the receipt and expenditure of village funds. Disbursement of Village Funds to Villages is carried out by administrative and technical checks on documents on the use of village funds submitted by the village, compiling accountability reports on the use of village funds at the end of each fiscal year, compiling reports on the use of village funds periodically and submitting these reports to the Ministry of Finance. The use of village funds includes; improvement of basic services, improvement of basic services in the village, community empowerment of village funds, development of economic potential, development of economic potential, environmental management and empowerment.

Abstrak. Pengelolaan Dana Desa meliputi Perencanaan dana desa dari Kementerian Keuangan dimana setiap desa wajib menyusun Rencana Pembangunan Jangka Menengah Desa (RPJMDes) dan Rencana Kerja Pemerintah Desa (RKPD) yang memuat program dan kegiatan yang akan dilaksanakan dalam jangka waktu berikutnya. 3 tahun. Karena desa merupakan ujung tombak pembangunan dan meningkatkan kesejahteraan masyarakat. Pengelolaan Dana Desa diharapkan dapat efisien dan efektif serta harus dapat dipertanggungjawabkan. Tujuan penelitian ini adalah untuk mengetahui apakah Pengelolaan Dana Desa berdasarkan PMK 201 th. Tahun 2022 dapat menurunkan kemiskinan desa di Kabupaten Minahasa. Penelitian ini menganalisis bahwa rencana tersebut harus disusun dengan melibatkan seluruh masyarakat desa dan disesuaikan dengan kebutuhan dan potensi desa. Penyaluran dana desa melalui 3 tahap; Penatausahaan, pertanggungjawaban dan pelaporan pada tingkat pemerintah daerah meliputi pencatatan dan pengendalian penerimaan dan pengeluaran dana desa. Penyaluran Dana Desa ke Desa dilakukan dengan melakukan pemeriksaan administratif dan teknis terhadap dokumen penggunaan dana desa yang diserahkan oleh desa, menyusun laporan pertanggungjawaban penggunaan dana desa setiap akhir tahun anggaran, menyusun laporan penggunaan dana desa secara berkala dan menyampaikan laporannya kepada Kementerian Keuangan. Penggunaan dana desa meliputi; peningkatan pelayanan dasar, peningkatan pelayanan dasar di desa, pemberdayaan masyarakat dana desa, pengembangan potensi ekonomi, pengembangan potensi ekonomi, pengelolaan dan pemberdayaan lingkungan hidup.

PERAN PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK BLACKMORES VITAMIN D3 1000 IU

Felicia Amanda Belva — 2024-03-30

The aim of this study is to investigate and assess the relationship between price perception and promotional factors on customer purchasing decisions. This study utilises a quantitative research methodology, adopting a purposive sampling procedure and utilising a questionnaire as the major research instrument. The study included individuals who frequently participate in outdoor activities, have direct exposure to pollution, routinely consume vitamin D, and live in the cities of Bandung and Jakarta. After collecting the data, various tests are performed to determine its validity and reliability. Additionally, classical assumptions are assessed and many regression tests are run. The author's research revealed that consumer purchasing decisions for Blackmores Vitamin D3 10000 IU products were highly influenced by their views of pricing and promotions.

ENTREPRENEURIAL ECOSYSTEM, ENTREPRENEURIAL SELF-EFFICACY, AND ENTREPRENEURIAL INTENTION IN HIGHER EDUCATION: EVIDENCE FROM EAST JAVA

Nabila Syahrin — 2024-03-30

The main objective of this study is to conduct an empirical analysis of the influence of entrepreneurial ecosystem factors (EE) and entrepreneurial self-efficacy (ESE) on entrepreneurial intention (EI). This study also used the role of location as a control variable in this relationship. The population used in this study is among students both in East Java and outside East Java. The sample data obtained by 200 respondents and analyzed using the PLS-SEM approach with the help of Smart PLS 3.0. The results showed that EE had a significant positive effect on student EI. Meanwhile, ESE has a negative influence on EI when directly related, but if treated as a moderator variable, it can strengthen the relationship between EE and EI, although it has not had significant results, To further examine the role of this moderator, the researchers also elaborated the ESE factor with other variables such as Location, Gender, and Age using the ANOVA Two-Way Interaction Test and concluded that ESE can function as Substantial catalysts in encouraging people to embark on entrepreneurial ventures, but the role of the ESE tends to fluctuate, especially as we age.

PENERAPAN STRATEGI PROMOSI DALAM MENINGKATKAN PENJUALAN HOLYCOW! STEAKHOUSE BY CHEF AFIT SURABAYA

Syahwa Ramadhan — 2024-03-30

The research in this thesis aims to determine the appropriate promotion strategies to be implemented by Holycow! Steakhouse by Chef Afit Surabaya in increasing sales. This study adopts a qualitative descriptive research method and was conducted at Holycow! Steakhouse by Chef Afit Surabaya. The research subjects include the owner, employees, and consumers. The data analysis method employed is descriptive analysis using the promotional mix. The findings of the descriptive research analysis reveal that the strategies utilized to carry out promotions through the promotional mix include advertising activities on social media platforms such as Instagram, Twitter, and WhatsApp; personal selling through face-to-face interactions with consumers; sales promotion activities involving discounts, buy-one-get-one-free offers, and customer loyalty programs; public relations through partnerships with Nestle or Coca-Cola; and Direc Marketing through friendly customer service and adherence to standard operating procedures. Consistently applying the promotional mix in the promotional strategy of Holycow! Steakhouse by Chef Afit can positively influence sales levels.

Keywords: Promotional mix, Increasing Sales, Promotion Strategies.

THE IMPACTS OF ECONOMIC UNCERTAINTY ON INDONESIAN FIRMS’ TRADE CREDITS IN INDONESIA

Lesely Wennars — 2024-03-30

Abstract. This research was conducted with the aim of looking at the impact of economic uncertainty on short – term borrowing activities of Indonesian firms, especially on trade credit. The researcher uses quantitative research that includes a total of 7218 firm – year observations collected from 607 companies listed on IDX from 1998 to 2021. Using fixed effect panel data regression, the results show that there is a significant relationship between economic uncertainty and trade payables, trade receivables, and net credits. There was a decrease in trade payable during a crisis, on the other hand, an increase in trade receivables and net credit during years with a higher level of uncertainty.

Abstrak. Penelitian ini dilakukan dengan tujuan untuk melihat dampak ketidakpastian perekonomian terhadap aktivitas pinjaman jangka pendek perusahaan-perusahaan Indonesia, khususnya pada kredit perdagangan. Peneliti menggunakan penelitian kuantitatif yang mencakup total 7218 observasi perusahaan – tahun yang dikumpulkan dari 607 perusahaan yang terdaftar di BEI dari tahun 1998 hingga 2021. Dengan menggunakan regresi data panel efek tetap, hasilnya menunjukkan bahwa terdapat hubungan yang signifikan antara ketidakpastian ekonomi dan utang usaha, piutang usaha, dan kredit bersih. Terjadi penurunan utang dagang pada saat krisis, sebaliknya terjadi peningkatan pada piutang dagang dan kredit bersih pada tahun-tahun dengan tingkat ketidakpastian yang lebih tinggi.

PENGARUH BRAND IMAGE, ONLINE CUSTOMER RATING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK LUXCRIME DI SHOPEE

Ghirrid Salsabila Suwito — 2024-03-30

The purpose of this study is to see the influence of Brand Image, Online Customer Review and Online Customer Rating on Purchasing Decisions on Luxcrime Cosmetic products at Shopee. This study used a quantitative approach and the data of this study used sources from questionnaires. The sampling technique uses purpose sampling technique. The researchers of this study used 273 samples using the Issac and Michael method with an error rate of 10%. The criteria for respondents in this study, users of Luxcrime cosmetic products or consumers at Shopee who have the age of 17 years and over, have purchased Luxcrime cosmetic products at least 1 (time). This study uses the Statistical Analysis of the Program for Social Science with SPSS software The results of this study, namely Brand Image, Online Customer Review and Online Customer Rating have a positive influence on the Purchase Decision of Luxcrime Cosmetic Products at Shopee.

DOES THE RISK DISCLOSURE DECREASE COST OF DEBT?

Yusef Widya Karsana — 2024-03-30

This research aims to find out whether Risk Disclosure can reduce debt costs for public companies in Indonesia, especially for consumption sector companies. The period in this research is 2019 to 2022. Risk Disclosure is measured using content analysis.

The hypothesis was tested using panel data regression analysis with a Random Model and adding control variables consisting of Return On Equity, Leverage, Firm Size, and proportion of independent commissioners.

The results of this research indicate that risk disclosure has a positive effect on the cost of debt. This means that the higher risk disclosure does not reduce the cost of debt, but even increases the cost of debt. This finding is contrary to the hypothesis which states that risk disclosure has a negative influence on the cost of debt. The control variables that influence the cost of debt are Company size and the proportion of independent commissioners, while Return On Equity and Leverage do not influence the cost of debt. These findings provide a reference about the consequences of risk disclosure on the Company's cost of debt. Research on the cost of debt is very relevant in Indonesia because many companies still rely on creditors for funding.

Keywords: Cost of Debt, Risk Disclosure (RD), consumption sector.

ANALYSIS OF THE INFLUENCE OF TRANSACTIONAL LEADERSHIP STYLE, COMPETENCE, AND JOB SATISFACTION ON THE PERFORMANCE OF SALES DIVISION EMPLOYEES IN A GOVERNMENT BANK

Savira Alifa Sjahril — 2024-03-30

Human resource management plays a crucial role in a company's success by ensuring productive employee performance. This research aims to analyze the influence of transactional leadership style, employee competence, and job satisfaction on the performance of the Sales Division employees at a government bank. A quantitative method with a causal research design was used in this study. Data were collected through a questionnaire from 163 respondents and analyzed using reliability analysis, validity analysis, and Structural Equation Modeling (SEM). The results showed that transactional leadership style, employee competence, and job satisfaction have a positive and significant influence on employee performance. The managerial implications of this research highlight the need for companies to improve employee performance through the development of transactional leadership styles, enhancing competencies, and increasing job satisfaction. Further research is suggested to consider adding new variables that may affect employee performance.

PENGARUH PEMBUATAN KONTEN INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN MELALUI IKLAN SEBAGAI VARIABEL MEDIASI PADA E-COURSE KANG AVIV INSTITUTE

Teuku Muhammad Ridha Kuswalabirama — 2024-03-30

Abstract. Currently, the development of internet technology in Indonesia is growing rapidly, supported by the increasing number of internet users. Social media has consistently been the second most trusted source of information for the past three years. Instagram is superior to other social media because it is able to present interesting visual-based content, making it very suitable for use as a means of promoting a tangible product. The increase and decrease in sales is because consumers want companies to present more educational information and produce uniqueness with their own characteristics, so that marketing content, if more implemented, will increase in purchasing decisions. This study was conducted to determine the effect of content creation on purchasing decisions through advertising as a mediating variable in the Kang Aviv Institute e-course. This research method uses quantitative methods with Structural Equation Model (SEM) analysis techniques using Smart PLS 4 software. The sampling method used is simple random sampling with 355 respondents. Based on the research results, the Content Creation variable has a significant positive effect on advertising with a t-statistic value of 34,299 and p-values of 0.000. the Advertising variable has a significant positive effect on Purchasing Decisions with a t-statistic of 12,899 and p-values of 0.000. the Content Creation variable has no significant effect on Purchasing Decisions with a t-statistic of 0.210 and p-values of 0.834.

Abstrak. Pada saat ini perkembangan teknologi internet di Indonesia semakin pesat, hal tersebut didukung oleh peningkatan jumlah pengguna internet yang semakin meningkat. Media sosial secara konsisten menjadi sumber informasi terpercaya kedua selama tiga tahun terakhir. Instagram lebih unggul dari media sosial lain karena mampu menyajikan konten berbasis visual yang menarik, sehingga sangat cocok untuk digunakan sebagai sarana promosi terhadap suatu produk yang berwujud. Kenaikan dan penurunan penjualan karena konsumen ingin perusahaan menyajikan lebih banyak informasi yang edukatif dan menghasilkan keunikan dengan ciri khasnya sendiri, sehingga konten pemasaran jika semakin diterapkan maka akan semakin meningkat dalam keputusan pembelian. Penelitian ini dilakukan untuk mengetahui pengaruh pembuatan konten terhadap keputusan pembelian melalui iklan sebagai variabel mediasi pada e-course Kang Aviv Institute. Metode penelitian ini menggunakan metode kuantitatif dengan teknik analisis Structural Equation Model (SEM) menggunakan software Smart PLS 4. Metode pengambilan sampel yang digunakan adalah simple random sampling dengan 355 responden. Berdasarkan hasil penelitian, variabel Pembuatan Konten berpengaruh positif signifikan tehadap iklan dengan nilai t-statistik 34.299 dan p-values 0.000. variabel Iklan berpengaruh positif signifikan terhadap Keputusan Pembelian dengan t-statistik 12.899 dan p-values 0.000. variabel Pembuatan Konten tidak berpengaruh signifikan terhadap Keputusan Pembelian dengan t-statistik 0.210 dan p-vaues 0.834.

ANTESEDEN DARI VIRTUAL ORGANIZATIONAL COMMITMENT DAN DAMPAKNYA TERHADAP VIRTUAL CARE PERFORMANCE (STUDI PADA PLATFORM TELEMEDISIN XYZ DI INDONESIA)

Freddy Dinata — 2024-03-30

The presence of telemedicine plays a vital role in the healthcare system of developing countries, as it can facilitate access to healthcare services, especially in remote areas. However, various factors can influence the performance of online medical advisors on telemedicine platforms. The aim of this research is to analyze the factors affecting the performance of online medical advisors on telemedicine platforms. The variables under investigation include personal innovativeness with information technology (IT), computer self-efficacy, habits, and e-leadership. These four variables will be treated as independent variables. Mediating variables consist of exploitative use of telehealth technology, virtual organizational commitment, and the dependent variable is virtual care performance, also known as virtual healthcare service performance. This research is conducted using a quantitative approach with an online questionnaire instrument. Data analysis is performed using multivariate techniques, specifically Partial Least Square-Structural Equation Modelling (PLS-SEM). The research results indicate that all four independent variables under investigation have a positive influence on virtual organizational commitment.

ANALISIS STRATEGIS PADA SILOAM INTERNATIONAL HOSPITAL - 2022

Rinaldo Adi Sarosa — 2024-04-30

Siloam merupakan salah satu rumah sakit swasta terbesar di Indonesia dengan layanan yang cukup lengkap dan memiliki sejarah yang cukup panjang dari tahun 1996. Indonesia memiliki penduduk sekitar 275 juta, dimana menurut WHO perbandingan dokter di indonesia harusnya 1:1000 (Putri, 2023) dan Indonesia mempunyai rasio 0.63 pada tahun 2022 (Ahdiat, 2023). dari data yang ada, hampir 1 juta masyarakat Indonesia datang berobat ke Malaysia, sedangkan ada 750 ribu yang ke Singapura (Yanwardhana, 2023). Berdasarkan informasi tersebut saya memilih Siloam International Hospital supaya bisa mendorong Siloam untuk memiliki strategi pengembangan bisnis yang bagus, sekaligus bisa meningkatkan mutu dan jangkauan layanan terbaik ke seluruh Indonesia dengan harga yang terjangkau, sehingga orang-orang Indonesia tidak perlu berobat jauh-jauh ke luar negeri dan bisa menikmati layanan kesehatan terbaik dengan biaya terjangkau.

PENGARUH PROFESSIONAL SELF EFFICACY, LIFE SATISFACTION DAN BURNOUT TERHADAP JOB PERFORMANCE YANG DIMEDIASI OLEH WORK ENGAGEMENT (STUDI EMPIRIS PADA PERAWAT RUMAH SAKIT TMC)

Indry Widjaya — 2024-04-30

The purpose of this research is to examine the influence of professional self-efficacy, life satisfaction, and burnout, mediated by work engagement, on job performance among nurses working at TMC Hospital in Tasikmalaya. This study is quantitative and survey-based. Partial Least Squares Structural Equation Modeling (PLS-SEM) was utilized to analyze empirical data obtained through simple random sampling. A total of 166 samples were collected and assessed via distributed online questionnaires. The research results indicate that ten hypotheses were tested, two of which demonstrated negative and significant coefficient values in line with the hypotheses. Seven hypotheses showed positive and significant coefficient values as hypothesized. However, one hypothesis yielded non-significant results. The strongest direct influence on job performance was found to originate from work engagement and professional self-efficacy (coefficients: 0.338 and 0.24). There was evidence of a negative impact from burnout on job performance (-0.223). Therefore, the outcomes of this study support that engagement, self-efficacy, and fatigue management can enhance nurse performance, presenting novel applications towards nurse performance. This research model demonstrated moderate predictive accuracy and relevance, indicating potential for further exploration in future research. The research findings offer managerial implications concerning human resource management, particularly in hospital nursing, and recommendations for future researchers regarding sample size, inclusion criteria, and geographical scope.

Keywords: Professional self-efficacy, life satisfaction, burnout, work engagement, job performance

PENGARUH AUDIT REPORT LAG DAN KUALITAS AUDIT TERHADAP AUDITOR SWITCHING (STUDI EMPIRIS PADA PERUSAHAAN YANG TERCATAT DI INDEKS KOMPAS 100 BURSA EFEK INDONESIA TAHUN 2020-2022)

Clarissa Grace S. Sagala — 2024-04-30

ABSTRACT

This study examines the impact of audit report lag and audit quality on auditor switching among companies listed in the Kompas 100 Index of the Indonesia Stock Exchange for the years 2020-2022. Utilizing a quantitative approach and secondary data sources, this research successfully collected samples from 51 companies, representing a total of 153 data samples, through purposive sampling from the entire 100 companies. The analysis was conducted using descriptive statistical techniques and logistic regression, with data processing through SPSS version 29. According to the results, the Nagelkerke R Square value of 0.061 indicates that audit report lag and audit quality can only explain 6.1% of the influence on auditor switching, while 93.9% is influenced by other variables outside of this study. The findings shows that neither audit report lag nor audit quality has a significant effect on auditor switching, both partially and simultaneously.

Keywords: Audit Report Lag, Audit Quality, Auditor Switching

PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP MINAT PEMBELIAN KONSUMEN

Immanuela Nobella Sertina Harianja — 2024-04-30

The development and dynamic changes in trends have encouraged many industries to produce and offer products that are in line with the interests of consumers. One industry that has experienced a lot of progress is the fashion industry, especially shoes. Many local shoe industries have sprung up, one of which is Ventela. Ventela can produce shoes in large quantities with high standards so that it allows all groups to get shoes with high quality and prices that are still affordable so it is expected to encourage consumers to have an interest in purchasing local shoes, especially Ventela. This study aims to analyze whether brand image, price, and product quality can influence consumer purchase interest in Ventela products. The research sample of 140 respondents is the people of Bandung City who recognize and have bought Ventela shoes. The test was conducted using the simple linear regression analysis method with the result that the image of the brand and the quality of the product influence purchase intention, while the price has different results where it does not affect purchase intention.

DAMPAK KUNJUNGAN WISATAWAN TERHADAP PENDAPATAN ASLI DAERAH KOTA MANADO DENGAN ANALISIS STATISTIK, TREN DAN PROPORSI

Junior Lakat — 2024-04-30

The study aims to analyze the impact of the number of tourist visits on the original income of the City of Manado in 2019-2021 as well as the trend and proportion of restaurant tax receipts in Manado City. The study uses restaurant tax realisation as a moderation variable. This is due to the presence of the Covid-19 pandemic in the period 2019-2021 which caused the number of tourist visits to the City of Manado to be disturbed. Furthermore, when the tourist visit is moderated by the realisation of restaurant tax it was found to strengthen the influence of tourists visits on Manado City PAD. This is because of the reception of the restaurant tax to be one of the largest types of tax contributors in Manado City.

PERILAKU KEPUTUSAN PEMBELIAN KONSUMEN BERDASARKAN KUALITAS PRODUK DAN PERSEPSI HARGA

Angelica Vanessa — 2024-04-30

People living in tropical climates require extra skin care through the use of sunscreen that is applied regularly, especially on the face. The use of sunscreen can prevent direct sun exposure that can damage the facial skin layer. Many sunscreen products are on the market so consumers are faced with various choices of quality and price offered. This study aims to analyze the product quality and price perceptions of Azarine sunscreen products that influence the purchasing decision process. This research was conducted with non-probability sampling with a research sample of people in Bandung who have bought and used Azarine sunscreen, totaling 120 respondents. This study found that product quality and price perceptions influence purchasing decisions.

EVALUASI KINERJA KEPALA DESA DI TINJAU DARI LAPORAN KETERANGAN PERTANGGUNGJAWABAN (LKPJ) TAHUN 2022 DI DESA SIMANDRAOLO

Ardin Telaumbanua — 2024-04-30

Abstract. Evaluation is an activity to assess the level of performance of a policy by systematically investigating the effectiveness of the program. Meanwhile, learning evaluation is a continuous process of collecting and interpreting information, in assessing decisions made to design a learning system. This research aims to determine the performance of the Simandraolo Village Head during 2022. To find out how the Simandraolo Village Head's performance has been evaluated in achieving success in his duties and responsibilities during 2022 as reviewed by LKPJ. And to analyze how efforts will be made to improve the Performance Evaluation of the Simandraolo Village Head in the future. This research uses qualitative and descriptive research methods. Data collection in this research was interviews, observation and documentation. The data analysis technique includes three stages, namely data reduction, data presentation, and drawing conclusions. From the research results it can be seen that: (1) The Village Head of Simandraolo is considered good by the Village officials, but the community feels there are shortcomings. Several areas need to be improved, including cooperation, program effectiveness, work knowledge, and responsibilities which are considered unsatisfactory. (2) The Simandraolo Village Head has the authority to lead the Village government. In carrying out development, the Village Head plans by involving deliberation between the government and the Village community, in accordance with aspirations, needs and applicable regulations. (3) To improve the performance of village officials, it is necessary to increase intensive communication between village heads, officials and the community.

PENGARUH CUSTOMER EXPECTATIONS DAN PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION PADA USER APLIKASI DINOTIS

Glory Easterlitta Kinanthi — 2024-04-30

Digital transformation in technology, information and communication is driving innovation in how people interact. Dinotis is a start-up company in the telecommunications and entertainment industry to connect creators and audiences. Dinotis relies heavily on the satisfaction of both creators and audiences to continue contributing and subscribing to their platform. This can be known by understanding the variables of expectations and perceived value of its consumers. So this research aims to find out how customer expectation and perceived value affect customer satisfaction in Dinotis application users. The quantitative research method used is descriptive causal involving 100 respondents who use the Dinotis application. The sampling technique used is non probability sampling with purposive sampling type which is processed using the SPSS 26 application. Based on the results of simultaneous and partial hypothesis testing, customer expectation has no significant effect on customer satisfaction, while perceived value has a significant effect on customer satisfaction. However, simultaneously there is a significant effect of customer expectation and perceived value on customer satisfaction with the Dinotis application.

ANALISIS GAYA KEPEMIMPINAN KETUA PANWASLU KECAMATAN GUNUNGSITOLI IDANOI DALAM TAHAPAN PEMILU TAHUN 2024 DI KECAMATAN GUNUNGSITOLI IDANOI

Faevman Buala Zebua — 2024-04-30

Abstract. The aims of this research are 1) To analyze the leadership style of the chairman of the Panwaslu sub-district of Gunungsitoli Idanoi in the 2024 election stages, 2) To analyze the leadership style applied by the chairman of the Panwaslu of Gungsitoli Idanoi sub-district in the 2024 election stages and 3) To analyze the efforts made take action to overcome obstacles and obstacles to the leadership style of the chairman of the Panwaslu, Gunungsitoli Idanoi sub-district in the 2024 election stages in Gunungsitoli Idanoi sub-district. Data analysis techniques use data reduction, data presentation and drawing conclusions. The research results show that 1) the leadership style of the Chair of the Panwaslu of Gunungsitoli Idanoi sub-district in the 2024 General Election stages is categorized as good, 2) the Chair of the Panwaslu of Gunungsitoli Idanoi sub-district applies a democratic leadership style and 3) The efforts made by the Chair of the Panwaslu of Gunungsitoli Idanoi sub-district in overcoming obstacles and barriers by The leadership style he applies is to proactively provide solutions and be firm and increase member discipline during plenary meetings so that decisions can be made quickly

PERAN ENTREPREUNERIAL MARKETING DALAM MENGHADAPI TANTANGAN PENCAPAIAN PENDAPATAN DI HOTEL CIPUTRA SEMARANG

Erny Kusmastuti — 2024-04-30

Abstract. This study examines the importance of entrepreneurial marketing in Hotel Ciputra Semarang, with a focus on the use of entrepreneurial marketing dimensions and their impact on hotel revenue. The research method used is descriptive qualitative with triangulation analysis, focusing on execution, management, and hotel staff as respondents. Data are collected through surveys and detailed observations. The study's findings on entrepreneurial marketing, particularly in the context of a competitive business environment, have a positive impact on Hotel Ciputra Semarang by providing different perspectives and diversifying marketing strategies. This study identifies the role of entrepreneurial marketing in providing guidance to hotel practitioners on how to improve management strategies and effectively manage time, hence providing guidance to businesses seeking to optimize their revenue generation.

CONSEPTUAL PAPER EMPLOYEE PERFORMANCE

Febrian Setyo Wahyu Anggoro — 2024-04-30

This research aims to determine the relationship between work discipline, work environment, and work motivation on employee performance using student data from the Department of Industry and Trade, Tabanan Regency, Bali, Export Import Control and Distribution Section. This research applies quantitative descriptive methods. To determine the sample size, a saturated sample approach is used, that is, taking the entire population. The approach adopted is Structural Equation Model (SEM), analyzed using Smart-PLS. The research results show that work motivation is the most important antecedent of employee performance, followed by work discipline and work environment. Work Motivation acts as a mediating variable between work discipline and work environment and employee performance. This research has several implications for companies in improving employee performance. Companies need to improve strong work discipline, create a good work environment for employees.

DETERMINAN MINAT INVESTASI DI PASAR MODAL

Teguh Suryawan — 2024-04-30

This study aims to explore the factors influencing individuals' interest in investing in the capital market, focusing on variables such as Expected Return, Self Efficacy, Perceived Risk, Subjective Norms, Perceived Behavior Control, and Investment Attitudes. Data were collected through a survey of respondents who are members of the general public in Ngemplak District, Sleman Regency, DIY. Data analysis was conducted using relevant statistical methods with the assistance of SPSS 25 software. The main findings indicate that all variables examined have a significant influence on individuals' interest in investing in the capital market. These results underscore the importance of considering psychological aspects and perceptions in planning strategies to increase public participation in investment. The implications of this research highlight the necessity of developing holistic, data-driven approaches to enhance financial literacy and community involvement in the capital market.

ANALISIS PENGEMBANGAN PEGAWAI PADA DINAS PARIWISATA, PEMUDA DAN OLAHRAGA KABUPATEN NIAS

Vikar Fisratna Waruwu — 2024-04-30

The need to obtain superior and professional human resources is highly expected by every organization. So much human resource development funding is spent for this purpose, but it often results in disappointment. In achieving its goals, organizations strive to create human resources who are reliable and have the ability by opening the mindset of human resources in the organization. Employee development is an integral part of talent management. Skills refer to the combination of knowledge, attitudes and behaviors that enable a person to succeed in a particular job or task. Employee development involves a series of efforts designed to improve individual abilities, knowledge and skills so that they can achieve better performance and be more relevant to job demands. By integrating talent management with employee development, organizations can create an environment where individuals feel valued, have opportunities to grow, and make greater contributions to the organization's success. This research used qualitative methods with informants as many as 8 employees at the Nias Regency Tourism, Youth and Sports Office. The research results show that the employee development program is designed to improve the skills, knowledge and abilities of employees so that they can make a greater contribution to their duties and responsibilities in carrying out their assigned tasks. With employee development carried out at the Nias Regency Tourism, Youth and Sports Department, employees experience increased skills, work motivation, work enthusiasm, job or position promotions as well as improving employee leadership, competence and performance through training activities and providing opportunities for employees to program further education.

THE EFFECT OF POPULATION GROWTH AND INFLATION ON ECONOMIC GROWTH IN EAST ASIA

Nikolas Steven — 2024-04-30

Abstract . This study delves into the longstanding debate surrounding the impact of population growth and inflation on economic growth, particularly focusing on East Asia. Past studies on the impact of population growth and inflation on economic growth have yielded contradictory results, with some indicating positive effects, others suggesting negative effects, and some find no significant impact at all. This study aims to find whether population growth and inflation affects the economic growth of East Asia using panel data regression. The data are taken from sample of East Asian countries from 2001-2022 annually. The findings reveal that when population growth and inflation are considered together, they have a significant effect on the economic growth of East Asia. Specifically, it was found that population growth has a significant positive relationship on the economic growth of East Asia. Conversely, inflation does not have a significant effect on the economic growth of East Asia.

Abstrak. Studi ini menyelidiki perdebatan lama seputar dampak pertumbuhan penduduk dan inflasi terhadap pertumbuhan ekonomi, khususnya dengan fokus di Asia Timur. Penelitian-penelitian terdahulu mengenai dampak pertumbuhan penduduk dan inflasi terhadap pertumbuhan ekonomi memberikan hasil yang kontradiktif, ada yang menunjukkan dampak positif, ada pula yang menunjukkan dampak negatif, dan ada pula yang tidak menunjukkan dampak signifikan sama sekali. Penelitian ini bertujuan untuk mengetahui apakah pertumbuhan penduduk dan inflasi berpengaruh terhadap pertumbuhan ekonomi Asia Timur dengan menggunakan regresi data panel. Data diambil dari sampel negara-negara Asia Timur dari tahun 2001-2022 setiap tahunnya. Temuan mengungkapkan bahwa jika pertumbuhan penduduk dan inflasi digabungkan, keduanya mempunyai pengaruh yang signifikan terhadap pertumbuhan ekonomi Asia Timur. Secara khusus ditemukan bahwa pertumbuhan penduduk memiliki hubungan positif yang signifikan terhadap pertumbuhan ekonomi Asia Timur. Sebaliknya inflasi tidak berpengaruh signifikan terhadap pertumbuhan ekonomi Asia Timur.

BRAND IMAGE SEBAGAI VARIABEL MEDIATOR PENGARUH GREEN MARKETING TERHADAP LOYALITAS KONSUMEN; KAJIAN EMPIRIS SEBUAH COFFEESHOP GLOBAL DI KOTA BANDUNG

Rani Fadilah Firdaus — 2024-04-30

This study aims to investigate the relationship between green marketing, brand image, and consumer loyalty. Using 255 respondents in Bandung, the results show that green marketing has a positive and significant effect on consumer loyalty, while brand image acts as a mediator variable in this relationship. The results show that green marketing strategies that focus on environmental aspects and brand image can increase consumer loyalty to a brand. This study provides insights for businesses to develop effective green marketing strategies that can increase consumer loyalty and improve their brand image.

ANALISIS KEPUASAN MASYARAKAT ATAS KINERJA PEGAWAI PADA KANTOR CAMAT GOMO KABUPATEN NIAS SELATAN

Jefri Cantano Telaumbanua — 2024-04-30

This research aims to determine community satisfaction with employee performance at the Gomo Subdistrict office. This research uses qualitative research with the research sources being the people of Gomo District and employees of the Gomo District Head's office. Qualitative research uses observation, documentation and interviews. Researchers can contribute to designing good research by integrating qualitative methods effectively. The research results show qualitatively that community satisfaction with employee performance at the Gomo Subdistrict office based on indicators of community satisfaction and employee performance can be classified as Satisfactory. This is based on the results of research conducted on community informants receiving services at the Gomo District office who assessed the ability of employees to carry out their duties because employees were unable to understand their duties and provide good service to the community.

Keywords:

Community Satisfaction, employee Performance

KINERJA EKONOMI DAN PARIWISATA PASKA KAWASAN EKONOMI KHUSUS (KEK) PARIWISATA MANDALIKA LOMBOK 2014-2023

Parhimpunan Simatupang — 2024-04-30

This paper aims to analyse the growth of the tourism industry and foreign direct investment in NTB, as well as its impact on NTB's economic growth, ten years after Mandalika was designated as an exclusive economic zone. The author uses a qualitative approach with a literature study method. The data used is secondary data from documents, reports, and scientific research on tourism, FDI and regional economic growth. Based on analysis, since operating as a special economic zone, especially when the Pertamina Mandalika International Circuit was inaugurated in 2021, the need for tourism development projects, FDI and investment realization has experienced an upward trend. Lastly, NTB also has a positive trend in economic growth indicators which can be seen from NTB's GRDP. The author only focuses on collecting data from secondary data without conducting interviews with decision makers and tourism related parties in the Mandalika exclusive economic zone, so that research with other data sources may produce research that has a different point of view from this research. This research presents a brief overview of the analysis of tourism growth, FDI and economic growth as an impact of the development of exclusive economic zones which can provide recommendations for future research directions and economic and tourism decision makers in other regions. Currently, research examining the impact of the establishment of exclusive economic zone in the context of tourism, FDI and economic growth in Indonesia is still considered quite limited, especially for relatively new tourism development areas such as Mandalika.

Key Words: Tourism, Foreign Direct Investment, Economic Growth, exclusive economic zone, Mandalika.

PENGARUH BIG FIVE PERSONALITY, KEPUASAN KERJA TERHADAP PRESTASI KERJA PEGAWAI KESYAHBANDARAN DAN OTORITAS PELABUHAN (KSOP) KELAS II KOTABARU-BATULICIN KABUPATEN TANAH BUMBU

Taufan Eka Putra — 2024-04-30

This study aims to analyze the influence of big five personalities, job satisfaction on the work performance of Class I Kesyahbandaran and Port Authority (KSOP) employees of Kota Baru-Batulicin, Tanah Bumbu Regency. The data collection technique used is using questionnaires. For the population used, it is 81 employees. The data analysis method used in this study used SmartLPS software. SmartPLS is a component- or variance-based structural equation (SEM) model that is not based on many assumptions. The results showed that the big five personalities have a positive and significant influence on job performance, job satisfaction has a positive and significant effect on job performance.

EFEKTIVITAS PEMASARAN MEDIA SOSIAL TIKTOK TERHADAP PENINGKATAN VOLUME PENJUALAN DI PERUSAHAAN (STUDI KASUS PADA PERUSAHAAN X)

Nabilla Azzahra Andriana — 2024-04-30

*Abstract.*. This research was conducted to find out whether in this day and age, TikTok's social media marketing strategy can increase product sales volume. This research uses a quantitative descriptive approach. This research aims to discuss marketing strategies that affect the increase in sales of MSME products from company X which is engaged in the skincare business. The data collection instruments used in this study are observation (interviews) and retrieval of company X sales data for the last 6 (six) months. The data processing technique used is simple regression analysis. From the results of the R-Square test, as for the 76% marketing cost factor that affects sales volume, while 24% is influential due to other factors, the marketing strategy and marketing costs incurred by company X on TikTok social media greatly affect the increase in company sales volume.

Abstrak. Penelitian ini dilakukan untuk mengetahui apakah di zaman sekarang, strategi pemasaran media sosial TikTok dapat meningkatkan volume penjualan produk. Penelitian ini menggunakan model kuantitatif deskriptif. Penelitian ini bertujuan untuk membahas strategi pemasaran yang mempengaruhi peningkatan penjualan produk UMKM dari perusahaan X yang bergerak di bidang bisnis skincare. Instrumen pengumpulan data yang digunakan dalam penelitian ini adalah observasi (wawancara) dan pengambilan data penjualan perusahaan X selama 6 (enam) bulan terakhir. Teknik pengolahan data yang digunakan adalah analisis regresi sederhana. Dari hasil uji R-Square, adapun 76% faktor biaya pemasaran yang mempengaruhi volume penjualan, sedangkan 24% berpengaruh karena faktor lain, Strategi pemasaran dan biaya pemasaran yang dikeluarkan oleh perusahaan X di media sosial TikTok sangat mempengaruhi peningkatan volume penjualan perusahaan.

ANALISIS PERAN MEDIA SOSIAL DALAM PROSES MEDIATISASI POLITIK: PERSPEKTIF KOMUNIKASI POLITIK DAN PARTISIPASI PUBLIK

Diva Andzani — 2024-04-30

Abstract

This study aims to analyze the role of social media in the process of political mediatisation, considering perspectives from political communication and public participation. The theories employed in the analysis include Mediatisation Theory, Political Communication Theory, Public Participation Theory, Algorithm and Filter Bubble Theory, and Fake News Dissemination Theory. The research method utilized is a qualitative approach through social media content analysis. Data were obtained from materials posted on social media by politicians, political parties, and citizens. The analysis results indicate that social media significantly influences political communication by facilitating direct interaction between politicians and voters, as well as enhancing public participation in political discussions. However, challenges such as the spread of fake news and political polarization also arise. In conclusion, it is recommended to enhance digital literacy among the public, monitor the use of social media by political actors, and involve educational institutions in political education to mitigate the negative impacts and enhance the positive benefits of social media use in politics.

Keywords: Social media, Political mediatisation, Political communication, Public participation, Fake news dissemination

ANALISIS KONTRIBUSI PAJAK DAERAH DAN RETRIBUSI DAERAH DALAM MENINGKATKAN PENDAPATAN ASLI DAERAH PEMERINTAH KAB. NIAS TAHUN 2019-2021

Yakini Buulolo — 2024-04-30

In 2019 - 2021, the plan for local tax revenues and regional levies at the Nias Regency Government is not in accordance with the realization of revenues. The contribution of local tax revenues and regional levies is still low when compared to other items of legitimate local original revenue.

This study aims to describe the contribution of local taxes in increasing the local revenue of the Nias Regency Government from 2019–2021 and describe the contribution of regional levies in increasing the original revenue of the Nias Regency Government from 2019–2021.

The research method used is a quantitative descriptive method that uses secondary data and literature with data sources coming from the Nias Regency Regional Financial and Revenue Management Agency. In this study, the time period used was 2019-2021 with data analysis using overlay analysis techniques.

The results showed that the contribution value was carried out with a matrix of regional tax revenue and regional levies based on analysis of financial statement data from 2019-2021. Within a period of 3 (three) years from 2019 - 2021, the value of regional tax contributions and regional levies including criteria is very lacking in contributing to local original revenue.

Keywords:

Contribution of Local Tax, Local Retribution, Local Revenue.

PENGARUH DISIPLIN KERJA DAN KEPUASAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (OCB) PADA RUMAH SAKIT UMUM DAERAH SAWERIGADING (RSUD) PALOPO

Tira Dewi Bustami — 2024-04-30

Tujuan penelitian ini untuk menganalisis pengaruh kedisiplinan serta kepuasan kerja terhadap organizational citizenship behaviour (OCB). Populasi dalam penelitian adalah pegawai Rumah Sakit Umum Sawerigading Palopo sebanyak 709 orang, sedangkan sampel yang digunakan setelah dihitung menggunakan rumus slovin diperoleh sebanayk 256 orang. Metode penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan kuesioner untuk mengumpulkan data, alat analisis yang digunakan untuk mengolah data menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa disiplin kerja berpengaruh positif dan signifikan terhadap organizational citizenship behaviour, kepuasan kerja berpengaruh positif dan signifikan terhadap organizational citizenship behaviour, disiplin kerja dan kepuasan kerja tidak berpengaruh positif dan signifikan secara bersama-sama terhadap organizational citizenship behaviour.

PENGARUH GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN

Zainuddin Rahman — 2024-01-30

This study aims to identify how Leadership Style and Organizational Culture influence employee performance. It is conducted quantitatively using a survey method. The population studied consists of employees at the Makassar Branch Office of PT. Bank Negara Indonesia (Persero) tbk, with a sample size of 55 respondents. The analytical methods include tests for normality, multicollinearity, heteroskedasticity, and multiple linear regression analysis. The research findings indicate that both Leadership Style and Organizational Culture have a positive and significant combined influence on employee performance. These findings have important implications for decision-making concerning employee development.