JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). https://ejournal.unsrat.ac.id/v3/index.php/jmbi <div> </div> <div><strong>Based on Decree No. 28 / E / KPT / 2019 concerning the Ranking of Scientific Journal Accreditation Period V in 2019 by the Director General of Research and Development of the Ministry of Research, Technology and Higher Education. JMBI UNSRAT has been accredited by SINTA 5. This accreditation is valid for 5 years (2018 - 2022). And has been in Re-Accreditation and based on SK No. 36 / E / KPT / 2019 starting from Vol. 6 number 2 from 2019 onwards (2022) becomes SINTA 4.</strong></div> <div><strong> </strong></div> <div> </div> FEB Universitas Sam Ratulangi Manado en-US JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 2356-3966 ANALISIS PENERAPAN PRINSIP GOOD GOVERNANCE PADA PELAYANAN PUBLIK DI BADAN KESATUAN BANGSA DAN POLITIK KABUPATEN BULELENG https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54417 <p style="font-weight: 400;"><strong><em>Abstract. </em></strong><em>This research aims to analyze the application of good governance principles and develop development strategies to increase the implementation of good governance in public services at the National Unity and Political Agency of Buleleng Regency. The research location is the National Unity and Politics Agency of Buleleng Regency. The subjects in this research were 60 mass organizations. The object of this research is the principles of good governance, public services, National Unity and Politics. The sample in the research used census techniques, namely: 60 officially registered mass organizations and all of them were used as research respondents and 4 elements of public service management. The data collection technique uses questionnaires and interviews which are filled in via Google Form. Data analysis techniques use descriptive analysis and SWOT. The research results show the factors that influence the implementation of good governance: human resources have carried out their duties well, but attention needs to be paid to the attitude of human resources in serving the community and needs to be improved. Community participation has been good in every activity, and the desire to participate and convey aspirations has not been closed</em></p> <p style="font-weight: 400;"><em>&nbsp;</em></p> <p style="font-weight: 400;"><strong>Abstrak </strong>Penelitian ini bertujuan untuk menganalisis penerapan prinsip <em>good governance</em> serta menyusun strategi pengembangan untuk peningkatan penerapan <em>good governance</em> pada pelayanan publik di Badan Kesatuan Bangsa dan Politik Kabupaten Buleleng. Lokasi penelitian yaitu Badan Kesatuan Bangsa dan Politik Kabupaten Buleleng. Subjek dalam penelitian ini 60 ormas. Objek penelitian ini prinsip <em>good governance</em>, pelayanan publik, Badan Kesatuan Bangsa dan Politik. Sampel pada penelitian menggunakan teknik sensus yaitu: 60 ormas yang resmi terdaftar dan seluruhnya dijadikan responden penelitian dan 4 unsur pengelola pelayanan publik. Teknik pengambilan data menggunakan metode kuisioner dan wawancara yang diisi melalui <em>Google Form</em>. Teknik analisis data menggunakan analisis deskriptif dan SWOT. Hasil penelitan menunjukkan dari faktor yang mempengaruhi pelaksanaan <em>good governance</em>: sumber daya manusia sudah melaksanakan tugas dengan baik namun perlu di perhatikan sikap sumber daya manusia dalam melayani masyarakat serta perlu ditingkatkan. Partisipasi masyarakat sudah baik dalam setiap kegiatan, serta tidak menutup keinginan berpartisipasi, menyampaikan aspirasi.</p> Komang Kappa Tri Aryandono Komang Krisna Heryanda Ni Luh Wayan Sayang Telagawathi Copyright (c) 2024 2024-01-30 2024-01-30 11 1 1 14 10.35794/jmbi.v11i1.54417 PENGARUH ORGANIZATION COMMITMENT TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DENGAN PERSON-ORGANIZATION FIT SEBAGAI MODERATOR PADA KARYAWAN OAKWOOD HOTEL & RESIDENCES SURABAYA https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53339 <p><em>This study aims to determine the effect of organizational commitment on organizational citizenship behavior with person-organization fit as a moderator for Oakwood Hotel &amp; Residences Surabaya employees. This research will see the extent to which the role of perceived organizational support, employee development, and organization commitment in influencing organizational citizenship behavior of Oakwood Hotel &amp; Residences Surabaya employees. This research uses a quantitative approach using Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis using SmartPLS software with a sample size of 11</em><em>5</em><em> respondents. This study shows the results that perceived organizational support, employee development, and organization commitment have a positive and significant effect on organizational citizenship behavior and person-organization fit moderate the relationship between organization commitment and organizational citizenship behavior.</em></p> Emi Ecinsia J.L. Eko Nugroho M.E. Lanny Kusuma Widjaja Copyright (c) 2024 2024-01-30 2024-01-30 11 1 15 29 10.35794/jmbi.v11i1.53339 PENGARUH TRAINING AND DEVELOPMENT, SERVANT LEADERSHIP, DAN REWARD TERHADAP EMPLOYEE RETENTION DI MEDIASI OLEH EMPLOYEE ENGAGEMENT PADA RESTORAN DI KOTA BATAM https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53094 <p><em>This research aims to analyze the influence of training and development, servant leadership, and rewards on employee retention, mediated by employee engagement in restaurants in Batam City. In obtaining data, this research used a random sampling method and questionnaires were distributed to 381 respondents in restaurants in Batam City. In analyzing the research data, the SPSS application was used for multiple linear regression analysis and Smart-PLS was used to analyze the relationship data between dependent and independent variables to process the data that had been distributed. The results of this research show that the servant leadership and reward variables have a direct effect on employee retention which is mediated by employee engagement, while the training and development variables do not have a direct effect on employee retention or are mediated by employee engagement.</em></p> Alden Nelson Julius Kurnaedi Copyright (c) 2024 2024-01-30 2024-01-30 11 1 30 43 10.35794/jmbi.v11i1.53094 PENGARUH WORK-LIFE BALANCE TERHADAP KINERJA KARYAWAN PADA PT ASURANSI JIWA MANULIFE INDONESIA DI SURABAYA https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53375 <p><em>This study analyzes the influence of work-life balance, job satisfaction, work motivation, and organizational commitment on employee performance at PT Asuransi Jiwa Manulife Indonesia in Surabaya. This research uses the quantitative method using Structural Equation Modeling-Partial Least Square </em>(SEM-PLS) <em>with the assistance of the SmartPLS 3 software. The data used in this research is primary data that was collected through questionnaires which was distribute to all employees working at PT Asuransi Jiwa Manulife Indonesia via google form. The sample in this research is 117 employees working at PT Asuransi Jiwa Manulife Indonesia that lives in Surabaya. This study shows that work-life balance, job satisfaction, work motivation, and organizational commitment have a positive and significant effect on employee performance.</em></p> <p><strong><em>Keywords:</em></strong><em> Work-life Balance, Job Satisfaction, Work Motivation, Organizational Commitment, Employee Performance</em></p> Davin Eldon J.L. Eko Nugroho M.E. Lanny Kusuma Widjaja Copyright (c) 2024 2024-01-30 2024-01-30 11 1 44 59 10.35794/jmbi.v11i1.53375 THE IMPORTANT ROLE OF ENTREPRENEURSHIP EDUCATION IN ENCOURAGING INTENTION TO INNOVATE (CASE STUDY ON STUDENT BUSINESS PROJECT) https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53070 <p>One way to improve the Indonesian economy is to increase the number of entrepreneurs so that the number of businesses running is also increasing. But along with the increasing number of businesses in Indonesia, innovation is needed so that these businesses can survive in the market. This study aims to determine the relationship between personality traits and entrepreneurial learning that has been obtained on the intention or intention to innovate on the business project being run. The study sample size was 168 respondents. Researchers use Smart-PLS 4.0 software in data processing. The results of the study found that entrepreneurial education and personality traits have a significant impact on innovation intention. Personality traits will increase the influence of entrepreneurial education on innovation intention. This research is expected to be the basis for future research on innovation intention considering the lack of research that discusses it.</p> Velanska Dixie Namira Auditia Setiobudi Copyright (c) 2024 2024-01-30 2024-01-30 11 1 60 76 10.35794/jmbi.v11i1.53070 PENERAPAN METODE FUZZY SERVQUAL DAN IMPORTANCE PERFORMANCE ANALYSIS UNTUK PENGUKURAN KEPUASAN MAHASISWA TERHADAP KUALITAS LAYANAN PORTAL INSPIRE UNSRAT https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/51698 <p><strong><em>Abstract</em></strong></p> <p><em>The purpose of this research is to measure student satisfaction with the information provided by the Unsrat Inspire portal service using fuzzy servqual and Importance Performance Analysis (IPA) methods by conducting surveys through questionnaires. The stages of this research are starting from studying existing literature to become the basis for taking questionnaires, processing data to drawing conclusions.</em></p> <p><em>From the results of the study, it was found that all statement attributes gave negative values, although not too large, which meant that students were still not satisfied with the inspire portal service. It can be seen from the table that the top five that get the biggest negative value are the security of student data on the Unsrat Inspire Portal (-0.57), the accuracy of announcement information on the Unsrat Inspire Portal (-0.57), making it easier for students to find exam schedules (-0.48), the accuracy of lecturer information provided to students through the Unsrat Inspire Portal (-0.46), and the features on the Unsrat Inspire Portal are complete (-0.45) while from the Importance &amp; Performance Analysis diagram there are 2 service attributes that are in quadrant I which means that these attributes must improve their services.</em></p> <p><strong><em>Keywords</em></strong><em>: Inspire portal, integrated information system, fuzzy servqual, Important Performance Analysis.</em></p> Johan S.C. Neyland Jefferson Mende Lidia M. Mawikere Copyright (c) 2024 2024-01-30 2024-01-30 11 1 77 89 10.35794/jmbi.v10i3.51698 ANALISIS PERBANDINGAN EFEKTIVITAS DAN KONTRIBUSI PAJAK REKLAME TERHADAP PENDAPATAN ASLI DAERAH (PAD) SEMUA KOTA DI PROVINSI SULAWESI UTARA https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53185 <p><strong>Abstract. </strong><em>Local tax is a tax levied by the region based on tax regulations set by the region for the purpose of financing the local government's household. Billboard tax is one type of local tax. This study aims to determine the Effectiveness and Contribution of Billboard Tax to Local Original Revenue (PAD) of all cities in North Sulawesi Province, namely Manado City, Tomohon City, Kotamobagu City, and Bitung City. The analysis method used in this research is the analysis of the ratio of Effectiveness and Contribution, whose data is obtained from the results of interviews and documentation. The results showed that the effectiveness of billboard tax revenue from 2018-2022 at BPKAD Kotamobagu City and Bapenda Kota Bitung has been very effective, while at the Manado City Regional Revenue Office and BPKAD Tomohon City which are still ineffective in revenue billboard tax. Meanwhile, the level of billboard tax contribution to the original income of Kotamobagu City is still slightly better than Manado City, Tomohon City and Bitung City.</em></p> Haryanto Sabijono Victorina Zusana Tirayoh Christian V. Datu Copyright (c) 2024 2024-01-30 2024-01-30 11 1 90 101 THE ROLE OF BRAND IMAGE AND PERCEIVED RISK ON THE ATTITUDE AND INTENTION TO USE PAYLATER SERVICES IN GENERATION Z. https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53136 <p>This study investigates the impact of Brand Image and Perceived Risk on Attitude and Intention to Use Paylater services among Generation Z in Indonesia's growing financial technology landscape. Paylater, a widely adopted service, facilitates cashless fulfilment of needs. This study focusing on Generation Z which domicile in Java Island Indonesia. The aim of this study is to elucidate Paylater's significance as an emerging financial solution, providing insights to manage user risks and enhance understanding of consumer decision-making processes. &nbsp;Data from 125 respondents collected via questionnaires and analysed using Partial Least Square (PLS), the study reveals significant associations that the existence of Brand Image has significant impact to attitude and attitude is significant to Intention to use Paylater. This path are the most important variables that has greatest value impact to influence Paylater’s intention to use. However, Brand Image's impact on Intention to use Paylater is insignificant. The existence of Perceived Risk significantly influences Attitude. The result also prove that brand image and perceived value are not directly significant to paylater’s intention to use. &nbsp;</p> Amanda Susilo Yuli Dewi Frances Whyte Copyright (c) 2024 2024-01-30 2024-01-30 11 1 102 118 10.35794/jmbi.v11i1.53136 PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KULINER TRADISIONAL (STUDI PADA KONSUMEN GEN Z DI KOTA TOMOHON) https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54288 <div id="ts-body"> <div class="css-44 ts-pivot-container"> <div id="ContentContainer"> <div role="tabpanel" aria-labelledby="Pivot0-Tab0"> <div class="ts-lookup-pivot"> <div id="Lookup" class="ts-pivot-lookup-component"> <div class="ms-Grid ts-grid"> <div class="ms-Grid-row"> <div class="ts-textfield-container " lang="en"> <div class="ts-alignment-view-container"> <div id="ts-alignment-view-idtgt" class="ts-alignment-view ms-font-m ts-alignment-view-tgt ts-ltr-left-zero" tabindex="0" aria-hidden="false"> <div tabindex="-1" role="label">Marketing is a dynamic business activity because it always changes from time to time. In the current industrial era 4.0, marketing is required to adopt digitalization so that digital marketing is one of the strategies that need to be implemented. In digital marketing, there are several strategies used, including content marketing and influencer marketing. These two variables were examined in purchasing decisions for traditional culinary products with respondents being gen Z consumers who are a very tech-conscious generation. The ease of existing technology, with various platforms that feature interesting content and influencers to offer traditional culinary products should be able to increase positive purchases, especially among gen Z consumers. The results found that digital marketing measured through content marketing and influencer marketing variables</div> <div tabindex="-1" role="label">simultaneously influenced the purchasing decisions of Gen Z to buy traditional culinary in Tomohon City. Partially, it was found that informative, valuable, unique, and smart content marketing has a significant effect on purchasing decisions. Likewise, influencer marketing partially has a significant influence on purchasing decisions, where the influencers in question are influencers who meet the expectations of Gen Z, influencers who are able to help Gen Z decide on purchases, and influencers who are confident in promoting products.</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> Jane Poluan Merlyn Mourah Karuntu Reitty Lilyanny Samadi Copyright (c) 2024 2024-01-30 2024-01-30 11 1 119 127 10.35794/jmbi.v11i1.54288 STUDI KELAYAKAN BISNIS UNTUK PENGEMBANGAN PRODUK DEODORAN ORGANIK ROAST RELIEF https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54111 <table> <tbody> <tr> <td> <p><strong><em>Abstract. </em></strong><em>This research aims to conduct a business feasibility study related to the development of an organic deodorant product under the brand Roast Relief. The product is targeted to meet the increasing consumer demand for environmentally friendly and chemical-free personal care products. The research methodology involves market, technical, financial, and management analyses to evaluate the potential success of this product in the market. The market analysis includes market segmentation, consumer trend analysis, and competitor assessment. The results indicate a favorable opportunity for the Roast Relief organic deodorant product in the growing personal care segment. Technical analysis considers production aspects, distribution, and the availability of organic raw materials, with a focus on sustainability and product quality. The research findings indicate that the development of Roast Relief organic deodorant product has positive business potential. By capitalizing on consumer trends supporting eco-friendly products and enhancing quality of life, this product can be an attractive choice for consumers. </em></p> </td> </tr> </tbody> </table> <h4>Abstrak. Penelitian ini bertujuan untuk melakukan studi kelayakan bisnis terkait pengembangan produk deodoran organik dengan merek Roast Relief. Produk ini diarahkan untuk memenuhi kebutuhan konsumen yang semakin meningkat terhadap produk perawatan pribadi yang ramah lingkungan dan bebas bahan kimia berbahaya. Metode penelitian yang digunakan melibatkan analisis pasar, teknis, keuangan, dan manajemen untuk mengevaluasi potensi keberhasilan produk ini di pasar. Analisis pasar mencakup identifikasi segmentasi pasar, analisis tren konsumen, dan penilaian pesaing. Hasilnya menunjukkan adanya peluang yang baik bagi produk deodoran organik Roast Relief di segmen pasar perawatan pribadi yang berkembang. Analisis teknis mempertimbangkan aspek produksi, distribusi, dan ketersediaan bahan baku organik. Keberlanjutan dan kualitas produk menjadi fokus utama dalam aspek ini. Hasil penelitian menunjukkan bahwa pengembangan produk deodoran organik Roast Relief memiliki potensi bisnis yang positif. Dengan memanfaatkan tren konsumen yang mendukung produk ramah lingkungan dan meningkatkan kualitas hidup, produk ini dapat menjadi pilihan yang menarik bagi konsumen. </h4> Alviera Putri Sita Deliyana Firmialy Ceuceu Diana Putri Elza Maharani Albama Reshinta Indah Syafiera Copyright (c) 2024 2024-01-30 2024-01-30 11 1 128 145 10.35794/jmbi.v11i1.54111 PENGARUH TQM TERHADAP KEUNGGULAN BERSAING YANG DIMEDIASI OLEH RESOURCE BASED VIEW PADA PERUSAHAAN PENGOLAHAN IKAN DI KOTA BITUNG https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54404 <table> <tbody> <tr> <td> <p><strong><em>Abstract. </em></strong>Bitung City has the largest fishing industry in North Sulawesi. Fish processing companies in Bitung City are mostly fish exporting companies that are sent to various countries. This condition presents its own challenges because it allows companies to strive to have a competitive advantage. Implementing TQM (Total Quality Management) for export companies is a must. However, to be able to excel competitively requires unique entities within the company. RBV (Resource Based View) describes a company's ability to provide a competitive advantage in resource management that is difficult for competitors to imitate. The aim of the research is to determine the effect of TQM on Competitive Advantage with RBV as a mediating variable. Based on the test results using SmartPls4.0, the results show that TQM has a significant effect on competitive advantage, TQM also has a significant effect on RBV, RBV has a significant effect on Competitive Advantage and RBV has a significant effect as a variable that mediates the indirect effect between TQM and competitive advantage in fish processing companies in Bitung City</p> <p><em> </em></p> </td> </tr> </tbody> </table> <p><strong>Abstrak</strong>. Kota Bitung memiliki industri perikanan terbesar di Sulawesi Utara. Perusahaan pengolahan ikan di Kota Bitung sebagian besar merupakan perusahaan pengekspor ikan yang dikirim ke berbagai negara. Kondisi ini memberikan tantangan tersendiri karena memungkinkan perusahaan berupaya agar bisa memiliki keunggulan bersaing. Penerapan TQM (Total Quality Management) terhadap perusahaan ekspor menjadi suatu keharusan. Namun untuk bisa unggul bersaing membutuhkan entitas-entitas unik dalam perusahaan. RBV (Resource Based View) menggambarkan kemampuan perusahaan untuk memberikan keunggulan kompetitif atas pengelolaan sumberdaya yang sulit ditiru oleh pesaing. Tujuan penelitian adalah untuk mengetahui pengaruh TQM terhadap Keunggulan Bersaing dengan RBV sebagai variabel mediasi. Berdasarkan hasil uji menggunakan SmartPls4.0 diperoleh hasil bahwa TQM berpengaruh signifikan terhadap keunggulan bersaing, TQM juga berpengaruh signifikan terhadap RBV, RBV berpengaruh sgnifikan terhadap Keunggulan Bersaing dan RBV berpengaruh signifikan sebagai variabel yang memediasi pengaruh tidak langsung antara TQM dan keunggulan bersaing pada perusahaan pengolahan ikan di Kota Bitung.</p> Maria Veronika J. Tielung Merlyn Mourah Karuntu Reitty Lilyanny Samadi Copyright (c) 2024 2024-01-30 2024-01-30 11 1 146 159 10.35794/jmbi.v11i1.54404 PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH BRI DI KABUPATEN BULELENG https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53576 <p><em>Bank Rakyat Indonesia (BRI) has an important role in the Indonesian economy. Currently, BRI’s role is not only limited to providing conventional financial services, but also has a role in supporting financial inclusion, microeconomic growth, agricultural sector development, and community empowerment. BRI provides various service and transaction innovations to maintain customer loyalty. This research aims to examine the role of customer satisfaction in mediating service quality and trust in BRI customer loyalty in Buleleng Regency. The sample for this research was 80 BRI customers in the Buleleng area. The analysis used is path analysis. The independent variables are service quality, trust and customer satisfaction, while the dependent variable is customer loyalty. The results of this research show that service quality on customer loyalty through customer satisfaction shows a significant influence. For customer trust in customer loyalty through customer satisfaction, the results did not have a significant effect.</em></p> Fiorentina Dewantari Ni Luh Wayan Sayang Telagawathi Ni Made Ary Widiastini Copyright (c) 2024 2024-01-30 2024-01-30 11 1 160 173 10.35794/jmbi.v11i1.53576 THE INFLUENCE OF PARENTAL SUPPORT DIMENSIONS IN SHAPING THE INTENTION TO CONTINUE THE FAMILY BUSINESS DAUGHTER SUCCESSORS WITH SELF-EFFICACY AS A MEDIATOR https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53071 <table> <tbody> <tr> <td> <p><strong><em>Abstract. </em></strong><em> </em><em> </em> <em>The intention to continue the family business can be influenced in particular by parents. This study discusses the influence of parental support dimensions including Instrumental Assistance (IA) and Career-related modeling (CRM) in forming the intention to continue a family business that focuses on female successors with self-efficacy as mediation. Through this research, it is expected to be able to provide the latest views, especially girls, when in the family business. The sampling technique used was a purposive sampling technique on 195 girls aged at least 18 years who had contributed to the family business. This research was tested using SmartPLS 3.0 and JASP software. Through this study, the findings of this study indicate that both Instrumental Assistance (IA) and self-efficacy play significant roles in shaping a daughter's inclination to achieve success within the context of a family business. Unlike the previous Career-Related Modeling (CRM) based on specific studies indicate that self-efficacy does not serve as a mediating factor in the relationship between Career-Related Modelling and a daughter's intention to succeed in the family business.</em></p> <p><em> </em></p> </td> </tr> </tbody> </table> <p><strong>Abstrak</strong>. Tujuan untuk melanjutkan bisnis keluarga dapat dipengaruhi khususnya oleh orang tua. Penelitian ini membahas tentang pengaruh dimensi dukungan orang tua meliputi Instrumental Assistance (IA) dan Career-related modeling (CRM) dalam membentuk niat untuk melanjutkan bisnis keluarga yang fokus pada penerus perempuan dengan efikasi diri sebagai mediasinya. Melalui penelitian ini diharapkan mampu memberikan pandangan terkini khususnya anak perempuan ketika terjun dalam bisnis keluarga. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling terhadap 195 anak perempuan berusia minimal 18 tahun yang pernah berkontribusi pada bisnis keluarga. Penelitian ini diuji dengan menggunakan software SmartPLS 3.0 dan JASP. Melalui penelitian ini, temuan penelitian ini menunjukkan bahwa baik Instrumental Assistance (IA) maupun self-efisiensi berperan penting dalam membentuk kecenderungan anak perempuan untuk mencapai kesuksesan dalam konteks bisnis keluarga. Berbeda dengan Career-Related Modeling (CRM) sebelumnya, berdasarkan penelitian tertentu menunjukkan bahwa self- efikasi tidak menjadi faktor mediasi dalam hubungan antara Career-Related Modeling dan niat anak perempuan untuk sukses dalam bisnis keluarga</p> Puspayani Nisa Metta Padmalia Copyright (c) 2024 2024-01-30 2024-01-30 11 1 174 187 10.35794/jmbi.v11i1.53071 PERAN MEDIA SOSIAL DALAM MEMBANGUN CITRA DESTINASI PARIWISATA YANG MENARIK https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53212 <table> <tbody> <tr> <td> <p><strong><em>Abstract. </em></strong><em>This study aims to investigate the role of social media in shaping the image of tourist destinations. Using a qualitative descriptive research method, the study highlights the shift in the paradigm of tourism marketing to social media platforms such as Instagram, Facebook, Twitter, and TikTok. The results indicate that social media enables destinations to build a personal and attractive image through strong narratives and visual content. Visualization on these platforms is crucial in shaping the allure of destinations. Storytelling is also found to play a crucial role in creating an authentic image and building emotional connections with tourists. The study identifies challenges such as reputation management and crisis mitigation in the use of social media. In conclusion, social media is not only a promotional tool but also a key element in creating the appeal of tourist destinations and building emotional relationships with users.</em></p> </td> </tr> </tbody> </table> <p><strong>Abstrak</strong>. Studi ini bertujuan menyelidiki peran media sosial dalam membentuk citra destinasi pariwisata. Dengan metode penelitian kualitatif deskriptif, penelitian ini menyoroti pergeseran paradigma pemasaran pariwisata ke media sosial seperti Instagram, Facebook, Twitter, dan TikTok. Hasilnya menunjukkan bahwa media sosial memungkinkan destinasi membangun citra pribadi dan menarik melalui narasi kuat dan konten visual. Visualisasi di platform ini menjadi kunci dalam membentuk daya tarik destinasi. Storytelling juga ditemukan berperan penting dalam menciptakan citra autentik, membangun hubungan emosional dengan wisatawan. Studi mengidentifikasi tantangan seperti manajemen reputasi dan penanggulangan krisis dalam pemanfaatan media sosial. Kesimpulannya, media sosial bukan hanya alat promosi, tetapi juga elemen kunci dalam menciptakan daya tarik destinasi pariwisata dan membangun hubungan emosional dengan pengguna.</p> Diva Andzani Diah Virgin Naniek Setijadi Copyright (c) 2024 2024-01-30 2024-01-30 11 1 188 195 10.35794/jmbi.v11i1.53212 THE RELATIONSHIP OF CUSTOMER EXPERIENCE, CUSTOMER ENGAGEMENT, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY IN SHOPEE E-COMMERCE https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53201 <table> <tbody> <tr> <td> <p><strong><em>Abstract. </em></strong><em>The current rapid pace of information technology has changed people's way of shopping. People no longer need to leave the house to buy various necessities. One of the most popular e-commerce in Indonesia is Shopee. This research aims to find out the effect of customer experience on customer engagement and satisfaction in order to increase customer loyalty in Shopee e-commerce. This research was conducted quantitatively by distributing questionnaires to 257 respondents. The sampling technique uses a purposive sampling method with the criteria of making a purchase at Shopee at least once a month and being over 17 years old. Research data were analyzed using Structural Equation Modeling-Partial Linear Squares (SEM-PLS). Of the five proposed hypotheses, four were accepted, while one, namely H3, asserting that 'involvement positively affects customer satisfaction,' was rejected. To achieve customer loyalty, companies must be able to provide satisfaction to their customers through involvement in interacting with the company and providing an impressive experience while using the company's services and products.</em></p> </td> </tr> </tbody> </table> <p><strong>Abstrak</strong>. Pesatnya perkembangan teknologi informasi saat ini telah mengubah cara masyarakat dalam berbelanja. Masyarakat tidak perlu lagi keluar rumah untuk membeli berbagai kebutuhan. Salah satu e-commerce terpopuler di Indonesia adalah Shopee. Penelitian ini bertujuan untuk mengetahui pengaruh pengalaman pelanggan terhadap keterlibatan dan kepuasan pelanggan guna meningkatkan loyalitas pelanggan pada e-commerce Shopee. Penelitian ini dilakukan secara kuantitatif dengan menyebarkan kuesioner kepada 257 responden. Teknik pengambilan sampel menggunakan metode purposive sampling dengan kriteria melakukan pembelian di Shopee minimal sebulan sekali dan berusia di atas 17 tahun. Data penelitian dianalisis menggunakan Structural Equation Modeling-Partial Linear Squares (SEM-PLS). Dari lima hipotesis yang diajukan, empat hipotesis diterima, sedangkan satu hipotesis yaitu H3 yang menyatakan bahwa 'keterlibatan berpengaruh positif terhadap kepuasan pelanggan' ditolak. Untuk mencapai loyalitas pelanggan, perusahaan harus mampu memberikan kepuasan kepada pelanggannya melalui keterlibatan dalam berinteraksi dengan perusahaan dan memberikan pengalaman yang mengesankan selama menggunakan jasa dan produk perusahaan.</p> Evelin Liputri Gladys Gosal Copyright (c) 2024 2024-01-30 2024-01-30 11 1 196 204 10.35794/jmbi.v11i1.53201 PENGARUH KINERJA CSR DAN BOARD SIZE TERHADAP KINERJA PERUSAHAAN https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53028 <p><em>Based on agency and stakeholder theories, this study will investigate how CSR performance and board size affect firm performance. The market measurements used are stock returns and stock trading volume of banking companies incorporated in the IDX. Operationally, this study uses a sample of 32 banking companies listed on the Indonesia Stock Exchange from 2018 to 2022 to see if company performance is affected by CSR performance and board size. Based on the characteristics and structure of panel data, this study uses a panel regression analysis of 160 observations (company-years). In addition, the common-effects model (CEM) is also used for the analysis. The results show that CSR performance and board size do not affect firm performance, measured by stock returns. The CSR performance variable has no influence on firm performance as measured by trading volume. However, the board size variable in this finding has an effect on firm performance measured using trading volume. This indicates that in the context of this study, these factors are not the main determinants of firm performance based on stock returns and trading volume.</em></p> Delima Berto Usman Copyright (c) 2024 2024-01-30 2024-01-30 11 1 205 218 10.35794/jmbi.v11i1.53028 SYSTEMATIC LITERATURE REVIEW: SOSIAL MEDIA ORGANIK UNTUK MENDORONG BRAND AWARENESS https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53177 <p style="font-weight: 400;"><strong>Abstract:</strong> Generic or organic means content that is not paid for by outside stakeholders, created by the brand, but can increase visibility when consumers share it with others. The purpose of this study is to first analyze the potential of organic social media (SMO) to drive brand awareness so that it can further increase sales through social media platforms. Second, what barriers occur in organic social media marketing. By conducting a systematic literature review, this article provides aspects of organic marketing to encourage consumer awareness of a brand. The method used applied Systematic Literature Review (SLR). Based on the systematic literature review, the researcher found 7 final samples out of 304 total articles. The findings show that organic (unpaid) social media can increase visibility when consumers share with others. Organic social media is basically preferred for awareness purposes. Organic social media if used effectively and applying the right strategy, can be a powerful tool for brands to expand the reach of organic posts and increase opportunities for interaction with targets.</p> Siti Nuran Nuri Mochammad Isa Anshori Nurita Andriani Copyright (c) 2024 2024-01-30 2024-01-30 11 1 219 231 PENGARUH CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY DENGAN FINANCIAL LITERACY SEBAGAI MODERATOR (STUDI KASUS DI LLS COFFEE) https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53166 <p><em>C</em><em>ustomer satisfaction is the most important thing in terms of consumer loyalty to a brand. With the financial literacy of Indonesian society still being very small, will the relationship between customer satisfaction and brand loyalty be strengthened or weakened. The research method used in this research is a quantitative research method by distributing questionnaires. The sample from this research was 101 respondents (Generation Z). The data was processed using the IBM SPSS 26 application. The results of this research are that customer satisfaction influences brand loyalty by 34.3%. financial literacy influences brand loyalty by 2.8%. However, financial literacy as a&nbsp;</em><em>m</em><em>oderation is not able to moderate the influence of customer satisfaction on brand loyalty with an influence of 35.8%. </em></p> <p><strong>&nbsp;</strong></p> Muhammad Zidane sita deliyana firmialy Copyright (c) 2024 2024-01-30 2024-01-30 11 1 232 244 10.35794/jmbi.v11i1.53166 IMPLEMENTATION MULTI-CRITERIA DECISION MAKING FOR SUPPLIER SELECTION ALUMINUM INGOT IN CV. SL https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53202 <p><em>The purpose of this study is to determine the priority order of the criteria, sub- criteria, then determine which suppliers CV SL company can choose. The population in this study is the decision maker and management of CV SL.The sampling technique used was purposive sampling in order to obtain 7 people. The data analysis technique in this study used the Analytical Hierarchy Process (AHP), while the analytical tool used was expert choice 11. The results of the analysis of this study obtained the importance weight of the criteria with the first priority is quality (0.34), price (0.26) , availability (0.15), delivery (0.12), performance history (0.07), warranty &amp; complaint service (0.06). Meanwhile, the results of the assessment of the importance of alternatives in supplier selection show that the LN supplier (0.0786) has the highest weight, the two IS suppliers (0.0760), the three MJ suppliers (0.0733), the four TL suppliers (0.0711), the fifth supplier FI (0.0703), the sixth supplier LM (0.0684). The results of this calculation can be used by the company as a consideration in determining the next supplier selection policy.</em></p> Selvy Athia Faqiha Copyright (c) 2024 2024-01-30 2024-01-30 11 1 245 255 10.35794/jmbi.v11i1.53202 NAVIGATING CORPORATE BRAND CRISIS MANAGEMENT IN THE NETWORK ENVIRONMENT: AN IN-DEPTH ANALYSIS https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53442 <p><strong><em>Abstract. </em></strong> This research immerses itself in Indonesia's dynamic network landscape during the transformative Internet era. Geographically centered, it provides nuanced insights into brand crisis management within the local cultural and regulatory context, utilizing big data analytics to explore public sentiment during brand crises through online channels. The temporal focus on 2023 allows a detailed analysis of crisis impacts and evolving management strategies in Indonesia. Real-time data collection ensures immediate scrutiny of post-crisis public responses on social media, illuminating sentiment dynamics within the local online ecosystem. While rooted in Indonesia, the research aims to contribute globally, offering insights applicable across regions and industries. Focusing on case studies from Chinese and Indonesian firms over the last five years ensures relevance, comparability, and a robust analytical foundation for effective brand crisis management.</p> <table> <tbody> <tr> <td> <p><em> </em></p> </td> </tr> </tbody> </table> <p><strong>Abstrak</strong> Penelitian ini mengeksplorasi ekosistem daring yang dinamis di Indonesia dalam era Internet transformatif. Penelitian berfokus secara geografis, memberikan perspektif berbeda mengenai manajemen krisis pada sebuah brand dalam konteks budaya dan peraturan lokal, memanfaatkan analisis <em>big data </em>untuk mengeksplorasi sentimen publik selama krisis brand terjadi melalui saluran daring. Fokus temporal pada tahun 2023 memungkinkan analisis rinci mengenai dampak krisis dan strategi pengelolaan yang berkembang di Indonesia. Pengumpulan data secara <em>real-time </em>memastikan pengawasan langsung terhadap tanggapan masyarakat pasca krisis di media sosial, sehingga memperjelas dinamika sentimen dalam ekosistem daring lokal. Meskipun penelitian ini berbasis di Indonesia, penelitian ini bertujuan untuk berkontribusi secara global dan memberikan wawasan yang dapat diterapkan di berbagai wilayah dan industri. Berfokus pada studi kasus perusahaan Tiongkok dan Indonesia selama lima tahun terakhir memastikan relevansi, komparabilitas dan landasan analitis yang kuat untuk manajemen krisis pada sebuah brand yang efektif.</p> Song Xiayu Copyright (c) 2024 2024-01-30 2024-01-30 11 1 256 270 10.35794/jmbi.v11i1.53442 STUDI EKSPLORASI PENGALAMAN PEKERJA GENERASI Z TERKAIT PHK MASSAL https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54176 <p><em>This study is motivated by the prevalent issue of mass layoffs within the start-up landscape, where the inherently volatile nature of start-ups often leads to precarious working conditions. Start-ups, driven by the pursuit of innovation and rapid growth, frequently resort to mass layoffs as a cost-cutting strategy, leaving employees in a precarious position. This research endeavors to investigate the multifaceted challenges encountered by Generation Z “survivors” in the Indonesian start-up ecosystem following mass layoffs. It seeks to comprehend the emotional, psychological, and social consequences of these layoffs, as well as the broader issue of job precarity affecting this demographic. This study employed a qualitative research methodology, primarily involving in-depth interviews with 13 Generation Z survivors. This study involving in-depth interviews with affected Generation Z employees. This approach facilitates a profound and interpretative understanding of the nuanced perspective on the emotional consequences experienced by Generation Z employees post mass layoffs in the start-up environment in Indonesia.</em></p> Churin Sukmadina Zumhas Copyright (c) 2024 2024-01-30 2024-01-30 11 1 271 295 10.35794/jmbi.v11i1.54176 PENGARUH SERVICE QUALITY, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PENGGUNAAN MASKAPAI CITILINK DI INDONESIA https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53440 <p>Aviation companies are a service industry that drives the national economy through air transportation services. This industry is the third most affected by Covid-19 in the transportation sector. The decline in demand, travel restrictions, and state regulations have changed passengers' perceptions or perspectives regarding air transportation through service quality, brand image, brand trust, and usage decisions of airline passengers. This research aims to determine the response and influence of changes in passenger perceptions or perspectives regarding air transportation through service quality, brand image and brand trust on the decision to use Citilink airline in Indonesia after the Covid-19 pandemic. This type of research is quantitative with a descriptive approach involving 420 airplane passengers who used Citilink in Indonesia after the pandemic. The sampling technique in this research uses non-probability sampling, which is processed using SmartPLS 3.2.9 This research proves that service quality, brand image and brand trust have a positive and significant influence at various levels on the decision to use Citilink airline in Indonesia with consumer perceptions which can be categorized as good.</p> Saffana Khalisha Deza Agus Maolana Hidayat Agus Copyright (c) 2024 2024-01-30 2024-01-30 11 1 296 313 10.35794/jmbi.v11i1.53440 PENGARUH JOB RESOURCES TERHADAP WORK ENGAGEMENT MELALUI BURNOUT https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54087 <p><strong><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">ABSTRAK</span></span></em></strong></p> <p><em>&nbsp;</em></p> <p><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Tujuan penelitian ini adalah untuk menunjukkan pengaruh sumber daya kerja terhadap keterikatan kerja melalui burnout sebagai variabel intervening. </span><span style="vertical-align: inherit;">Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan sampel karyawan produksi PT. </span><span style="vertical-align: inherit;">Kelompok Cemerlang Plastindo beranggotakan 48 orang. </span><span style="vertical-align: inherit;">Teknik pengambilan sampel penelitian menggunakan sampel jenuh. </span><span style="vertical-align: inherit;">Metode analisis data dalam penelitian ini menggunakan analisis parsial. </span><span style="vertical-align: inherit;">Perangkat lunak yang digunakan adalah SmartPLS versi 4.0. </span><span style="vertical-align: inherit;">Penelitian menunjukkan bahwa burnout tidak mempengaruhi work engagement. </span><span style="vertical-align: inherit;">Sumber daya pekerjaan tidak berpengaruh terhadap kelelahan. </span><span style="vertical-align: inherit;">Sumber daya ketenagakerjaan mempengaruhi keterlibatan kerja. </span><span style="vertical-align: inherit;">Oleh karena itu, upaya untuk meningkatkan sumber daya ketenagakerjaan mungkin merupakan strategi yang efektif untuk meningkatkan keterlibatan kerja karyawan tanpa secara langsung mengatasi kelelahan. </span><span style="vertical-align: inherit;">Hasil penelitian diharapkan dapat berkontribusi dalam pengembangan strategi pengelolaan sumber daya manusia yang lebih efektif untuk meningkatkan work engagement karyawan.</span></span></em></p> <p><em>&nbsp;</em></p> <p><strong><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Kata Kunci:</span></span></em></strong><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> Sumber Daya Pekerjaan, Keterikatan Kerja, Burnout</span></span></em></p> Deberina Syurfi Yunina Ayu Lucy Larassaty Copyright (c) 2024 2024-01-30 2024-01-30 11 1 314 329 10.35794/jmbi.v11i1.54087 PENGARUH PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, HEDONIC MOTIVATION, PRICE VALUE DAN HABIT TERHADAP CUSTOMER ACCEPTANCE (STUDI PADA PENGGUNA LAYANAN MAXIM DI KOTA BANDUNG) https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53523 <p><strong><em>Abstract. </em></strong>Transportation is one of the important and commonly used things in the modern era like today. In this era of Globalization, as the population increases, transportation is very popular to meet human needs to carry out their activities. Globalization itself has a big impact in this case technology that makes it easier for people to get to a place without the hassle of going to a public transportation terminal. One of the transportation services in Indonesia is ride hailing. Various kinds of ride hailing in Indonesia, making competition quite high among online transportation. Maxim comes with something different to offer. The purpose of this study was to determine how the influence of Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value and Habit on Customer Acceptance on Maxim service users in Bandung City both partially and simultaneously. This research data collection through distributing questionnaires and using quantitative data analysis. Sampling was carried out using nonprobability sampling method with purposive sampling technique.</p> <p class="p1"><strong>Abstrak</strong>. Transportasi merupakan salah satu sesuatu yang penting dan biasa digunakan di era Modern seperti saat ini. Di era Globalisasi ini, seiring bertambahnya jumlah penduduk, transportasi begitu sangat di gemari guna memenuhi kebutuhkan manusia untuk menjalankan kegiatannya. Globalisasi sendiri membawa dampak yang besar dalam hal ini teknologi yang memudahkan masyarakat dalam menuju suatu tempat tanpa perlu repot menuju ke terminal transportasi umum. Salah satu jasa transportasi di Indonesia adalah <em>ride hailing</em>. Berbagai macam <em>ride hailing </em>di Indonesia, menjadikan persaingan yang cukup tinggi di kalangan transportasi online. Maxim hadir dengan menawarkan sesuatu yang berbeda. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh dari <em>Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value </em>dan <em>Habit </em>Terhadap <em>Customer Acceptance </em>pada pengguna layanan Maxim di Kota Bandung baik secara parsial maupun secara simultan. Pengumpulan data penelitian ini melalui penyebaran kuesioner serta menggunakan analisis data kuantitatif. Pengambilan sampel dilakukan dengan menggunakan metode <em>nonprobability sampling </em>dengan teknik <em>purposive sampling</em>. </p> Fazrian Lianto Citra Dewi Copyright (c) 2024 2024-01-30 2024-01-30 11 1 330 342 10.35794/jmbi.v11i1.53523 KNOWLEDGE WORKER PRODUCTIVITY DI PT TRIKAYARASA JAYA FOOD: PERAN KNOWLEDGE MANAGEMENT MELALUI KEMAMPUAN ADAPTASI DAN KEPUASAN KERJA KARYAWAN https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54174 <p>This research aims to provide an overview of the relevance of knowledge management to knowledge worker productivity which is also mediated by employee adaptability and job satisfaction. This research uses a quantitative approach with PT Trikayarasa Jaya Food Sidoarjo as the object. The research data collection technique uses purposive sampling. And using 70 PT Trikayarasa Jaya Food employees as samples. The data obtained came from filling out a questionnaire which was processed with SmartPLS 4.0. From the results of this research it can be concluded that knowledge management has an effect on knowledge worker productivity, knowledge management has an effect on adaptability, adaptability has an effect on knowledge worker productivity, knowledge management has an effect on job satisfaction, job satisfaction has no effect on knowledge worker productivity, adaptability and satisfaction work has a full mediating role in the influence of knowledge management on knowledge worker productivity.</p> Sherly Amalia Fernanda Ayu Lucy Larassaty Copyright (c) 2024 2024-01-30 2024-01-30 11 1 343 361 10.35794/jmbi.v11i1.54174 PENGARUH CUSTOMER SERVICE DAN WORD OF MOUTH TERHADAP MINAT BELI KONSUMEN AL AZIZIAH TOUR AND TRAVEL https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54239 <p><em>After the end of the Covid-19 pandemic, the world economy began to show signs of improvement with economic growth in various countries. The economic growth then triggered business development in Indonesia which occurred in various sectors, including the tourism and service sectors such as Hajj and Umrah travel agency companies. With such high competition, Umrah travel organizers need an appropriate way to compete. One of the efforts that can be carried out to compete is to improve the quality of marketing. In obtaining consumers, one of the crucial aspects to keep in mind is the buying interest of Umrah pilgrims, because it can play a role in the success of the Umrah travel agency business. One of the aspects that have an impact on buying interest is service quality, including the customer service section or more commonly referred to as customer service and verbal word of mouth communication or commonly referred to as word of mouth. This study was conducted on Al Aziziah Tour and Travel. Al Aziziah Tour and Travel is a travel agency that organizes umrah in Indonesia. It was founded in 2013 and is headquartered in Bekasi. The purpose of this study is to examine the influence of customer service and word-of-mouth on Al Aziziah's customer purchase intention. A quantitative approach based on a descriptive causal research type was used in this investigation. A total of 325 participants were polled using a non-probability sampling technique. Descriptive statistics and multiple linear regression were employed for data analysis. The data were processed using SPSS Version 23 software. The findings revealed that the customer service factor exhibited a positive and noteworthy impact on purchase intention, with a significance level of 0.000, indicating its significance at a 5% level of significance. The t-value of 7.122 surpassed the t-table value of 1.967. Similarly, the word-of-mouth variable demonstrated a positive and significant influence on purchase intention, with a significance level of 0.000, also surpassing the t-table value with a t-value of 7.435. When considered simultaneously, both customer service and word of mouth significantly affected purchase intention, with a significance level of 0.000 and an F-value of 171.302, exceeding the F-table value of 3.0237. The combined influence of the independent variables, word of mouth, and customer service, accounted for 51.6% of the variation in purchase intention, while the remaining 48.4% was attributed to unexamined factors in this research.</em></p> Nicole Kansa Kostra Baladhika Syahputra Syahputra Copyright (c) 2024 2024-01-30 2024-01-30 11 1 362 376 10.35794/jmbi.v11i1.54239 PENGARUH SOFT SKILL, HARD SKILL DAN MEDIASI BUDAYA ORGANISASI TERHADAP KAPABILITAS INOVASI DOSEN https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54201 <p><em>This research aims to measure the influence of soft skills and hard skills on the innovative abilities of lecturers at Nahdlatul Ulama University Sidoarjo which is mediated by organizational culture. Implementing a type of quantitative research using purposive sampling by distributing questionnaires to PGSD lecturers at Nahdlatul Ulama University, Sidoarjo, which are then processed using SmartPLS. From the research results, it is known that soft skills influence organizational culture. Hard skills influence organizational culture. Organizational culture influences lecturers' innovation capabilities. The phenomenon in this research is how lecturers increase creativity and create new learning ideas that can enrich students' learning experiences</em></p> Nur Layli Fatikhatun Nissa Ayu Lucy Larassaty Copyright (c) 2024 2024-01-30 2024-01-30 11 1 377 392 10.35794/jmbi.v11i1.54201 PENGARUH AUDIT REPORT LAG DAN KUALITAS AUDIT TERHADAP AUDITOR SWITCHING (STUDI EMPIRIS PADA PERUSAHAAN YANG TERCATAT DI INDEKS KOMPAS 100 BURSA EFEK INDONESIA TAHUN 2020-2022) https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54822 <p><em>This research aims to examine the effect of audit report lag and audit quality on auditor switching among companies listed in the Kompas 100 Index of the Indonesia Stock Exchange for the years 2020-2022. With a quantitative approach and utilizing secondary data, this research successfully gathered samples from 51 companies, representing a total of 153 data samples, from the entire population of 100 companies, through purposive sampling technique. The analytical method employed in this research is logistic regression analysis. According to the results, the Nagelkerke R Square of 0.061 indicates that audit report lag and audit quality can only explain 6.1% of the influence on auditor switching, while 93.9% is influenced by other variables outside of this study. The findings shows that neither audit report lag nor audit quality significantly affects auditor switching, both partially or simultaneously.</em></p> <p style="font-weight: 400;"><strong>Keywords: <em>Audit Report Lag, Audit Quality, Auditor Switching</em></strong></p> Clarissa Grace S. Sagala Harman Malau Harlyn L. Siagian Copyright (c) 2024 2024-01-30 2024-01-30 11 1 393 404 10.35794/jmbi.v11i1.54822 THE INFLUENCE OF GREEN MARKETING, PRODUCT QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY FOR GARNIER FACIAL CLEANSER PRODUCTS (Study of Customers in the City of Surabaya) https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54207 <p style="font-weight: 400;"><em>This research aims to analyze the influence of green marketing, product quality and customer satisfaction on customer loyalty for Garnier facial cleanser products in the city of Surabaya. The population of this study are customers who have used or repurchased Garnier facial cleansing products more than once. The sample used was 150 respondents using purposive sampling technique. The data collection technique uses the questionnaire distribution method. And the data was processed using SPSS with the multiple linear regression analysis testing method. The results of the F test show that simultaneously the independent variables green marketing, product quality and customer satisfaction have a significant effect on customer loyalty. Meanwhile the t test results show empirical evidence that; a) partially the green marketing variable </em>(X<sub>1</sub>)<em> and customer satisfaction variable </em>(X<sub>3</sub>)<em> have a positive and significant effect on customer loyalty </em>(Y); <em>b) partially the product quality variable </em>(X<sub>2</sub>)<em> has a positive but not significant effect on customer loyalty </em>(Y).</p> Nastasya azzahra Nurhadi Copyright (c) 2024 2024-01-30 2024-01-30 11 1 405 415 10.35794/jmbi.v11i1.54207 IMPLEMENTASI PENGUJIAN MODEL TAM PADA APLIKASI QRIS MERCHANT: STUDI EMPIRIS DI KOTA BENGKULU https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53796 <p><em>The increased adoption of QRIS by merchants, serving as an innovative and efficient payment alternative, holds the potential to support the GNNT and facilitate the transition towards a cashless society. While the provision of QRIS by merchants yields numerous benefits, not all users readily embrace its utilization. This research aims to gauge the acceptance of QRIS implementation by merchants, employing the TAM for testing. The study population consists of traders utilizing QRIS in Bengkulu City. Utilizing SEM analysis with Smart PLS 4 on a sample size of 128 participants, this research scrutinizes merchant acceptance of QRIS by examining perceived usefulness, perceived ease of use, attitudes towards using, and actual use. Empirical findings reveal that perceived usefulness and perceived ease of use exert a partially positive and significant impact on attitudes toward using. Additionally, perceived usefulness exhibit a positive and significant effect on actual use. Conversely, perceived ease of use demonstrates a positive but nonsignificant effect on actual use. The research also underscores that attitudes towards usage positively and significantly influence actual usage. Ultimately, the acceptance of QRIS by merchants is shaped by the </em><em>perceived </em><em>usefulness</em><em> and ease of use, with attitudes playing a pivotal role in determining overall aceptance.</em></p> Amelia Ardhana Berto Usman Copyright (c) 2024 2024-01-30 2024-01-30 11 1 416 429 10.35794/jmbi.v11i1.53796 THE INFLUENCE OF SOCIAL MEDIA CONTENT ON INTENTION TO RECOMMEND THROUGH ONLINE ENGAGEMENT AS A MEDIATING VARIABLE ON MANDARIN LANGUAGE TEACHING CONTENT VIA INSTAGRAM FOR GENERATIONS Y AND Z IN INDONESIA https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54470 <p><em>The aim of this research is to test and analyze the influence of social media content including the Language Style, Interesting Content, Useful Content and Unique Image Content Characteristic factors on Online Engagement as a mediator which then influences the Intention to Recommend factor after previously being influenced by Emotional Response of Language as a mediator to users of Mandarin language teaching content via Instagram XYZ to generations Y and Z in Indonesia. Testing of this research model, which was modified from previous research, was carried out quantitatively with survey data. Data was obtained from generations Y and Z in Indonesia who are followers of Instagram XYZ. This research method is a quantitative survey, with cross sectional data. Respondent data was taken using purposive sampling with a questionnaire distributed online. 178 samples were obtained that met the requirements for analysis using PLS-SEM. The research results show that the four social media content variables have a strong influence on Online Engagement activities, while the two strongest variables are Unique Image Content Characteristic and Useful Content. Then the Online Engagement factor which is moderated by the Emotional Response of Language factor is able to influence the Intention to Recommend of generations Y and Z in Indonesia.</em></p> Stefani Mutiara Kornelius Ferdi Antonio Copyright (c) 2024 2024-01-30 2024-01-30 11 1 430 447 10.35794/jmbi.v11i1.54470 MELAMPAUI KRISIS: DINAMIKA KINERJA KEUANGAN, INDEKS KEBANGKRUTAN ALTMAN, DAN TRANSFORMASI NILAI PERUSAHAAN https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54302 <p><strong><em>ABSTRACT</em></strong></p> <p><em>This research aims to examine the impact of Financial Performance on Firm Value by incorporating the Bankruptcy Index as a moderating variable. Data were obtained from the financial reports of eight companies in the pulp and paper sector through the Indonesia Stock Exchange website, utilizing purposive sampling. The analysis employed SmartPLS 3 in a quantitative approach. The research findings indicate that Financial Performance has a positive and significant impact on Firm Value, whereas the Bankruptcy Index has a significant negative impact on Firm Value. The Bankruptcy Index, as a moderating variable, does not significantly weaken the influence of Financial Performance on Firm Value. This study contributes to the understanding of the relationship between Financial Performance, Firm Value, and the moderating role of the Bankruptcy Index in the pulp and paper industry. Practical implications support companies in designing more effective financial strategies. Research limitations include the sample size and a focus on a specific industry sector, highlighting the need for further research in diverse industrial contexts for a more comprehensive understanding.</em></p> <p><strong><em>Keywords</em></strong><em>: Financial Performance, Bankruptcy Index, Corporate Value</em></p> Christian Edy Wicaksono Kadarusman Kadarusman Evi Maria Copyright (c) 2024 2024-01-30 2024-01-30 11 1 448 459 10.35794/jmbi.v11i1.54302 THE EFFECT OF PERFORMANCE EXPECTANCY, PERCEIVED NEED, PERCEIVED VALUE AND PERCEIVED EASE OF USE ON PATIENT SATISFACTION AND CONTINUANCE INTENTION IN THE HALODOC TELEMEDICINE SERVICE APPLICATION IN JABODETABEK IN 2023 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54142 <p><strong><em>Abstract. </em></strong><em>Telemedicine is a fast-growing solution in healthcare equity efforts, with the most widely used application in Indonesia is the Halodoc app. Despite its great potential, user satisfaction with this application can affect users' continuance intention in using it. This study aims to analyze the impact of performance expectancy, perceived need, perceived value, perceived ease of use, on patient satisfaction and continuance intention of using the Halodoc app. Data from online questionnaires filled in by 312 respondents were collected and analyzed by Structural Equation Modeling method using SmartPLS 4.0.The results showed that expectancy, perceived need, perceived value, and perceived ease of use influence patient satisfaction positively and significantly. Performance expectancy, perceived need, perceived value, perceived ease of use, and patient satisfaction influence continuance intention positively and significantly</em></p> <p><em> </em></p> <p><strong>Abstrak. </strong>Telemedis merupakan solusi yang berkembang pesat dalam upaya pemerataan layanan kesehatan, dengan aplikasi yang paling banyak digunakan di Indonesia adalah aplikasi Halodoc. Meskipun potensinya besar, kepuasan pengguna terhadap aplikasi ini dapat mempengaruhi niat pengguna untuk terus menggunakannya. Penelitian ini bertujuan untuk menganalisis pengaruh ekspektasi kinerja, persepsi kebutuhan, persepsi nilai, persepsi kemudahan penggunaan, terhadap kepuasan pasien dan niat untuk terus menggunakan aplikasi Halodoc. Data kuesioner online yang diisi oleh 312 responden dikumpulkan dan dianalisis dengan metode Structural Equation Modeling menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa ekspektasi, kebutuhan yang dirasakan, nilai yang dirasakan, dan persepsi kemudahan penggunaan berpengaruh positif dan signifikan terhadap kepuasan pasien. Ekspektasi kinerja, kebutuhan yang dirasakan, nilai yang dirasakan, persepsi kemudahan penggunaan, dan kepuasan pasien mempengaruhi niat melanjutkan secara positif dan signifikan</p> Stevani Innocentius Bernarto Copyright (c) 2024 2024-01-30 2024-01-30 11 1 460 471 10.35794/jmbi.v11i1.54142 ANALISIS BIBLIOMETRIK INVESTASI ASING LANGSUNG TERKAIT PENELITIAN PARIWISATA BERBASIS DATABASE ILMIAH SCOPUS https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54655 <p><em>This paper aims to analyse scientific research trends on Foreign Direct Investment (FDI) through bibliometric studies. This paper extensively investigates all articles published through Scopus regarding FDI in the Tourism context. The author found 275 papers that met the function, subject, and requirements using the phrases Foreign Direct Investment (FDI) and Tourism. The author used Vos Viewer as an analysis tool and the Scopus website database was chosen as the research data source. Publications related to the FDI concept found in the 2013-2023 period based on the Scopus index database showed a significant increase in 2019. As economic globalization continues to develop, interest in foreign direct investment (FDI) has also increased. The highest number of publications in the last ten years occurred in 2023. Judging from the country of origin of the publications, China is the leading country in terms of the number of authors, universities, number of documents, citations and research collaborations related to FDI. Current research trends are summarized into four cluster maps that can illustrate future research directions: Economic Analysis, air transportation, environmental policy, and economic growth. The approach taken by Zupic &amp; Čater conceptually influences the framework for building dimensions and indicators used to measure FDI. The author only focuses on collecting publication data from the Scopus database, so research with other data sources may produce different research patterns to this FDI bibliometric research. This research presents a concise overview of bibliometric studies on FDI and provides recommendations for future research directions in mapping theme and subtheme clusters. Currently, research examining FDI in the context of tourism is still very limited, specially complete insights regarding the literature review of FDI in the export context.</em></p> <p><em>Key Words : Analisis Bibliometrik, Foreign Direct Investment, Tourism, Scopus, Vos viewer.</em></p> Parhimpunan Simatupang Copyright (c) 2024 2024-03-30 2024-03-30 11 1 472 495 10.35794/jmbi.v11i1.54655 ANALISIS STRATEGI BLUE OCEAN “PT HANJAYA MANDALA SAMPOERNA TBK” https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53827 <p><strong><em>Abstract. </em></strong><em> </em><em>This research aims to analyze the blue ocean strategy at PT Hanjaya Mandala Sampoerna Tbk. The amount of competition and government policies pose challenges to companies operating in the cigarette industry. PT Hanjaya Mandala Sampoerna Tbk as one of the market leaders continues to innovate to answer market needs. Existing strategies will be further developed so they can compete in new markets. The method in this research uses surveys and literature studies to understand, research and learn about the strategies used by PT Hanjaya Mandala Sampoerna Tbk. The research results show that the blue ocean strategy can increase service user satisfaction, create new market segments, and provide completeness for products and services from PT Hanjaya Mandala Sampoerna Tbk. Implementation of the strategy will provide positive benefits for cigarette companies to be more competitive in new markets and become a sustainable business. Therefore, it is hoped that this research can contribute to understanding and implementing the blue ocean strategy in cigarette companies in Indonesia</em></p> <table> <tbody> <tr> <td> <p><em> </em></p> </td> </tr> </tbody> </table> <p><strong>Abstrak. </strong> Penelitian ini bertujuan untuk menganalisis strategi <em>blue ocean</em> pada PT Hanjaya Mandala Sampoerna Tbk. Besarnya persaingan serta kebijakan-kebijakan pemerintah memberi tantangan pada Perusahaan yang bergerak pada industri rokok. PT Hanjaya Mandala Sampoerna Tbk sebagai salah satu <em>market leader</em> terus berinovasi untuk menjawab kebutuhan pasar.Strategi-strategi yang sudah ada akan lebih dikembangkan sehingga dapat berkompetisi pada pasar yang baru. Metode dalam penelitian ini menggunakan survei dan studi literatur untuk memahami, meneliti, dan mempelajari mengenai strategi-strategi yang digunakan oleh PT Hanjaya Mandala Sampoerna Tbk. Hasil penelitian menunjukkan bahwa strategi <em>blue ocean </em>dapat meningkatkan kepuasan pengguna layanan, membuat segmen pasar yang baru, dan memberikan kelengkapan bagi produk dan layanan dari PT Hanjaya Mandala Sampoerna Tbk. Implementasi strategi yang dilakukan akan memberikan keuntungan positif bagi Perusahaan rokok untuk lebih berkompetitif pada pasar yang baru dan menjadi bisnis yang berkelanjutan. Oleh karena itu, penelitian ini diharapkan dapat memberikan kontribusi dalam memberikan pemahaman dan penerapan dari strategi blue ocean pada Perusahaan rokok di Indonesia.</p> Pradipta Widodo Copyright (c) 2024 2024-03-28 2024-03-28 11 1 496 504 10.35794/jmbi.v11i1.53827 The INFLUENCE OF SERVICE QUALITY, BRAND IMAGE, AND COMMUNICATION ON PATIENT SATISFACTION AND LOYALTY OF UROLOGY PATIENT AT SILOAM HOSPITAL MANADO IN 2023 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53784 <p><strong>Abstract. </strong>Indonesia's entry into the free-market competition has led to a surge in the number of hospitals, resulting in intensified competition with increasingly selective consumers, higher expectations, and lower loyalty. According to the 2022 report from Siloam Hospital Manado, there has been a decline in urology patient visits, and no research has been conducted on patient satisfaction levels regarding service quality, brand image, communication, and their impact on urology patient loyalty. This situation raises concerns about a potential decline in patient visits, which is crucial during this period to enhance the hospital's marketing function for achieving patient satisfaction and loyalty. To analyze the influence of service quality, brand image, and communication on patient satisfaction and their subsequent impact on patient loyalty. This study employs a descriptive-analytic design with a quantitative approach, utilizing purposive sampling with a sample size of 161. Data is collected through questionnaires, and the analysis is conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS).</p> <p> </p> <p><strong>Abstrak. </strong>Masuknya Indonesia ke dalam persaingan pasar bebas telah menyebabkan lonjakan jumlah rumah sakit, sehingga persaingan menjadi semakin ketat dengan konsumen yang semakin selektif, ekspektasi yang lebih tinggi, dan loyalitas yang lebih rendah. Berdasarkan laporan RS Siloam Manado tahun 2022, terjadi penurunan kunjungan pasien urologi, dan belum dilakukan penelitian mengenai tingkat kepuasan pasien mengenai kualitas pelayanan, brand image, komunikasi, dan dampaknya terhadap loyalitas pasien urologi. Situasi ini menimbulkan kekhawatiran akan potensi penurunan kunjungan pasien, yang sangat penting pada periode ini untuk meningkatkan fungsi pemasaran rumah sakit guna mencapai kepuasan dan loyalitas pasien. Untuk menganalisis pengaruh kualitas layanan, citra merek, dan komunikasi terhadap kepuasan pasien dan dampak selanjutnya terhadap loyalitas pasien. Penelitian ini menggunakan desain deskriptif-analitik dengan pendekatan kuantitatif, menggunakan purposive sampling dengan jumlah sampel 161. Data dikumpulkan melalui kuesioner, dan analisis dilakukan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS).</p> Christof Toreh Dewi Sri Surya Wuisan Copyright (c) 2024 2024-03-28 2024-03-28 11 1 505 522 10.35794/jmbi.v11i1.53784 PENGUKURAN KINERJA ORGANISASI DENGAN METODE BALANCED SCORECARD DALAM RANGKA PENYUSUNAN STRATEGI PELAYANAN KESEHATAN KEPADA MASSYARAKAT (Studi kasus pada RSUD Cimacan Cianjur) https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53571 <p><strong>Abstract. </strong><em> At this time, the assessment of regional hospital performance is more emphasized on financial aspects, especially the achievement of annual revenue targets and budget absorption as well as physical and budget realization, this certainly cannot describe the overall performance of hospitals, especially non-financial performance. Balanced scorecard is a management performance measurement tool that provides a concise and comprehensive view of an organization through four perspectives, namely financial perspective, customer perspective, internal service process perspective and learning and growth perspective and balanced scorecard is the right concept to be used as a basis in strategic planning. This research was conducted at RSUD Cimacan Cianjur using quantitative descriptive research methods. The data in this study is in the form of primary data from questionnaire results from patients and employees of Cimacan Hospital with 100 patient respondents and 96 employee respondents and secondary data collected through documentation. The results showed that the performance assessment of RSUD Cimacan for customer perspective, internal business process perspective and growth and learning perspective has good value and for financial perspective performance appraisal is not good. The results of the SWOT analysis show that Cimacan Hospital is in quadrant I so that the strategic step taken is aggressive growth. </em></p> <p><strong>Abstrak. </strong> Pada saat ini penilaian kinerja rumah sakit daerah lebih ditekankan pada aspek keuangan terutama pencapaian target pendapatan tahunan dan penyerapan anggaran serta realisasi fisik dan anggaran, hal ini tentunya tidak dapat menggambarkan kinerja rumah sakit secara keseluruhan terutama kinerja non keuangan. <em>Balanced scorecard</em> merupakan alat pengukuran kinerja manajemen yang memberikan pandangan ringkas dan komprehensif tentang suatu organisasi melalui empat perspektif yaitu perspektif keuangan, perspektif pelanggan, perspektif proses internal pelayanan dan perspektif pembelajaran dan pertumbuhan serta <em>balanced scorecard</em> merupakan konsep yang tepat untuk digunakan sebagai dasar dalam perencanaan strategis. Penelitian ini dilaksanakan di RSUD Cimacan Cianjur dengan menggunakan metode penelitian deskriptif kuantitatif. Data dalam penelitian ini berupa data primer hasil kuesioner dari pasien dan karyawan RSUD Cimacan dengan jumlah responden pasien sebanyak 100 orang dan responden karyawan sebanyak 96 orang dan data sekunder yang dikumpulkan melalui dokumentasi. Hasil penelitian menunjukkan bahwa penilaian kinerja RSUD Cimacan untuk perspektif pelanggan, perspektif proses bisnis internal dan perspektif pertumbuhan serta pembelajaran mempunyai nilai yang baik dan untuk penilaian kinerja perspektif keuangan kurang baik. Hasil analisis SWOT menunjukkan bahwa RSUD Cimacan berada pada kuadran I sehingga langkah strategis yang diambil adalah pertumbuhan yang agresif. </p> Hendrawan Sri Suwarsi Subhan Perkasa Copyright (c) 2024 2024-02-28 2024-02-28 11 1 523 548 10.35794/jmbi.v11i1.53571 PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA KARYAWAN RUMAH BATIK KOMAR https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53490 <p>The traditional batik craft which is now spread throughout Indonesia is a richness of Indonesian culture that should not be left behind and forgotten, especially for all Indonesian people in general. One of the factors that can encourage increased productivity of human resources is efforts to increase work motivation, such as fulfilling both external and internal needs. This research aims to find out whether work motivation and the physical work environment have an influence on the performance of the employees of Rumah Batik Komar. In this research the author used quantitative methods and used descriptive analysis. This research uses multiple linear regression analysis techniques and sampling using probability sampling techniques using simple random sampling. The results of multiple linear regression analysis research show that work motivation variables (X1) and physical work environment (X2) on employee performance (Y) have a significant influence</p> Sekar Triaghnia Hasya Bachruddin Saleh Luturlean Copyright (c) 2024 2024-02-28 2024-02-28 11 1 549 564 10.35794/jmbi.v11i1.53490 THE INFLUENCE OF SOCIAL MEDIA MARKETING AND CUSTOMER KNOWLEDGE ON VISIT INTENTION WITH PERCEIVED VALUE AS A MEDIATION VARIABLE https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54189 <p><em>The growth in the number of clinics in de</em><em>veloping countries has caused an oversaturation and a competitive environment. However, while some clinics are seen thriving, others are left behind in the competition. Therefore, a new breakthrough of marketing strategies is needed to unlock the secret to keep up with the competition. The purpose of this study is to analyze the influence of social media marketing and customer knowledge to visit intention with perceived value as a mediation variable. Sample data for this research was taken using non-probability sampling method with questionnaires from individuals who had seen the social media of Bianca Aesthetic Clinic. There are 320 samples that met the requirements and was analyzed with PLS-SEM. The results showed that five of the six independent variables were proven to have a significant and positive effect. Interactivity on social media is proven to have the most powerful influence, followed by informativeness, trendiness, customer knowledge, and electronic-Word of Mouth (</em>e-WOM<em>). The findings of this study prove the positive impact of perceived value on visit intention. Suggestion for further research is that new variables must be taken into account to narrow the limitations in this research.</em></p> Felicia Winona Iriadi Hendra Achmadi Copyright (c) 2024 2024-03-30 2024-03-30 11 1 565 578 10.35794/jmbi.v11i1.54189 PERANAN KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI PADA KEPUTUSAN PEMBELIAN MELALUI E-COMMERCE SHOPEE MAHASISWA KOTA BANDUNG https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54240 <p><em>Purchasing decisions play a major role in e-commerce. One of the factors that influence them is trust, convenience and information quality. The research conducted aims to investigate, test and analyze the role of trust, convenience and information quality factors in purchasing decisions. Using the causal explanation method and non-probability sampling, the population and samples used were students in Bandung City who purchased from Shopee e-commerce. Using SPSS 26 with validity test, reliability test and classical acceptance test, it was found that trust, convenience and information quality have a positive and significant effect on purchase decisions.</em></p> Kevin Christian Heryawan Allen Kristiawan Copyright (c) 2024 2024-03-30 2024-03-30 11 1 579 593 10.35794/jmbi.v11i1.54240 ANALYSIS OF THE IMPACT OF INITIAL PUBLIC OFFERING ON FINANCIAL PERFORMANCE https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54431 <p><strong>Abstract. </strong><em> </em>The number of companies conducting IPOs on the Indonesia Stock Exchange continues to increase so that competition between companies also increases. One of the company's strategies to grow is the Initial Public Offering (IPO) to obtain additional capital. After an IPO, it is very important to conduct a financial performance assessment because it can affect the stock price and the value of a company. The purpose of this study is to describe the financial ratios and analyze the differences of the average financial performance before and after the IPO and describe the impact of the IPO on the financial performance of each company sector. The research method used was the wilcoxon signed ranks test and the MANOVA test on the financial statements of 48 companies that conducted IPOs in 2019. Based on the results of the study, there was a performance improvement in the ratio of liquidity and solvency, but in the ratio of profitability and activity, there was a decrease in performance. The results of the Wilcoxon signed ranks test showed that the ratio of profitability, solvency, liquidity, and activity had significant differences and the MANOVA test proved that the ratio of profitability, solvency, liquidity, and activity simultaneously had differences before and after the IPO</p> <p><em> </em></p> <p><strong>Abstrak. </strong>Jumlah perusahaan yang melakukan IPO di Bursa Efek Indonesia terus meningkat sehingga persaingan antar perusahaan pun semakin meningkat. Salah satu strategi perusahaan untuk tumbuh adalah Initial Public Offering (IPO) untuk mendapatkan tambahan modal. Setelah IPO, sangat penting untuk melakukan penilaian kinerja keuangan karena dapat mempengaruhi harga saham dan nilai suatu perusahaan. Tujuan dari penelitian ini adalah untuk mendeskripsikan rasio-rasio keuangan dan menganalisis perbedaan rata-rata kinerja keuangan sebelum dan sesudah IPO serta mendeskripsikan dampak IPO terhadap kinerja keuangan masing-masing sektor perusahaan. Metode penelitian yang digunakan adalah uji peringkat bertanda wilcoxon dan uji MANOVA terhadap laporan keuangan 48 perusahaan yang melakukan IPO pada tahun 2019. Berdasarkan hasil penelitian terdapat peningkatan kinerja pada rasio likuiditas dan solvabilitas, namun pada tahun 2019 terdapat peningkatan kinerja pada rasio likuiditas dan solvabilitas. rasio profitabilitas dan aktivitas, terjadi penurunan kinerja. Hasil uji Wilcoxon Signed Ranks menunjukkan bahwa rasio profitabilitas, solvabilitas, likuiditas, dan aktivitas terdapat perbedaan yang signifikan dan uji MANOVA membuktikan bahwa rasio profitabilitas, solvabilitas, likuiditas, dan aktivitas secara simultan terdapat perbedaan sebelum dan sesudah IPO.</p> Ali Mutasowifin Muhammad Farchan Ramadhan Eka Dasra Viana Copyright (c) 2024 2024-03-30 2024-03-30 11 1 594 608 10.35794/jmbi.v11i1.54431 BRANDING STRATEGY OF VILLAGES OUTSIDE JAVA IN INCREASING MARKET AWARENESS https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54710 <p><em>Indonesia is a very rich country, not only in terms of its natural resources, but also in terms of the creativity of the people. Most villages in Indonesia have a diversity of culture, arts, crafts, culinary delights and historical heritage. The potential of villages in Indonesia is not actually concentrated on the island of Java as the most densely populated area, but villages outside Java also have enormous potential if managed well. There are several villages that are well known, but there are still many of them not yet known by the markets outside their region. This makes researchers feel compelled to study village branding owned by villages outside Java. With a qualitative approach, researchers used a literature review method on literature about branding villages outside Java which was documented on the Garuda Platform. This research succeeded in reviewing 9 existing literature titles and discovered the fact that most of the villages studied did not have a strong village brand.</em></p> <p><em>&nbsp;</em></p> <p><em>Keywords: Village, Brand, Outside Java, Literature Review.</em></p> Mohammad Ikhsan Kurnia Yusuf Amri Amrullah Copyright (c) 2024 2024-03-30 2024-03-30 11 1 609 618 10.35794/jmbi.v11i1.54710 PENGARUH PRODUCT QUALITY AND PRICE TERHADAP KEPUTUSAN PEMBELIAN PRODUK BODY LOTION SCARLETT WHITENING https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/53215 <p>Indonesian people tend to have dry and dull skin due to the higher intensity of sun exposure in the tropical season. Several cities in Indonesia have unhealthy air quality. Gray air is a sign of unhealthy air quality. Consumers must be careful of unwanted things, such as products that do not include BPOM. When consumers feel a need for the goods to be purchased, they begin to make purchasing decisions. The purpose of this research is to understand and evaluate the extent of the impact of product quality on the decision to purchase Scarlett Whitening body lotion, to understand and evaluate the extent of the impact of price on the decision to purchase Scarlett Whitening body lotion products, to assess the extent of the joint impact of product quality and price on the decision purchase Scarlett Whitening body lotion products.<br>This study used quantitative methods and a Cochran sample, with a total of 153 respondents. This study also used questionnaire analysis and literature review. The data analysis techniques used in this research are causal analysis and multiple linear analysis. Conclusions are drawn regarding the relationship between product quality and purchasing decisions based on t count 3.028 and t table 1.984. The results obtained by Ha1 indicate that product quality has a quite significant positive influence on purchasing decisions. This hypothesis can be accepted at the significance level of 0.003. The influence that the price variable has on purchasing decisions can be identified by the calculated t value which exceeds the t table value, namely 7.771 ≥ 1.984. Therefore, it can be concluded that Ha2 is accepted, indicating that there is a significant positive influence of price on purchasing decisions partially. These results support the second hypothesis, which can be accepted with a significance level of 0.000. The influence between product quality and price variables on purchasing decisions reached a percentage of 53.5%, while the remaining 46.5% was influenced by other variables not included in this research. The F test results show that the two variables, namely product quality and price, together have a significant effect of 0.000 ≤ 0.05 and the calculated F value is 86.217 F table, namely 3.07. Thus, it can be concluded that product quality and price together have a significant influence on purchasing decisions for Scarlett Whitening body lotion products.</p> Marcella Tirta Listiya Aditya Wardhana Copyright (c) 2024 2024-03-30 2024-03-30 11 1 619 633 10.35794/jmbi.v11i1.53215 ANALISIS IMPLEMENTASI PENGELOLAAN DANA DESA (PMK 201/PMK.07/2022) HARAPAN UNTUK MENCAPAI KESEJAHTERAAN DESA DI KABUPATEN MINAHASA https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/51684 <p><strong>Abstract. </strong> The Village Fund Management includes Planning for village funds from the Ministry of Finance where each village is required to prepare a Village Medium-Term Development Plan (RPJMDes) and a Village Government Work Plan (RKPD) containing programs and activities to be implemented within the next 3 years. Because villages are the spearhead of development and improve community welfare. Village Fund management is expected to be efficient and effective and must be accountable. The purpose of this study was to determine whether the Village Fund Management based on PMK 201 th. 2022 can reduce village poverty in Minahasa Regency. This research analyzes that the plan must be prepared by involving the entire village community and adjusted to the needs and potential of the village. The distribution of village funds goes through 3 stages; Administration, accountability and reporting at the local government level includes recording and controlling the receipt and expenditure of village funds. Disbursement of Village Funds to Villages is carried out by administrative and technical checks on documents on the use of village funds submitted by the village, compiling accountability reports on the use of village funds at the end of each fiscal year, compiling reports on the use of village funds periodically and submitting these reports to the Ministry of Finance. The use of village funds includes; improvement of basic services, improvement of basic services in the village, community empowerment of village funds, development of economic potential, development of economic potential, environmental management and empowerment.</p> <p> </p> <p><strong>Abstrak. </strong>Pengelolaan Dana Desa meliputi Perencanaan dana desa dari Kementerian Keuangan dimana setiap desa wajib menyusun Rencana Pembangunan Jangka Menengah Desa (RPJMDes) dan Rencana Kerja Pemerintah Desa (RKPD) yang memuat program dan kegiatan yang akan dilaksanakan dalam jangka waktu berikutnya. 3 tahun. Karena desa merupakan ujung tombak pembangunan dan meningkatkan kesejahteraan masyarakat. Pengelolaan Dana Desa diharapkan dapat efisien dan efektif serta harus dapat dipertanggungjawabkan. Tujuan penelitian ini adalah untuk mengetahui apakah Pengelolaan Dana Desa berdasarkan PMK 201 th. Tahun 2022 dapat menurunkan kemiskinan desa di Kabupaten Minahasa. Penelitian ini menganalisis bahwa rencana tersebut harus disusun dengan melibatkan seluruh masyarakat desa dan disesuaikan dengan kebutuhan dan potensi desa. Penyaluran dana desa melalui 3 tahap; Penatausahaan, pertanggungjawaban dan pelaporan pada tingkat pemerintah daerah meliputi pencatatan dan pengendalian penerimaan dan pengeluaran dana desa. Penyaluran Dana Desa ke Desa dilakukan dengan melakukan pemeriksaan administratif dan teknis terhadap dokumen penggunaan dana desa yang diserahkan oleh desa, menyusun laporan pertanggungjawaban penggunaan dana desa setiap akhir tahun anggaran, menyusun laporan penggunaan dana desa secara berkala dan menyampaikan laporannya kepada Kementerian Keuangan. Penggunaan dana desa meliputi; peningkatan pelayanan dasar, peningkatan pelayanan dasar di desa, pemberdayaan masyarakat dana desa, pengembangan potensi ekonomi, pengembangan potensi ekonomi, pengelolaan dan pemberdayaan lingkungan hidup.</p> Lidia Mawikere Jenny Morasa Peter Kapojos Copyright (c) 2024 2024-03-30 2024-03-30 11 1 634 639 10.35794/jmbi.v11i1.51684 PERAN PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK BLACKMORES VITAMIN D3 1000 IU https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54242 <p><em>The aim of this study is to investigate and assess the relationship between price perception and promotional factors on customer purchasing decisions. This study utilises a quantitative research methodology, adopting a purposive sampling procedure and utilising a questionnaire as the major research instrument. The study included individuals who frequently participate in outdoor activities, have direct exposure to pollution, routinely consume vitamin D, and live in the cities of Bandung and Jakarta. After collecting the data, various tests are performed to determine its validity and reliability. Additionally, classical assumptions are assessed and many regression tests are run. The author's research revealed that consumer purchasing decisions for Blackmores Vitamin D3 10000 IU products were highly influenced by their views of pricing and promotions.</em></p> Felicia Amanda Belva Allen Kristiawan Copyright (c) 2024 2024-03-30 2024-03-30 11 1 640 650 10.35794/jmbi.v11i1.54242 ENTREPRENEURIAL ECOSYSTEM, ENTREPRENEURIAL SELF-EFFICACY, AND ENTREPRENEURIAL INTENTION IN HIGHER EDUCATION: EVIDENCE FROM EAST JAVA https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54548 <p>The main objective of this study is to conduct an empirical analysis of the influence of entrepreneurial ecosystem factors (EE) and entrepreneurial self-efficacy (ESE) on entrepreneurial intention (EI). This study also used the role of location as a control variable in this relationship. The population used in this study is among students both in East Java and outside East Java. The sample data obtained by 200 respondents and analyzed using the PLS-SEM approach with the help of Smart PLS 3.0. The results showed that EE had a significant positive effect on student EI. Meanwhile, ESE has a negative influence on EI when directly related, but if treated as a moderator variable, it can strengthen the relationship between EE and EI, although it has not had significant results, To further examine the role of this moderator, the researchers also elaborated the ESE factor with other variables such as Location, Gender, and Age using the ANOVA Two-Way Interaction Test and concluded that ESE can function as Substantial catalysts in encouraging people to embark on entrepreneurial ventures, but the role of the ESE tends to fluctuate, especially as we age.</p> Nabila Syahrin Yoseva Sumaji Christina Utami Copyright (c) 2024 2024-03-30 2024-03-30 11 1 651 669 10.35794/jmbi.v11i1.54548 PENERAPAN STRATEGI PROMOSI DALAM MENINGKATKAN PENJUALAN HOLYCOW! STEAKHOUSE BY CHEF AFIT SURABAYA https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54896 <p><em>The research in this thesis aims to determine the appropriate promotion strategies to be implemented by Holycow! Steakhouse by Chef Afit Surabaya in increasing sales. This study adopts a qualitative descriptive research method and was conducted at Holycow! Steakhouse by Chef Afit Surabaya. The research subjects include the owner, employees, and consumers. The data analysis method employed is descriptive analysis using the promotional mix. The findings of the descriptive research analysis reveal that the strategies utilized to carry out promotions through the promotional mix include advertising activities on social media platforms such as Instagram, Twitter, and WhatsApp; personal selling through face-to-face interactions with consumers; sales promotion activities involving discounts, buy-one-get-one-free offers, and customer loyalty programs; public relations through partnerships with Nestle or Coca-Cola; and Direc Marketing through friendly customer service and adherence to standard operating procedures. Consistently applying the promotional mix in the promotional strategy of Holycow! Steakhouse by Chef Afit can positively influence sales levels.</em></p> <p><em>&nbsp;</em></p> <p><strong><em>Keywords:</em></strong><em> Promotional mix, Increasing Sales, Promotion Strategies.</em></p> Syahwa Ramadhan Acep Samsudin Copyright (c) 2024 2024-03-30 2024-03-30 11 1 670 683 10.35794/jmbi.v11i1.54896 THE IMPACTS OF ECONOMIC UNCERTAINTY ON INDONESIAN FIRMS’ TRADE CREDITS IN INDONESIA https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54590 <p><strong><em>Abstract</em></strong>. <em> </em><em>This research was conducted with the aim of looking at the impact of economic uncertainty on short – term borrowing activities of Indonesian firms, especially on trade credit. The researcher uses quantitative research that includes a total of 7218 firm – year observations collected from 607 companies listed on IDX from 1998 to 2021. Using fixed effect panel data regression, the results show that there is a significant relationship between economic uncertainty and trade payables, trade receivables, and net credits. There was a decrease in trade payable during a crisis, on the other hand, an increase in trade receivables and net credit during years with a higher level of uncertainty.</em></p> <table> <tbody> <tr> <td> <p> </p> </td> </tr> </tbody> </table> <p><strong>Abstrak. </strong> Penelitian ini dilakukan dengan tujuan untuk melihat dampak ketidakpastian perekonomian terhadap aktivitas pinjaman jangka pendek perusahaan-perusahaan Indonesia, khususnya pada kredit perdagangan. Peneliti menggunakan penelitian kuantitatif yang mencakup total 7218 observasi perusahaan – tahun yang dikumpulkan dari 607 perusahaan yang terdaftar di BEI dari tahun 1998 hingga 2021. Dengan menggunakan regresi data panel efek tetap, hasilnya menunjukkan bahwa terdapat hubungan yang signifikan antara ketidakpastian ekonomi dan utang usaha, piutang usaha, dan kredit bersih. Terjadi penurunan utang dagang pada saat krisis, sebaliknya terjadi peningkatan pada piutang dagang dan kredit bersih pada tahun-tahun dengan tingkat ketidakpastian yang lebih tinggi.</p> Lesely Wennars Sung Suk Kim Copyright (c) 2024 2024-03-30 2024-03-30 11 1 684 692 10.35794/jmbi.v11i1.54590 PENGARUH BRAND IMAGE, ONLINE CUSTOMER RATING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK LUXCRIME DI SHOPEE https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55296 <p><em>The purpose of this study is to see the influence of Brand Image, Online Customer Review and Online Customer Rating on Purchasing Decisions on Luxcrime Cosmetic products at Shopee. This study used a quantitative approach and the data of this study used sources from questionnaires. The sampling technique uses purpose sampling technique. The researchers of this study used 273 samples using the Issac and Michael method with an error rate of 10%. The criteria for respondents in this study, users of Luxcrime cosmetic products or consumers at Shopee who have the age of 17 years and over, have purchased Luxcrime cosmetic products at least 1 (time). This study uses the Statistical Analysis of the Program for Social Science with SPSS software The results of this study, namely Brand Image, Online Customer Review and Online Customer Rating have a positive influence on the Purchase Decision of Luxcrime Cosmetic Products at Shopee.</em></p> Ghirrid Salsabila Suwito Kussudyarsana Copyright (c) 2024 2024-03-30 2024-03-30 11 1 693 704 10.35794/jmbi.v11i1.55296 DOES THE RISK DISCLOSURE DECREASE COST OF DEBT? https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54643 <p>This research aims to find out whether Risk Disclosure can reduce debt costs for public companies in Indonesia, especially for consumption sector companies. The period in this research is 2019 to 2022. Risk Disclosure is measured using content analysis.</p> <p>The hypothesis was tested using panel data regression analysis with a Random Model and adding control variables consisting of Return On Equity, &nbsp;Leverage, Firm Size, and proportion of independent commissioners.</p> <p>The results of this research indicate that risk disclosure has a positive effect on the cost of debt. This means that the higher risk disclosure does not reduce the cost of debt, but even increases the cost of debt. This finding is contrary to the hypothesis which states that risk disclosure has a negative influence on the cost of debt. The control variables that influence the cost of debt are Company size and the proportion of independent commissioners, while Return On Equity and Leverage do not influence the cost of debt. These findings provide a reference about the consequences of risk disclosure on the Company's cost of debt. Research on the cost of debt is very relevant in Indonesia because many companies still rely on creditors for funding.</p> <p>Keywords: Cost of Debt, Risk Disclosure (RD), consumption sector.</p> Yusef Widya Karsana Copyright (c) 2024 2024-03-30 2024-03-30 11 1 705 714 10.35794/jmbi.v11i1.54643 ANALYSIS OF THE INFLUENCE OF TRANSACTIONAL LEADERSHIP STYLE, COMPETENCE, AND JOB SATISFACTION ON THE PERFORMANCE OF SALES DIVISION EMPLOYEES IN A GOVERNMENT BANK https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55041 <p><em>Human resource management plays a crucial role in a company's success by ensuring productive employee performance. This research aims to analyze the influence of transactional leadership style, employee competence, and job satisfaction on the performance of the Sales Division employees at a government bank. A quantitative method with a causal research design was used in this study. Data were collected through a questionnaire from 163 respondents and analyzed using reliability analysis, validity analysis, and Structural Equation Modeling (SEM). The results showed that transactional leadership style, employee competence, and job satisfaction have a positive and significant influence on employee performance. The managerial implications of this research highlight the need for companies to improve employee performance through the development of transactional leadership styles, enhancing competencies, and increasing job satisfaction. Further research is suggested to consider adding new variables that may affect employee performance.</em></p> Savira Alifa Sjahril Rinto Rain Barry Copyright (c) 2024 2024-03-30 2024-03-30 11 1 715 724 10.35794/jmbi.v11i1.55041 PENGARUH PEMBUATAN KONTEN INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN MELALUI IKLAN SEBAGAI VARIABEL MEDIASI PADA E-COURSE KANG AVIV INSTITUTE https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55115 <p><strong><em>Abstract</em></strong>. <em> Currently, the development of internet technology in Indonesia is growing rapidly, supported by the increasing number of internet users. Social media has consistently been the second most trusted source of information for the past three years. Instagram is superior to other social media because it is able to present interesting visual-based content, making it very suitable for use as a means of promoting a tangible product. The increase and decrease in sales is because consumers want companies to present more educational information and produce uniqueness with their own characteristics, so that marketing content, if more implemented, will increase in purchasing decisions. This study was conducted to determine the effect of content creation on purchasing decisions through advertising as a mediating variable in the Kang Aviv Institute e-course. This research method uses quantitative methods with Structural Equation Model (SEM) analysis techniques using Smart PLS 4 software. The sampling method used is simple random sampling with 355 respondents. Based on the research results, the Content Creation variable has a significant positive effect on advertising with a t-statistic value of 34,299 and p-values of 0.000. the Advertising variable has a significant positive effect on Purchasing Decisions with a t-statistic of 12,899 and p-values of 0.000. the Content Creation variable has no significant effect on Purchasing Decisions with a t-statistic of 0.210 and p-values of 0.834. </em></p> <table> <tbody> <tr> <td> <p> </p> </td> </tr> </tbody> </table> <p><strong>Abstrak. </strong>Pada saat ini perkembangan teknologi internet di Indonesia semakin pesat, hal tersebut didukung oleh peningkatan jumlah pengguna internet yang semakin meningkat. Media sosial secara konsisten menjadi sumber informasi terpercaya kedua selama tiga tahun terakhir. Instagram lebih unggul dari media sosial lain karena mampu menyajikan konten berbasis visual yang menarik, sehingga sangat cocok untuk digunakan sebagai sarana promosi terhadap suatu produk yang berwujud. Kenaikan dan penurunan penjualan karena konsumen ingin perusahaan menyajikan lebih banyak informasi yang edukatif dan menghasilkan keunikan dengan ciri khasnya sendiri, sehingga konten pemasaran jika semakin diterapkan maka akan semakin meningkat dalam keputusan pembelian. Penelitian ini dilakukan untuk mengetahui pengaruh pembuatan konten terhadap keputusan pembelian melalui iklan sebagai variabel mediasi pada e-course Kang Aviv Institute. Metode penelitian ini menggunakan metode kuantitatif dengan teknik analisis Structural Equation Model (SEM) menggunakan software Smart PLS 4. Metode pengambilan sampel yang digunakan adalah simple random sampling dengan 355 responden. Berdasarkan hasil penelitian, variabel Pembuatan Konten berpengaruh positif signifikan tehadap iklan dengan nilai t-statistik 34.299 dan p-values 0.000. variabel Iklan berpengaruh positif signifikan terhadap Keputusan Pembelian dengan t-statistik 12.899 dan p-values 0.000. variabel Pembuatan Konten tidak berpengaruh signifikan terhadap Keputusan Pembelian dengan t-statistik 0.210 dan p-vaues 0.834.</p> Teuku Muhammad Ridha Kuswalabirama Arry Widodo Copyright (c) 2024 2024-03-30 2024-03-30 11 1 725 743 10.35794/jmbi.v11i1.55115 ANTESEDEN DARI VIRTUAL ORGANIZATIONAL COMMITMENT DAN DAMPAKNYA TERHADAP VIRTUAL CARE PERFORMANCE (STUDI PADA PLATFORM TELEMEDISIN XYZ DI INDONESIA) https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/55630 <p style="font-weight: 400;"><em>The presence of telemedicine plays a vital role in the healthcare system of developing countries, as it can facilitate access to healthcare services, especially in remote areas. However, various factors can influence the performance of online medical advisors on telemedicine platforms. The aim of this research is to analyze the factors affecting the performance of online medical advisors on telemedicine platforms. The variables under investigation include personal innovativeness with information technology (IT), computer self-efficacy, habits, and e-leadership. These four variables will be treated as independent variables. Mediating variables consist of exploitative use of telehealth technology, virtual organizational commitment, and the dependent variable is virtual care performance, also known as virtual healthcare service performance. This research is conducted using a quantitative approach with an online questionnaire instrument. Data analysis is performed using multivariate techniques, specifically Partial Least Square-Structural Equation Modelling (PLS-SEM). The research results indicate that all four independent variables under investigation have a positive influence on virtual organizational commitment.</em></p> Freddy Dinata Ferdi Antonio Copyright (c) 2024 2024-03-30 2024-03-30 11 1 744 765 10.35794/jmbi.v11i1.55630 ANALISIS STRATEGIS PADA SILOAM INTERNATIONAL HOSPITAL - 2022 https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54582 <p>Siloam merupakan salah satu rumah sakit swasta terbesar di Indonesia dengan layanan yang cukup lengkap dan memiliki sejarah yang cukup panjang dari tahun 1996. Indonesia memiliki penduduk sekitar 275 juta, dimana menurut WHO perbandingan dokter di indonesia harusnya 1:1000 (Putri, 2023) dan Indonesia mempunyai rasio 0.63 pada tahun 2022 (Ahdiat, 2023). dari data yang ada, hampir 1 juta masyarakat Indonesia datang berobat ke Malaysia, sedangkan ada 750 ribu yang ke Singapura (Yanwardhana, 2023). Berdasarkan informasi tersebut saya memilih Siloam International Hospital supaya bisa mendorong Siloam untuk memiliki strategi pengembangan bisnis yang bagus, sekaligus bisa meningkatkan mutu dan jangkauan layanan terbaik ke seluruh Indonesia dengan harga yang terjangkau, sehingga orang-orang Indonesia tidak perlu berobat jauh-jauh ke luar negeri dan bisa menikmati layanan kesehatan terbaik dengan biaya terjangkau.</p> Rinaldo Adi Sarosa Copyright (c) 2024 2024-04-30 2024-04-30 11 1 766 787 10.35794/jmbi.v11i1.54582 PENGARUH PROFESSIONAL SELF EFFICACY, LIFE SATISFACTION DAN BURNOUT TERHADAP JOB PERFORMANCE YANG DIMEDIASI OLEH WORK ENGAGEMENT (STUDI EMPIRIS PADA PERAWAT RUMAH SAKIT TMC) https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54612 <p><em>The purpose of this research is to examine the influence of professional self-efficacy, life satisfaction, and burnout, mediated by work engagement, on job performance among nurses working at TMC Hospital in Tasikmalaya. This study is quantitative and survey-based. Partial Least Squares Structural Equation Modeling (PLS-SEM) was utilized to analyze empirical data obtained through simple random sampling. A total of 166 samples were collected and assessed via distributed online questionnaires. The research results indicate that ten hypotheses were tested, two of which demonstrated negative and significant coefficient values in line with the hypotheses. Seven hypotheses showed positive and significant coefficient values as hypothesized. However, one hypothesis yielded non-significant results. The strongest direct influence on job performance was found to originate from work engagement and professional self-efficacy (coefficients: 0.338 and 0.24). There was evidence of a negative impact from burnout on job performance (-0.223). Therefore, the outcomes of this study support that engagement, self-efficacy, and fatigue management can enhance nurse performance, presenting novel applications towards nurse performance. This research model demonstrated moderate predictive accuracy and relevance, indicating potential for further exploration in future research. The research findings offer managerial implications concerning human resource management, particularly in hospital nursing, and recommendations for future researchers regarding sample size, inclusion criteria, and geographical scope.</em></p> <p><strong><em>Keywords: </em></strong><em>Professional self-efficacy, life satisfaction, burnout, work engagement, job performance</em></p> Indry Widjaya Hendra Achmadi Copyright (c) 2024 2024-04-30 2024-04-30 11 1 788 798 10.35794/jmbi.v11i1.54612 PENGARUH AUDIT REPORT LAG DAN KUALITAS AUDIT TERHADAP AUDITOR SWITCHING (STUDI EMPIRIS PADA PERUSAHAAN YANG TERCATAT DI INDEKS KOMPAS 100 BURSA EFEK INDONESIA TAHUN 2020-2022) https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54630 <p style="font-weight: 400;"><strong><em>ABSTRACT</em></strong></p> <p style="font-weight: 400;"><em>This study examines the impact of audit report lag and audit quality on auditor switching among companies listed in the Kompas 100 Index of the Indonesia Stock Exchange for the years 2020-2022. Utilizing a quantitative approach and secondary data sources, this research successfully collected samples from 51 companies, representing a total of 153 data samples, through purposive sampling from the entire 100 companies. The analysis was conducted using descriptive statistical techniques and logistic regression, with data processing through SPSS version 29. According to the results, the Nagelkerke R Square value of 0.061 indicates that audit report lag and audit quality can only explain 6.1% of the influence on auditor switching, while 93.9% is influenced by other variables outside of this study. The findings shows that neither audit report lag nor audit quality has a significant effect on auditor switching, both partially and simultaneously.</em></p> <p style="font-weight: 400;"><strong>Keywords: <em>Audit Report Lag, Audit Quality, Auditor Switching</em></strong></p> Clarissa Grace S. Sagala Harman Malau Copyright (c) 2024 2024-04-30 2024-04-30 11 1 799 808 10.35794/jmbi.v11i1.54630 PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP MINAT PEMBELIAN KONSUMEN https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54759 <p>&nbsp;The development and dynamic changes in trends have encouraged many industries to produce and offer products that are in line with the interests of consumers. One industry that has experienced a lot of progress is the fashion industry, especially shoes. Many local shoe industries have sprung up, one of which is Ventela. Ventela can produce shoes in large quantities with high standards so that it allows all groups to get shoes with high quality and prices that are still affordable so it is expected to encourage consumers to have an interest in purchasing local shoes, especially Ventela. This study aims to analyze whether brand image, price, and product quality can influence consumer purchase interest in Ventela products. The research sample of 140 respondents is the people of Bandung City who recognize and have bought Ventela shoes. The test was conducted using the simple linear regression analysis method with the result that the image of the brand and the quality of the product influence purchase intention, while the price has different results where it does not affect purchase intention.</p> Immanuela Nobella Sertina Harianja Kartika Imasari Tjiptodjojo Copyright (c) 2024 2024-04-30 2024-04-30 11 1 809 817 DAMPAK KUNJUNGAN WISATAWAN TERHADAP PENDAPATAN ASLI DAERAH KOTA MANADO DENGAN ANALISIS STATISTIK, TREN DAN PROPORSI https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/54859 <p>The study aims to analyze the impact of the number of tourist visits on the original income of the City of Manado in 2019-2021 as well as the trend and proportion of restaurant tax receipts in Manado City. The study uses restaurant tax realisation as a moderation variable. This is due to the presence of the Covid-19 pandemic in the period 2019-2021 which caused the number of tourist visits to the City of Manado to be disturbed. Furthermore, when the tourist visit is moderated by the realisation of restaurant tax it was found to strengthen the influence of tourists visits on Manado City PAD. This is because of the reception of the restaurant tax to be one of the largest types of tax contributors in Manado City.</p> Junior Lakat Fanny Soewignyo Copyright (c) 2024 2024-04-30 2024-04-30 11 1 818 830 10.35794/jmbi.v11i1.54859