JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi).

THE IMPACT OF REWARD AND PUNISHMENT MECHANISMS ON EMPLOYEE PERFORMANCE: THE MEDIATING ROLE OF WORK MOTIVATION

Ghevira Azzahra — 2024-05-30

This study aims to explore the impact of rewards and punishments on employee performance, with an emphasis on the mediating role of work motivation in companies operating in the food industry. Data were collected through a questionnaire distributed to 96 employees of the company, and the analysis was conducted using PLS-SEM via the WarpPLS 7.0 application. The results indicate that rewards have a significant impact on work motivation and employee performance, while constructively applied punishments also positively affect performance, although their effect is smaller compared to that of rewards. Work motivation has been shown to act as a significant mediator in the relationship between rewards and performance, whereas mediation in the relationship between punishments and performance did not show the same significance. These findings emphasize the importance of implementing a fair and constructive reward system to enhance employee motivation and performance.

ANALISIS RENCANA BISNIS PADA STARTUP NOMINUS

Danendra Erico Rafifata Tiyasa - — 2024-06-30

This research aims to analyze the business plan and strategy of each part of the company from NoMinus startup, a platform that focuses on selling fashion and pre-loved products. The analysis of startup NoMinus uses various analysis methods, one of which is Strength Weakness Opportunity Threat (S.W.O.T) and Business Model Canvas (B.M.C). The data used in this research was collected through online surveys, and various sources of information that have been published previously. The results of the SWOT analysis show that NoMinus has strengths in business model and marketing strategy, but faces weaknesses in limited budget, lack of team members, and dependence on vendor or seller cooperation. Opportunities in the growing fashion e-commerce market are factors that support the growth of this business. On the other hand, the threat of intense competition is a challenge that must be faced. Therefore, the proposed strategic plan, which includes increasing the number of team members, developing partnerships with various vendors, and adjusting transaction rates to break even faster, are important steps to support NoMinus' business operations and expansion.

OPTIMIZATION OF GENDER EQUALITY IN THE EDUCATION SECTOR TO ACCELERATE THE DEVELOPMENT OF SULAWESI UTARA PROVINCE

Rafael O. Wijayanto — 2024-06-30

Gender issues in education for development acceleration require more targeted data-based handling. Especially if this issue is developed within the framework of optimizing regional social capital. However, there has been no quantitative analysis that comprehensively dissects gender data within the framework of utilizing social capital for accelerating regional development in more depth, especially in the education sector. This study aims to obtain deeper information about the gender equality profile in education for development acceleration in Sulawesi Utara Province. Using secondary data from the 2022 SUSENAS, BPS data collection of 8,536 respondents spread across all regencies/cities in Sulawesi Utara. Descriptive quantitative analysis was carried out on the variables of education, employment and gender. The results of the study stated that there has been progress in reducing the gender gap in education in Sulawesi Utara. However, there are still challenges, especially in rural areas. Greater efforts are needed to improve access, quality, and awareness of education for women in order to achieve better gender equality in education.

PENGARUH KEPERCAYAAN, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DAN DAMPAKNYA TERHADAP PERPANJANGAN KONTRAK POLIS ASURANSI TANGGUNG GUGAT PROFESI DOKTER PADA PT. ASURANSI UMUM XYZ

Omie Gripio Pratomo — 2024-06-30

Currently, the population growth rate in Indonesia exceeds the increase in the number of existing health workers. It has potential problem for malpractice situation to arise due to fatigue or boredom in handling a unproportionate number of patients. This problem has become a business opportunity for PT. Asuransi Umum XYZ that since 20 years ago has been selling medical professional insurance protection policies to protect against malpractice suits. There was a decline in premium production and policy portfolios in 2019, so research is needed on the factors that influence customer loyalty over the last 5 years. This research aims to analyze the influence of factors on customer satisfaction and their impact on the contract extension of the Doctor's Professional Liability Insurance product policy at PT. Asuransi Umum XYZ. The factors currently being tested are Trust, Price or Premium Rate, Service Quality. The sample used was 210 customers of PT Asuransi Umum XYZ as respondents (Policy Holder Doctors). Research data was obtained from the results of filling out a questionnaire and analyzed using SEM analysis techniques. The sample collection technique in this research is non-probability purposive sampling. The type of research used is a descriptive analysis method with a quantitative approach. The results of this research show that : (1) trust has a positive and significant effect on customer satisfaction with p-value=0.013; (2) price has a positive and significant effect on customer satisfaction with p-value=0.004; (3) service quality has a positive and significant effect on customer satisfaction with p-value=0.002; (4) trust does not have an effect on loyalty because of p-value=0.175; (5) price has a positive and significant effect on loyalty with p-value=0.000; (6) service quality has a positive and significant effect on loyalty with p-value = 0.000; (7) satisfaction has a positive and significant effect on loyalty with p-value = 0.009. In the end, this research provides alternative input for companies to increase product sales results and encourages further researchers to analyze other marketing attributes.

PENGARUH GAYA KEPEMIMPINAN DEMOKRATIS TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL ANTARA

Deni Firmansyah — 2024-06-30

This study's goal was to ascertain and examine how democratic leadership styles affect worker performance, using work motivation as an intermediate variable. The research sample for this study consisted of 33 staff members from the Faculty of Medicine, Maranatha Christian University, using nonprobability sampling as the sampling strategy. Likert scale was included in the questionnaire utilized as the data gathering method. Because the research uses a limited sample size, the data processing approach used is Structural Equation Model - Partial Least Square (SEM-PLS). The findings of this study demonstrate that: democratic leadership style has no effect on worker performance, democratic leadership style has a positive and significant effect on worker motivation, work motivation has a positive and significant effect on employee performance, and democratic leadership style has a positive and significant effect on employee performance with work motivation as an intermediate variable.

THE ROLE OF BUSINESS MODELS AND MANAGEMENT CONTROL SYSTEMS IN FORVIS MAZARS GROUP’S SUCCESS

Putri Alexandra — 2024-06-30

This study investigates the sustained success of Forvis Mazars Group, a global professional services firm, through the lens of the Business Model Canvas (BMC) framework to analyze its business model. The primary aim is to examine how Mazars' Management Control System (MCS) aligns operational performance with strategic objectives, contributing to the firm's competitive advantage. The journal also explores Forvis Mazars' organizational structure, providing insights into how it facilitates effective communication, collaboration, and decision-making within the firm. Employing a qualitative research approach, the study utilizes a case study method to analyze Forvis Mazars' business model, with data collected from secondary sources that focus on the firm's key activities, resources, partnerships, and control systems to provide a comprehensive overview of its operations. The findings reveal that Forvis Mazars effectively integrates strategic management, operational excellence, and robust control mechanisms to achieve sustained success, highlighting the pivotal role of its MCS in aligning operations with long-term strategic goals while fostering strong client relationships in a highly regulated market. This study offers new insights into Forvis Mazars' approach to business model innovation and organizational growth, serving as a valuable reference for understanding resilience and success in the professional services sector. By applying the BMC framework in this context, the research presents an original perspective on strategic management and control within global markets.

Keywords: Business Model Canvas, Management Control System, Organizational Structure

PENGARUH CELEBRITY ENDORSEMENT, CITRA MEREK, KEPERCAYAAN MEREK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI PURWOKERTO

Muhammad Aufa Abyan Nuha — 2024-08-30

This study aims to analyze the effect of celebrity endorsement, brand image, brand trust and lifestyle on purchasing decisions for Eiger products in Purwokerto. This type of research includes quantitative research with a research sample of 100 respondents who live in Purwokerto. The sampling method used was purposive sampling by distributing questionnaires, which involved selecting respondents who were willing and met the specified sample criteria. Data analysis used by the structural equation modeling method with the Smart PLS Version 4.0 tool. There are two tests carried out, namely the structural model or inner model and the measurement model or outer model and hypothesis testing is carried out to test the significance of the influence of each independent variable on the dependent variable. The results showed that celebrity endorsement, brand trust and lifestyle have a significant effect on purchasing decisions for Eiger products. Brand image shows no significant effect on purchasing decisions for Eiger products.

Keywords : Celebrity Endorsement; Brand Image; Brand Trust; Lifestyle

INCREASING THE Z GENERATION’S REVENUE THROUGH CREATIVE WASTE RECYCLING AND SUSTAINABILITY AWARENESS PAINTING KIT BUSINESS

Gesti Memarista — 2024-08-30

High business innovation and the increasing creativity of Generation Z have allowed students to own businesses. In the Student Creativity Program (PKM), generation Z can increase their income by creating innovative products from recycled waste. The Faculty of Business, Widya Mandala Catholic University, Surabaya students have the opportunity to obtain a PKM grant by making a Painting Kit. This product has a unique canvas innovation. The development of this product involves making canvas from paper pulp. The purpose of this innovation is to reduce organic waste. The subjects on the canvas in the form of motifs printed on the canvas are cute pictures such as animals, flowers, and scenery so that they can attract consumers, especially children. With this innovation, paper waste which is an environmental problem will be processed into aesthetic works of art and has added value. The products of this student's creativity are patterned canvases, easels, and painting equipment form. Students will get increased income from this business idea. In addition, the Painting Kit is also useful for mental health by buying a Painting Kit, namely filling free time with painting and practically there are equipment available and coloring according to the numbers on the canvas and paint.