Tan, Pauline Henriette Pattyranie, Universitas Pelita Harapan, Indonesia

• JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol. 8 No. 1 (2021): JMBI UNSRAT Volume 8 Nomor 1 - Articles
  THE INFLUENCE OF COUNTRY IMAGE, BRAND FAMILIARITY, PRODUCT QUALITY, AND SOCIAL INFLUENCE TOWARDS PURCHASE INTENTION : THE CASE STUDY OF SAMSUNG
  Abstract  PDF
• JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol. 8 No. 1 (2021): JMBI UNSRAT Volume 8 Nomor 1 - Articles
  THE INFLUENCE OF COUNTRY-OF-ORIGIN IMAGE, BRAND IMAGE, AND BRAND EVALUATION ON PURCHASE INTENTION TOWARDS NIKE BRAND IN JABODETABEK
  Abstract  PDF