JURNAL RISET BISNIS DAN MANAJEMEN

cover Jrbm vol 7 no 2 edisi khusus 2

2019-10-06T08:40:38+08:00

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Evaluasi Pemberian Tunjangan Kinerja Studi Di Balai Teknik Kesehatan Lingkungan Dan Pengendalian Penyakit Kelas I Manado

2019-10-06T08:40:39+08:00

This type of research is descriptive evaluative. The purpose of this study was to determine the effectiveness, leveling and responsiveness implementation of performance allowances of civil servants in the Manado Class I Environmental Health Engineering Center and Disease Control. The results showed that the implementation of monitoring and evaluation at the Manado Class I Environmental Health Engineering Center and Disease Control has been running effectively even though there are still various shortcomings in its implementation including the use of fingerprint attendance. Leveling the amount of performance received has been carried out in accordance with established procedures but In the field, the researchers found that determining the grade / class position is still not in accordance with the workload of some civil servants, the responsiveness of employees has been very good it can be seen from the level of attendance and productivity of civil servants

Keywords: Evaluation, Performance Allowances

Analisis Pengaruh Word Of Mouth, Iklan Dan Citra Merek Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening Pada Smartphone Xiaomi Manado

2019-10-06T08:40:39+08:00

The results showed that word of mouth had a positive and significant influence on buying interest. Advertisements are positive and significant interests in buying interest. Imagery manipulates positive and significant interest in buying. Word of mouth has a positive and significant effect on purchasing decisions. Advertisements are not significant for purchasing decisions. Brand image is significant to purchasing decisions. The interest in buying has a significant impact on Word of mouth purchasing decisions that significantly influence purchasing decisions through buying offers. Advertising is not important for purchasing decisions through buying brand purchases is not important for purchasing decisions through purchase purchases.

Keywords: Word of Mouth, Advertising, and Brand Image, Consumer Decision Making, Buying Interest

Analisis Pengaruh Service Quality Dan Brand Image Terhadap Customer Loyalty Dengan Customer Satisfaction Sebagai Variabel Intervening

2019-10-06T08:40:39+08:00

The results shows that service quality does not significantly influence the customer satisfaction of Mercure Manado Tateli Resort and Convention, brand image has a significant effect on customer satisfaction of Mercure Manado Tateli Resort and Convention, service quality does not significantly influence customer loyalty of Mercure Manado Tateli Resort and Convention, brand image does not significantly influence the customer loyalty of Mercure Manado Tateli Resort and Convention and customer satisfaction has a significant effect on customer loyalty of Mercure Manado Tateli Resort and Convention

Keywords: Service Quality, Brand Image, Customers Satisfaction and Customer Loyalty

Analisa Gap Ekspektasi dan Kepuasan Wisatawan Mancanegara di Kota Manado sebagai Destinasi Wisata

2019-10-06T08:40:39+08:00

The research is aimed at identifying the gap between touristâ€™s expectation and satisfaction of Manado as tourism destination. The population of the research is international travellers with accidental sampling and analysed with gap analysis. The study shows that there is a gap between expectation and satisfaction experienced by international visitors in terms of tourism attractions, tourism facilities and price

Keywords: Gap, Expectation, Satisfaction, Tourism Attractions, Tourism Facilities, Price