Kajian Linguistik

Tanda Bahasa dalam Iklan Susu

Garryn Ranuntu — 2022-02-06

This article discusses the use of linguistic signs in milk advertisements, focusing on how these signs are constructed and perceived by the audience. Linguistic signs in advertisements serve not only as a communication tool but also as a means of persuasion that can build specific images and meanings related to the advertised milk products. The analysis is conducted using the semiotic theories of Ferdinand de Saussure and Roland Barthes, which explain how signs in advertisements—both textual and visual—convey denotative and connotative meanings. Through a semiotic approach, this article outlines how the visual and verbal elements in milk advertisements are constructed to influence consumer perceptions and attitudes toward the product. The findings indicate that milk advertisements utilize linguistic signs to create associations with health, nutrition, and a healthy lifestyle, which indirectly influence consumers' purchasing decisions.

Keywords: linguistic signs, advertisement, semiotics, milk, Ferdinand de Saussure, Roland Barthes

Karikatur Covid-19 Dalam Media Daring Tempo dan Kompas: Kajian Semiotika

Arlyanti Dwi Putri Muhammad Hasyim Mardi Ardi Amin — 2022-02-06

This study aims to describe the Covid-19 handling policies in the caricatures 0f @tempodotco and @hariankompas and to determine the meaning depicted in the caricatures as well as public reactions to government policies. The data used are sourced from caricatures contained in the Instagram accounts @tempodotco and @hariankompas regarding government policies in handling covid-19 published in March-December 2020. The data found are divided into 7 sub-themes, namely about elections, social assistance, new normal, work from home or studying from home, PSBB or social distancing, government opinion, and the prohibition on going home. The author concludes that the results of this study are divided into two. The first is the depiction that appears about government policies and the reactions of the people that are depicted. The descriptions that emerge about government policies are divided into 4. (1) The determination of government policies is described as less strict on the implementation of health protocols. (2) Government policies that have been implemented are described as complying with the process but not providing solutions for the impacts that arise. (3) Opinions expressed by several government officials seem to underestimate COVID-19. (4) Misuse of social assistance for campaign purposes. The depiction emerges from the public's reaction to government policies. Divided into 3. (1) The community is described as not complying with government regulations properly. (2) Employees or students cannot perform their duties efficiently. (3) Human is depicted as a bird in a cage.

Deiksis dalam Bahasa Tontembuan

Rina Moningka — 2022-02-06

Research on Tontemboan deixis is focused on describing the form and function of deixis. This type of research is qualitative by using descriptive methods, especially in collecting data, describing data scientifically, and producing linguistic rules in a linguistic manner. Most of the data used for analysis needs are taken from the field through informants and data from the library is taken from books and available research results that are used to complement the data. Data collection techniques used direct observation techniques, tapping records, notes, and interviews. For data analysis, the inductive method was used to obtain results which indicated that in terms of deixis forms could be morphemes, words and phrases. The form of morpheme is found in the possessive form. The form of a phrase appears on the deixis which states the past time (kawi? makasa â€˜day before yesterday') and the future time (wo?ndo ang kadouan 'the day after tomorrow', ang kateluan ngando 'two days after tomorrow', the speed of ngando 'three days after tomorrow'). Some forms of deixis have free variations, such as the time markers for the coming time for the word ngando mei 'two days after tomorrow' and the time for ngando mei / epat ngando mei 'three days after tomorrow' and the personal markers for the third pronent sera / sela / seila 'they', which the shapes are interchangeable. Unless the form of sera / sela / seila 'they' is indicated by speakers who are in the area of the makela? I use the word seila 'they'. In terms of function, deixis has a function according to the type of deixis. In the Tontemboan language there is only one form of deixis which refers to him being male and her being female. Deixis which shows the place or space there are 3 deixis, namely ambi? 'hereâ€™, am bitu 'there' and asyianonge 'there'. The Tontemboan language recognizes an exclusive form of cami 'we' and an inclusive form of 'our'. Starting from Frei's hypothesis, the cultural link with the Tontemboan language deixis can provide an overview of the extent of the existing cultural levels.Â

Kearifan Tradisional sesudah Upacara Pemakaman â€œPinÉ™danoanâ€ pada Masyarakat Tombatu

Maxi Kojong — 2022-02-06

In society, the behavior of daily life is influenced by the traditions inherited from the ancestors that were carried out long ago. Of the many traditions that are passed down, there are still traditions that still survive or are sustainable or are still being carried out in life. In the Tonsawang tribal community, it is full of traditions. One of the traditions that are still carried out is that after the funeral, there are several traditions that must be carried out by the nuclear family who died. One of the traditions is bathing in the river, washing away the clothes worn. This tradition has been carried out since time immemorial, and is the legacy of the ancestors of the Tonsawang tribe. The purpose of this study is to describe how the traditions are carried out after the funeral. Describe the factors that led to the implementation of the tradition. The last is to describe what the meaning of doing these traditions is. This research uses descriptive analysis.

Morfologi Bahasa Melayu Manado

Vany Kamu Ilke Moniung — 2022-02-06

Indonesia as a country possess many local wisdoms as well as many variatyes of local languages. It has been the unvaluable richness which needs attention and prevention. Â The prevention is very valuable in the field of language maintenance in order to prevent the language vasihment in the form of written and oral. This article emphasized on the understanding of society toward the development of Manadonese Malay in the revitalization process. Morphological process of Manadonese Malay can be done by classifying the local language by using Nidaâ€™s theory.

Analisis Hambatan Pembelajaran Bahasa Indonesia di Sekolah Dasar

Muhamad Khoiruman — 2021-10-31

Learning Indonesian in elementary school can help students to get to know themselves, their culture and other cultures, express ideas, participate in society, and discover and use their analytical and imaginative abilities. In the implementation of Indonesian language learning, there are many gaps, so that it is less able to achieve the learning objectives that have been determined optimally. This research was conducted in class 5 SDN Tegalsari 1 Banyuwangi, East Java, Indonesia. The purpose of this study was to determine the obstacles in the process of learning Indonesian in elementary schools. This research uses a case study approach. Data was collected by observing the Indonesian language learning process, interviews, and checking the average test scores of students. The data collected were analyzed using interactive analysis according to Miles and Huberman. The results of the research are 1) Teachers have not used media in the learning process, especially learning Indonesian; 2) The learning carried out is still conventional; 3) Students in learning tend to memorize the subject matter. Through learning innovations that are in accordance with the characteristics of elementary school students, it is expected to be able to create meaningful learning.