RORING, Ferdy; NAGY, Peter; TUMIWA, Johan Reineer; NAGY, Adrian; PAAT, Franda Benedicta. AI Capabilities as Mediators in Marketing Innovation: A Cross-Cultural Study of Technology Features and User Engagement Among Generation Z in Indonesia and Hungary. Jurnal Ilmiah PLATAX, [S. l.], v. 14, n. 1, p. 95–104, 2026. DOI: 10.35800/jip.v14i1.66808. Disponível em: https://ejournal.unsrat.ac.id/v3/index.php/platax/article/view/66808. Acesso em: 5 jun. 2026.