Jurnal Ilmiah PLATAX

Analysis of Marketing Strategy of Freshwater Ornamental Fish Business in Bandung City, West Java Province

Louise David Haganta — 2024-06-14

The purpose of this study is to analyze appropriate marketing strategies that can be applied to the freshwater ornamental fish business in Bandung City. The research will be conducted in a time frame and location from March to April 2024 in Bandung City. The analysis method used is SWOT analysis. The initial stage involves the analysis of internal factors (IFAS) and external factors (EFAS). Next, perform the calculation of the IFE EFE matrix and the formulation of marketing strategies using the grand strategy matrix. Based on the results of the analysis, both internal factors and external factors each have 5 factors. Strengths include Good quality ornamental fish, strategic location, affordable prices, a large selection of fish species, and comfortable and clean stores. Weaknesses include hampered marketing activities, promotion has not been maximized, fish dying from the disease, do not update on social media, and unsatisfactory service. Opportunities include the trend of ornamental fish, the number of ornamental fish suppliers being relatively large, supportive government policies, consumer confidence in products, and ornamental fish as a hobby or decoration. Threats include changes in consumer tastes, increasingly fierce business competition, price games from competitors, the entry of ornamental fish from abroad, and a lack of market information. The results of the grand strategy matrix analysis show that the position of the X-axis (0.48) and the Y-axis (0.42) is in quadrant I, so the right strategy that can be applied is an aggressive strategy (SO) which means utilizing strengths and opportunities. S-O strategies that can be applied include maintaining and improving the quality of ornamental fish, increasing the number of different types of ornamental fish, setting prices that can be reached by consumers, expanding ornamental fish business premises, and arranging and maintaining the cleanliness of business premises.

Keywords: SWOT analysis; Freshwater ornamental fish; Marketing strategy.

Abstrak

Tujuan penelitian ini adalah untuk menganalisis strategi pemasaran yang tepat yang dapat diterapkan pada usaha ikan hias air tawar di Kota Bandung. Waktu dan lokasi penelitian dilakukan pada bulan Maret sampai bulan April 2024 di Kota Bandung. Analisis yang digunakan dalam penelitian ini adalah analisis SWOT. Tahap pertama dengan melakukan analisis faktor internal (IFAS) dan faktor eksternal (EFAS). Berikutnya melakukan perhitungan matriks IFE EFE dan perumusan strategi pemasaran menggunakan matriks grand strategi. Berdasarkan hasil analisis faktor internal dan faktor eksternal masing-masing memiliki 5 faktor. Kekuatan meliputi Kualitas ikan hias baik, lokasi strategis, harga yang terjangkau, banyak pilihan jenis ikan, dan toko yang nyaman dan bersih. Kelemahan meliputi Kegiatan pemasaran terhambat, promosi belum maksimal, ikan mati karena penyakit, tidak update dimedia sosial, pelayanan yang tidak memuaskan. Peluang meliputi Tren ikan hias mengalami peningkatan, jumlah pemasok ikan hias relatif banyak, kebijakan pemerintah yang mendukung, kepercayaan konsumen terhadap produk, dan ikan hias sebagai hobi ataupun hiasan. Ancaman meliputi perubahan selera konsumen, persaingan bisnis semakin ketat, permainan harga dari pesaing, masuknya ikan hias dari luar negeri, dan kurangnya informasi pasar. Hasil dari analisis matriks grand strategi menunjukkan posisi sumbu X (0,48) dan sumbu Y (0,42) berada pada kuadran I, maka strategi yang tepat yang dapat diterapkan adalah strategi agresif (SO) yang berarti memanfaatkan kekuatan (strength) dan peluang (opportunities). Strategi SO yang dapat diterapkan antara lain Mempertahankan dan meningkatkan kualitas ikan hias, menambah jumlah jenis ikan hias yang berbeda, menetapkan harga yang dapat dijangkau oleh konsumen, memperluas tempat usaha ikan hias, serta menata dan menjaga kebersihan tempat usaha.

Kata Kunci: Analisis SWOT; Ikan hias air tawar; Strategi pemasaran.

Good Fish Handling Techniques to Maintain the Quality of Catch from Ship to Consumer

Haryadi Wijaya — 2024-06-14

Proper handling of fish or fishery products from ships to consumers necessitates collaboration among fishermen, government agencies, and other stakeholders. By adopting a holistic approach encompassing technical, regulatory, and educational aspects, we can ensure the efficient and sustainable operation of fisheries supply chains for all involved parties. This article presented a literature review on good fish handling practices from ship to consumer, focusing on onboard handling, auctions, landing, and transportation. Using the search term 'Good Handling Practices for Fishing Products,' six articles out of 4,470 were identified that met the criteria for further discussion. The literature review findings highlighted optimal strategies for increasing fishing, auction, and transportation processes. These included improving record-keeping and documentation, implementing aerator systems to preserve fish quality, bulk fish cooling using ice cubes without water to mitigate quality deterioration, ensuring sanitation of fish distribution support equipment to prevent bacterial contamination, and utilizing tools such as Trolley Lifters to increase the efficiency of the fish distribution process. Therefore, governmental and non-governmental institutions should provide support and training to fishermen to maximize both the quality and quantity of fish catches.

Keywords: Fish Handling Techniques, Catch Quality, Ships, Consumers

Study Of Diversity, Uniformity, And Dominance Of Macrophite Water Plants At Aek Batu Pematang Tambun Raya Beach Pematang Sidamanik District, Simalungun District, North Sumatra Province

Dosy Maria Royeni Nainggolan — 2024-06-14

Aquatic plants are part of the vegetation of these inhabitants in the earth, whose growth medium is water. The existence of aquatic plants that live well will increase aquatic productivity, and the role of aquatic plants is very important as a primary producer, as a habitat for biota such as fish, fish shelters, places to attach various animals and plants or algae. Transect method used is line transect with Quadrant 1 x 1 m. Data analysis includes diversity index, uniformity index and dominance index. Physical-chemical parameters include temperature, pH, dissolved oxygen and light intensity. The results found 3 species of aquatic plants Macrophytes vallisneria gigantea, Potamogeton crispus, and Myriophyllum spicatum. Diversity of aquatic plants macrophytes in coastal waters Aek Batu Tambun Raya District Pematang Sidamanik Simalungun classified as low with diversity index H' = 0.420-0.812 overall uniformity value of E = 0.5125 which falls into the category of labile, and the overall dominance of 0.7088 which is included in the medium category.

Keywords: aquatic plants macrophytes, diversity, uniformity, dominance.

Abstrak

Tumbuhan air merupakan bagian dari vegetasi penghuni bumi ini, yang media tumbuhnya adalah perairan. Keberadaan tumbuhan air yang hidup dengan baik akan meningkatkan produktivitas perairan, dan peranan tumbuhan air yang sangat penting adalah sebagai produsen primer, sebagai habitat biota seperti ikan, tempat perlindungan ikan, tempat menempel berbagai hewan dan tumbuhan atau alga. Metode transek yang dipakai yaitu transek garis (line transect) dengan kuadran 1 x 1 m. Analisis data meliputi indeks keanekaragaman, indeks keseragaman dan indeks dominansi. Parameter fisik kimia meliputi suhu, pH, oksigen terlarut dan intensitas cahaya. Hasil penelitian ditemukan 3 spesies Tumbuhan Air Makrofita yaitu Vallisneria gigantea, Potamogeton crispus, dan Myriophyllum spicatum. Keanekaragaman tumbuhan air makrofita di perairan pantai aek batu tambun raya Kecamatan Pematang Sidamanik Kabupaten Simalungun tergolong rendah dengan indeks keanekaragaman H'= 0,420 – 0,812. Nilai keseragaman keseluruhan, yaitu E = 0,5125 yang masuk kedalam kategori labil dan dominansi keseluruhan, yaitu 0,7088 yang termasuk ke dalam kategori sedang.

Kata kunci : Tumbuhan Air Makrofita, Keanekaragaman, Keseragaman, Dominansi.

The Impact Of Total Suspended Solid (TSS) And Containing Water Chlorophyll-A On The Fertility Level Of Jakarta Jakarta Bay Waters Using Technology Of Google Earth Engine (Gee) Clouds

Mardame Pangihutan Sinaga — 2024-06-14

Research on the distribution of TSS and containing water chlorophyll-a using GEE Cloud Technology in Jakarta Bay Waters was conducted from April to August 2021. Analysis was carried out using the MODIS AQUA-L3SMI satellite and Sentinel 2 TOA reflectance data. The TSS results show that it is distributed evenly (homogenously), varies, and fluctuates from the coast of Jakarta to the Waters of Jakarta Bay, namely 0-120 mg/l, while the containing water chlorophyll-a is distributed unevenly or varies, namely from April 2021 with value 0-3 mg/m³, chlorophyll-a in May 2021 almost evenly distributed with a value of 0-2 mg/m³, chlorophyll-a in June 2021 spread unevenly and fluctuating with an amount of 1-3 mg/m³, for chlorophyll-a in July 2021 was absent due to the influence of many and thick clouds. Chlorophyll-a in August 2021 spread almost evenly and varied throughout the waters amounting to 0,28 mg/m³. TSS spreads evenly (homogeneously), varies, and fluctuates around the edge of Jakarta's coastal waters down to the waters of Jakarta Bay and is not suitable for demersal fish species except zooxanthellae coral reef species. Meanwhile, the containing water chlorophyll-a is spread evenly, varies, and fluctuates. The large amount of chlorophyll-a in all waters and the high TSS will cause total death of living creatures in the waters. Image data can be used to map TSS distribution patterns and contain water chlorophyll-a in the waters of Jakarta Bay.

Keywords: TSS; Containing Water Chlorophyll-a; MODIS AQUA-L3SMI Satellite; Sentinel 2 TOA reflectance data Satellite; Jakarta Bay Waters.

Abstrak

Penelitian sebaran TSS dan kandungan klorofil-a menggunakan Teknologi GEE Cloud di Perairan Teluk Jakarta telah dilaksanakan dari bulan April sampai dengan Agustus 2021. Analisis dilakukan dengan menggunakan satelit MODIS AQUA-L3SMI dan Sentinel 2 TOA reflectance data. Hasil TSS diperoleh bahwa menyebar merata (homogen), bervariasi, dan berfluktuasi dari pinggir pantai Jakarta sampai ke arah perairan Teluk Jakarta, yaitu 0-120 mg/l, sedangkan kandungan klorofil-a menyebar tidak merata atau bervariasi, yaitu dari bulan April 2021 dengan nilai 0-3 mg/m³, klorofil-a di bulan Mei 2021 hampir menyebar merata yang nilai 0-2 mg/m³, klorofil-a di bulan Juni 2021 menyebar tidak merata dan berfluktuasi dengan jumlah 1-3 mg/m³, untuk klorofil-a di bulan Juli 2021 tidak ada karena pengaruh awan yang banyak dan tebal, dan klorofil- a di bulan Agustus 2021 menyebar hampir merata dan bervariasi ke seluruh perairan berjumlah 0-2,8 mg/m³. TSS menyebar secara merata (homogen), bervariasi dan fluktuasi di sekitar pinggiran perairan pantai Jakarta sampai ke perairan Teluk Jakarta dan tidak cocok untuk jenis-jenis ikan demersal kecuali jenis terumbu karang zooxanthellae. Sedangkan kandungan klorofil-a nya menyebar secara merata, bervariasi dan fluktuasi. Banyaknya kandungan klorofil-a yang ada di semua perairan dan TSS nya tinggi, akan menyebabkan kematian secara total terhadap makhluk hidup di dalam perairan. Data citra dapat digunakan untuk memetakan pola sebaran TSS dan kandungan klorofil-a di wilayah perairan Teluk Jakarta.

Kata kunci: TSS; Kandungan Klorofil-a; Satelit MODIS AQUA-L3SMI; Satelit Sentinel 2 TOA reflectance data; Perairan Teluk Jakarta

Durability of Fresh Skipjack Fish (Katsuwonus pelamis) by Soaking in Chitosan Solution during Storage at Room Temperature based on Total Volatile Base (TVB) Value

Febrina Olivia Akerina — 2024-06-15

Fish is a food that easily deteriorates in quality. After the fish is caught or dies, the decomposition process begins to occur, this process lasts 12-20 hours at tropical temperature conditions, depending on the species, fishing method, and fishing equipment. The cause of the decline in fish quality is the activity of bacteria and enzymes by breaking down the components of the fish's body tissue, resulting in physical changes, namely softening of the meat and chemical changes that produce a foul smell due to volatile compounds. This research aims to determine the effect of chitosan solution on the durability of fresh skipjack tuna during storage based on the Total Volatile Base (TVB) value. The results of the research showed that the average TVB content of fresh skipjack tuna from treatment (AB) ranged from 8.48 - 16.78 mg N/100 g, still in the fresh category. BNT follow-up tests showed that the treatment of chitosan concentration and storage time significantly affected the skipjack tuna’s TVB value.

Keywords: Demersal fish, organoleptic, pH, Tobelo

Abstrak

Ikan merupakan bahan pangan yang mudah mengalami kemunduran mutu. setelah ikan ditangkap atau mati, proses pembusukan mulai terjadi, proses ini berlangsung 12-20 jam pada kondisi suhu tropic, tergantung spesies, cara tangkap dan alat penangkapan. penyebab kemunduran mutu ikan adalah aktivitas bakteri dan enzim dengan cara mengurai komponen jaringan tubuh ikan sehingga terjadi perubahan pada fisik yakni melunaknya daging san perubahan kimia yang menghasilkan bau busuk akibat senyawa-senyawa yang mudah menguap. Penelitian ini bertujuan untuk mengetahui pengaruh larutan kitosan terhadap daya awet ikan cakalang segar selama penyimpanan berdasarkan nilai Total Volatile Base (TVB). Hasil penelitian menunjukkan bahwa rata – rata kandungan TVB ikan cakalang segar dari perlakuan (AB) berkisar antara 8,48 – 16,78 mg N/100 g masih dalam kategori segar Uji lanjut BNT menunjukkan perlakukan konsentrasi kitosan dan lama penyimpanan berpengaruh nyata pada nilai TVB ikan cakalang segar.

Kata kunci : Ikan cakalang, nilai TVB, Tobelo.

Addition of Caulerpa racemosa on Commercial Goldfish Ornamental Fish Feed to Increase Color Saturation

Edwin L. A. Ngangi — 2024-06-17

The brightness and high color saturation determine the selling price of ornamental goldfish. Color saturation is the color intensity visible to the naked eye from the appearance of goldfish. Caulerpa racemosa seaweed contains β-carotene, a type of carotenoid that is a red, yellow, and orange pigment. The research aimed to determine the effectiveness of adding C. racemosa flour to artificial goldfish (Carrasius auratus) feed. The experimental design used was three treatments of adding C. racemosa flour to artificial feed, namely 0%, 1%, and 1.5%. The experiment was carried out for 45 days with intensive fish care in an aquarium. Observation of color intensity using M-TCF (toca color finder) at the beginning and end of the study by three panelists. The results showed that increasing the color saturation of goldfish with the addition of 1.5% C. recomosa seaweed flour gave the best results.

Caulerpa racemosa; Carrasius auratus; artificial feed; carotenoids; M-TCF.

Abstrak

Nilai jual ikan hias mas koki salah satunya ditentukan oleh kecerahan dan tingginya saturasi warna. Saturasi warna merupakan intensitas warna yang secara kasat mata tampak dari performans ikan mas koki. Rumput laut Caulerpa racemosa mengandung β-karoten yaitu jenis karotenoid yang merupakan zat pigmen warna merah, kuning dan jingga. Tujuan penelitian untuk mengetahui efektifiktas tepung C. racemosa yang ditambahkan pada pakan artifisial untuk ikan mas koki (Carrasius auratus). Rancangan percobaan yaitu 3 perlakuan penambahan tepung C. racemosa pada pakan artifisial: 0%, 1%, dan 1,5%. Percobaan dilakukan selama 45 hari dengan perawatan ikan secara intensif dalam akuarium. Pengamatan intensitas warna menggunakan M-TCF (toca color finder) pada warna awal dan warna akhir penelitian oleh 3 panelis. Hasil penelitian menunjukkan bahwa peningkatan saturasi warna ikan mas koki dengan penambahan tepung rumput laut C. recomosa sebanyak 1,5% memberikan hasil terbaik.

Kata kunci: Caulerpa racemosa; Carrasius auratus; pakan artifisial; karotenoid; M-TCF.

Cell Density Of Microalgae Tetraselmis chuii, With Lead Acetate Compound (Pb(Ch3COO)2) at Different Concentrations

Nurfadillah Kadang — 2024-06-18

Microalgae are a group of microscopic plants, included in the algae class, with a diameter of between 3-30 µm, single cells, and colonies that can live in all areas of fresh water and seawater. Microalgae contain active components that can be used in the cosmetic, food, pharmaceutical, and nutraceutical industries. This study aimed to determine the density of marine microalgae Tetraselmis chuii cells in culture media before treatment and to determine the density of T.chuii microalgae cells by administering lead acetate compounds at different concentrations. The method used in this study was culturing marine microalgae cells in balanced containers with lead acetate administration at concentrations of 30 ppm, 50 ppm, and 70 ppm, then observations were made by counting the number of cells under an Olympus microscope with 10x magnification using a hemocytometer. Observations were made every day at the same hour until the death phase. Microalgae culture uses a Light Emitting Diode (LED) lamp with 6,840 lux lighting. The results showed that the growth of T.chuii microalgae cells after administration of lead acetate compound showed unstable growth compared to the untreated container (control).

Keywords: Microalgae; Tetraselmis chuii; Culture; Lead Acetate.

Abstrak

Mikroalga merupakan kelompok tumbuhan yang berukuran sangat kecil termasuk dalam kelas alga, memiliki diameter antara 3-30 μm baik sel tunggal maupun koloni yang dapat hidup di seluruh wilayah perairan air tawar maupun air laut. Mikroalga mengandung komponen aktif yang dapat digunakan dalam bidang industri kosmetik, makanan, farmasetika dan nutrasetikal. Adapun tujuan dari penelitian ini yaitu untuk mengetahui kepadatan sel mikroalga laut Tetraselmis chuii dalam media kultur sebelum perlakuan dan mengetahui kepadatan sel mikroalga T.chuii dengan pemberian senyawa timbal asetat pada konsentrasi yang berbeda. Metode yang digunakan pada penelitian ini yaitu mengkultur sel mikroalga laut pada wadah terkontrol dengan pemberian timbal asetat pada konsentrasi 30 ppm, 50 ppm, 70 ppm, kemudian dilakukan pengamatan melalui perhitungan jumlah sel di bawah mikroskop olympus dengan pembesaran 10x menggunakan haemocytometer. Pengamatan dilakukan setiap hari pada jam yang sama sampai pada fase kematian. Kultur mikroalga menggunakan lampu Light Emitting Diode (LED) dengan pencahayaan 6.840 lux. Hasil penelitian menunjukkan bahwa pertumbuhan mikroalga mikroalga T.chuii mengalami penurunan sel secara signifikan setelah pemberian senyawa timbal asetat dibandingkan dengan kontrol yang tidak diberi perlakuan.

Kata kunci: Mikroalga; Tetraselmis chuii; Timbal Asetat.

Development Of Marine Tourism Potential In East Likupang Waters, North Minahasa District

Yakob Oskar Maryen — 2024-06-27

This research aims to determine the potential for marine tourism in East Likupang Waters, determine the suitability of developing marine tourism in East Likupang Waters, and recommend marine tourism management, collecting primary data through observation and in-depth interviews directly with the community. Secondary data through studies of research results, scientific publications, the Minahasa Regency Maritime and Fisheries Service, and the North Minahasa Regency Maritime and Fisheries Service. Biophysical data is as follows. Observation of coral conditions using Line Intercept Transect (LIT). b) Observation of fish using Underwater Fish Visual Census (UVC). Water quality using a water quality checker (Horiba brand). Apart from that, data analysis uses a matrix of suitability for marine tourism areas, and beach tourism and provides weighting. The results of this research show that the potential that exists in East Likupang Waters and its surroundings includes physical and non-physical potential that has the potential and can be developed into a marine tourism attraction. Carrying capacity and beach recreation Surabaya Beach beach area 2000 (m²) 533 people/day Pulisan Beach 2000 (m²) 533 people/day c) Paal Beach 1000 (m²) 267 people/day Kalinaun Beach 3000 (m²) 800 people/day, It was found that the percentage of coral cover in East Likupang Waters was 47.04%, with a marine tourism suitability index value of 62, which means that the suitability of the East Likupang Waters marine tourism area is included in the conditionally appropriate criteria.

Keywords: Potential, Marin Tourism, East Likupang Waters

Abstrak

Penelitian ini bertujuan untuk mengetahui potensi wisata bahari di Perairan Likupang Timur, mengetahui kesesuaian pengembangan wisata bahari di Perairan Likupan Timur dan merekomendasikan pengelolaan wisata bahari, pengumpulan data primer melalui observasi dan wawancara mendalam langsung kepada masyarakat. Data sekunder melalui kajian hasil penelitian, publikasi ilmiah, Dinas Kelautan dan Perikanan Kabupaten Minahasa, dan Dinas Kelautan dan Perikanan Kabupaten Minahasa Utara. Data biofisik adalah sebagai berikut. Pengamatan kondisi karang menggunakan Line Intercept Transect (LIT). b) Pengamatan ikan menggunakan Underwater Fish Visual Census (UVC). Kualitas air menggunakan alat pemeriksa kualitas air (merek Horiba). Selain itu analisis data menggunakan matriks kesesuaian kawasan wisata bahari, dan wisata pantai serta memberikan pembobotan. Hasil penelitian menunjukkan bahwa potensi yang ada di Perairan Likupang Timur dan sekitarnya meliputi potensi fisik dan non fisik yang mempunyai potensi dan dapat dikembangkan menjadi daya tarik wisata bahari. Daya dukung dan rekreasi pantai Pantai Surabaya Luas pantai 2000 (m²) 533 orang/hari Pantai Pulisan 2000 (m²) 533 orang/hari c) Pantai Paal 1000 (m²) 267 orang/hari Pantai Kalinaun 3000 (m²) 800 orang/hari, Diketahui persentase tutupan karang di Perairan Likupang Timur sebesar 47,04% dengan nilai indeks kesesuaian wisata bahari sebesar 62 yang berarti kesesuaian kawasan wisata bahari Perairan Likupang Timur termasuk dalam kriteria layak bersyarat.

Kata Kunci: Potensi; wisata bahari; Perairan Likupang Timur.