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Mintje, V.V.J., Tumbel, T.M. and Punuindoong, A.Y. 2024. The Influence of Brand Image and Service Quality on Purchasing Decisions at the Ice Cream Mixue Store, Megamall Manado City Branch. Productivity. 5, 1 (Mar. 2024), 803–806. DOI:https://doi.org/10.35797/ejp.v5i1.54234.